Book of Extended summaries ISDA

International Conference on Reimagining Rainfed Agro-ecosystems: Challenges &
Opportunities during 22-24, December 2022 at ICAR-CRIDA, Hyderabad
relative advantages include timesaving, reduction of discomfort, social prestige, and
immediacy of the benefits from the innovation. Compatibility is defined as the degree to which
potential adopters perceived the innovation consistent with their existing values and past
experiences. Complexity is described as the degree to which potential users perceived the
innovation as relatively difficult to comprehend and use. Trialability is characterised by “the
degree to which an innovation may be experimented with on a limited basis”.
Results
The results of the study as shown in table 1. The results show that significant difference was
observed with respect to ease of use (Chi square=.027) and result demonstrability (chi
square=.001) at one percent level of significance. The farmers were able to implement the
message by themselves and also, they could contact the KVK officials for any clarifications.
Perceived attributes of innovation of AAS (district Kurnool, A.P)
Perceived Attributes Total Yagantipalle Mirapuram Chirokuttur Kruskall Wallis
Chi square
m sd m sd m sd m sd
Relative advantage 19.8 1.65 19.3 1.64 19.6 1.43 19.8 1.85 .492
Compatibility 17.8 1.77 18.0 1.77 17.9 1.77 17.3 1.62 .193
Complexity/ease of use 17.6 2.44 17.8 2.03 17.9 2.05 16.5 2.88 .027*
Trialability 18.5 1.77 18.6 1.93 18.45 1.90 18.4 1.78 .784
Result demonstrability 18.6 1.96 18.8 1.91 18.3 1.83 17.3 1.75 .001*
*Significant at 1percent level of significance
1= Yagantipalle 2= Mirapuram 3= Chirokuttur
Conclusion
Result demonstrability and ease of use were the perceived characteristic of innovation found to
be significant factor leading to adoption of AAS. Extension agencies should take care of the
perceived attributes while formulating and implementing the messages.
References
Rogers, E. M. (2003). Diffusion of innovations. Free Press. New York, 551.
Hansen, J.W. (2002), Realizing the potential benefits of climate perdition to agriculture and
challenges. Agricultural systems 74: 329-330.
Tey, Y. S., Li, E., Bruwer, J., Abdullah, A. M., Brindal, M., Radam, A., ... & Darham, S. (2014).
The relative importance of factors influencing the adoption of sustainable agricultural
practices: A factor approach for Malaysian vegetable farmers. Sustainability science,
9(1), 17-29.
815 | Page Institutional and policy innovations for accelerated and enhanced impacts