Spa Executive December

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Common examples of personalized nutrition include the allergen-free diet or those designed to remove triggers like the gluten free or low FODMAP diets. People have more recently become interested in expanding applications of these personalized designs. Challenges reportedly include data and methodological issues. Collecting and analyzing data, for example, is a complex task, though one that people are working on every day in pretty much every industry; while growth areas include tech-enabled, hyperspecific recommendations and solutions for a range of specific needs and consumer segments and personalized diagnostic services. Hospitality companies may one day soon find themselves offering highly personalized food and beverage options to every guest. See more 2023 wellness trends: 8 WELLNESS TRENDS FOR 2023: A HOSPITALITY HANDBOOK 18 | Spa Executive
Carlos Calvo Rodriguez of Four Seasons Toronto on staff training & habits of effective leaders in spa and wellness. Carlos Calvo Rodriquez, Senior Spa Director at Four Seasons Toronto, the city’s only Forbes-Five star rated spa, talks staff training and habits of successful spa directors. Carlos Calvo Rodriquez is the Senior Spa Director for Toronto’s only Forbes-Five star rated spa, the Spa at Four Seasons Toronto, located inside the brand’s global flagship, Four Seasons Hotel Toronto. An expert in wellness, staff training, and business operations, originally from Costa Rica, Mr. Calvo Rodriguez is a physiotherapist by trade. Explaining how he ended up in hospitality, he says, “When I did my master’s degree, I worked at the university teaching manual therapy and assessment. Maybe it was because a lot of my students were going to work there that Four Seasons asked me to work for them. At first, I had no intention to do so because I was happy at the academy, but one day I accompanied my assistant for an interview and I’m the one who got hired (my assistant was hired as well, so it worked out). I started my hospitality career in 2007 with Four Seasons. He started as a massage therapist, then moved up the ranks to become Assistant Spa Director. He says, “I then joined an amazing program Four Seasons had to develop spa managers, in which we went to train at company spas in different countries. I went to Washington DC, Doha, Qatar; Maldives; Langkawi, Malaysia; Hong Kong; Bali; and Paris. After the program I found an opening at Four Seasons Hotel Toronto, the company’s flagship. That was synchronicity because I had applied for my permanent residency a few years earlier and I got it at the same time I applied for the job. They didn’t have a spa yet so I came and helped to open the spa as Manager with Todd Hewitt as Senior Director.” In 2016, he moved into the corporate world with Shangri La in Hong Kong as Assistant Vice President, Training in Spa & Wellness, “but when COVID happened, we all got laid off from the wellness division. In 2021, I launched Kool for Men with Todd, wellness products for men, and I also became a certified human potential coach. I then came back to Toronto and the Four Seasons in 2022.” Some of the Spa at Four Seasons Toronto’s success can probably be attributed to Calvo Rodriguez’s dedication to the cause of proper training in spa and wellness. “Wellness and education are interconnected,” he has said. “Whether it’s staff, students or guests, everybody needs coaching and direction to ensure a better well-being. The Spa has become a lifestyle necessity for the modern individual, and I am lucky to be at the forefront of that realization.” We spoke with Carlos Calvo Rodriguez about 19 | Spa Executive
Page 1 and 2: ISSUE #42 DECEMBER 2022 SPA EXECUTI
Page 3 and 4: Contents December 2022 Volume 42 4
Page 5 and 6: a number of high profile establishm
Page 7 and 8: customer retention by 5% can increa
Page 9 and 10: Find out where your target customer
Page 11 and 12: ARE YOU PASSIONATE ABOUT THE SPA &
Page 13 and 14: and personalized, immersive treatme
Page 15 and 16: Dear Sal: how can we improve retail
Page 17: Wellness trend: Personalized Nutrit
Page 21: FOR LEADERS IN THE BUSINESS OF WELL

Spa Executive December

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