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MAGAZINE FOR THE EQUESTRIAN TRADE INDUSTRY<br />
Volume 8<br />
No 1/<strong>2023</strong><br />
Reitsport BRANCHE<br />
SPECIAL: Crops & whips • RETAILER AWARD: preliminary decision • SPOGA HORSE: News<br />
one passion – one voice
EDITORIAL<br />
”My word for it<br />
Spot-on<br />
Dear Reader,<br />
News<br />
from<br />
SWEET<br />
VALENTINE<br />
The new year begins and the first promotional<br />
days are not long<br />
in coming.<br />
When you are in a tight spot, a precise solution is often most helpful – this<br />
applies to a wide variety of life circumstances and situations.<br />
If, for example, you want to send an offer to your customers, your chances of<br />
success improve if you target your clientele precisely, with a spot-on description<br />
of your service or product. Find out how to do this in no more than 10 words,<br />
on page 6.<br />
However, you could also use the help of other people to eliminate any blind<br />
spots in your offer. For example, you could work with influencers to get your<br />
message across to the (equestrian) public. In our monthly survey, we wanted<br />
to know how many of you, i.e. the equestrian retailers, use influencers.<br />
Astonishing result: only a small minority (p. 8).<br />
Spotting the best candidates was the task of our award jury, which met at<br />
Koelnmesse on 1 December to select the TOP 10 candidates from the large<br />
number of applications for the Reitsport BRANCHE Retailer Award <strong>2023</strong><br />
powered by spoga horse. We are going to tell you which shops managed to<br />
secure a spot in the finals (p. 9).<br />
In order to achieve a spot-on result, using the right aids is often a promising<br />
approach. In horse-riding and carriage driving, these aids could be whips and<br />
crops, for example. Read more about this in our Whips and Crops Special<br />
(p. 12).<br />
As the year draws to a close, we wish you a peaceful holiday season and<br />
a happy, healthy new year.<br />
“<br />
On that note,<br />
With kindest regards,<br />
Michael Meenen<br />
In order to shine in<br />
the sign of love on Valentine's<br />
Day, HKM offers the<br />
perfect outfit for the great love of all riders<br />
with the Sweet Valentine collection.<br />
From the head collar, which is padded<br />
with teddy fur at the neck and noseband,<br />
to the softly lined saddle cloth, all<br />
products are in a strong pink colour and<br />
decorated with silver hearts and loving<br />
details. So the horse is definitely being<br />
thought of on Valentine's Day.<br />
Speaking of pink: HKM has dispensed<br />
with playful details in the<br />
Berry collection, but the<br />
collection still lives up<br />
to its name with the<br />
dominance of a<br />
dark berry colour.<br />
Rhinestones, glitter<br />
details, elaborate<br />
quilting and cords<br />
give it a particularly<br />
elegant look. The elastic<br />
functional shirt Berry Lace even<br />
features precious lace and<br />
sparkling buttons and<br />
thus has the potential to<br />
become the new favourite<br />
piece, not only, but<br />
also in the riding stable.<br />
Would you like more<br />
pink-red? Then take a look at the Mellow<br />
Velvet collection, which features enchanting<br />
velvet fabric, among other<br />
things.<br />
Info: www.hkm-sports.com<br />
Reitsport BRANCHE 3
CONTENT<br />
6 NEWS<br />
Survey: influencers - not widely used · IN TEAM: presenting Jürgen Winkler<br />
(Inropharm) · Service: how to describe your offer in no more than 10 words ·<br />
New book: horse training meets physio · Retailer Award <strong>2023</strong>: jury makes<br />
preliminary decision · news brief and much more ...<br />
10 SPOGA HORSE <strong>2023</strong><br />
The right energy management<br />
12 SPECIAL<br />
Crops and whips – the extended arm<br />
16 PROMOTION<br />
FLECK riding crops & whips: progress through innovation<br />
Foto: Fa. FLECK<br />
18 INTERVIEW<br />
Rudi Maisack (FLECK): we are a full-range supplier for special equipment<br />
20 BRANCHEN-VISIT<br />
Companies at a glance<br />
23 PRODUCT-NEWS<br />
Intriguing novelties<br />
Front cover: EEBA<br />
Mattes‘ match-making<br />
Athletico<br />
for athletes<br />
To avoid chafing and rubbing, it takes individual solutions created by<br />
E.A. Mattes. In the four different versions of the special saddle girths<br />
by Mattes, incorporated cross straps and spreaders provide for an even<br />
distribution of pressure. This prevents contraction or creasing.<br />
Jetzt Neu: Modell 2020<br />
Verstellmax ®<br />
Vario<br />
Special features and possible uses of<br />
crops and whips (top). Influencers –<br />
not particularly popular with equestrian<br />
retailers<br />
The tapered cut of the girths<br />
provides enough room for the<br />
elbows without compromising<br />
stability. Of course, the anatomy<br />
of the respective horse<br />
also determines the choice of<br />
girth.<br />
The “Athletico” version is especially<br />
suitable for horses with an athletic, strongly wedge-shaped physique.<br />
The special cut of the girth prevents the saddle and girth from slipping<br />
backwards in almost all cases.<br />
www.e-a-mattes.com<br />
Ein Gerät. Alles dran.<br />
Art.Nr. 90004<br />
Vario<br />
Everything for<br />
leather workmanship<br />
4 Reitsport BRANCHE
NEWS<br />
1+1+1=4<br />
Ralf ’s Retailing<br />
Reflections<br />
THE MEANING<br />
OF TRUE OPTIMISM<br />
Discussing topical issues, recalling the<br />
nearly forgotten ones, providing new<br />
stimuli – this is what our column “Ralf’s<br />
Retailing Reflections” is all about. This<br />
issue’s topic: negative thinking and true<br />
optimism.<br />
“A person's only real enemies<br />
are his own negative<br />
thoughts.”<br />
This is a quote by Albert<br />
Einstein. And there<br />
is a lot of truth in it. Unfortunately,<br />
it is very difficult<br />
at the moment not to<br />
get stuck in negative circles of<br />
thought. Our media overload us with negative news, catastrophes,<br />
but also a lot of negative speculation.<br />
Speculation instead of facts<br />
Instead of reporting facts, as is to be expected from the<br />
media, a constant disaster scenario is currently being reeled<br />
off: “What if the power fails...? Is there going to be a<br />
recession?” One could just as well play out these scenarios<br />
the other way round. And that would encourage people<br />
more than is currently the case. We all have enough on<br />
our plates dealing with reality, we do not need to be confronted<br />
with pessimism on top of it.<br />
Recharge your batteries<br />
We should banish moaners,<br />
scaremongers and hypochondriacs<br />
from our<br />
sphere of influence and<br />
only consume news in<br />
measured doses. Christmas<br />
is a time for reflection<br />
and family. Good friends,<br />
delicious food and<br />
some rest is good for all of us<br />
and will let us head into <strong>2023</strong> with<br />
new str<strong>eng</strong>th.<br />
Therefore, let us rather look at Friedrich Schiller for inspiration:<br />
“True optimists are not convinced that everything will<br />
work out. But they are convinced that not everything will<br />
go wrong.”<br />
Ralf Mönke, Reitsport Frölich<br />
HOW TO DESCRIBE YOUR OFFER IN<br />
NO MORE THAN 10 WORDS<br />
Ioften get the feeling that entrepreneurs don't really understand<br />
their own product or offer. You have to be able to explain briefly<br />
and precisely what problem your offer solves – 10 words are actually<br />
enough to do this,” says sales psychology expert Julius Kemnitzer.<br />
that offers specific advantages to the individual person. Examples<br />
of meaningful phrases could be: “How you as target group X can<br />
solve problem Y”, or “We help target group X to solve problem<br />
Y”.<br />
1. Explain your offer from the perspective of the target group<br />
Before trying to describe your offer or product in a nutshell,<br />
you first need to know the wishes, problems and ambitions of<br />
your target group. Examples of successful phrasings could be:<br />
“Losing Weight in Eight Weeks for Entrepreneurs and Managing<br />
Directors” or “More Applicants for Medium-Sized Companies<br />
Without the Need for Job Portals”.<br />
2. Provide a clear solution to the problem<br />
Each target group has their own problems. Accordingly, it is<br />
important to provide a clear solution for the different motives<br />
3. Obtain an external neutral opinion<br />
Often it is not so easy to work out the advantages and the<br />
problem solution a product or service offers. This is mainly due<br />
to the fact that as an entrepreneur you are usually very deeply involved<br />
in the topic – and accordingly sometimes have difficulties<br />
seeing the wood for the trees. In such cases it can help to ask<br />
someone from outside the business (...) who has not yet dealt<br />
intensively with the product for a neutral opinion.<br />
Further information:<br />
https://www.juliuskemnitzer.de/<br />
6 Reitsport BRANCHE
Jürgen Winkler, Inropharm<br />
vet. Pharm. Produkte<br />
GmbH & Co. KG<br />
Personal data<br />
Name: Jürgen Winkler<br />
Age: 51 years<br />
Marital status: unmarried,<br />
long-term partner<br />
Favourite rider: is completely<br />
unknown to me<br />
Greatest str<strong>eng</strong>th: cheerful and<br />
motivated<br />
Greatest weakness: coffee, cakes<br />
and Radio BOB<br />
„IN“: classic cars<br />
„OUT“: electric vehicles<br />
in<br />
-TEAM<br />
Motto for life: make “something“<br />
out of “nothing“<br />
Professional life::<br />
Responsibilities:mixing plant supervisor<br />
Company Entry:April 2022<br />
Qualifications: capable of anything<br />
Sense of horses a living organism with<br />
4 legs; very big and always in the way<br />
Personal tip: always stay positive<br />
e-mail: info@inropharm.de<br />
Telefon: 0049 (0)8502 1025<br />
INTERESTED?<br />
We will be pleased to present<br />
your employees in this section as<br />
well. Contact:<br />
info@meenen-presseservice.de<br />
Spoga spotlights<br />
Florian Ruff,<br />
owner of<br />
Keralit and<br />
hoof<br />
specialist.<br />
Talking to ...≤<br />
Hello Mr Ruff, after a break of several<br />
years, Keralit will be exhibiting again<br />
at spoga horse <strong>2023</strong>. Why is that?<br />
Florian Ruff: In the past two years, demand<br />
for our products has increased significantly,<br />
and from outside Europe as<br />
well. Spoga horse <strong>2023</strong> gives us an opportunity<br />
to offer Keralit products to customers<br />
abroad. Doing this necessarily involves<br />
personal contacts, conversations and<br />
precise explanations. And that can only be<br />
done effectively at an event like spoga.<br />
NEW BOOK:<br />
HORSE TRAINING MEETS PHYSIO<br />
Finding the right training for a horse is<br />
a chall<strong>eng</strong>e for many horse owners, riders<br />
and trainers, regardless of whether<br />
they want to break a young horse, resume<br />
training after a break, give the best possible<br />
support to a schooled and healthy riding<br />
horse or keep a retired horse fit for as<br />
long as possible. FNverlag author Silke<br />
Kaupp approaches the issue from two perspectives:<br />
as a qualified trainer (Pferdewirt)<br />
for “classical riding” and an equine<br />
physiotherapist. In her book “Pferdetraining<br />
trifft Physio” (Horse Training Meets<br />
Physio, available in German only), she<br />
shows that supple movement, efficient<br />
muscles and an ideal training condition<br />
are vital for keeping the horse healthy and<br />
helping it progress in its training. The German<br />
book costs 25 euros and is available<br />
in bookshops, equestrian retail stores and<br />
directly from the publisher<br />
FNverlag in Warendorf,<br />
telephone 0049 (0)2581/6362-154 or -254,<br />
email<br />
vertrieb-fnverlag@fn-dokr.de<br />
or www.fnverlag.de.<br />
We now offer all products with instructions<br />
for use and multilingual labels<br />
in many different languages. Further languages<br />
can then be found via the QR code<br />
on the label.<br />
What do you hope to achieve at the<br />
fair?<br />
Florian Ruff: We hope to establish new<br />
contacts to the foreign equestrian trade as<br />
well as farrier and veterinary suppliers<br />
and, of course, to refresh our existing<br />
contacts. Even in Germany, not all of the<br />
newer products are sufficiently well known.<br />
That is why we also offer practical<br />
training to the equestrian trade on site.<br />
These trainings are very well received.<br />
Apart from the classics, will you present<br />
any new products at spoga horse?<br />
Florian Ruff: Our company philosophy<br />
remains to develop and manufacture<br />
only products that really serve to protect<br />
and restore skin and hoof health and function.<br />
By now, we have successfully launched<br />
the Hufbad-Vet (more info on p. 23),<br />
which was announced in spring 2022.<br />
Sie wollen die individuellste aller Stalltafeln vertreiben?<br />
Kontakt: mralron@web.de<br />
Fa. Keralit auf der spoga: Halle 8.1,<br />
Stand B 50<br />
Reitsport BRANCHE 7
NEWS<br />
+++ NEWS BRIEFS +++<br />
OBSTACLES<br />
Show jumping, which will be<br />
dropped as a discipline from the<br />
Olympic Pentathlon after<br />
the Paris 2024<br />
Olympics following<br />
the Tokyo<br />
2021 disaster, now<br />
has a successor discipline.<br />
Instead of getting<br />
into the saddle, athletes will<br />
have to tackle an obstacle course<br />
themselves – some ninja warriors<br />
in the making.<br />
EXTENDED<br />
The World Equestrian Federation<br />
FEI is extending its sanctions<br />
against the warring parties Russia<br />
and Belarus into <strong>2023</strong>. This means<br />
that all international equestrian<br />
competitions of both countries<br />
are removed from the FEI calendar.<br />
Furthermore, all riders, officials<br />
and horses from both countries<br />
are banned from international<br />
competition.<br />
GOLDEN BOY<br />
To standing ovations from riders,<br />
drivers and vaulters, Dr<br />
Manfred Giensch was awarded<br />
the German Riders' Cross in Gold<br />
at the traditional Champions'<br />
Ball of the German<br />
Olympic Committee<br />
for Equestrian<br />
Sport (DOKR).<br />
From 2006 until the<br />
2022 World Championships,<br />
the Hamburg-based team<br />
doctor accompanied the German<br />
equestrian athletes to Olympic<br />
Games, World and European<br />
Championships.<br />
RURAL<br />
The Global Champions Tour,<br />
which is usually found at glamour<br />
locations such as Paris, Monaco<br />
or New York, will make a stop in<br />
in the tranquil town of Riesenbeck,<br />
Germany, in <strong>2023</strong> (21-23<br />
July). The previous German location<br />
in Hamburg had not been<br />
able to agree on a further cooperation<br />
with the tour organiser.<br />
The Riesenbeck International<br />
Equestrian Centre is run by Ludger<br />
Beerbaum and partners.<br />
HORSE SHOES INTO<br />
MEDALS<br />
Dieter Kröhnert (Ellerhoop),<br />
who turned the horse shoes of the<br />
squad riders into medals for many<br />
years, was awarded the German<br />
Riders' Cross in Silver by the German<br />
Equestrian Federation. For<br />
more than 30 years, the wellknown<br />
farrier<br />
made sure<br />
that the<br />
German<br />
horses were<br />
perfectly<br />
shod at the Olympic<br />
Games, World and European<br />
Championships.<br />
DISCONTINUED<br />
Hamburg Messe und Congress<br />
will discontinue the Hanse-<br />
Pferd Hamburg exhibiton and<br />
fair. According to the management,<br />
this was due to a sharp rise<br />
in costs, especially in the areas of<br />
infrastructure and personnel,<br />
which made it impossible to run<br />
the equestrian fair profitably in<br />
the future. HansePferd Hamburg<br />
was held every two years; a total of<br />
17 times between 1987 and 2018.<br />
In 2020 and 2022, it had to be cancelled<br />
due to Covid19.<br />
RECORD HIGH<br />
According to preliminary calculations<br />
by the Federal Statistical<br />
Office (Destatis), the number of<br />
people in employment in Germany<br />
reached a new historic high<br />
in the 3rd quarter of 2022: the previous<br />
peak (Q4 2019) of also 45.6<br />
million was exceeded by 82,000<br />
persons or 0.2% in the 3rd quarter<br />
of 2022.<br />
ReitsportBRANCHE SURVEY<br />
Every month, Reitsport<br />
BRANCHE exclusively<br />
interviews 100 equestrian<br />
retailers in Germany.<br />
INFLUENCERS? NOT<br />
WIDELY USED<br />
“Influencers” make an almost daily appearance in the<br />
media. In July 2022, the spoga horse therefore invited influencers<br />
to take part in the “Creator Days” to turn the<br />
spotlight on this target group.<br />
As a follow-up, this month’s survey pursued the question<br />
of whether our equestrian retailers work with influencers<br />
and, if so, what kind of influencers. Not surprisingly<br />
for our editorial staff, the result is as follows: only 9 % of<br />
all equestrian retailers surveyed work with professional<br />
equestrian influencers. Even so, 24 per cent use the channels<br />
of non-professional “influencers” who raise awareness<br />
of the equestrian retail business via their social media channels<br />
and promote the shop’s campaigns and products.<br />
On the other hand, two thirds of our equestrian retailers<br />
say they do not use influencers at all.<br />
<strong>RB</strong>-Survey Janine Reichert<br />
9,1 % Yes, we work with professional equestrian influencers<br />
66,7 % No, not at all<br />
24,2 % Yes, but with people who do not do this professionally but promote our<br />
business and products via their social media channels<br />
Question: In your equestrian retail business, do you co-operate with so-called influencers?<br />
8 Reitsport BRANCHE
REITSPORT BRANCHE RETAILER AWARD <strong>2023</strong><br />
PRELIMINARY JURY DECISION<br />
After weeks of on-site research at numerous equestrian retail<br />
stores, the jury held their decisive meeting at the premises of<br />
the spoga horse organiser, koelnmesse, on 1 December. The prominent<br />
and competent award jury had the task of filtering out the<br />
candidates who will be honoured during the festive award ceremony<br />
on the spoga horse Stage on 5 February <strong>2023</strong>. The assessment<br />
was made based on criteria such as range, quality of advice, presentation,<br />
POS campaigns, marketing, sustainability or hybrid sales.<br />
The following specialist shops (in alphabetical order) have been nominated<br />
and may hope for the title of “Best Retailer Germany <strong>2023</strong>”:<br />
EquiPassion (Nuthetal, Potsdam/Brandenburg), Helle Kleven<br />
Shop (Hergolding/Bavaria), Hofmeister Pferdesport (Gevelsberg/North<br />
Rhine-Westphalia), Pferdesport Silberhorn (Burgl<strong>eng</strong>enfeld/Bavaria),<br />
Reitsport Dohm (Tensfeld/Schleswig-Holstein),<br />
Reitsport Manski (Güstrow/Mecklenburg-Western Pommerania),<br />
Reitsport Schuldt (Schenefeld/Schleswig-Holstein), Traumpferd<br />
(Lingen/Lower Saxony), Reitsport Wahl (Dietmannsried/Bavaria)<br />
and Zum Hufnagel (Gütersloh/North Rhine-Westphalia).<br />
The eagerly awaited decision as to which international equestrian<br />
retail stores will be honoured at the <strong>2023</strong> edition of the Retailer<br />
Award Europe powered by spoga horse will be communicated at a<br />
later date.<br />
Award-Jury (v.l.n.r.): Frank Hölscher (BSI Vorstand), Stefan Schwanbeck (1. Vorsitzender EEBA /European Equestrian Business Association<br />
e. V.), Georg Ettwig (Deutsche Reiterliche Vereinigung, Leiter Abteilung Marketing und Kommunikation), Beate Schwerte (GF P8 Beratungs GmbH)<br />
Karl-Heinz Turner (GF Ladenbau Turner), Dr. Maria Näther (director spoga horse), Jessica Kaup (Reitsport BRANCHE/ Projektleitung Retailer<br />
Award), Michael Meenen (Reitsport BRANCHE/Herausgeber), Sebastian Reichert (Reitsport BRANCHE/Leitung Büro Leipzig/ Fachhandel Europa)<br />
The international jury of six experts judging the spoga horse TOP<br />
INNOVATIONS <strong>2023</strong> has been selected. The products submitted<br />
for evaluation will be assessed by an independent and interdisciplinary<br />
team from the retail, influencer and professional<br />
sectors. These are the members of the jury:<br />
Lisa Röckener (Germany)<br />
Job title: influencer, teacher, equestrian trainer. Lisa<br />
Röckener: “As a junior rider, I was part of the eventing<br />
squad and, after a fall, I started to incorporate horsemanship<br />
into my daily work. Having written two books<br />
about this I get the chance to present my work at various<br />
galas, shows and also in front of the TV camera.”<br />
Harisson Ashton (Great Britain)<br />
Job title: dressage rider, businessman, creator.<br />
Harisson Ashton also sells sport horses, has hosted<br />
several television shows and the “Evening With”<br />
tour with Carl Hester and Charlotte Dujardin. He<br />
is the new face of Tommy Hilfiger Equestrian.<br />
SPOGA HORSE TOP INNOVATIONS<br />
THESE ARE THE EXPERTS TO MAKE THE DECISIONS<br />
Nils Dehner (Germany)<br />
Job title: Managing Director Pferdesporthaus<br />
Loesdau GmbH & Co. KG. Nils Dehner: “I have been<br />
dedicated to equestrian sports from when I was a<br />
child, and, for many years now, my love and passion for horses has<br />
played an important role for my job at Pferdesporthaus Loesdau.<br />
Wilken Treu (Germany)<br />
Job title: Managing Director Hanoverian Breeding<br />
Association. Wilken Treu (40) is a horse, sports<br />
and breeding enthusiast. In active riding, his focus is<br />
on dressage, although, due to his two children, he is<br />
currently more involved in lead rein showing.<br />
Danielle Goldstein Waldman (Israel/United<br />
States)<br />
Job title: former Olympian, entrepreneur. Danielle:<br />
“After a 30-year career as a professional<br />
show jumper, I recently retired from top-level<br />
sport to focus on mentoring young professionals.”<br />
Alice Faggin (Italy)<br />
Job title: owner and manager of the Selleria<br />
Faggin saddlery. What makes innovations special<br />
for you? “For me, innovations are significant when<br />
they strike the right balance between technological<br />
progress and the well-being of horse and rider,<br />
but I also pay attention to environmental and social<br />
sustainability.”<br />
Reitsport BRANCHE 9
SPOGA HORSE<br />
SPOGA HORSE<br />
THE RIGHT ENERGY MANAGEMENT<br />
Energy costs are rising dramatically. There is no end in sight.<br />
Read here how you can save energy, reduce costs for electricity, gas and water and conserve<br />
resources. Excerpt from a blog article. Source: www.spogahorse.de<br />
Whether on the horse farm, in the<br />
equestrian sports shop or in the<br />
equestrian sports industry in general - a<br />
lot of energy is needed everywhere. This<br />
is especially true now, for the dark, cold<br />
season. Stables, halls or business premises<br />
have to be lit and rooms heated almost<br />
around the clock. An expensive business.<br />
That is why it is enormously important to<br />
check and make full use of energy-saving<br />
opportunities. Whether it is old light<br />
bulbs, machines or small appliances from<br />
yesteryear or the "old-timer" vehicle fleet<br />
- get rid of energy guzzlers and make your<br />
business fit for an economical, cost-effective<br />
and sustainable future.<br />
Energy saving made easy<br />
Even with small improvements, you<br />
can save so much energy that it will have<br />
a positive effect on your wallet. These include,<br />
among others: Replacing light<br />
bulbs, using motion detectors and timers,<br />
or economy control of large lighting segments<br />
such as the indoor riding arena<br />
lighting. In the case of heating systems,<br />
even regular maintenance or the retrofitting<br />
of an automatic heat control system<br />
can help to reduce electricity costs. In the<br />
case of outdated models, on the other<br />
hand, a complete replacement of the radiators<br />
is advisable, because the investment<br />
pays off after only a few years due<br />
to the lower consumption. The insulation<br />
of heated rooms as well as the insulation<br />
of, for example, feeding basin supply<br />
lines also saves heating energy.<br />
Finding<br />
energy traps<br />
In addition, even mini-screws should<br />
be turned: In addition to lighting and air<br />
conditioning, electrical appliances such<br />
as computers, printers or the telephone<br />
system consume energy. It is also worthwhile<br />
to check appliances that are less<br />
noticed in everyday business but also<br />
contribute to electricity consumption:<br />
refrigerators or the ever-popular automatic<br />
coffee machines can prove to be additional<br />
cost drivers. Here, you should invest<br />
in energy-saving models, and everything<br />
should only be in operation and<br />
connected to the power supply when it is<br />
really needed.<br />
Last but not least, check water taps and<br />
hoses: repair leaks as well as dripping caps<br />
and use gun attachments so that the precious<br />
commodity is not wasted.<br />
Let there be light<br />
Compared to conventional light bulbs<br />
or halogen lamps, modern LED lighting<br />
can save up to 50 percent of electricity.<br />
Besides investing in a modern lighting<br />
concept consisting of LED or eco-halogen<br />
lamps, motion detectors, for example,<br />
can be quickly installed in little-used<br />
storage areas.<br />
Given the obvious advantages of LED<br />
lighting, a conversion is worthwhile and<br />
also pays off financially within a very<br />
short time: to ensure that this does not<br />
become too expensive for the individual<br />
company, many energy service providers<br />
offer flexible financing models for businesses<br />
that want to convert their lighting.<br />
In addition, such measures are usually<br />
supported with subsidies. It's worth<br />
doing some research here!<br />
Water march<br />
It doesn't always have to be tap water!<br />
Whether stored rainwater, spring water<br />
or water from your own well, there are<br />
many alternatives that can be used to care<br />
for animals, for cleaning purposes or for<br />
irrigation, among other things. Here, too,<br />
it is important to first seek professional<br />
advice in order to determine the exact<br />
composition as well as the quality of the<br />
water and to derive measures from this -<br />
such as certain treatment tools that need<br />
to be used.<br />
You can find more information about<br />
alternative energies, switching energy<br />
suppliers and expert advice on energy<br />
management on the spoga blog.<br />
www.spogahorse.de<br />
10 Reitsport BRANCHE
SPECIAL<br />
Foto: Fa. FLECK<br />
Whips & crops<br />
Foto: Fa. FLECK<br />
The extended arm<br />
A crop or whip can be helpful to support the rider’s calf when riding or as an extended arm<br />
for in-hand work. It also serves as a visual signal to the horse, allowing for finer aids and clearer<br />
communication. For lunging or driving, special whips are used. What types of crop and whip are<br />
there, what materials are they made of and what needs to be considered when using them?<br />
Basically, crops and whips are thin and flexible sticks that<br />
used to be made of wood such as hazelnut or willow. Nowadays,<br />
they are mainly made of fibreglass or/and ultralight<br />
carbon. At the upper end there is a grip that merges into a<br />
stick of varying l<strong>eng</strong>th. Depending on the discipline, the end of<br />
the crop/whip is formed as a short thong made of fabric, plastic<br />
or leather. Driving and lunging whips have long leather or synthetic<br />
thongs. The grips and sticks are either covered with nylon<br />
or leather. Crops that are covered with fabric may be additionally<br />
lacquered to prevent rubbing against the breeches. There are<br />
also variants with a gel knob for a comfortable and fatigue-free<br />
grip. To prevent crops from slipping out of the hand, some models<br />
have a loop, which is placed around the wrist. Driving or lunging<br />
whips have particularly long sticks. They can consist of two<br />
12 Reitsport BRANCHE
parts that can be stuck together or of several segments that are telescoped<br />
in a similar way to a radio antenna. Such poles are easy<br />
to transport and mainly used in groundwork.<br />
DRESSAGE WHIPS<br />
Dressage whips<br />
The l<strong>eng</strong>th of the whip depends on the intended use. In dressage,<br />
whips with a l<strong>eng</strong>th of 110 to 130 cm are used. The maximum<br />
l<strong>eng</strong>th allowed for dressage whips at German competitions<br />
is 120 cm including the thong. The dressage whip is always carried<br />
on the side on which it is used, i.e. it always points to the inside<br />
of the riding arena. If the rider wants to change it to the other<br />
hand, both reins are taken in the hand holding the whip. Now,<br />
the whip is slowly pulled upwards with the hand that is going to<br />
hold it. A dressage whip is not grasped at the upper end but rather<br />
near its centre of gravity. It points diagonally downwards over<br />
the rider's thigh. When used, the lower end of the dressage whip<br />
only just touches the horse close to the rider's lower leg. If the horse<br />
is touched at the exact moment it lifts the leg, a forward driving<br />
aid is achieved. Short impulses with the whip prevent the effect of<br />
the rider’s leg to wear off over time. Ineffective squeezing and flapping<br />
of the calves can be avoided when a crop or whip is used. On<br />
curved lines or in lateral movements, the crop/whip has a supporting<br />
effect. Placed behind the rider’s outer leg, the whip will<br />
prevent the horse from swerving its hindquarters to the outside.<br />
A whip placed on the outer shoulder of the horse will prevent it<br />
from falling over the shoulder. Dressage whips can also be used<br />
on the croup to increase flexion in the haunches and, in classic<br />
equitation, to support the Spanish walk. In principle, the well-dosed<br />
use of the whip/crop requires a lot of sensitivity on the part of<br />
the rider so that the horse does not become numb to this kind of<br />
aid. Whip aids should be accepted by horses with respect but entirely<br />
without fear. Correct whip aids work according to learning<br />
theory with positive reinforcement as a signalling effect. The horse<br />
is only lightly touched. At the slightest reaction in the right direction,<br />
the rider stops using the whip/crop and the horse is praised.<br />
If, on the other hand, the crop/whip is used to build up pressure<br />
by increasing the intensity of the touch, the aid acts as negative<br />
reinforcement, i.e. punishment. However, a crop/whip must<br />
never be used in a punitive way. The German Equestrian Federation,<br />
for example, rejects punitive aids: “Any reaction in the sense<br />
of a 'punishment' according to human understanding is to be<br />
clearly rejected, because one cannot assume that a horse can think<br />
abstractly like a human being”, it says in the guidelines for riding<br />
and driving on the topic of “The relationship between horse and<br />
rider”.<br />
JUMPING CROPS<br />
For show jumping, either short jumping bats with a wide leather<br />
flap at the end or short jumping crops from about 50 cm of<br />
l<strong>eng</strong>th are used to touch the horse’s shoulder for animation before<br />
the jump. At show jumping competitions in Germany, crops<br />
with a maximum l<strong>eng</strong>th of 75 cm incl. thong are permitted. Jumping<br />
crops in particular are unfortunately often misused for socalled<br />
correction. However, punishing a horse with a strong lash<br />
after it has refused a jump is just as ineffective as thus forcing it<br />
over the jump on account of its flight instinct. This will rather lead<br />
to the horse associating jumping with<br />
negative experiences, which means<br />
it will perform even worse<br />
in the future. This is confirmed<br />
by a study that analysed<br />
the use of crops by<br />
amateur as well as professional<br />
show jumpers<br />
at British show-jumping<br />
competitions from August<br />
2018 to January<br />
2019. For this purpose, 285<br />
horse-rider pairs were recorded<br />
over jumps at a height of<br />
Jumping crops<br />
0.8 to 1.25 metres and statistically<br />
evaluated as to whether a crop was used<br />
and, if so, how often, with what intensity and whether the use had<br />
a positive effect on performance or not. The result showed that 76<br />
per cent of the riders had a crop with them during the class, but<br />
only 14 per cent actually used it. With frequent use of the crop, the<br />
horse's performance decreased significantly (more fences down).<br />
This was most extreme with those riders who used the crop with<br />
great force.<br />
JOCKEY WHIPS<br />
These crops are traditionally used in horse racing. Like the<br />
jumping bat, they consist of a short handle and body with a flap<br />
as a thong, which is supposed to make impact less painful, but<br />
quite loud. Whips have been used for horse racing for centuries,<br />
especially on the home stretch. It is argued that hitting the horses<br />
with the whip only makes them more attentive and motivates<br />
them to run faster and that they hardly feel any pain because of<br />
their supposedly “thicker” skin. A British survey among 3463 riders<br />
actually found that only 30 per cent of the participants believed<br />
that a whip can cause pain at all to the horse. Animal rights<br />
activists have long been suspicious of this line of argument. In<br />
2012, as part of a European initiative, numerous organisations<br />
called for a general ban on whips at horse races, as has been in place<br />
in Norway since 1982, for example. Despite some restrictions<br />
on the use of whips, there has not yet been a European or worldwide<br />
ban.<br />
Reitsport BRANCHE 13
SPECIAL<br />
In 2015, the Australian TV science magazine Catalyst wanted<br />
to know whether racehorses really feel hardly any pain from the<br />
use of the crop and commissioned pathologist Dr Lydia Tong to<br />
investigate what differences there are between human and horse<br />
skin in terms of their anatomical structure and pain sensation. For<br />
this purpose, she analysed in the laboratory a piece of skin from<br />
the flank of a horse (where the whip is usually applied) and one<br />
from the corresponding part of the body of a human. Result: horse<br />
skin is only 0.8 mm thicker than human skin. The main difference<br />
is in the deep collagen layer, which lies below the superficial<br />
pain-sensing fibres. “The horse's skin, the top layer of the skin<br />
where the pain receptors are located, is actually thinner than the<br />
human epidermis,” Tong said. This meant that, in the horse, there<br />
are fewer skin cells between a pain trigger such as a whip and<br />
the sensitive nerve endings. “In view of this, one could conclude<br />
that when the horse is exposed to a pain stimulus, it is more thinskinned.”<br />
By means of a special staining technique, the veterinarian<br />
was also able to prove that horses have considerably more<br />
sensory nerve endings in their skin tissue, especially in the epidermis,<br />
where the primary pain sensation is triggered.<br />
“Our small pilot study showed that the horse's skin has no padding<br />
whatsoever, as is often assumed of larger animals. Particularly<br />
revealing is the finding that the skin in the area where a riding<br />
crop is used may even have a greater sense of pain than ours,”<br />
Tong sums up.<br />
metres long. The thong of four to five metres included, the whip<br />
reaches up to eight metres in l<strong>eng</strong>th to always be able to reach<br />
the horse when lunging. Together with the voice, the lunge whip<br />
is a forward driving aid. To achieve this effect, the horse does<br />
not necessarily have to be touched with the thong. Rather, the<br />
whip should be used in as measured a manner as possible by casting<br />
the thong behind the horse without touching it with it. For<br />
example, if the horse is meant to trot, the whip is lowered from<br />
the neutral position behind the horse as a prompt and returned<br />
to the neutral position after the change of gait. If the horse knows<br />
this signal, there is no need to actually use the whip thong.<br />
Lowering the whip is sufficient for driving the horse forward. To<br />
slow the horse down, the whip is lowered parallel to the lunge<br />
so that the horse does not push into the circle.<br />
DRIVING WHIPS<br />
For driving, whips with a stick l<strong>eng</strong>th of 150 to 180 cm and a<br />
thong of 20 to 30 cm are used, and the stick should be stiff and<br />
straight.<br />
Driving whips<br />
CROPS & WHIPS FOR GROUNDWORK<br />
For in-hand work, a long, soft touchier whip can be used. It<br />
acts as an extended arm and supports the lead work by tapping<br />
different areas of the body. A touchier whip can be used as a driving<br />
and a restraining aid for turns or lateral movements, to keep<br />
the horse at a distance or to halt it. At the Spanish Riding School<br />
in Vienna, birch whips are traditionally used for the piaffe and<br />
school jumps in hand. They are between 170 and 190 cm long,<br />
not too heavy and very elastic at the end. Every rider at the<br />
Touchier whip<br />
School cuts their own whips from straight trunks of a six- to<br />
eight-year-old birch tree in January. The branches are cut off<br />
and the trunk is repeatedly split to obtain the whips. For better<br />
durability, the birch whips are placed in water for one day before<br />
use.<br />
Whips are also part of the equipment for lunging. The twopiece<br />
or telescopic stick of the whip is between two and three<br />
Driving whips are available in two designs: the drop lash whip<br />
is used with full collar harnesses. With this whip, the transition<br />
between stick and thong is arched. The driving whip is used with<br />
breast collar harnesses, and in this case the thong is attached to<br />
the stick with an eyelet. While driving, the driver always holds the<br />
whip in his or her hand. In order to not upset the horse(s), unnecessary<br />
waving or cracking of the whip should be avoided. Whip<br />
aids should always be inaudible and may only be given from the<br />
free hand. With a driving whip, forward driving or collecting aids<br />
can be applied to change or maintain gaits and tempi. The effect<br />
of the whip aid depends on the manner of holding the reins. When<br />
the rein is shortened, the whip has a collecting effect, when the<br />
rein is yielded, the effect is forward-driving.<br />
Text and Photos: Birgit van Damsen<br />
14 Reitsport BRANCHE
PROMOTION<br />
16 Reitsport BRANCHE
INTERVIEW<br />
INTERVIEW WITH RUDI MAISACK, OWNER OF FLECK WHIP & CROP MANUFACTURE<br />
FULL-RANGE SUPPLIER FOR SPECIAL EQUIPMENT<br />
The FLECK family business, based in Schwarzach in the Odenwald region, is the market leader for whips<br />
and crops. The company’s origins date back to the year 1870. Reitsport BRANCHE<br />
spoke to Rudi Maisack, owner and managing director.<br />
When cheap imports from Taiwan flooded the market in the<br />
60s, your company had to go with the flow. What is the situation<br />
like today?<br />
Rudi Maisack: That was the right decision at the time. It was<br />
only by adding cheaper import goods to our portfolio that we managed<br />
to leave these difficult times behind us. Unlike our competitors,<br />
however, we continued to focus on our<br />
know-how and many innovations and consistently<br />
stuck to our very own products<br />
– riding and driving whips made in<br />
Germany. That is why today we can<br />
offer a complete portfolio, ranging<br />
from the simple riding school whip for<br />
six euros through to the exclusive driving<br />
whip for 500 euros and more.<br />
Which and how many of your products<br />
are manufactured in Germany?<br />
Rudi Maisack: In short: riding and driving whips for mass and<br />
competition sport. Meanwhile, approximately 20 % are imported,<br />
always in accordance with our stringent requirements and under<br />
constant on-site quality controls. At least 80 % of all products, which<br />
are divided into the price categories economy, professional and premium,<br />
are manufactured in Schwarzach.<br />
Is wood as a natural material still an option?<br />
Rudi Maisack: In fact, despite all the high-tech materials such as<br />
glass and carbon fibre composites, wood has not been completely<br />
banned from production. Willow wood cut to natural (thorny) whips<br />
and particularly the driving whips made from real firethorn in the<br />
upper price segment are much in demand among carriage drivers<br />
and can cost up to 500 euros and more. From an economic point of<br />
view, however, these absolute premium products are not the “saviour”,<br />
due to their low unit numbers. We make them because we<br />
still know how to do it, because we want to preserve this old manufacturing<br />
tradition and because a certain clientele wishes us to do so.<br />
How are the whips produced, is this a mechanical, automated<br />
process?<br />
Rudi Maisack: That is what most people think. But although fibreglass<br />
and carbon have revolutionised production, the proportion of<br />
manual work is still surprisingly high, accounting for 80 per cent. Even<br />
the most basic whip variety requires at least five working steps, the premium<br />
products easily require 15 to 20. Applying the tip of the whip,<br />
the winding and braiding, the varnishing of the stick and applying of<br />
the grip, all these steps need to be done individually and manually. In<br />
the in-house braiding department, whips and crops are mechanically<br />
braided with coloured nylon threads by modern braiding machines.<br />
But if the traditional white cotton thread is used for quality products,<br />
the whips will need to be coloured individually and by hand before<br />
they are coated with a protective lacquer.Schutzlack versehen werden.<br />
This sounds very labour-intensive.<br />
How many employees<br />
does your company have?<br />
Rudi Maisack: Today,<br />
FLECK employs a staff of 28 in<br />
production and administration.<br />
Although whip-making is no longer<br />
a recognised occupation requiring formal<br />
training, all employees are trained<br />
professionals with a lot of experience and skill. FLECK is an important<br />
employer in the region and we are very much aware of this special<br />
responsibility. Besides, the know-how developed by FLECK stays<br />
within the company and will not be transferred to other countries.<br />
That way, we are in the best position to keep placing innovations and<br />
trends on the market and to be a pioneer in the truest sense of the<br />
word.<br />
Until now, the workflow has been complicated by the fact that<br />
you have to transport raw materials from the 1st to the 2nd floor<br />
for production and then back again. That is about to change<br />
now ...<br />
Rudi Maisack: ... exactly, we will reintegrate parts of our company<br />
buildings that have been rented out back into the business, thus<br />
optimising our warehousing, logistics and distribution processes, and<br />
go back to producing on two floors as before – back to the roots!<br />
That means, despite the current crises, your business is doing<br />
well?<br />
Rudi Maisack: Times have become more difficult, for sure – but<br />
we are very satisfied, our customers know what they have in us ...<br />
... and that is?<br />
Over the past months and years, we have invested heavily in our<br />
warehousing. Accordingly, we have all the necessary raw materials<br />
in stock, and in abundance. That means that our<br />
ability to deliver is guaranteed. Our customers<br />
appreciate this, particularly in<br />
the current situation. On the other<br />
hand, we always manufacture to<br />
order. This is not only due to the<br />
large range of products, the colour<br />
and l<strong>eng</strong>th varieties, but also because<br />
customers know that FLECK<br />
will meet all their individual needs<br />
and wishes. We will always be able to<br />
deliver, even though delivery times will depend<br />
on the effort required. The bottom line is that, in addition to<br />
the special quality of our products, it is the extreme reliability that<br />
our customers honour.<br />
Mr Maisack, thank you for the interview.<br />
18 Reitsport BRANCHE
BRANCHEN-VISIT<br />
Trade directory from A - Z<br />
FULL-RANGE SUPPLIERS<br />
ACCESSORIES<br />
CARRIAGE DRIVING BRUSHES<br />
CLOTHING<br />
HEALTH, FEEDING<br />
Fahrsport<br />
Lessing GmbH<br />
D-75446 Wiernsheim<br />
info@mlessing.de<br />
www.mlessing.de<br />
Fahrsportkompetenz seit über 20 Jahren<br />
Redderberg 49<br />
24326 Dersau<br />
Telefon<br />
+49(0)4526-33 99 62<br />
Fax: +49(0)4526-18 82<br />
Mobil: 0171-597 893<br />
heroreitsport@t-online.de<br />
www.heroreitsport.de<br />
INTERESTED IN<br />
BRANCHEN-VISIT?<br />
Then please send your business card<br />
advert (German and English<br />
version) or your company logo and<br />
some text, indicating the desired<br />
category, in an informal email to:<br />
info@meenen-presseservice.de<br />
20 Reitsport BRANCHE
BRANCHEN-VISIT<br />
Trade directory from A - Z<br />
HEALTH, FEEDING<br />
ILLUMINATION<br />
IT SERVICES<br />
SADDLES/SADDLERY EQUIPMENT<br />
Everything for leather<br />
workmanship<br />
www.kappey.de<br />
LAMBSKIN PRODUCTS<br />
Holubovsky<br />
Gerberei und Handel GMBH<br />
Division Horse- Equipment<br />
A-3341 Ybbsitz, Alte Poststrasse 22<br />
Telefon 07443/86384-97<br />
Telefax 07443/86384-8<br />
Email: info@holuhorse.com<br />
www.holuhorse.com<br />
Keller’s genuine<br />
FLAXSEED<br />
cooked / dried<br />
Heinz Keller<br />
Futterspezialitäten GmbH<br />
www.kellersleinsamen.ch /.de /.at<br />
E.A.Mattes GmbH<br />
Birkenweg 2<br />
D-78570 Mühlheim<br />
an der Donau/Germany<br />
Tel. 07463 99518 0<br />
Fax 07463 99518 20<br />
Email: info@e-a-mattes.com<br />
www.e-a-mattes.com<br />
STABLE/PASTURE<br />
HORSEBACK MEASUREMENT SYSTEMS<br />
SADDLES/SADDLERY EQUIPMENT<br />
For a perfect Fit!<br />
Inh. Erhard Marschke<br />
Mobil: 0173-49 80 500<br />
info@hemano-sattel.de<br />
www.hemano-sattel.de<br />
Reitsport BRANCHE 21
BRANCHEN-VISIT<br />
SHOP FITTING<br />
Trade directory from A - Z<br />
YOUR GATEWAY TO<br />
THE EQUESTRIAN RETAIL<br />
INDUSTRY IN EUROPE<br />
2,200 print copies (German), 4,500 e-paper copies (English), Ad format: 45 mm<br />
wide x 35 mm high, Price: EUR 29 per month when booked for 1 year<br />
VE<strong>RB</strong>INDUNGEN<br />
You are looking for partners in<br />
south-west France? Have a look<br />
to our horsecluster<br />
SO-Horse-Alliances<br />
Feel free to<br />
contcat us:<br />
Babette SCHILY<br />
b-schily@pau.cci.fr<br />
www.so-horse-alliances.com<br />
INTERESTED IN<br />
BRANCHEN-VISIT?<br />
Then please send your business card<br />
advert (German and English<br />
version) or your company logo and<br />
some text, indicating the desired<br />
category, in an informal email to:<br />
info@meenen-presseservice.de<br />
Triple placement: print edition, e-paper (in English) plus your desired category on the website, including:<br />
accessories – carriage driving – clothing – farrier equipment – feeding – full-range suppliers – gifts – gloves – health – IT –<br />
lambskin products – pasture management supplies – saddles/saddlery equipment – shop fitting – stable supplies –<br />
tall boots and ankle boots – trade fairs<br />
Publication details<br />
8th volume<br />
Reitsport BRANCHE, the magazine for the equestrian trade industry,<br />
is published monthly. German print edition, German-English e-paper<br />
Publishing house and publisher:<br />
Presseservice Meenen, Michael Meenen, Am Mühlenberg 10,<br />
D-47669 Wachtendonk, www.reitsport-branche.com<br />
Editorial team:<br />
Michael Meenen (editor-in-chief, resp.).<br />
Editorial assistant: Heike Neeten, phone +49 (0)2836-1807,<br />
email: info@meenen-presseservice.de.<br />
Janine Reichert (internet and telephone research),<br />
Lukas Meenen (online research), Marcel Tillmanns.<br />
Leipzig office: Sebastian Reichert (qualified journalist),<br />
email: Sebastian-reichert@gmx.de.<br />
Jorinde Buck, translations, state certified translator/<br />
graduated agricultural <strong>eng</strong>ineer.<br />
Florian Reichert, veterinary surgeon, specialist advisor to the editorial staff,<br />
email: info@reitsport-branche.com<br />
Advertising:<br />
The currently valid advertising list is no. 8/2022..<br />
For download at www.reitsport-branche.com<br />
Media Office Meenen, administrative office: Heike Neeten,<br />
Phone: +49-(0)2836-1807, fax +49 (0)2836-8423<br />
Email: info@meenen-presseservice.de, Internet: www.reitsport-branche.com<br />
Production and layout:<br />
Pferdesport Verlag Ehlers GmbH, Rockwinkeler Landstraße 20, D-28355 Bremen<br />
Phone: +49 (0)421-2575544, www.pferdesportverlag.de<br />
Print: Silber Druck, Lohfelden<br />
The magazine Reitsport BRANCHE is published monthly (12x per year).<br />
The annual subscription costs EURO 89 and can be comfortbly ordered at<br />
www.reitsport-branche.com or via mail/<br />
telephone from the publisher.<br />
22 Reitsport BRANCHE
PRODUCT-NEWS<br />
NEW FROM KERALIT<br />
HUFBAD-VET<br />
As it is part of Keralit's philosophy to develop and produce only products<br />
that really serve the protection and restoration of skin and hoof health and<br />
function, anticipation was high for the product Hufbad-Vet, which was announced<br />
in spring 2022, to be finally presented. Hufbad-Vet, a concentrate to be<br />
dissolved in water to create a hoof bath, was originally intended for veterinarians<br />
and farriers only, but is also used by horse<br />
owners due to its easy application.<br />
The product is effective for mild to severe<br />
horn damage, white line disease, seedy toes,<br />
hoof abscesses, laminitis, keratoma, thrush<br />
and any type of horn decomposition, even<br />
when extending into higher wall areas. This<br />
means that there is no need to remove large<br />
areas of load-bearing wall horn.<br />
Info: www.keralit.de<br />
w e s t i p ...<br />
For all things elastic<br />
NEW:<br />
THE HKM ULTRALIGHT<br />
TELESCOPIC LUNGE WHIP<br />
The HKM Ultralight telescopic lunge whip with a l<strong>eng</strong>th of 2 m and a<br />
lay l<strong>eng</strong>th of 2.10 m is particularly suitable for lunging during winter<br />
work. Thanks to its light weight and rubberised anti-slip grip, it sits particularly<br />
well in the hand.<br />
Probably the biggest advantage of the lunge whip is the telescopic function.<br />
It can be easily pushed together and thus allows for space-saving<br />
storage in the saddle cupboard or locker. Art. Nr.: 12722<br />
Produktlink: https://www.hkm-sports.com/de/teleskop-longierpeitsche-ultralight-2m.html<br />
Info: www.hkm-sports.com<br />
Saddle girths – made of high-quality,<br />
heavy-elastic polyamide strap (10 cm wide)<br />
• in a Western, dressage or eventing design<br />
• elastic or inelastic<br />
• with stainless steel buckles<br />
• l<strong>eng</strong>th according to your wishes<br />
Elastic training bandages<br />
• fastener with perforated tape and patent<br />
button (with Velcro strip on request)<br />
• strong design offering good support,<br />
well-padded<br />
• stretched l<strong>eng</strong>th 4.5 m<br />
Stable bandages - made of wool acrylic<br />
or pure new wool<br />
• fastener with perforated tape and patent<br />
button (with Velcro strip on request)<br />
• warm and protective with excellent<br />
cushioning effect<br />
• 3, 4, 5 and 6 m in l<strong>eng</strong>th<br />
Elastic surcingles - made of high-quality,<br />
elastic polyamide strap (5 or 8 cm wide)<br />
• adjusting slider and safety clasp made of brass<br />
• non-extended l<strong>eng</strong>th 2 m<br />
Lunges – made of soft band material<br />
• elastic or inelastic<br />
• two different ways of buckling<br />
• 7 m in l<strong>eng</strong>th<br />
Elastic and inelastic straps<br />
for manufacturing and saddlery<br />
• sold by the metre<br />
• or cut to l<strong>eng</strong>th by ultrasound<br />
Wilhelm Westip Textil-Elastic-GmbH<br />
Neuenbaumer Weg 90 • D-42111 Wuppertal<br />
Email: westip@t-online.de<br />
Phone +49 (0) 2 02/ 7 70 67 • Fax +49 (0) 2 02/7 70 66<br />
Reitsport BRANCHE 23