Design Briefing PopUp - BitsBootycamps by Romy Warnars

PROGRAM OF REQUIREMENTS BODY
my
k
FUNCTIONAL
• The fourth section of the Bootycamp popup
installation needs to answer the question:
‘Is it normal that my breasts don’t look like
Pamela’s? ’This needs to be done in a visual,
tangible, and fun way.
• This section of the base must provide The
Exploring Bloomer with accurate and real
information about the diversity of breasts, for
the purpose of education.
• Diverse breasts in all shapes and sizes
need to be shown in a fun and bubbly way, to
show young women the diversity of boobies.
No boob is imperfect, or perfect, and that’s
exactly what the Bootycamps highlight.
• It needs to be a tangible 3D Boobie wall.
Not just a print.
EMOTIONAL
• The section ‘Is it normal that my breasts
don’t look like Pamela’s?’ Needs to create
recognition and empowerment amongst
young women to embrace their bodies and
boobies.
• The section needs to inspire young women
to #daretoask their own ‘’awkward’’ sex
questions to normalize talking about sex and
female pleasure to break the taboo.
• The Bits Bootycamps wants The Exploring
Bloomer to feel heard and seen.
• The visitors need to experience fun and
openness while being educated on the topic
of female sexuality and pleasure.
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DESIGN BRIEFING