iceep edu | Circularity Education Kit for fashion brands | Issue 01

Circularity
Education
Kit for
Brands
Issue
Terminology, numbers and
facts, insights and best cases
01
from the fashion industry.

TABLE OF
CONTENTS
#iceep_edu
iceep dictionary
Facts & Numbers
Best Cases of Takeback Programs
Study Case of Circular Product Line
Join the leaders

TIME TO SHED LIGHT

#iceep_edu aims to
explain important terms used in the circular
economy and give you information to use
for your circularity communication.

Raw Material
Recycled
Material
Resource
Material
Loops
Recovery
Circular economy envisions
Production
Recommerce
Recycling
material flows in loops.
Reuse
A resource loop is the
Repair
Not Reusable
End-of-Life
circulation of products &
materials, to prevent waste
Consumption
Sort at source
Takeback
Reusable
End-of-Use
and keep them in the value
chain for a longer period,
through repair, reuse and
material recovery for
new production.
d u

iceep
DICTIONARY
Terms &
Definitions
REPURPOSE
RECOMMERCE
4sOur big
MATERIAL FLOW
CLOSE THE LOOP

MATERIAL FLOW
The material flow is a sequence of processes ranging from the extraction of
raw material via its processing, reprocessing and machining up to the
finished product and its delivery to the end consumer.
CLOSE THE LOOP
Closing the loop means circulating products to keep them in use for as
long as possible, rather than throwing them away. In contrast to the old
take-make-waste model, in a closed-loop economy everything is shared,
mended, reused, or recycled. Thus, there is no waste produced.
REPURPOSE
Repurposing means using something for a different purpose than the one it
was originally made for. It simply means giving a new purpose / a second
life to an old product.
RECOMMERCE
Recommerce is the selling of previously owned items through an online
marketplace. In the context of circular economy, recommerce reffers to
brand owned resale activities, which protect the brand’s reputation and
authentication, generate profits on the same products multiple times and
help build customer retention and loyalty.

FACTS & NUMBERS
70 Nearly million barrels of oil
are used each year to make the
world’s polyester fiber, which is
now the most commonly used
fiber in our clothing.

100b
garments
produced
each year
95%
of returned
items go back
to stock
only
12%
of the material
used for clothing
ends up being
recycled
92m
tonnes end up
in landfills

NORTH FACE LEVI’S MARA HOFFMAN
BEST
PATAGONIA

LEVI’S
MARA HOFFMAN
Brands with
takeback/
trade-in
programs.
The spring campaign for the Levi's®
brand encourages consumers to "Buy
Better, Wear Longer" in an effort to
increase awareness of the negative
environmental effects of the
manufacturing and consumption of
clothing.
In an effort to raise consumer
awareness of the detrimental
environmental effects of clothing
production and use, the spring
campaign for the Levi's® brand
encourages customers to "Buy Better,
Wear Longer."
TAKE
BACK
SCHEMES
PATAGONIA
Patagonia is no stranger to the
challenge of getting rid of things.
The equipment you return for
recycling through our Worn Wear
program is fully accepted by us.
THE NORTH FACE
Used coats, outerwear, and other
clothing from The North Face are
restored to like-new condition and
sold at a significant discount.

Case: Adidas
Made to be
remade

“
ONE IS ALL
YOU MAY
EVER NEED
“
This collection offers clothing and
footwear designed to be returned
and recycled into new products
at the end of its life. Adidas has
committed to replacing all virgin
polyester with recycled polyester
wherever possible by 2024.

LEADING
BRANDS
have already embraced
circular economy, doing
baby steps towards closing
some loops within their
supply chains.

Get in touch with us to
plan, review or optimize
your circular journey!
ARE YOU
READY TO
FOLLOW?