PETAL Wildlife Brand Identity Guide_Portfolio

Mark Structure
The goal of this mark was to combine the
key elements of PETAL Wildlife, which are
childhood education and wildlife. This was
accomplished by keeping the design loose
and simple to give a welcoming feeling.
Gridwork
While the mark was intentionally open and
“free” feeling, it is important to have an
underlying grid system within a mark to
ensure proper proportions and spacing
within the design.
PETAL
wildlife
PETAL
wildlife
4 Brand Identity