2022 Year in Review
The Year in Review is YDS’ biggest and most exciting publication of the year - featuring analysis that covers the most significant and impactful events that have shaped our world. The 2022 Year in Review explores key events in all regions, from the overturning of Roe v Wade, the war in Ukraine, and the UK leadership crisis, this year’s edition is not one to miss! Read it now !
The Year in Review is YDS’ biggest and most exciting publication of the year - featuring analysis that covers the most significant and impactful events that have shaped our world.
The 2022 Year in Review explores key events in all regions, from the overturning of Roe v Wade, the war in Ukraine, and the UK leadership crisis, this year’s edition is not one to miss!
Read it now !
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DANNICA BATOON
With 2.72 million YouTube subscribers, President
Bongbong Marcos’s (BBM) internet fame is
unique. Marcos came to power by (1) consciously
rearranging the presentation of his tainted
family on YouTube to counteract traditional
media which reinforced his family’s corrupt
image, and (2) people’s ascription of his
debatable political accomplishments. After all,
some proponents claim Marcos is endowed with
his father’s legacy by those complicit in
corruption.
BBM garnered attention and treated his
followers as a fan base by labeling them as
Loyalists, fortifying the cult of personality his
father had in the two decades of his dictatorship.
Bongbong Marcos strategically utilized YouTube
to rebrand his family’s political image, tapping
into the concept of “authenticity” and “achieved
status”. Research reveals vlogging, BBM’s only
visible line of work from 2016 to 2022, is
significant in his victory during the 2022
Philippine presidential election.
MOTIVATION AND VISION
Marcos’s motivation for becoming a YouTube
influencer originated from the media’s one-sided
coverage of his family.
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P H O T O : J A M S T A R O S A / R E U T E R S