Best Business School in France to watch in 2022

Vol. 05 | Issue 03 | 2022
www.theknowledgereview.com
We aspire
to be one of
the top 20
schools in
Europe by
2022.
Best
Business
S c h o o l
in
France
to watch
in 2022
Never Stop Daring

E D I T O R ’ S N O T E
usiness tudies
riven by ulture,
nnovation and istory
Look at the history of business in
Europe; it is filled with stories that
have defined the business worldwide.
Every country in Europe has set its
business speciality and is flourishing
globally with it. The specific niches of
business that have developed over the
years have been immense, and a country
that has defined a few business niches and
made a place for itself in the global market
in France.
The French market is one of the most
sophisticated markets in the world. With a
highly talented workforce, well-connected
transport infrastructure and strong
intellectual property protections,
businesses once set in France are bound to
grow with efficiency.
Being one of the leading countries in the
world, France has also contributed heavily
to technology. One interesting fact about
France is that the country The Sophia
Antipolis technology park in Paris has the
highest concentration of technology
engineers outside the Silicon Valley, which
is quite an achievement. Moreover, the
technology park also holds established
technology players like Accenture, Intel,
Air France, IBM, and Cisco.
Narrowing the business more to the
manufacturing sector, France is indeed an
industrial powerhouse. Having leading
world's leading aircraft manufacturer
Airbus's main plant, the country is also
home to some of the world's leading
automobile manufacturers like Renault.
The country favours innovation and is
increasing support from the government
to increase competitiveness.
The city of Paris is the fashion capital of
the world. From the latest setting the
fashion trend of the world to housing
some of the leading fashion brands in the
world, Paris is the city where everything
is loved and highly appreciated.
Moreover, the country is blessed with
beautiful scenery and culture that
attracts tourists from every corner of the
world. With more than 85 million visitors
entering France to experience its beauty,
its tourism sector contributes more than
10% of its entire GDP.
Now, the world is changing fast, and
preparing students for the future has
been prioritised around the globe. The
Knowledge Review magazine has
recognised Audencia as the Best
Business School in France to Watch in
2022. Read to know how the business
school prepares students for the
students and inspires them to take risks
to excel. Please ensure to read the
articles curated by our in-house editorial
team to have a brief idea about education
in France.
Have a happy and insightful read! T R
Ashlesh Khadse
Ashlesh Khadse
ashlesh.khadse@insightssuccess.com

Audencia Nantes
School of Management
is recognized as
Best
Business
rance
S c h o o l i n
to watch in 2022
which is redefining the modern business
educational pedagogies in France to create
global leaders
Pooja M. Bansal
Editor-in-Chief

20
Article
10 Reasons
to Study Business
in France
CONTENTS
C O V E R S T O R Y
Never Stop Daring
06

MAY, 2022
Editor-in-Chief
Pooja Bansal
Senior Editor
Managing Editor
Contributing Writer
Anish Miller
Ananda Kamal Das
Ashlesh Khadse
Visualiser
Art & Design Head
Co-designer
David King
Rahul Shinde
Paul Belin
Business Development Manager
Marketing Manager
Business Development Executive
Phill Miller
Mary D'souza
Emma Wilson
Technical Head
Assistant Technical Head
Technical Consultants
Digital Marketing Manager
Jacob Smile
Prachi Mokashi
Amar, David, Robert
Alina Sege
Digital Marketing Manager
SME-SMO Executives
Research Analyst
Circulation Manager
Renuka Kulkarni
Yash, Gemson
Eric Smith
Tanaji

Best
Business
S c h o o l
in
France
to watch
in 2022
Audencia intends to
imagine and design every
project specifically for the
target stakeholder.

Never Stop Daring
We not only have
a diverse faculty and student
body, but also have campuses
in France and China aslo in
Brazil soon!

F
France has emerged as a major
hub of leading business
schools. These prominent
business schools are staying at the
top of their game and delivering
excellent academic and
infrastructural facilities to the
students. They have a well-defined
mission and an extensive academic
program, which enables students to
learn more and explore their limits
in the domain of business. These
renowned b-schools are responsible
towards transforming students into
the business leaders of tomorrow.
One such noteworthy school in
France, which has made waves in the
arena of business education is none
other than Audencia. Founded in
Nantes in 1900, Audencia - ex ESC
Nantes, whose name was born from
the conjugation of the Latin
‘audientia’ for listening and ‘audacia’
for audacity - is positioned, with a
1st EQUIS accreditation in 1998,
among the best European
Management Schools.
An Impressive Saga
In 2004, Audencia joined the UN
initiative uniting companies, the
business world and civil society
around 10 universal principles for
labour and environmental standards
and human rights. It was the first
business school in France to join the
Global Compact.
Since then, Audencia has been
developing and disseminating our
expertise in corporate social
responsibility (CSR) and integrating
it into its research, teaching, and
internal management.
In 2010, Audencia incorporated the
strengths of SciencesCom (a media
and communication school founded
in 1984) and the École Atlantique de
Commerce (for post-baccalaureate
education, set up in 1981). Both are
accredited programmes ranked
amongst the best in their specialist
area.
Audencia can therefore now offer
management and communication
programmes from bachelor's to
doctoral level. It has also developed
executive courses, available in
France as well as internationally,
which provide educational solutions
to meet the strategic challenges and
operational objectives of
businesses.
Audencia currently has three
campuses in Nantes, one in
La-Roche-sur-Yon, one in Paris, four
in China and one in Brazil soon.
In 2013, the École Centrale de
Nantes, Audencia and the Nantes
École Nationale Supérieure
d'Architecture (ensa Nantes) formed
a strategic alliance for greater
synergy. This alliance unites
engineering, management,
architecture, and creativity to
enrich the teaching, research,
corporate relations, and
international scope of all three
schools.
In 2015, Audencia was awarded
reaccreditation by EQUIS, AACSB
and AMBA for the maximum period
of five years. It also had the first
combined start of the university
year for the schools in its alliance.
Audencia's Values, Mission, and
Vision
Audencia has at its core three
fundamental values- Innovation,
Cooperation, and Responsibility.
Through its programmes and
numerous business and academic

partnerships in France and
worldwide, it actively contributes to
its own development and expansion.
Audencia intends to continue to
implement teaching adapted to the
needs and expectations of its
students. Furthermore, the school
plans to address the pressing issues
necessary to continue improving
business and society.
The school wants to be even more
widely known for the international
quality of its teaching and research
in areas such as innovation,
corporate social responsibility, and
finance. The Centrale-Audenciaensa
Nantes Alliance will accelerate
this growth.
Ÿ
Ÿ
Ÿ
(Chengdu, China)
Extended Msc
GENERALIST MASTERS
Ÿ Master in Management
(Grande École Programme)
Ÿ International Master in
Management
Ÿ Master in European and
International Business
Management
SPECIALIZED MASTERS and
MScc
Ÿ MSc International Master in
Management
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
MSc in Food and Agribusiness
Management
MSc in Supply Chain and
Purchasing Management
MSc Financial Technology
Risk & Control (Shenzhen,
China)
MSc in Business
Administration in partnership
with Western
Business School,
Southwestern University of
Finance and Economics
(Chengdu, China)
MSc in Data Management for
Finance
Audencia educates and
accompanies innovators who create
value through responsible actions.
In collaboration with a wide range of
stakeholders, it produces and
diffuses knowledge designed to
transform teaching and inspire new
business practices.
Plethora of Excellent Educational
Offerings
Audencia offers a wide variety of
courses, which provides students
with the ability to transform into
seasoned professionals and uplift
the business sector. Various courses
offered by the school are as follows:
Ÿ
BACHELOR IN MANAGEMENT,
BBA and Extended.
MSc
Ÿ Bachelor in Management
Ÿ BBA Big DATA &
Management in 4 years
Ÿ Bachelor in Financial Services
and Marketing in partnership
with School of School of
Business Administration,
Southwestern University of
Finance and Economics

Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Master in European and
International Business
Management
Specialized Master in
Management Responsable
des Organisations Sportives
Specialized Master in
Management et
Compétences Internationales
Specialized Master in
Marketing Design et Création
(Titre RNCP Niveau 7)
Specialized Master in
Management Global des
Achats et de la Supply Chain
(Titre RNCP Niveau 7)
Specialized Master in
Stratégies Financières et
Investissements
Responsables
Specialized Master in
Stratégies Digitales et Data
Marketing (Titre RNCP
Niveau 7)
Specialized Master in Acteur
pour la Transition
Energétique
Ÿ
Ÿ
SCIENCESCOM
(COMMUNICATION and
MEDIAS)
Ÿ Bachelor cycle
Ÿ Master cycle
EXECUTIVE EDUCATION and
MBAs
Ÿ 2150 executives, managers
and leaders trained/year
Ÿ Qualiopi certification
Ÿ An MBA DBA Community
Ÿ 7 specialised degree
programmes (classroom,
blended or 100% digital)
Ÿ More than 90 certification
courses or «à la carte»
training modules
Ÿ Intra-company & tailor-made
solutions deployed in France
and internationally

Best
Business
S c h o o l
in
France
to watch
in 2022
We have a
powerful network
with more than
30 000 graduates
and 6 100 students,
in France and
worldwide!

Christophe Germain
Dean, Audencia
Ÿ
DOCTORATE
Ÿ DBA Audencia Business
School
Ÿ DBA Audencia Business
School in partnership with
Western Business School,
Southwestern University of
Finance and Economics
(Chengdu, China)
Ÿ DBA in Social Responsibility
& Strategic Philanthropy in
partnership with the China
Global Philanthropy Institute
Delivering Exceptional Pedagogical
Experiences
Within its programmes, Audencia
defends several pedagogical axes to
offer trainings. Some of the major
aspects that the school focuses on
are as follows:
Ÿ
Empowering: Peer feedback,
group work, and project-based
Ÿ
Ÿ
Ÿ
Ÿ
learning help develop the
autonomy of each student.
Excellence: Relying on the quality
of the school's academic body, it
translates into a strong
involvement of each participant
in the teaching methods offered.
Professionalizing: Students are
quickly familiarized with the
professional world and its stakes
through studies and projects
entrusted by renowned
companies.
Committed: Students are called
upon to take a stand but also to
question their beliefs and
prejudices in the context of their
future managerial missions.
Hybrid: Tomorrow's jobs require
multidisciplinary knowledge and
multiple intelligences developed
through the portfolio of
programmes.
About the Audencia Strategic Plan
(ECOS 2025)
Audencia aims to invent a new
business school model – a more
responsible model, training and
inspiring 'citizens of the world' who
decisively share humanistic values
and understand that our destiny is
interconnected. This creates
community on a global scale. To
reflect this, the school shaped the
strategic plan ECOS 2025 using a new
approach: DARING TOGETHER. This
strategy was a collective process
taking place over several months,
during which the students, graduates,
lecturers, researchers, support staff,
and partners contributed in pursuit of
a common objective: to map out the
trajectory of the collective future, to
build a 'new frontier' together.
As per the strategic plan, the school
intends to fulfil the following

objectives:
Ÿ
Ÿ
Ÿ
Ÿ
The creation of Gaïa, Audencia's
School of Ecological and Social
Transition
Holistic multidisciplinarity
Development for greater impact
New organizational alignment
Gaïa is the very first school to be
launched by a business school that is
entirely dedicated to training in
positive-impact managerial
strategies and practices, in line with
sustainable development objectives.
Gaïa will build tomorrow's
professional projects,
entrepreneurial initiatives, and
research work around the major
dimensions of ecological and social
transition.
A pioneer in dual competencies with
the creation of The Centrale-
Audencia-ensa Nantes Alliance 10
years ago, Audencia is now applying
this approach holistically by offering
new dual degree or dual skills
Audencia
educates and
accompanies
innovators
who create
value through
responsible
actions.
courses, both nationally and
internationally. Audencia aims to
make Homo Audenciens a manager
with multidisciplinary skills (100%
of students with multidisciplinary
skills by 2025). The school believes
that multidisciplinary learning
equips the students with the
precious skills and vision that
prepares them to address the global
society's future challenges and
needs.
Driven by the objective to attain
meaningful results, Audencia
intends to imagine and design every
project specifically for the target
stakeholder. Whether at the
programme, international, initial
training, or executive education
level, it will fully contribute in the
professional, societal, and
environmental realms. To increase
its impact, Audencia will rely on a
sustained, controlled, and inclusive
development that will enable it to
reach a budget of 100 million euros
in 2025.
The Gems of Audencia
Throughout its illustrious journey of
educating students, Audencia has
produced numerous graduates, who
have made it big in different walks
of life. These alumni have become
successful in different endeavours.
The school has a powerful network
with more than 30 000 graduates
and 6 100 students, in France and
worldwide. Since their very first day
at Audencia, they benefit from a
lifetime membership. They are also
accompanied during their path and
professional career.
About the Audencia Foundation
The Audencia Foundation (under
the auspices of the Fondation de
France), created in 2009, aims to
support the development and
outreach of the school as well as
social and culture openness through
scholarships. Throughout its tenure,
the foundation has raised more than
€16 million. It has 6 chairs who lead
a research-oriented programme.
The foundation has granted more
than 650 scholarships and has more
than 1900 graduates and donor
friends. It is supported by 125
corporate sponsors.
Emphasis on Training and Research
Audencia's faculty, through its
teaching and research activities, is
organised into eight departments:
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Accounting, Management
Control and Economics
Entrepreneurship, Strategy and
Innovation
Information Systems and Supply
Chain Management
Organization Studies and Ethics
Communication, Culture and
Languages
Finance
Marketing
Sport

Departments and disciplines lead
teaching and research activities,
promote synergies between these
two activities, and develop
partnerships with business and civil
society.
Audencia's Research Department
include 6 chairs and a researchaction
programme, co-financed by
companies:
Ÿ
Ÿ
Positive Impact
Family & Society
Entrepreneurship
Ÿ
Ÿ
Ÿ
Ÿ
Global Multi-Capital
Performance
REALITIES - Bringing the
intelligence of the territories to
life
Finance for innovation
Purchasing and digital
innovation
It also runs a «Behaviours and
Financial Vulnerability» action
research programme. Audencia
boasts a faculty of over 148
members.
Giving to the Society
Audencia has always carried out
responsible and impactful CSR
activities. It has made various
noteworthy partnerships and
achievements over the years. Some
of its major achievements in terms
of corporate social responsibilities
are as follows:
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
2004: Signature of the Global
Compact of the United Nations
2005: Signature of the Diversity
Charter
2010: Signature of a strategic
partnership with WWF France
(renewed in 2013 and 2016)
2015: Signature of the LGBT
Charter
2020: One of the 30 schools in

Audencia has been
developing and disseminating our
expertise in corporate social
responsibility (CSR) and integrating
it into its research, teaching, and
internal management.
the world to be integrated into
the Positive Impact Rating
Presence Across the Globe
Audencia is a part of the very closed
circle of schools benefitting from
the triple EQUIS, AACSB, and
AMBA accreditation for a maximum
of 5 years. It is dedicated to
achieving excellence in teaching
procedures. The school not only has
a diverse faculty and student body,
but also has campuses in France and
China. It joins hands with various
international universities of North
America, South America, Africa, the
Middle East, Asia Pacific, and
Europe.
It has joined hands with 212
interntional partners from various
international universtites of North
America, South America, Africa, the
Middle East, Asia Pacific, and
Europe.
Offering Financial Support
Audencia Foundation contributes
to the school's development in
France and abroad and offers
financial assistance to the students
in need.

10 Reasons
to Study
in Busni
France ess
' Liberté, Egalité, Fraternité' is
France's motto, which translates
as 'Liberty, Equality, Fraternity.'
Fantastic food, stunning architecture,
spectacular natural beauty, vineyards,
and laid-back sophistication are some
of the features that you will not find
anywhere other than in France. It also
has a long intellectual history, with
waves of philosophers, artists, and
revolutionary rebels like Napolean
Bonaparte, whose works have shaped
the world we live in today.
20 | May 2022

France Calling!
www.theknowledgereview.com | 21

France's various public and private
institutions retain this rich legacy,
making it a popular destination for
international students worldwide. If
you are thinking about studying in
France, you are in a treat because
here are ten reasons you should
choose France!
World's Leading Economy
France has a lot of influence because
it is the world's fifth-largest
economy and Europe's secondlargest.
It has also grown to become
Europe's second-largest market,
with a population of 66 million
people. With such a strong economy,
graduates and professionals have
many career opportunities in
France.
Quality Education for All
There are no differences quality of
education between international
and domestic students studying in
France because everything is paid
for and certified. They all have to
meet the same admissions
requirements, earn the same
degrees, and pay the same tuition
fees.
Distinctive Programs for Excel
More than 3500 private and public
institutions in France provide
distinctive programmes and aspire
for excellence in all areas. Those
who work for these schools have a
wealth of knowledge and expertise
in educating and developing others.
Paradise for Researchers
France has been a popular place for
researchers, scientists, and
mathematicians to do their doctoral
work for a long time. It has high-tech
labs, ancient libraries, modern
infrastructure, and a well-structured
syllabus, making it a wonderful place
for students to go to school for more
advanced studies. France is sixth in
the world in terms of research
spending. There are numerous
Nobel Prize winners from the
country, including those in math,
science, and medicine.
Fashion Capital
Paris, the city of fashion and arts:
You should dress well and flaunt
your flair to the world as a French
person. Because France has
historically been a hub of art,
culture, and fashion, students can do
many things that are not related to
their academics. Many programmes
in these sectors also focus on luxury,
brand, retail, design, modelling, and
other topics.
Global Industrial Powerhouse
Those employed in the industrial
and commercial sectors France is
home to over 40 global firms and
cutting-edge industries. This is the
finest spot to start your career if you
want to study business in France.
Job opportunities in businessrelated
disciplines are plentiful, and
overseas students can learn how to
be successful by working for some
of the top organisations in the
world.
Global Attraction
Students from all walks of life and
civilisations come to France to
study. You will be able to meet, talk
to, and learn from a variety of
people from various communities. In
the long term, this will benefit you
both personally and professionally.
Easy Access for International
Students
France has simplified the process of
obtaining a visa for international
students. In contrast to the United
States and other countries, you
should be able to obtain a visa
without too many hassles or
procedures. After graduating from a
French university, you have two
years to stay and work in France.
Easy Grants and Scholarships
Several groups and institutions in
France help students receive money
for school, such as grants,
scholarships, and loans. Students
can work 20 hours per week while
studying and full-time during the
summer and winter breaks.
International students will benefit
from these scholarships because
they can help them save money on
tuition and other expenses.
Ease in Communication
It makes no difference what
language you speak because most
colleges and institutions in France
teach and learn in English. Because
there are no language obstacles,
students from all over the world can
benefit from learning in France. To
enrol in most courses, you do not
need to speak French. Most
institutions do not need you to learn
basic or intermediate French before
enrolling in a long-term programme.
Final Thoughts
To summarise, if you study business
in France, you will have access to a
diverse range of innovative courses
and prestigious institutions and an
intriguing array of multinational
corporations to intern at. You will
have the opportunity to learn very
valuable French language skills
while living in France, and you'll
never be more than a short distance
away from some form of cultural
offering, awe-inspiring sight, or
taste bud-teasing joy.
22 | May 2022