PETAL Wildlife Brand Identity Guide_Portfolio

Typography
This typeface was chosen with the intent to ground the
overly friendly and child-like feelings that the mark on its
own could give off. The boldness and clean structure of
this type allowed for the logotype to feel united, thus
displaying a sense of importance and trust.
Urbane
Thin
Extra Light
Light
Medium
Demi Bold
Bold
Heavy
PETAL
Aa Bb Cc Dd Ee
Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
Wildlife
Aa Bb Cc Dd Ee
Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
Color
This color palette is meant for children, just like PETAL
Wildlife’s products are. The selection of colors displays
childhood, friendliness, and kindness - all qualities that an
organization with a young audience should strive to be.
PANTONE
P Process
Magenta U
PANTONE
P 139-16U
PANTONE
P 120-8 U
PANTONE
P 109-8 U
PANTONE
P 93-8 U
c 0%
m 100%
y 0%
k 0%
c 100%
m 0%
y 94%
k 12%
c 0%
m 50%
y 100%
k 0%
c 100%
m 35%
y 0%
k 10%
c 75%
m 100%
y 0%
k 0%
Brand Identity 5