Spa Executive December

PUBLISHER
Roger Sholanki
EDITOR, CREATIVE DIRECTOR
Elizabeth Bromstein
Note from the Editor
Dear readers,
DESIGNER
Design Pickle
CONTRIBUTING EDITOR,
PRODUCTION MANAGER
Sal Capizzi
Happy holidays!
If you’re looking for a way to elevate your guest experience in the new year, consider focusing
on staff training. According to Carlos Calvo Rodriguez, who is our Spotlight interview for this
month, this is an important element that sometimes gets overlooked.
Calvo Rodriguez, who is the Senior Spa Director at Four Seasons Toronto, the city’s only
Forbes 5-Star rated spa, says, “Training is so important because the more time you spend
on training, the better quality your service will be. I find sometimes we overlook that part.
Communication is key and so is investing in enough training for everyone so that they feel like
they are a part of things.”
For more of his insights, read Carlos Calvo Rodriguez of Four Seasons Toronto on staff
training & habits of effective leaders in spa and wellness.
Of course, training your team will elevate your guest experience, but, no matter how
wonderful and exquisite your service offerings, people will only come try them if they
know about them. That’s why we’re also talking about marketing, and listing 26 marketing
strategies and tips for your spa. Does your spa have a selfie station? Maybe it should.
Spa Executive
We’re also looking at a couple more wellness trends for 2023: wellness tourism and
personalized nutrition, and, in his advice column, Sal Capizzi answers the question of how to
increase your spa’s retail sales.
Spa Executive is Book4Time’s
magazine for leaders in the
business of wellness. News,
views, and interviews for those
who want to attract top talent,
increase customer retention,
and offer the best possible
guest experience.
I hope you enjoy reading this month’s articles in Spa Executive and they provide valuable
information to help you achieve success.
Elizabeth Bromstein,
Editor,
Spa Executive