PETAL Wildlife Brand Identity Guide_Portfolio

What is PETAL Wildlife?
PETAL Wildlife is a non-profit organization
founded by two sisters who strive to
incorporate wildlife and ecosystem
education in childhood cirriculum in
hopes that those children will one day
participate in protecting nature and
animals themselves.
PETAL sells workbooks for children to
learn about animals in a fun and
engaging way. They also sell other
merchandise such as shirts, mousepads,
backpacks, etc. The goal for this rebrand
was to capture their organization’s
mission in a brand identity in a way that
would be more successful than what
they have now.
Initial Design Ideas
I started this rebrand by thinking about
the fundamentals of PETAL Wildlife. At
their core, they are extremely passionate
about the protection of wildlife and
educating children when it comes to
those ideas. I knew the brand had to
include not only the essence of wildlife
protection, but also the playfulness of a
brand geared towards children.
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