Spa Executive December
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and are meant for display. They may even<br />
include a couple of key product benefits on<br />
them that catch people’s eye as well. Put<br />
those out as long as they align with your<br />
mission and brand standards.<br />
I would also suggest strengthening the<br />
relationships with your vendors. Do not<br />
be afraid to reach out and ask for samples<br />
so that your estheticians can try out the<br />
products too. They are going to be a vendor’s<br />
biggest advocate and your biggest sales<br />
people just by making simple post-treatment<br />
recommendations. Be open with your<br />
vendors and see if you can promote a gift<br />
with purchase. Maybe it’s a deluxe item from<br />
their line, maybe the gift is an add-on to a<br />
treatment that has nothing to do with their<br />
line at all!<br />
Get creative. It’s likely your guests are already<br />
going to have an exceptional experience at<br />
your spa, so why not make them feel like<br />
they won the lottery for receiving a gift, just<br />
because they purchased something? I’m not<br />
saying to do this all year round, but create<br />
quarterly promotions that make sense for<br />
your boomin’ business!<br />
At the end of the day, vendors want you to have<br />
strong sales, because when you are doing well,<br />
they are doing well. So, they are always in a<br />
position to offer you support, training and tools<br />
to help grow your business.<br />
16 | <strong>Spa</strong> <strong>Executive</strong>