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Gun Trade World - January 2023

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EnforceTac 2022 took place<br />

in Nuremberg, Germany in<br />

March, a time when Russia<br />

had just begun its invasion of<br />

the Ukraine. This represented<br />

an uncertain time for buyers and<br />

sellers, nevertheless the exhibition<br />

displayed good numbers - 373<br />

exhibitors as well as 4,071 professionals<br />

visited the event, held during the two<br />

days before IWA OutdoorClassics.<br />

The history<br />

The growing interest in an<br />

international, but above all discreet,<br />

exchange on law enforcement, security<br />

and tactical equipment led to the<br />

premiere of Enforce Tac in 2012 as an<br />

independent, closed special exhibition<br />

in the NürnbergMesse congress center.<br />

Since then, Enforce Tac has<br />

developed impressively. In 2022, 373<br />

exhibitors as well as 4,071 visitors<br />

came to Enforce Tac in Nuremberg.<br />

The success convinced the trade of the<br />

shows’ relevance and importance. The<br />

EnforceTac team discovered that 96<br />

per cent of exhibitors reached their<br />

most important target groups and<br />

94 per cent of exhibitors made new<br />

business connections.<br />

Record-breaking display area<br />

for Enforce Tac <strong>2023</strong><br />

Recently it was disclosed that, as early<br />

as six months before the opening of<br />

trade fair for tactical solutions for<br />

internal and external security, the<br />

display area booked is 15 percent<br />

higher than at the record-breaking<br />

2022 event. It’s a result that can<br />

be attributed to the high level of<br />

satisfaction among exhibitors and<br />

visitors.<br />

“This represents a huge tick of<br />

approval for us and the work we are<br />

doing,” says the Enforce Tac organising<br />

team. “The participating exhibitors<br />

are fully supportive of the trade fair.<br />

The strict admission criteria and<br />

meticulous accreditation process ensure<br />

a high quality of visitors that is much<br />

appreciated.”<br />

Expansion for <strong>2023</strong><br />

In <strong>2023</strong>, the professional audience<br />

at Enforce Tac can look forward to<br />

17,520 square meters<br />

of exhibition space, much more<br />

than before (13,730 m2 in 2019). To<br />

get to the highly specialised product<br />

range on display, visitors will now<br />

use Mitte Entrance rather than West<br />

Entrance. The restricted exhibition<br />

area is complemented by practical<br />

workshops and high-calibre congresses.<br />

The programme also offers a blend<br />

of old favourites and new highlights.<br />

The trade fair’s response to the great<br />

diversity of exhibitors and products has<br />

been to expand the demonstration area.<br />

In <strong>2023</strong>, alongside the exciting product<br />

presentations, Enforce Tac will also<br />

offer live demonstrations of practical<br />

applications to join the dots between<br />

theory and practice. Exhibitors are<br />

called upon to take advantage of this<br />

opportunity and even provide input for<br />

the design of this area. “For example,<br />

if an exhibitor needs a demonstration<br />

track to effectively showcase a vehicle,<br />

we can arrange this,” says Isabelle<br />

Teufert, Director of Enforce Tac at<br />

NürnbergMesse.<br />

Online, the sector will also benefit<br />

from the digital presentation of several<br />

product highlights. In <strong>2023</strong>, the<br />

YouTube format Enforce Tac TV will<br />

go into its second round, bridging the<br />

gap between online and ‘on-demand’.<br />

Excitement about reunion of<br />

the sector<br />

There is a huge anticipation about<br />

the reunion of the sector that only<br />

an on-site exhibition can offer.<br />

Exhibitors are excited to be showing<br />

off their latest products in a vibrant<br />

and expanding exhibition. Isabelle<br />

Teufert commented: “At an in-person<br />

event, exhibitors, visitors and media<br />

representatives all get talking to one<br />

another. As an international platform,<br />

Enforce Tac offers the ideal venue for<br />

professional dialogue and a confidential<br />

atmosphere.”<br />

At the end of the first day of the<br />

exhibition visitors can look forward to<br />

a social get-together, participants can<br />

look forward to an incredibly special<br />

schedule to celebrate the 10th round of<br />

Enforce Tac.<br />

Core topics of the industry<br />

Enforce Tac offers mission-critical<br />

solutions for homeland and homeland<br />

security:<br />

- Weapons and ammunition for<br />

government and military applications<br />

- Optics and optronics<br />

- Personal equipment<br />

- Information and communication<br />

technology<br />

- General mission equipment<br />

- Education and training systems<br />

- Special vehicles and military vehicles/<br />

vehicle technology<br />

- Application and defense of<br />

unmanned systems<br />

Save the date<br />

The next Enforce Tac will take place<br />

at Exhibition Centre Nuremberg from<br />

February 28th to March 1st, <strong>2023</strong>.<br />

www.enforcetac.com<br />

exhibition space<br />

2019: 13,730sq/m<br />

<strong>2023</strong>: 17,520sq/m<br />

enforce tac 2022<br />

373<br />

exhibitors<br />

exhibitors<br />

96% 94%<br />

Reached<br />

important target<br />

groups<br />

4,071<br />

visitors<br />

Made new<br />

business<br />

connections<br />

enforce tac<br />

www.guntradeworld.com 59

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