Design Briefing PopUp - BitsBootycamps by Romy Warnars

Bits BOOTYCAMPS
* The 3D sketch made of the Bootycamp pop-up only represents the shape, the sex-ed content is not included in the image.
• 1 of the 6 sections in the base of the installation
needs to answer the question: Are my mood
swings hormonal?
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EMOTIONAL
• The Bootycamp Pop-up installation needs to
inspire young women to #daretoask their own
‘’awkward’’ sex questions.
• The Bootycamp pop-up installation encourages
young women to openly talk about sex, their
sexuality, and the female body. We want them to
feel empowered, safe, seen, and heard.
• The core values: Liberating transparency,
sexy comfort, and bubbly playfulness need to
be translated through the Bootycamp pop-up
installation.
• Liberating transparency needs to be translated