Spa Executive December

and are meant for display. They may even
include a couple of key product benefits on
them that catch people’s eye as well. Put
those out as long as they align with your
mission and brand standards.
I would also suggest strengthening the
relationships with your vendors. Do not
be afraid to reach out and ask for samples
so that your estheticians can try out the
products too. They are going to be a vendor’s
biggest advocate and your biggest sales
people just by making simple post-treatment
recommendations. Be open with your
vendors and see if you can promote a gift
with purchase. Maybe it’s a deluxe item from
their line, maybe the gift is an add-on to a
treatment that has nothing to do with their
line at all!
Get creative. It’s likely your guests are already
going to have an exceptional experience at
your spa, so why not make them feel like
they won the lottery for receiving a gift, just
because they purchased something? I’m not
saying to do this all year round, but create
quarterly promotions that make sense for
your boomin’ business!
At the end of the day, vendors want you to have
strong sales, because when you are doing well,
they are doing well. So, they are always in a
position to offer you support, training and tools
to help grow your business.
16 | Spa Executive