Music - MYP 4 and 5 - Samuel Wright - Hodder 2020

company wants our attention to convince us that
Every
product is worth purchasing. Depending on what
their
you engage with, advertising will take several
media
(a voice-over, short film or trailers, YouTube
forms
and so on), but they will all involve music, and
ads,
to engage our imaginations.
storytelling,
Lilly Ahlberg performed the track to
Singer-songwriter
Christmas commercial in 2016:
this
the narrative in advertising can be fun!
Changing
began a campaign using a claymation series
Cadbury
purple colouring, paired with the song ‘Wouldn’t
with
Be Nice’ by the Beach Boys as their main musical
It
The combination was incredible. Lyrics were
material.
for each commercial and a singular message of
rewritten
it be nice if the world was Cadbury’ became
‘Wouldn’t
hook that was left in your head. You can watch the
the
on YouTube and listen to the original on
advertisements
playlist. https://youtu.be/xo2wRvJ04ss
the
through the phrases provided after listening to The
Sing
Boys version. Take note of the repeated rhythmic
Beach
musical material connects well with the
Ahlberg’s
and the chorus lifts at just the right moment.
narrative,
melodic material. Each phrase fits with ‘wouldn’t it
and
nice’, further emphasising the chocolatey message.
be
Choose a topic that you would like to advertise (it
1
be homework, safety, food or sports).
could
In your portfolio, write a series of lyrics that could be
2
to this tune. You will need six lines, where
attached
lines 5 and 6 rhyme. Line 7 will always remain
only
same. the
THINK–PAIR–SHARE
and before the video ends turn to a friend to discuss
what you think
is being advertised.
How is the music connected to the narrative on the screen?
how
her music works with the
Get into pairs and discuss
using
story,
pitch and rhythmic material as your answer
your conclusions with the class.
points, then
share
https://youtu.be/WDv26jZYhfk. Watch the commercial
ACTIVITY: Cadbury activity
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ATL
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Communication skills: Writing for different purposes
Perform your creations to the class and start looking
3
other forms of advertising. You could have a
into
future in this field of creativity!
◆■ Assessment opportunities
this activity you have practised skills that are
In
using Criterion B: Developing skills and
assessed
Criterion C: Thinking creatively.
Original lyrics
Cadbury lyrics
Wouldn’t it be nice if we were older,
Wouldn’t it be nice if the world was Cadbury?
Then we wouldn’t have to wait so long?
You could surf inside a chocolate tube
And wouldn’t it be nice to live together,
Ride your board across the wave forever
In the kind of world where we belong?
Get wiped out and never get a bruise
You know it’s gonna make it that much better,
And if a shark came up and tried to bite you
when we can say goodnight and stay together.
You could say ‘I’m chocolate – I invite you’
Wouldn’t it be nice?
Figure 2.43 ‘Wouldn’t It Be Nice’ song starter (a), with ending (g)
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Music for the IB MYP 4&5: by Concept
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