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2022 Year in Review

The Year in Review is YDS’ biggest and most exciting publication of the year - featuring analysis that covers the most significant and impactful events that have shaped our world. The 2022 Year in Review explores key events in all regions, from the overturning of Roe v Wade, the war in Ukraine, and the UK leadership crisis, this year’s edition is not one to miss! Read it now !

The Year in Review is YDS’ biggest and most exciting publication of the year - featuring analysis that covers the most significant and impactful events that have shaped our world.

The 2022 Year in Review explores key events in all regions, from the overturning of Roe v Wade, the war in Ukraine, and the UK leadership crisis, this year’s edition is not one to miss!

Read it now !

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DANNICA BATOON

With 2.72 million YouTube subscribers, President

Bongbong Marcos’s (BBM) internet fame is

unique. Marcos came to power by (1) consciously

rearranging the presentation of his tainted

family on YouTube to counteract traditional

media which reinforced his family’s corrupt

image, and (2) people’s ascription of his

debatable political accomplishments. After all,

some proponents claim Marcos is endowed with

his father’s legacy by those complicit in

corruption.

BBM garnered attention and treated his

followers as a fan base by labeling them as

Loyalists, fortifying the cult of personality his

father had in the two decades of his dictatorship.

Bongbong Marcos strategically utilized YouTube

to rebrand his family’s political image, tapping

into the concept of “authenticity” and “achieved

status”. Research reveals vlogging, BBM’s only

visible line of work from 2016 to 2022, is

significant in his victory during the 2022

Philippine presidential election.

MOTIVATION AND VISION

Marcos’s motivation for becoming a YouTube

influencer originated from the media’s one-sided

coverage of his family.

P A G E 8 1

P H O T O : J A M S T A R O S A / R E U T E R S

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