LIQUI MOLY NEWS 45.2022

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 45.2022 

MOTOR OILS · ADDITIVES · CAR CARE

LIQUI MOLY attends IX Congress 

of Dipart Workshops 

PORTUGAL 

The IX Congress of Global One‘s Dipart Workshops was the 

first with an Iberian scope. LIQUI MOLY, an approved supplier 

in the group, was present during the event in Malaga through 

LM Iberia‘s Head of Strategic Communication & Marketing Cláudio 

Delicado and Spain‘s Team Leader Alexandre Estima. A five-star 

organization and a unique opportunity for contact between the brand, 

partners, and workshops in a partnership that no doubt will continue 

to grow in the coming years. Thank you for the invitation! 

WEEK 45.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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The Dipart Workshops network 

is part of the international group Global One Automotive. 

LM IBERIA‘S CLÁUDIO DELICADO & ALEXANDRE ESTIMA 

REPRESENTED THE BRAND IN THIS FRUITFUL ENCOUNTER. 

BETWEEN THEM, YOU CAN FIND THE GENERAL MANAGER 

FERNANDO RIESCO & BUSINESS DEVELOPMENT MANAGER 

SUSANA DOLIWA. 

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LIQUI MOLY puts up a show in historic 

Rally Legends Luso-Bussaco 

PORTUGAL 

W 

ith the support of retailer NS Auto Peças and LIQUI MOLY, 

Jorge Carvalho and Rodrigo Pinheiro were the main stars 

of the 2022 edition of the Rally Legends Luso-Bussaco. In 

the historical Coimbra region, the driver and co-driver won 3 stages 

and were leading the overall classification when misfortune hit them 

at the end of the fourth competitive stage. Despite the bad luck, the 

speed while taming the incredible Skoda Fabia S1600 was there for 

everyone to see. We‘re sure they‘ll come back stronger next year! 


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Jorge Carvalho & Rodrigo Pinheiro 

led the rally from the first super stage. 

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PORTUGAL 

THE RALLY LEGENDS LUSO-BUSSACO WAS THE FIRST START ABOARD 

THE SKODA FABIA S2000 FOR JORGE CARVALHO/RODRIGO PINHEIRO. 


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PORTUGAL 


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ALL THE TEAM COMMUNICATION WAS VERY PROFESSIONAL 

FROM THE START. FROM THE CAR COLOR SCHEME TO THE 

FIRST DRAWINGS AND PRESS RELEASES, LIQUI MOLY HAD 

EXCELLENT VISIBILITY. 

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Drift Iberian Challenge‘s first edition 

gets LIQUI MOLY support 

PORTUGAL 

The latest event of the Portuguese Drift Championship took 

place in partnership with the Drift Spain organization. For 

the first time, the best drivers from Portugal and Spain were 

together under the same ‘roof‘ — the Vasco Sameiro Circuit in Braga. 

As a 2022 partner of the promoter and being an Iberian competition, 

the team at LM Iberia couldn‘t miss the opportunity to interact with 

the thousands of people who cheered for these fantastic drivers! 

Just look at the crowd! Amazing scenes took place in Circuit Vasco Sameiro and in the LIQUI MOLY grandstand. 


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PORTUGAL 


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THE DRIFT PADDOCK ALWAYS PRODUCES GREAT PICTURES 

& SOME SURPRISES, LIKE THIS BEAUTIFUL LM TENT FROM 

DANIEL KORODODKI. 

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PORTUGAL 


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ALL DRIFT DRIVERS RECEIVED A PACK OF LIQUI MOLY 

GOODS AND PRODUCTS BY THE HANDS OF LM IBERIA‘S 

DUARTE JESUS. 

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PORTUGAL 


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WITH THE HELP OF OUR LM SPRINTER, THE TEAM 

FROM LM IBERIA LIQUIMOLYZED THE VASCO 

SAMEIRO CIRCUIT. 

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PORTUGAL 

With the live-streaming of the battles and this gigantic crowd, LIQUI MOLY had tremendous brand exposure! 


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PORTUGAL 


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DUARTE JESUS PREMIÉRED A NEW AND CREATIVE 

WAY OF DELIVERING THE LM GOODS TO THE 

THOUSANDS OF PEOPLE IN ATTENDANCE. 

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PORTUGAL 


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ANDRÉ RODRIGUES & DUARTE JESUS IN GREAT SPIRITS WITH LM‘S 

DRIFT DRIVER HÉLDER ALVES. HÉLDER‘S PONTIAC HAD GREAT COVERAGE 

ON DRIFT SPAIN SOCIAL MEDIA NETWORKS AFTER FINISHING THE 

IBERIAN CUP IN 3RD PLACE. 

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PORTUGAL 

The grown-ups also couldn‘t 

resist the chance to show their skills! 


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LIQUI MOLY FIREWORKS: AN END FITTING WITH THE 

SPECTACULAR ENVIRONMENT REGISTERED THROUGHOUT 

THE WEEKEND! 

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LIQUI MOLY Day fever thrills 

Multipartes customers 

PORTUGAL 

Aspecial day for a special client. After increasing the number 

of orders, our commercial team suggested to retailer 

Multipartes that the best way to spread the word about the 

new references was through a LIQUI MOLY Day. Duarte Jesus & 

José Correia coordinated this action in the Setúbal region, where our 

presence and image were noted through decorating the facilities‘ 

outer and interior space. 

André Xavier, Duarte Jesus (LM Iberia), Tiago Nunes, 

Diogo Santos, Rosa Melo, Ricardo Bandola & Eduardo Vieira 


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THE MULTIPARTES FACILITIES WERE EXTENSIVELY DECORATED 

WITH THE LIQUI MOLY COLORS. 

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PORTUGAL 


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AS USUAL, OUR COMMERCIAL TEAM SPARED 

NO EFFORT IN CLARIFYING DOUBTS ABOUT 

LM‘S RANGE OF PRODUCTS FROM CUSTOMERS 

AND STORE EMPLOYEES. THE RESPONSE FROM 

EVERYONE WAS EXCELLENT! 

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Electroloulé sales force welcomes 

LIQUI MOLY training session 

PORTUGAL 

T 

here are many ways to satisfy a client, motivate a team and 

increase sales. A LIQUI MOLY training is one of the most 

important, as it provides a chance to connect directly to the 

sales force while clearing doubts and explaining all the benefits of 

our range of products. Coordinated by Catarina Melo and Cristiano 

Fumega, the Electroloulé staff welcomed a technical seminar that 

will take this Algarve workshop even further in the relationship with 

their clients and theirs with LIQUI MOLY. Stay tuned! 


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PORTUGAL 


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FROM THE HISTORY OF THE COMPANY TO THE BENEFITS 

OF OUR BEST-SELLERS, CRISTIANO FUMEGA LEFT NO STONE 

UNTURNED REGARDING THE LM BRAND. 

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POS Sópeças features 

new LIQUI MOLY image 

PORTUGAL 

Operated by Sérgio Moura in the Marco de Canaveses region, 

Sópeças has registered steady growth since opening in 2017. 

With a deep appreciation for the brand, the client has been 

developing LIQUI MOLY‘s range of products with the supervision of 

our commercial team. The increased business efforts were rewarded 

with a new exhibitor and some branding placed by LM Iberia‘s Rafael 

Soares. The first of many steps scheduled for the future! 


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THE SÓPEÇAS PARTS HOUSE NOW FEATURES EXTENSIVE 

LIQUI MOLY BRANDING IN AND OUT OF THE FACILITIES. 

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Recambios Mediauto increases 

number of LIQUI MOLY references 

SPAIN 

A 

n important POS in the Granada area, Recambios Mediauto 

is rapidly expanding its orders of LIQUI MOLY products. After 

being carefully accompanied by José Garcia from the LM 

Iberia commercial team, this historic parts shop based in Guadix and 

with over 30 years of existence has expanded LIQUI MOLY‘s range 

of lubricants for engines, gearboxes, and hydraulics among his 

customers and workshops. 


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Auto Junqueira, Lda. increases 

LIQUI MOLY ties with new purchase 

PORTUGAL 

Sever do Vouga has a loyal LIQUI MOLY customer in Auto 

Junqueira. Managed by father Carlos and son Fernando, 

they have shown their commitment to the brand with a new 

purchase of additives, lubricants, and service sprays. By owning a top 

workshop with premium products and high-quality equipment, we‘re 

positive that Auto Junqueira will remain one of the region‘s workshop 

references. They have all our support through LM Iberia‘s Bruno 

Figueiredo. 


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LIQUI MOLY PRODUCTS AND ALL ASSOCIATED ADVERTISING 

REINFORCES AUTO JUNQUEIRA PREMISE OF MAXIMUM 

QUALITY AND PERFORMANCE SERVICE. 

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Autorecambios Cándido is a new 

member of the LIQUI MOLY family 

SPAIN 

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n the northern area of Tenerife Island exists a POS long known for 

its services: Autorecambios Cándido. Founded by Cándido Martin 

Sánchez, this parts house has recently increased the number of 

available references after first getting to know LIQUI MOLY through 

our additives and service products. After being followed by LM Iberia‘s 

Secundino Delgado, the owner decided to bet on our lubricants. More 

good things are coming! 


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Centro Auto POS expands LIQUI 

MOLY presence in Alicante 

PORTUGAL 

L 

ocated in Alcoi, a town north of the Alicante province, Daniel 

Carbonell‘s Centro Auto has registered increased business 

opportunities since starting to work with LIQUI MOLY‘s additives, 

sprays, and Pro-Line products through LM Iberia‘s Leonardo Molinari. 

With a wide range of services being presented to their customers, 

from car sales to general mechanics, electronic repairs, and oil, 

brakes, and battery changes, the opportunities to try and buy our 

range at this workshop are endless. 


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Check-Up Blog: Do you know that... 

LIQUI MOLY‘s Display Cleaner is the best way to clean finger 

stains on windshields as well as all mobile devices? YouTube 

channel ‘Mecânica Sobre Rodas‘ tested the product and was 

impressed with the results. Just read the post on our blog at 

Check-up Media. 

IBERIA 

Click here 

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WEEK 43.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com

Media outlets, online news & videos 

After a long summer break, the return of the LIQUI MOLY 

Team Engstler and Portuguese driver Tiago Monteiro to 

face the final two rounds of the WTCR was highly featured 

in the Iberian media outlets. Also highlighted were LIQUI MOLY 

Intact GP rider Jeremy Alcoba and the participation of Edumo & 

Pedro Contente in the Casinos do Algarve rallye. Just click and 

read! 

Click here 

Click here 

Click here 

Click here 

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Paraguay‘s major motorsport 

activities get fueled by LIQUI MOLY 

PARAGUAY 

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eautiful Paraguay has excellent muddy and dusty roads, as 

exemplified by the previous running of the historic Dakar 

endurance race. Therefore, it‘s only natural that the LIQUI MOLY 

team in the country decided to sponsor a rally raid in the Paraguarí 

region. Their passion for automotive competitions extends to circuit 

racing, as demonstrated by LM‘s presence at another edition of 

Track-Day Paraguay. Don‘t miss the following pages! 


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PARAGUAY 


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LM Paraguay driver Luis Franco finished in 2nd place 

in the T1 Truck - Gasoline category, while Thomas Willms 

had to abandon during the 1st day of the competition with a mechanical problem. 

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PARAGUAY 


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REPRESENTING THE LIQUI MOLY COLORS WERE 

A 1962 VW KÄFER AND THE IMPRESSIVE SUBARU 

IMPREZA FROM DERLYS FRANCO. HE FINISHED 

IN 3RD PLACE AND HELD THE CHAMPIONSHIP 

LEAD IN HIS CATEGORY. GOOD JOB! 

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PARAGUAY 


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PARAGUAY 


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THE 1962 VW KÄFER HAS A 1600 CC ENGINE 100% MADE IN 

GERMANY. ANOTHER LM SUBARU IMPREZA DEMONSTRATES 

THE PASSION THAT EXISTS FOR THE BRAND IN THE COUNTRY. 

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LIQUI MOLY Chile promotes 

motorbike range 

CHILE 

After an intense week where the spotlight was on products 

for the automobile, the team at LIQUI MOLY Chile decided it 

was time to place the focus on LM‘s motorbike range. Our 

colleagues presented the brand‘s history and the motorbike product 

characteristics through another seminar in the IP Chile facilities and 

dedicated to producing exciting content for social media where one 

can see how to apply some of our top-sellers. Well done! 


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AS USUAL, LM‘S INFLATABLE ARCHES, TENTS, AND FLAGS 

WERE OMNIPRESENT AT THE CHAMPIONSHIP‘S LAST ROUND. 

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PORTUGAL CHILE 


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FOCUSING ON LM‘S MOTORBIKE RANGE, OUR TEAM GAVE 

ANOTHER SEMINAR FOR DOZENS OF PEOPLE AT IP CHILE. 

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LIQUI MOLY NEWS 45.2022

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