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Githuku worked for a construction materialscompany for several years. He is very familiar withall the brands and knows the quality of variousconstruction materials. When repairing his houselast year, he realized that there was no shop in thearea selling the supplies he needed. He decidesto open a shop near his home, selling all typesof basic construction materials, such as cement,bricks, tiles, sand, paint, etc. He enjoys meetingpeople and advising them about the differenttypes of construction materials.Below is a summary of how the people in the examples above have chosen their field and type of business:AgricultureMARIA’ svegetable farmField of businessConstructionTransportationHASAN’ s courierserviceGITHUKU’ sconstructionmaterials shopGarmentKIM’ s wholesaleclothes shop....(many more)Manufacturing Service provision Wholesaling RetailingType of businessIn the following section, we will further explain what fields of business and types of business exist beforesuggesting those that will be most suitable for you.PART I | You as an entrepreneur | 05
2.1 Field of businessA field of business refers to an industrial category, such as farming, fishing, food processing, garments,construction, furniture, beauty salon, stationery, etc. Your talent, family background, experience, hobbies orinterests often inspire you to develop a certain field of business. Your decision to pursue a particular field ofbusiness should also match your knowledge, skills and situation.2.2 Type of businessA type of business identifies how you take part in the business field that you choose. Your personal characteristicsand your available networks often guide you into a suitable type of business.There are four main types of businesses:••ManufacturingManufacturers are businesses that use raw materials, such as leather, waste material, wood, cloth or metaland make new or different products out of those materials. Some examples of manufacturing businessesare shoemakers, dressmakers, furniture makers, paper producers and farm equipment manufacturers. If youknow how to produce a good and to make something that is in demand and valuable to customers, you maywant to go into manufacturing.••Service ProvisionService providers are people whose businesses sell a particular service, such as transportation, tours, hairdressing,banking, deliveries, construction, repairs, cleaning, painting, nursing, etc. If you enjoy working with people andsatisfying their specific needs, providing services may be your forte.••WholesalingWholesalers are businesses that buy large quantities of certain goods from manufacturers and resell thosegoods to retail outlets, who then resell them to individual consumers. If you are familiar with companies thatmake and sell their goods in bulk and you are good at establishing relationships with retailers, you may wantto be a wholesaler.••RetailingRetailers purchase ready-made goods from wholesalers or suppliers for resale at a profit. Some examples ofretail businesses are grocery stores, appliance stores, clothing stores, stationery shops, computer and mobilephone shops, etc. If you like meeting different people and you have access to a good location to open a shop,retailing may be a good option for you.06 | Generate Your Business Idea
Page 2 and 3: GENERATEYOUR BUSINESSIDEAgenerate Y
Page 4 and 5: About the Start and Improve Your Bu
Page 6 and 7: ContentsINTRODUCTIONi1. What is thi
Page 8 and 9: INTRODUCTION |1. What is this manua
Page 10 and 11: PART I |YOU AS AN ENTREPRENEURAre y
Page 12 and 13: Business management skillsBusiness
Page 16 and 17: 2.3 Identify your business field an
Page 18 and 19: ACTIVITY 2ACTION PLANAreas that nee
Page 20 and 21: PART II |A MARKET IS WAITING FOR YO
Page 22 and 23: 2. What makes a business idea?A bus
Page 24 and 25: 2.2 What good or service will your
Page 26 and 27: 2.3 Who will your business sell to?
Page 28 and 29: Refer to the cases of Janet and Lil
Page 30 and 31: My business idea is:...............
Page 32 and 33: PART III |YOUR OWN BUSINESS IDEA LI
Page 34 and 35: What did Hamisi do to find his busi
Page 36 and 37: BUSINESS IDEAS ANALYSIS FORMName of
Page 38 and 39: ___________________________________
Page 40 and 41: 4. Draw from experience4.1 Your own
Page 42 and 43: There is no tea shop orquiet bar wh
Page 44 and 45: Muthoni also makes the following ge
Page 46 and 47: 6. Scanning your environmentYou can
Page 48 and 49: 6.3 Waste productsBusiness opportun
Page 50 and 51: 6.6 Trade fairs and exhibitionsOrga
Page 52 and 53: 7. BrainstormingBrainstorming means
Page 54 and 55: This can be illustrated as follows:
Page 56 and 57: 9. Your ideas listACTIVITY 10Now co
Page 58 and 59: PART IV |THE BESTBUSINESS IDEAS FOR
Page 60 and 61: Agency for home-basedcareWhich need
Page 62 and 63: ••Does this business need equip
Page 64 and 65:
After you have acquired more inform
Page 66 and 67:
SWOT ANALYSISBusiness idea: Second-
Page 68 and 69:
By making this comparison, Muthoni
Page 70 and 71:
PART V |YOUR OWN BUSINESS IDEAIf yo
Page 72:
Want to start a business, but still
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