Gun Trade World - January 2023

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spotlight Whereas revolvers were the mainstay of the handgun world for over a century, the semi-automatic pistol has really taken over the market big time in the last three to four decades. These semiautomatics, also known as autoloaders, don’t feature a cylinder like revolvers do but use a stacked magazine. Their action automatically loads the next cartridge in the chamber after every shot because of the slide moving backwards and forwards with every subsequent shot. Likewise, the hammer is cocked automatically with every shot. Generally, there are three types of autoloading actions – singleaction, double-action and striker-fired. With a single-action semi-automatic, you must manually cock the hammer before firing the first round. With double-action pistols, the shooter does not have to cock the hammer manually before taking the first shot but instead only pull the trigger. The third type consists of striker-fired autoloading pistols. These are a variation on the double-action-only concept but do not have an exposed hammer. Instead, each trigger pull compresses and releases a spring featuring a striker firing pin. BEST-SELLING CARTRIDGES Literally dwarfing other handgun cartridges year after year when it comes to sales, the classic 9x19 Luger or Parabellum keeps reigning supreme with no less than 48 percent of sales. Other recognisable cartridges such as the .357 Magnum, .38 Special, .40 Smith & Wesson are selling in acceptable numbers but get nowhere near the level of 9mm Para sales. Indirectly this points out how popular semi-automatic pistols are compared to the traditional revolver. The humble .22 long rifle has always been, and still very much is, an economical choice, making it ideal for everything from backyard fun to target practice and precision target shooting, as well for small game hunting. The numbers clearly show this little rimfire calibre has its undisputed place in the market, accounting for 16 percent of handgun sales. SELF-DEFENCE SALES OP THE UP It is interesting to see the retailers in our survey indicating how the market for handguns has evolved during the last twelve months. According to nearly one third of these retailers, their handgun sales were up in the last year compared to the previous period with an equal share of retailers stating sales stabilized. In terms of handgun types sold, 23 per cent of the retailers in our survey sold competition shooting models while another 24 per cent is made up of handguns for target shooting. With a combined market share of 47 per cent for both categories, there is an unmistakable appetite for target and competition handguns. There is another category that took first place in our bestseller list though. With a market share of 42 per cent, handguns for self-defence experienced a noticeable leap forward in sales with the retailers in our survey. Hunting accounts for a smaller, yet steady market share of about 11 per cent. WOMEN AND MIDDLE-AGED BUYERS For several years, ladies continue to be the fastest-growing demographic of new gun owners. This year’s survey shows this trend is not exactly coming to a halt, on the contrary. No less than 20 percent of the retailers in our survey claim the number of women buying handguns is growing. Still 40 per cent of respondents claimed the market for lady shots was down, leaving an equal 40 per cent of the market stating that sales to women were about the same as the previous year. Getting ladies into the sport not only adds diversification to your footfall – and profit sources – but can also encourage the rest of the family, especially youngsters, to take an interest into the sport as well. Handguns generally attract younger punters, with sales to the age group 26 to 40 accounting for over one third, 40 per cent, of sales. The share of buyers aged 41 to 55 is the clear majority in this year’s survey with a clean 60 per cent market share. Buyers aged over 55 traditionally account for a smaller share of the market, taking about 20 per cent this year. GREAT BUSINESS Outside of some severely restricted countries, handguns provide an important business opportunity for the trade. Most dealers seem to hold a good selection of makes, models and types, with some also specializing in a particular sector. Where you are located and the opportunities nearby (clubs, ranges or hunting areas) will naturally influence those choices. Reloading ammunition is also popular and can prove to be a worthwhile addition to your portfolio, offering potential add-on sales. Most retailers seem to hold a good selection of makes, models and types, with some also focusing on a particular sector. Where you are located and the opportunities you have nearby (shooting clubs, ranges or hunting areas) will naturally influence those choices. All in all, the number of people worldwide who own handguns appears to keep growing steadily but surely, making this a key sector not to be ignored. GTW 40 36 www.guntradeworld.com
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Gun Trade World - January 2023

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