iceep edu | Circularity Education Kit for fashion brands | Issue 01

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iceepDICTIONARYTerms &DefinitionsREPURPOSERECOMMERCE4sOur bigMATERIAL FLOWCLOSE THE LOOP
MATERIAL FLOWThe material flow is a sequence of processes ranging from the extraction ofraw material via its processing, reprocessing and machining up to thefinished product and its delivery to the end consumer.CLOSE THE LOOPClosing the loop means circulating products to keep them in use for aslong as possible, rather than throwing them away. In contrast to the oldtake-make-waste model, in a closed-loop economy everything is shared,mended, reused, or recycled. Thus, there is no waste produced.REPURPOSERepurposing means using something for a different purpose than the one itwas originally made for. It simply means giving a new purpose / a secondlife to an old product.RECOMMERCERecommerce is the selling of previously owned items through an onlinemarketplace. In the context of circular economy, recommerce reffers tobrand owned resale activities, which protect the brand’s reputation andauthentication, generate profits on the same products multiple times andhelp build customer retention and loyalty.
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Page 11 and 12: LEVI’SMARA HOFFMANBrands withtake
Page 13 and 14: “ONE IS ALLYOU MAYEVER NEED“Thi
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iceep edu | Circularity Education Kit for fashion brands | Issue 01

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