Design Briefing PopUp - BitsBootycamps by Romy Warnars

WHERE?
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WHERE TO SEXPLORE
Love, sex, and rock ’n’ roll! Don’t act like you did
not have sex on a music festival, so let’s start
sexploring on Lowlands! Sex happens where
the people at, intoxicated by love, happiness,
and maybe even other substances. That’s why
Bits brings the pop-up installation to Lowlands,
a dynamic musical festival in the Netherlands.
With its yearly 60.000 visitors, Lowlands is the
place to be for The Exploring Bloomer to explore,
dance, and.. sex! In collaboration with Sexyland,
Bits creates an inside-out environment where
diversity, equality, and education are central
pillars of the blooming community. Surrounded
by the vibrant sexy atmosphere and bouncing
beats, visitors of Lowlands are compelled to
participate in Bits’ pop-up installation.
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DESIGN BRIEFING