PETAL Wildlife Brand Identity Guide_Portfolio

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What is PETAL Wildlife?PETAL Wildlife is a non-profit organizationfounded by two sisters who strive toincorporate wildlife and ecosystemeducation in childhood cirriculum inhopes that those children will one dayparticipate in protecting nature andanimals themselves.PETAL sells workbooks for children tolearn about animals in a fun andengaging way. They also sell othermerchandise such as shirts, mousepads,backpacks, etc. The goal for this rebrandwas to capture their organization’smission in a brand identity in a way thatwould be more successful than whatthey have now.Initial Design IdeasI started this rebrand by thinking aboutthe fundamentals of PETAL Wildlife. Attheir core, they are extremely passionateabout the protection of wildlife andeducating children when it comes tothose ideas. I knew the brand had toinclude not only the essence of wildlifeprotection, but also the playfulness of abrand geared towards children.2 Bra
01BrandIdentity
Page 1 and 2: PETALwildlifeBRAND IDENTITY GUIDE
Page 3: Table of Contents01 Brand Identity.
Page 7 and 8: TypographyThis typeface was chosen
Page 9 and 10: 02System
Page 11 and 12: StampsThese stamps include PETALWil
Page 13 and 14: PublicationThis publication example
Page 15 and 16: 03Applications
Page 17 and 18: Neon sign (interior signage)
Page 19 and 20: Safari ApplicationsThe safari outfi
Page 21 and 22: Education ApplicationsThis brand id
Page 24: PETALwildlifeA rebrand proposal byK

PETAL Wildlife Brand Identity Guide_Portfolio

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