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Surf Life Saving New Zealand<br />
UNIFORM<br />
BRAND<br />
GUIDE
OUR VISION<br />
No one drowns on our beaches.<br />
OUR PURPOSE<br />
To lead and support Surf Lifesaving in<br />
NZ in partnership with member clubs.<br />
OUR VALUES<br />
Credible, Transparent, Passionate, Aspirational.<br />
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OUR<br />
BRAND<br />
Our Surf Lifeguards are Volunteers<br />
Our Content is Engaging<br />
Our Messaging is Safety<br />
Our Images are Front Facing, Real People<br />
We are a Charity Not Fully Government Funded<br />
Our Surf Lifeguards have Mana<br />
Our <strong>Brand</strong> is Trusted and Valued<br />
We need to Connect to Diverse Communities<br />
We are in it for Life!<br />
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OUR BRAND<br />
PERSONALITY<br />
Trusted<br />
Dedicated<br />
Knowledgeable<br />
Likeable<br />
Humble<br />
TONE OF<br />
VOICE<br />
Easy to Understand<br />
Engaging and<br />
Relatable<br />
Respectful<br />
Credible<br />
Confident<br />
OUR VALUES<br />
Credible, Transparent,<br />
Passionate, Aspirational.<br />
OUR ATTITUDE<br />
Can Do & Collaborative.<br />
OUR INSPIRATION<br />
Love of the beach and love of<br />
our surf family . . . we want to<br />
share that with others.<br />
OUTTAKE We Need You, Appreciate You, Want to Support You.<br />
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CONTENTS<br />
OUR UNIFORM BRAND GUIDE 8<br />
SAVING LIVES SINCE 1910 9<br />
SURF LIFEGUARD UNIFORMS 10-17<br />
Logos and Colours 11<br />
Long Sleeve Shirt 12<br />
Shorts - Male 13<br />
Shorts - Female 14<br />
Jackets 15<br />
Rash Shirt 16<br />
Hat 17<br />
PATROL SUPPORT UNIFORM 18-23<br />
Logos and Colours 19<br />
Long Sleeve Shirt 20<br />
Shorts 21<br />
Jackets 22<br />
Hat 23<br />
SURF OFFICIAL UNIFORM 24-29<br />
Logos and Colours 25<br />
Long Sleeve Shirt 26<br />
Jackets 27<br />
Vest 28<br />
Hat 29<br />
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OUR UNIFORM<br />
BRAND GUIDE<br />
There is mana in saving lives and keeping people safe at the beach.<br />
Our uniforms show who we are and the pride we have in the volunteering<br />
work we do in saving lives and ensuring people return home safe after a<br />
day at the beach.<br />
<strong>Uniform</strong>s<br />
This <strong>Guide</strong> is a reference for placement of logos and colour breakdown for the different <strong>SLSNZ</strong> uniforms.<br />
The first page in each section gives the logos and colour breakdown for the specific <strong>SLSNZ</strong> uniform.<br />
The subsequent pages, provide detailed placement, sizing and positioning of logos on the uniforms.<br />
If you have any queries or require further information about the contents of this document,<br />
please contact the Surf Life Saving New Zealand Head of Commercial and Marketing or<br />
email: marketing@surflifesaving.org.nz<br />
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SAVING LIVES SINCE 1910<br />
Surf Life Saving New Zealand is the<br />
leading beach and coastal safety,<br />
drowning prevention and rescue<br />
authority in Aotearoa. We are truly<br />
unique, delivering proactive lifeguarding<br />
and essential emergency rescue services,<br />
a range of public education beach safety<br />
programmes, member education, training<br />
and development, as well as a highly<br />
respected sport.<br />
We do all this as a charity and rely on the generosity of<br />
the public, commercial partners, foundations and trusts<br />
for donations and financial contributions in order to lead<br />
and support our incredible front-line volunteer lifeguarding<br />
services. <strong>SLSNZ</strong> is the national association representing<br />
74 surf lifesaving clubs with 18,000+ members, including<br />
more than 4,500 volunteer Surf Lifeguards. Our lifeguards<br />
patrol over 80 locations each summer and provide emergency<br />
call-out rescue services throughout Aotearoa, saving<br />
hundreds of lives each year and ensuring thousands return<br />
home safe after a day at the beach.<br />
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SURF<br />
LIFEGUARD<br />
UNIFORMS<br />
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SURF LIFEGUARD UNIFORM -<br />
LOGOS AND COLOURS<br />
CORE ELEMENTS<br />
PARTNER LOGOS<br />
SLS RED<br />
PMS: 1795<br />
DHL RED<br />
PMS: 200C<br />
DHL POSTYELLOW<br />
PMS: 116C<br />
TSB DEEP INDIGO<br />
PMS: 2755C<br />
SLS BLUE<br />
PMS: 293<br />
SLS YELLOW<br />
PMS: 116<br />
BLACK<br />
WHITE<br />
The yellow must always be printed on to the SLS<br />
red uniform material. All red shown will be the SLS<br />
red uniform material. Red is not to be printed.<br />
TSB RICH GREEN<br />
PMS: 341C<br />
TSB VIBRANT MINT<br />
PMS: 339C<br />
A manufacturer logo may appear on the Surf Lifeguard uniform items. Final size and placement of any manufacturer logo will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
No additional marks or logos may be displayed anywhere on the Surf Lifeguard uniform except for club sponsors or club names in the spaces provided.<br />
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225m<br />
65mm<br />
25mm<br />
SURF LIFEGUARD UNIFORM -<br />
LONG SLEEVE SHIRT<br />
logo = 300mm<br />
FRONT<br />
225mm<br />
20mm<br />
20mm<br />
125mm<br />
BACK<br />
65mm<br />
25mm<br />
Club Or Club<br />
Sponsor <strong>Brand</strong>ing<br />
160x100mm<br />
30mm<br />
100mm<br />
30mm<br />
logo = 300mm<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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SURF LIFEGUARD UNIFORM -<br />
SHORTS (MALE)<br />
FRONT<br />
BACK<br />
Club Or Club<br />
Sponsor <strong>Brand</strong>ing<br />
120mm x 75mm<br />
The yellow must always be printed on to the SLS red uniform material. All red shown will be the SLS red uniform material.<br />
Print Yellow<br />
Red – Base colour (DO not print)<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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SURF LIFEGUARD UNIFORM -<br />
SHORTS (FEMALE)<br />
FRONT<br />
BACK<br />
Club Or Club<br />
Sponsor <strong>Brand</strong>ing<br />
120mm x 75mm<br />
The yellow must always be printed on to the SLS red uniform material. All red shown will be the SLS red uniform material.<br />
Print Yellow<br />
Red – Base colour (DO not print)<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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SURF LIFEGUARD UNIFORM -<br />
JACKET<br />
FRONT<br />
BACK<br />
Club Or Club<br />
Sponsor <strong>Brand</strong>ing<br />
160x100mm<br />
The yellow must always be printed on to the SLS red uniform material. All red shown will be the SLS red uniform material.<br />
Print Yellow<br />
Red – Base colour (DO not print)<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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SURF LIFEGUARD UNIFORM -<br />
RASH SHIRT<br />
FRONT<br />
BACK<br />
Width of SLS logo = 70mm<br />
80mm<br />
160mm<br />
Club Or Club<br />
Sponsor <strong>Brand</strong>ing<br />
160x100mm<br />
30mm<br />
100mm<br />
30mm<br />
Logo = 300mm<br />
Logo = 300mm<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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SURF LIFEGUARD UNIFORM -<br />
HAT<br />
FRONT<br />
LEFT<br />
BACK<br />
RIGHT<br />
Club Or Club<br />
Sponsor<br />
<strong>Brand</strong>ing<br />
SLS LOGO (FRONT): 75mm wide<br />
DHL LOGO (LEFT): 100mm wide<br />
SURF LIFEGUARD (RIGHT): 100mm wide<br />
CLUB OR CLUB SPONSOR LOGO (BACK): 50mm x 30mm<br />
The yellow must always be printed on to the SLS red uniform material. All red shown will be the SLS red uniform material.<br />
Print Yellow<br />
Red – Base colour (DO not print)<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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PATROL<br />
SUPPORT<br />
UNIFORM<br />
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PATROL SUPPORT UNIFORM -<br />
LOGOS AND COLOURS<br />
CORE ELEMENTS<br />
PARTNER LOGOS<br />
SLS RED<br />
PMS: 1795<br />
DHL RED<br />
PMS: 200C<br />
TSB GREY<br />
PMS: COOL GREY 11C<br />
SLS YELLOW<br />
PMS: 116<br />
DHL POSTYELLOW<br />
PMS: 116C<br />
WHITE<br />
SLS BLUE<br />
PMS: 293<br />
BLACK<br />
WHITE<br />
A manufacturer logo may appear on Surf Lifeguard uniform items. Final size and placement of any manufacturer logo will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
No additional marks or logos may be displayed anywhere on the Surf Lifeguard uniform except for club sponsors or club names in the spaces provided.<br />
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25mm<br />
logo = 300mm<br />
PATROL SUPPORT UNIFORM -<br />
LONG SLEEVE SHIRT<br />
FRONT<br />
225mm<br />
20mm<br />
20mm<br />
125mm<br />
BACK<br />
65mm<br />
25mm<br />
Club Or Club<br />
Sponsor <strong>Brand</strong>ing<br />
160x100mm<br />
30mm<br />
100mm<br />
30mm<br />
logo = 300mm<br />
logo = 300mm<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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PATROL SUPPORT UNIFORM -<br />
SHORTS<br />
FRONT<br />
BACK<br />
Club Or Club<br />
Sponsor <strong>Brand</strong>ing<br />
120mm x 75mm<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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PATROL SUPPORT UNIFORM -<br />
JACKET<br />
FRONT<br />
BACK<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
22
PATROL SUPPORT UNIFORM -<br />
HAT<br />
FRONT<br />
LEFT<br />
BACK<br />
RIGHT<br />
Club Or Club<br />
Sponsor<br />
<strong>Brand</strong>ing<br />
HAT BRANDING PLACEMENT AND LOGO GUIDE: The visual of the hat<br />
indicates the graphics to be used. Final placement will be agreed by<br />
<strong>SLSNZ</strong> and the manufacturer.<br />
SLS LOGO (FRONT): 75mm wide<br />
DHL LOGO (LEFT): 100mm wide<br />
PATROL SUPPORT (RIGHT): 100mm wide<br />
CLUB OR CLUB SPONSOR LOGO (BACK): 50mm x 30mm<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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SURF<br />
OFFICIAL<br />
UNIFORM<br />
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SURF OFFICIAL UNIFORM -<br />
LOGOS AND COLOURS<br />
CORE ELEMENTS<br />
PARTNER LOGOS<br />
SLS RED<br />
PMS: 1795<br />
TSB GREY<br />
PMS: COOL GREY 11C<br />
SLS YELLOW<br />
PMS: 116<br />
WHITE<br />
SLS BLUE<br />
PMS: 293<br />
BLACK<br />
WHITE<br />
A manufacturer logo may appear on Surf Lifeguard uniform items. Final size and placement of any manufacturer logo will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
No additional marks or logos may be displayed anywhere on the Surf Lifeguard uniform except for club sponsors or club names in the spaces provided.<br />
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25mm<br />
logo = 300mm<br />
SURF OFFICIAL UNIFORM -<br />
LONG SLEEVE SHIRT<br />
FRONT<br />
230mm<br />
20mm<br />
20mm<br />
125mm<br />
BACK<br />
65mm<br />
25mm<br />
160mm<br />
logo = 300mm<br />
logo = 300mm<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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SURF OFFICIAL UNIFORM -<br />
JACKET<br />
Front<br />
FRONT<br />
Order Confirmation & Art Approval<br />
103-119 Gipps St, Collingwood Vic 3066 Tel: 03 9417 0707 Fax: 03 9417 0556<br />
Back<br />
BACK<br />
Club Or Club<br />
Sponsor <strong>Brand</strong>ing<br />
160x100mm<br />
Please note: Blue background denotes<br />
colour of jacket and will not print.<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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SURF OFFICIAL UNIFORM -<br />
VEST<br />
FRONT<br />
BACK<br />
160mm<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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SURF OFFICIAL UNIFORM -<br />
HAT<br />
FRONT<br />
LEFT<br />
BACK<br />
RIGHT<br />
SLS LOGO (FRONT): 75mm wide.<br />
SURF OFFICIAL (RIGHT): 100mm wide.<br />
TSB BANK LOGO (LEFT): 100mm wide.<br />
These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />
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Photo Credits: Cody Keepa @Keepa Digital<br />
CONTACT INFORMATION<br />
www.surflifesaving.org.nz<br />
marketing@surflifesaving.org.nz
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