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Theory of Knowledge - Course Companion for Students Marija Uzunova Dang Arvin Singh Uzunov Dang

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huge amounts of scientific knowledge

With

paywalls or otherwise inaccessible

behind

to jargon, the question of public

due

takes on great significance.

communication

the aim of science is to find and promote

If

understanding of life, the world and the

an

an understanding that would be of

cosmos,

to all, should it be accessible to all?

interest

answer might be yes, but one issue is

The

need to reward scientific

“incentives“—the

and corporations that take risks by

pioneers

their time or money to do research.

investing

2019 the University of California made

In

for dropping its $10 million per year

headlines

to Elsevier, a publishing company

subscription

owns over 2,500 scientific journals

that

incidentally, the journal Medical

(including,

discussed in the Duesberg case

Hypotheses

The university’s argument was simple:

earlier).

should not cost that much. Indeed,

knowledge

scientists never get paid for their research,

most

the scientific publishing business maintains

but

of the highest profit margins in the

some

Follow the link to this article by Stephen

world.

for UK newspaper the Guardian: “Is

Buryani

staggeringly profitable business of scientific

the

terms: Buryani

Search

profitable business

Staggeringly

people agree on the benefit of cultivating a

Most

interest in science. One example is science

public

which can collect money to fund

museums,

and inspire people to pursue further

research,

study, careers or at the least to be more

scientific

to science and more sceptical of dogma.

open

festivals, museums, university open

Science

and various forms of media are all part of

days

science communication landscape for the

the

audience. Sociocultural context

non-scientist

a large role in determining the method

plays

objective of science communication. For

and

science communication during

example,

Cold War was very different from

the

about global warming, in terms

communication

who is communicating, what, to whom and

of

nature or details of thescience itself, and are

the

relevant toTOK.

particularly

to publicize and popularize science have

Efforts

in place since Victorian times. How this

been

is done has been transitioning

communication

of a “deficit model” to more participatory

out

Deficit models set out to educate an

models.

uninformed and distrustful public

assumedly

in a top-down way that emphasized the

audience

of scientific experts. It was also called

“authority”

push for “scientific literacy”, and the paradigm

a

communication in the 1980s and1990s.

for

recently, we have seen a change towards

More

the public with science, and even

engaging

science, a relatively new practice that in

citizen

ways marks a return to the idea of science

some

by nature-loving amateurs, like a more

done

version of the “gentleman scientists”

diverse

the 18th and 19th centuries. Citizen science

of

the boundaries between scientist and

blurs

and science enthusiasts have

non-scientist,

involved in many fields from classifying

been

case of the pioneering scientist-freedivers

The

are working to decode the communication

who

of whales, and who are in important

systems

outpacing marine biologists, is discussed in

ways

is common for science to be communicated

It

scientists, or on their behalf by science

by

in order to inspire enthusiasm

evangelists,

trust in science. Carl Sagan’s Cosmos was

and

for an entire generation and evokes

formative

even today. Sir David Attenborough’s

nostalgia

on the natural world is similarly

reporting

and iconic. Using the link here,

influential

can watch and hear both of them sing,

you

in the YouTube miracle that is the

autotuned,

II. Perspectives

II. Perspectives

Science communication is the “organized, explicit,

and intended actions that aim to communicate

scientic knowledge, methodology, processes,

or practices in settings where nonscientists are a

recognized part of the audiences”. (Horst et al 2017)

publishing bad for science?” (27 June 2017).

of scientific publishing Guardian

galaxies to bird population surveys.

Chapter 4, III.3.

“Symphony of Science”.

for what purpose. These questions go beyond

183

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