Design Briefing PopUp - BitsBootycamps by Romy Warnars

PROGRAM OF REQUIREMENTS
through an open inside-out structure accessible to
everyone, translucent colourful materials, and a lighthearted,
open and free way of communicating sexed.
No beating around the bush, just the real deal!
• Sexy comfort is translated through bold and
real visualizations of the female body, such as the
diversity of vulvas and breasts. It needs to create
a feeling of empowerment through honest but fun
visualizations of ‘’awkward’’ questions. Bits wants to
show The Exploring Bloomer that no question is too
embarrassing or awkward to ask since every female
has them.
• Bubbly playfulness is translated through the use
of Bits’ signature colors. The Bootycamp pop-up
installation needs to burst with color to create a lighthearted
and fun atmosphere. Because of the color
pop, serious sex-ed topics become more accessible
and less serious.
• Above all, the Bootycamp pop-up installation needs
to be fun! Especially in the translation of the 6 base
sections of the pop-up installation which answer the
never-dared-to-ask sex questions.
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DESIGN BRIEFING