Design Briefing PopUp - BitsBootycamps by Romy Warnars

Bits BOOTYCAMPS
For the Bits Bootycamp pop-up installation
it is important that function and emotion are
intertwined. By combining emotion and function,
Bits makes bold statements, but with the function
to educate and answer a selection of your most
burning ‘’awkward’’ sex-ed questions.
28
FUNCTIONAL
• The pop-up installation is located on popular
music festivals like Lowlands and Wildebrug to
physically attract the target audience and Bits’
current user group. The Exploring Bloomers love
pop culture and appreciate a dash of Dua Lipa
and Lady Gaga to spice things up. Because of
the free, open-minded atmosphere, the buzzing
music, alcohol (other substances), and the sun,
the target audience feels confident, sexy, and in
the mood to talk about sex!
• The pop-up installation needs to have an
intimate but open feeling. Because of the ovary
shape, the base of the installation is somewhat
shielded from the crowd festival grounds. This
creates an intimate inside-out space that feels
open and accessible, but intimate enough to
address certain sex-ed topics
• Forget the dancing ladies, we all know there is
a moment at a festival, we just want to lay back
and relax! The shape and colors used for the
Bootycamp pop-up installation, need to engage,
invite and attract visitors to lay down, relax and
chill in the enlarged ‘’ovary eggs’’.
• Inside the ‘’egg’’, the base of the pop-up
installation needs to be triggering, fun, and
bubbly. The target audience needs to feel
impelled and triggered to the base of the pop-up
installation.
• The pop-up installation needs to have 6 different
compartments at the base of the installation,
where 6 hand-picked topics/questions are being
addressed and answered. Each compartment
has its own style, look, feel, and function,
according to the ‘’awkward’’ question addressed.
• There will be no staff at the Bootycamp
pop-up installation. The object itself and the
6 compartments where the sex-ed answers
are being communicated, need to speak for
themselves to start the conversation and
interaction amongst The Exploring Bloomers.
• The sex-ed needs to be given through tangible,
visual, and (for some topics) audible elements,
focused on the female body and pleasure. It
needs to be informative and educational but in
an interactive, fun, and bubbly way.
• 1 of the 6 sections in the base of the installation
needs to answer the question: How much blood
is too much blood?
• 1 of the 6 sections in the base of the installation
needs to answer the question: Is it normal that
my breasts don’t look like Pamela’s?
• 1 of the 6 sections in the base of the installation
needs to answer the question: Is it safe to send
nudes?
• 1 of the 6 sections in the base of the installation
needs to answer the question: My discharge
looks funky, is that normal?
• 1 of the 6 sections in the base of the installation
needs to answer the question: Why don’t my
private parts look like a centerfold?