Home Textile Exports October 2022

6
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The home
textile market is
growing
The global home textile market is one of the most profitable
business segments in the global textile industry and is expected to
restore its loss of pandemic period soon. International trade fairs
restarted and the companies are fully motivated to go ahead to
bigger targets.
The industry is witnessing a steady growth driven by factors, like rising
consumer spending on home renovation and fashion sensitivity
toward household furnishing. The changing trends and technologies
making the life more pleasant are the other driving forces of the
industry. The United States and Europe are the biggest consumers
constituting 60% of the home textiles imports, with countries like
India, China, Pakistan and Türkiye being the key suppliers. Rising
focuses on the market by governments and favorable regulatory
policies are expected to be one of the other major reasons for the
market growth.
Home Textile Exports
Group Chairman
Publisher
Managing Editor
(Responsible)
Advisory Board
Editorial Consultants
Correspondents
Domestic
Advertising Manager
International
Sales Manager
Technical Manager
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Elke ARORA
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Omer Faruk GORUN
(omer.gorun@img.com.tr)
Ayca SARIOGLU
(ayca.sarioglu@img.com.tr)
Tel: +90 212 604 5100
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
The global home textile market is expected to face considerable
challenges from the high cost of logistics while the growing real
estate market along with growing consumer spendings on a home
renovation is also expected to drive market growth.
Turkish home textile is a growing, dynamic, and developing sector
both with its production and domestic and foreign trade volume.
Türkiye is one of the major centers in setting trends and fashion in
the global home textiles industry. It is one of the world’s top exporters
of home textiles. Turkish Home Textile companies are intensively
exporting to countries such as Germany, United States, France,
United Kingdom, Italy, the Netherlands, Poland, Russia, Bulgaria,
Iran, Spain among others.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Art Director
Chief Accountant
Subscription
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Tel: +90 212 454 22 22
Faks: +90 212 454 22 93
www.hometextile.com.tr
Tolga CAKMAKLI
(tolga.cakmakli@img.com.tr)
Yusuf DEMIRKAZIK
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PROFILE
Avanti unveils powerful
new category launch
Avanti Linens is putting its
extensive design library and diverse
sourcing capabilities to new use this
season with the launch of a new
line.
A
fter 53 years of developing and
distributing bath towels and coordinates,
table linens and kitchen
textiles, the company is now adding
fashion bedding to its assortment for both brick-and-mortar
and e-commerce retailers.
In true Avanti style, the top-of-bed line debuts with a broad
offering of quilts and comforter sets in a variety of design
themes, fabrications and constructions, special finishes,
“and that same attention to detail and quality that you’ve
come to expect from us,” noted Jo Ann Piccininni, director
of product development.
Demand from customers combined with growth in its
brand-focused blanket business triggered the addition of
the fashion bedding line, explained Jeff Kaufman, president
and chief operating officer.
“Customers have been asking for it, and bedding is a
great way to supplement our online business, where we
have strong relationships that we want to leverage,” he
said. “Plus, we’ve been in the blanket business for several
years – we’ve had a seasonal Spode comforter for several
years and Fiesta blankets and quilts for two years now – so
going deeper into bedding with a full presentation is just
a logical extension of what we’ve already started doing.”
Added Piccininni: “It’s like the icing on the cake. We’re
expanding our bedding to create layers of looks.”
In designing the new bedding, Avanti has intentionally
curated a family of looks independent of its other categories.
“We are not taking our best-sellers from bath and
adding them to bedding,” Piccininni said. “We are taking
designs from our own library and using patterns and looks
that we think work for our bedding.”
October 2022

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Bedsure reduces the need for a heater
for a greener and more cost-effective
winter with new electric lineup
EExperts predict that climate change is causing
the winter of 2022 to be unprecedentedly cold,
and global events are skyrocketing the cost of
energy. Bedsure, a global leading home textile
brand with over 25 million cozy customers
served, has refreshed its electric blanket products with
comprehensive feature upgrades, which help customers
to reduce their energy consumption this winter by
reducing the need for a heater.
The comprehensive upgrade to the product lineup
comes in several aspects, including power efficiency,
product performance, practicality, and convenience.
All upgrades were made toward a greener and more
cost-effective winter with a reduced need for a heater
to combat the winter cold.
The Bedsure Ribbed Flannel Heated Blanket and the
Bedsure Solid Flannel Heated Blanket are loved by customers
looking for extra coziness during colder days
since launch.
The two variations of heated flannel blankets have
received improvements in performance efficiency, as
they can now be heated up to 104°F in as little as 35
minutes, a near 40% improvement over the industry
average, with the maximum temperature can be set
as high as 113°F for those combating extreme cold
weather.
With the flannel heated blankets turned on, customers
will get desired warmth and coziness in a short moment,
which eliminates the need for a space heater
during chilly winter days.
Compared to a high energy-consuming space heater,
the Bedsure Ribbed Flannel Heated Blanket and the
Bedsure Solid Flannel Heated Blanket can save up to
90% in carbon footprints and electricity bills each year,
which adds up rapidly.
October 2022

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Kassatex hews to sleek
and contemporary
designs
TTrue to its clean and modern signature
style, Kassatex’s latest collections of
bath, bedding and accessories are new
yet familiar.
“We develop our products based on our aesthetic, and
we look at trends in color,” explained Ernesto Kkoudari,
president and CEO. “For this season, that means elegant
neutrals – grays, browns, blues – and natural
textures, which are what we are known for. Everything
we’ve developed is special, in Kassatex style.”
To the bedding category, the company is adding a
100% cotton seeksucker collection of duvet covers
and coordinating shams, available in three traditional
colors: blue, pink and yellow.
The bath accessories segment is central to Kassatex,
which is why the company is adding several new styles
– including the Tramonti collection made of engineered
stone.
Also for the bath, Kassatex is expanding its product
breadth with three new fashion styles in robes:
• Knitted French velour hooded robe with piping
• Linen Striped robe
• Linen Striped Kaftan
In the beach category, the company is adding many
new designs, including reversible flat-and-terry looks,
and zero-twist cotton constructions.
Khoudari explained this season’s new bedding and
bath and beach towels are consistent with Kassatex’s
signature qualities: Long-staple cotton, Turkish cotton,
zero-twist cottons, non-PVA, super low-twist, among
others.
“We’re excited to show our new products to our customers
in person,” Khoudari said. “We have many appointments
booked.”
October 2022

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Parachute,
has launched
its first living
room furniture
collection with
15 pieces of
sustainably made
furniture
Parachute, a lifestyle
brand that sells direct-toconsumer
as well as brickand-mortar,
has launched
its first living room
furniture collection with 15
pieces of sustainably made
furniture.
I
Inspired by the preferences of its own customers,
the new collection embodies soft
lines and rounded edges. The collection was
made to be design fluid, meaning there is
not necessarily one style, and the pieces
serve as a building block for showcasing
one’s own personal design choice. “Our online and in-store experiences
are meant to complement each other, and our stores
are so much more than a sales channel,” said Ariel Kaye, CEO
and founder. “They’re designed to feel like a home, allowing
customers to interact with our product first-hand; we even offer
complementary in-store and virtual design consultations.
“As we move beyond the bedroom and bathroom, we are excited
to give customers the ability to bring the comfortable look and
premium feel they expect from Parachute into one of the most
important rooms in their home.” Sustainability was at the forefront
of the collection as Kaye found that the industry is over-producing
high-waste and low-quality furniture. Parachute looked to
create “trendless” investment pieces, some being made to order,
October 2022

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“While the focus of the brand has historically centered
around the intimate spaces of the home, we are eager to
offer customers the comfortable look and feel they have
come to expect from Parachute in their communal spaces
as well,” said Kaye. “Throughout our retail expansion, customers
have consistently asked to purchase the custom
furniture and fixtures throughout our stores, validating
that they want to recreate this unique aesthetic in their
own homes.”
Kay added the the market size of the living room furniture
category, which accounts for $70 billion in estimated revenue
this year and more than any other room of the home,
led to this expansion. “We plan to continue to iterate and
introduce new products to our furniture collection in the
coming months and years. We are just getting started.”
to avoid wasteful production. Key material includes
100% sustainably sourced FSC-certified hardwood
and 12 durable fabrics that are PFA-free.
October 2022

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PROFILE
Precision Textiles expands
glass-free innovation to
pillow line
Bedding industry supplier Precision
Textiles has developed a new eightmodel
pillow collection that offers
the same FR capabilities as its IQ
FIT Glass Free lineup of products.
T
The Cradle Comfort family of pillows will be
sold under a number of brands, including
the company’s SlumberShield label and as a
private-label option. Precision Textiles introduced
its line of glass-free FR solutions as an
alternative to FR options made with fiberglass.
“With our company’s dedication and support in helping
our customers address government requirements for FR
mattress compliance, we decided to bring the same protection
technology based on recent consumer insights in
advance of a defined government regulation. We were able
to take our technology and apply it to a pillow, assuring
not only great comfort, but additional protection,” said Bob
O’Connell, executive vice president of marketing and merchandising
at Precision Textiles. “We’re the experts in FR
solution products, so we felt it was necessary to bring this
protection to other parts of the sleep system.”
The patent-pending collection is the latest in the company’s
lineup designed to give manufacturers and retailers alternatives
in FR solutions. The pillows’ inner covers are made
with the chemical-free, glass-free fabric from Precision’s IQ
FIT Glass Free collection that serves as the FR barrier and
provides an antimicrobial layer for a more hygienic sleep.
October 2022

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PROFILE
Bari Textile Mills develops cost-
effective “yarn to quilt” technique
Bari Textile Mills hopes to snare
B
some of China’s market share in
top-of-bed thanks to its new single-step
quilt making technique.
Bari Textile Mills hopes to snare
some of China’s market share in top-of-bed thanks
to its new single-step quilt making technique.
The manufacture’s new Thaumas quilt is made by
feeding raw fiber – in this case, BCI cotton and recycled
poly – into a jacquard loom that manufactures
fabric which is fully quilted, embroidered and filled.
Traditional quilt construction requires several steps:
fabric manufacturing, filling, shell making and quilting.
The one-step process uses fewer natural resources,
less labor, less water and less space, resulting in
a more sustainable end product, the company said.
“China has been the market leader in quilts and topof-bed,
but with pricing and contingency concerns, it
puts Bari Textile Mills in the spotlight with a versatile
range at competitive prices,” the company added.
The patent-pending process also enables a jacquard
loom repeat for any design, something that is typically
been limited to flatbed printing machines.
Bari Textile Mills has named the resulting product
the “Thaumas quilt,” after the Greek god of wonder.
“It’s really a new generation of fabric,” said Farhan
Noor, head of product development and design.
October 2022

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Downlite boosts efficiency and
capacity with new equipment to
meet growing demand
D
Downlite – which sells to
the home, hospitality and
outdoor industries – has installed
new state-of-the-art
pillow equipment its headquarters
facility.
“The new equipment allows us to continue
fulfilling the ongoing, high demand we are
experiencing, in both natural filled pillows
and our natural chamber pillows,” said
Brian Parnes, COO, who was recently promoted
within Downlite to the position.
From a sustainable standpoint, the new
equipment increases efficiency by more
30%. “One of the great features is the fill reclamation
system built-in to prevent fill losses and scraps,
which is more energy efficient on a per-unit basis,”
he said.
Recently, Downlite also expanded its feather and
down processing facility in Toronto to meet the
customer demands within the outdoor division. “As
part of our overall growth strategy, we are focused
on continued investments to increase capacity,
provide our customers with excellent products, ontime
service and making sure we are adhering to
our sustainable goals,” said Joe Crawford, CEO.”
He added, “Investing in state-of-the-art equipment
for our USA facilities is a priority. USA manufacturing
allows us to react quickly to our customer needs
and also reduces our overall carbon footprint.”

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PROFILE
Macy’s throws open the doors
to 3rd-party sellers on new
digital marketplace
DDirect-to-consumer
home
brands will be among the sellers
on Macy’s new digital marketplace
launching on macys.com
this fall.
The curated online marketplace is designed
to align customers’ “experience and expectations”
from Macy’s. It gives shoppers access
to more than 20 product categories and 400
new brands – all of which will be integrated
into Macy’s online product assortment.
Home is part of the select marketplace categories,
with new additions including DTC
brands Ettitude (sheets), Smeg (kitchen electrics),
Sunday Citizen (blankets, sheets, pillows
and throws) and W&P (kitchen items).
The platform is customized by Macy’s digital, merchant
and technology teams, and is powered by enterprise
marketplace technology company Mirakl so that
third-party sellers can easily integrate their products
into Macy’s e-commerce architecture using seller tools
that help them monitor, drive and grow their businesses
with Macy’s.
The department store said it is building on its omni-channel
initiatives with this new endeavor – which
took “a year of intense work” to create, according to
Matt Baer, chief digital and customer officer at Macy’s,
Inc.
In alignment with its diversity and sustainability practices,
Macy’s said is digital marketplace partners include
brands that increase the penetration of women-owned,
diverse-owned and sustainable options for consumers.
This fall, 20% percent of marketplace sellers and
brands will be from underrepresented enterprises.
Sellers and brands are “carefully chosen to ensure
alignment with business needs and Macy’s high-quality
product and fulfillment standards,” the company noted.
“Our marketplace complements our existing omni-channel
strategy and is another platform we will use
to find the most efficient distribution strategy for our
partners,” said Josh Janos, Macy’s, Inc. vice president
of marketplace. “Not only will we continue to maximize
brands and existing assortments, but we will use the
marketplace to test and customize our assortments
based on customer demand.”
October 2022

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PROFILE
Over-the-
top holiday
comedy
inspires new
Pottery Barn
collection
G
Grab your Wally World moose mug and watch
out for the Mississippi leg hound. Pottery
Barn is doing up Christmas in Griswold family
style.
In partnership with Warner Bros. Consumer
Products, Pottery Barn is launching a 13-piece collection based
on National Lampoon’s Christmas Vacation, which has become
a holiday classic.
Pottery Barn’s National Lampoon’s Christmas Vacation collection
includes décor, bedding, tabletop, seasonal accessories and holiday
gifts. The Griswold’s home and family wagon are also recreated
across decorative pillows, a percale sheet set, mugs, tea
towels, an advent calendar and a doormat. The assortment also
includes tangled string lights as well as Cousin Eddie’s moose
head mug reimagined as an ornament.
Sustainability also figures into the collection, with several pieces
featuring Fair Trade Certified designation, recycled materials and
responsibly sourced cotton
October 2022

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Ultrafabrics removes PFAS/PFOAs
from most textiles, continuing its
sustainability journey
UUltrafabrics, a global performance
fabric brand
across 11 markets, is
continuing its sustainability
journey by removing
PFAS/PFOA’s from the bulk
of its textile offerings. Ultrafabrics
was also awarded ‘achiever’ status
from MindClick’s Sustainability
Assessment program, a database of
environmental health performance
ratings of suppliers and products in
architecture and design.
Per- and polyfluoroalkyl substances,
known as PFAS, are synthetic chemical
compounds typically used for
water and stain resistance. According to Ultrafabrics,
studies have recently linked PFAS, which includes compounds
like PFOA and PFOS, with a range of harmful
effects on both human and environmental health. Many
states and countries, including Japan, Ultrafabrics’
manufacturing headquarters, have adopted a ban on
PFOA following the Stockholm Convention on Persistent
Organic Pollutants.
Ultrafabrics began transitioning away from PFOA more
than two years ago, removing it from all Breathable
Technology styles, which includes Brisa, Brisa
Distressed, Brisa Frontier, Brisa Forecast and Fresco.
The removal of PFOA also allows for most of these
styles to now comply with Health Care Without Harms
Healthy Interiors Safer Chemical Challenge.
Most Ultrafabrics collections do not contain any type of
PFAS compound, with the exceptions being Ultraleather
Pro, Reef Pro, and select custom collections. These
Ink & Stain Resistant collections contain PFAS, but
Ultrafabrics is working on next-generation innovation to
deliver better materials for manufacturers and end-users
alike.
Ultrafabrics’ complete library is included in Design
for Health by MindClick at the Achiever Level. The
MindClick Sustainability Assessment program measures
all aspects of its environment, social and governance
strategy from materials, chemicals, packaging,
healthy and end-of-use to determine a brands ranking.
“In the spirit of an authentic and honest sustainability
journey, we are pleased to share our exciting updates
about our portfolio and PFAS/PFOA, as well as
recently receiving the Achiever Rating in MindClick’s
Sustainability Assessment Program,” said Nicole Meier,
director of branding at Ultrafabrics. “We want to empower
our partners with the best products and information
to make their design process successful.”
October 2022

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Siscovers embraces
3D design technology
to advance bedding
customization
Fashion bedding brand
Siscovers will unveil a new
design tool as it celebrates
its move into a new High
Point showroom this month.
At the fall market, which takes place Oct. 22-
26, Siscovers will launch a 3D visualization
and configuration tool developed by Intiaro.
Because the company specializes in custom,
made-to-order bedding collections, it will
now be easier for designers to create their personalized
collections and see exactly how they will look before ordering
them.
“The combination of having the 3D configurator and the
fabric samples in the same space will make designing a
breeze. You will even be able to get a PDF copy of your
custom creation emailed directly to you,” said Siscovers
founder, CEO and creative director Shari Hammer.
With hundreds of fabric options, the possibilities are infinite,
she added.
The company will also spotlight its new Smithsonian licensed
bedding brand, which features prints of bluebirds
and hummingbirds, seashells and botanicals.
Hammer said she combed through thousands of digital records
from the Smithsonian Libraries and Archives “to see
the potential of each design, the story it could tell and the
feeling it could invoke.”
Siscovers’ new showroom is located at C609, just left of
the main elevator bay in the Commerce section of the IHFC.
“I was sad to leave our old showroom where our customers
could find us easily. But now I have embraced the change
and got excited about the ability to expand our design center,
nearly doubling the size of the fabric library and worktables
in our spacious new showroom,” said Hammer
October 2022

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AICO/Michael Amini takes on texture
Tctile fabrications and decorative
T
applications are the main characters
in AICO/Michael Amini’s design
story this season.
The multi-category home décor
house, which includes fashion bedding and accessories
among its product offerings, is introducing several
new collections across its soft goods segments.
In the spotlight are a new top-of-bed design and two
new decorative pillow collections.
The five-piece Grant duvet set pairs “cool” with “luxury”
via its vintage-washed linen fabrication. Woven
in China of pure Belgium flax linen, this new collection
features bowtie closures on the duvet and its
two coordinating decorative pillows – which have removable
covers for easy washability and feather fills
for added comfort. All components reverse to the
same linen fabric. Available sizes include queen and
king. The Re-Nue Collection is a three-piece pillow
grouping comprising different but complementing
designs: the Aliso Embroidery in the natural colorway,
the Katie Embroidery in the spa colorway, and
the Bayport Print in the seafoam colorway. Each pilot
is available in an 18-inch square size and includes a
zippered removable cover and a feather fill.
The Elements Collection is a four-piece pillow grouping,
and it also comprises different but complementing
designs: the Bechman Chenille Embroidery
in the emerald colorway; the Akari Print (linen-like
herringbone base cloth) in the natural colorway; the
Legacy Chenille Embroidery in the cocoa colorway;
and the Strada Chenille Embroidery in the champagne
colorway.
October 2022

Amazon electric blanket
35
that costs 1p per night to
use helps shoppers ‘reduce
heating bill’
AA cheap electric blanket
which is a best seller on
Amazon is helping buyers
reduce their heating
costs. Happy customers
have called the Silentnight Comfort Control
Electric Blanket a “godsend” amid the cost
of living crisis.
The electric blanket comes in single, double
and king sizes starting from £30 and
is machine washable. It plugs into a socket
and has low wattage, meaning it costs
from just 1p per night to run, reports
BirminghamLive.
This means it is much cheaper than running heating
overnight. And electric blankets fit with Money
Saving Expert founder Martin Lewis’ idea to “heat
the human not the home” to reduce energy use and
save money on bills.
Key features of the Silentnight electric blanket,
which is designed to sit on top of the mattress
under the bed sheet, including its “super snuggly
fleece material”, overheat protection, fast heat up
time and three heat settings. There is a dual control
version allowing you to adjust it from both sides of
the bed and a fleecy version for extra comfort and
cosiness.
One reviewer on Amazon wrote: “Very happy so far.
This will save me putting the heating on for a while
longer”. Another posted: “Cheap to run compared
to heating as well, so great investment for winter.”

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Cozy for comfort with this 10-piece
bath towel set that feels just as
plush as spa towels
DDurable towels can be
surprisingly hard to find.
That’s no secret, especially
if you’ve gone through
a few too many over the
years and watched them wither away
into scratchy, unabsorbent pieces of
fabric that you now use as rags.
The ultimate towel is plush, highly absorbent,
and aesthetically pleasing,
too. If you’ve long searched for exactly
those characteristics with no such
luck until now, here’s the solution:
The BEDSURE bath towel set, marked
down by 20%.
Each 10-piece set includes two bath towels, two hand
towels, and six washcloths. In colors ranging from light
to dark, they easily complement virtually any type of
decor while adding their own restrained style to your
space.
With more than 3,200 shoppers joining in the chorus
of converts, it’s easy to understand why the towels are
so popular.
‘There was nothing about these towels
I didn’t love,’ praised one shopper,
expressing enthusiasm for everything
from the rich color to the
soft texture.
Made with 100% ring-spun
cotton, Bedsure towels truly
are wonderfully
smooth and almost
silky to the
touch. In fact,
they feel so luxurious
you could easily replicate the spa experience at
home. Just as no self-care mission is complete without
your favorite beauty products, the right towel can make
all the difference after a relaxing bath, too.
They’re also much thicker than ordinary towels, providing
you with the cozy comfort you crave after that
hot bath or on a chilly morning before you head off
to work. The ring-spinning process itself has a lot to
do with that, minimizing common issues like shedding
while strengthening the integrity of the fibers.
The result is a towel that lasts longer and offers greater
durability. That’s on top of its already impressive absorbency,
a combination that makes it great for everything
from a day at the beach to soaking up moisture from
super-thick hair.
Perfect for your master bathroom, a guest bathroom, or
even as a housewarming or holiday gift, this 10-piece
Bedsure bath towels set elevates any home with its decadent
feel. For this fantastic price, you can’t go wrong.
October 2022

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Eastman accelerates the circular
economy by revolutionizing recycling
TThrough cutting-edge patented technology,
Eastman is taking its partners in the
home textiles industry on a journey that
begins with reclaimed carpet waste and
ends with truly sustainable—and high
quality —Naia Renew fiber.
Innovative and trailblazing, Eastman’s advances have
taken its position as a thought leader in sustainability
to an unprecedented new level, driven by a commitment
to educate the industry while improving the
health of consumers and the planet. Several significant
developments tell the story.
Eastman’s new molecular recycling process breaks
down waste otherwise destined for landfills, incineration,
or other undesirable end-of-life options and uses
them as feedstock to create acetic acid, a biodegradable
organic acid. This acetic acid is then used to produce
Eastman Naia Renew cellulosic fiber for spun
and filament yarns. Because waste is broken down to
its molecular level, material such as post-consumer carpets
can be recycled infinitely without compromising
on comfort, quality and appearance of new materials
made.
Of the feedstock used to produce Naia Renew, 60
percent comes from sustainably sourced wood pulp
and 40 percent comes from certified* recycled content.
Today’s consumers are just as concerned about waste
as they are about climate change, air quality, and water
quality. They understand how molecular recycling
benefits them and the planet. As a result, brands that
are first to offer solutions via molecular recycling have
a tremendous—and so far untapped—opportunity to
drive sales, brand equity, and consumer loyalty.
These interesting findings come from a recent Eastman
survey of 2,000 U.S. and European consumers conducted
to help its industry partners accelerate consumer
understanding of molecular recycling.
“Consumers are on the same path as we are,” Satam is
proud to say. “They demand sustainable materials. And
with Naia Renew, they now have that option in the
home textiles market.”
She goes on to explain that, as an industry, home textiles
is always looking toward the fashion market to
discover exciting new trends. Naia Renew is a perfect
example. This season, fashion icon H&M is featuring
a pioneering new fashion collection that incorporates
Naia Renew. As H&M’s most circular collection ever,
the Innovation Stories series spotlights new approaches
to recyclability and circularity by showcasing new
material innovations and cutting-edge waste-conscious
techniques.
“Through molecular recycling, we are helping to solve
the global waste problem and reduce our carbon footprint,”
says Dnyanada Satam, global market segment
manager for home textiles at Eastman. “We’re not just
talking about plastic bottles; we’re taking a more comprehensive
approach to recycling because we can use a
wide variety of waste materials from different industries
to produce Naia Renew.”
October 2022

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PROFILE
American
Homes and
Textiles
unwraps
new
fabrications
for flannels
and Terry
T
The diversified product developer came to
New York Home Fashions Market with three
new signature fabrics: Better Linen, Better
Flannel and Better Melange. The fabrics
were developed using sustainably sourced
cotton and the company’s new yarn made
from recycled materials.
“Better Flannel is nothing like the flannel you know, it is softer,
stronger and we’ve reimagined our line to have a whole new
look,” the company said.
Better Linen duvet covers and quilts offer the look and feel of
flax linen bedding, but are designed to perform significantly
better at a fraction of the cost. Better Melange is a classic 300
thread count sheet set with a new look and a soft finish.
Within bath, American Homes and Textiles is introducing Better
Terry. A towel line is reinforced for strength and performance
with a proprietary yarn made from recycled materials rescued
from the ocean but with a 100% cotton pile.
October 2022

48
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PROFILE
‘House of HomeGoods’ will allow
consumers to test drive the
merchandise
For anyone who has ever fantasized
about spending a night in a
F
HomeGoods store, this offer from
the off-price home décor retailer
might be the next best thing.
HomeGoods is taking its treasure hunt retail experience
into the rental market with a weekend getaway
home furnished with furniture and accessories from
its ever-changing lineup.
The first iteration available Oct. 21-23, called Find
Creativity, is described as a “boldly colorful oasis.”
Subsequent rentals on the weekends of Oct. 28,
Nov. 4 and Nov. 11 will be themed Find Festivity, featuring
the crisp colors of autumn; Find Adventure, a
“nature-inspired haven” with warm patterns and textures;
and Find Charm, with design treatments “like
a rural European town.”
Along with the rental, HomeGoods said it is pairing
the stay with an at-home activity to complement the
experience while also allowing guests to take home a
few products to decorate their own space.
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52
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PROFILE
Hudson’s Bay’s iconic Point
Blanket will no longer be a
money-maker – at least not
for the retailer
Going forward, 100% of net
proceeds from sales of the
Point Blanket will support
Indigenous cultural, artistic
and educational activities in
Canada.
HHudson’s Bay Foundation and the Gord
Downie & Chanie Wenjack Fund (DWF) have
partnered to create the Oshki Wupoowane/
The Blanket Fund. The fund can be accessed
by both grassroots Indigenous communities
and organizations, and by Indigenous individuals
undertaking related initiatives.
“The HBC point blanket is a powerful representation of the
company’s history, and it factors into many different stories
and connections to our past,” says Iain Nairn, president and
CEO of The Bay. “Today’s action is part of many we are
taking to reconcile with Indigenous communities.”
Founded in 1670, HBC is North America’s oldest company.
In 2021, Hudson’s Bay Foundation launched Hudson’s Bay
Foundation Charter for Change, committing $30 million
over 10 years to accelerate racial equity in communities
across Canada.
The foundation is kicking off the new Oshki Wupoowane/
The Blanket Fund project with a a $1 million contribution.
“This work helps to acknowledge and share more about the
defining role HBC played in colonization and is a meaningful
step forward on the path toward truth and reconciliation,”
said Sarah Midanik, resident & CEO, The Gord Downie &
Chanie Wenjack Fund. “This fund will support Indigenousled
initiatives and will create opportunities throughout
Canada for Indigenous people, communities and organizations
to build capacity, tell their own stories and elevate the
strength of their communities.
October 2022

17 - 21 Mayıs 2022
İ S T A N B U L
Stand No: HALL 2 C15

56
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Lintex Linens cooks up new
kitchen collections with a
juicy palette
F
Four
Spring stylings are on the
menu at Lintex Linens, where
this season’s introductions
include casual-to-chic options
for the kitchen and table.
new collections are being added to the
Waverly program, including expansions of
the popular April In Paris and Meadow collections.
Components include tablecloths,
runners, napkins, aprons, pot holders, oven
mitts and more. These additions come in
tandem with the 100th anniversary celebration of Waverly,
which was founded by F.Schumacher & Co. in 1923 and is
today owned by Iconix Brand Group.
For funnies fans, the company has developed a collection
of comic strip-inspired patterns for kitchen textiles “for the
person who also loves cooking,” said Cari Kramer, president.
All-natural cotton presents an everyday-elegance
dining option, and to that end Lintex Linens is making a
fashion statement with a new collection of runner, place
mats and napkins.
For a festive experience around the spring season, the
company is introducing a range of new table linens collections
“that span from one end of the style spectrum to the
other,” Kramer explained.
Examples include a floral in a juicy palette of watermelon
pink, lemon yellow, and beachy turquoise that reverses to
a graphic black-and-white sketch-like design
With an eye to holiday 2022, Lintex Linens is addressing
Q4 needs with new gift sets, beautifully packaged in baskets,
that include dishcloths, place mats and napkins in a
range of qualities to serve a broad customer set.
Similarly for the bath category, “bundling is big,” Kramer
said, prompting Lintex Lines to develop six-pack bath ensembles:
two bath, two hand and two wash towels
“We have a very strong presentation of basics to better sets
to offer our customers,” she went on. “They start at 14.5
to 15 pounds and go up to 21 pounds. And they go up in
weight, they also go up in qualities and details – dobby borders,
sateen yarns, zero twist cotton, combed cotton, more
bells and whistles.”
Also holiday driven is new bedding, which will center on
seasonal styles like flannel and fleece qualities in fashion
looks.
October 2022

58
EVENTS
HTE
Heading into the future
with Messe Frankfurt:
The consumer goods
world is back in
PPersonal exchange is currently more important
than ever. Because the still challenging economic
and political conditions, the accelerated
change in social values and advancing digitalisation
require new solutions and innovative approaches for
the global consumer goods industry. That is why Messe
Frankfurt is taking an offensive into the future with new
ways and creative approaches. Networking, inspiration
and ordering will become even more efficient, intensive
and smarter at the three leading international consumer
goods fairs Ambiente, Christmasworld and Creativeworld
in 2023. 4,700 exhibitors have announced their participation
and together they will ensure the world’s biggest trade
fair platform of its kind.
In view of the major challenges of issues such as supply
chains and resource scarcity, rising inflation and energy
costs as well as falling consumer spending, it is all the more
important to meet each other in real terms and remain in
dialogue. Because the consumer goods industry is looking
for promising solutions and new forms of cooperation. To
this end, Messe Frankfurt is bringing together the key players
of the entire sector in Frankfurt. “Opening up new perspectives
and opportunities is our greatest concern in our
role as an active business promoter and reliable partner of
the global consumer goods industry. We have understood
that we need to radically rethink and change our trade fair
formats. That’s why we are creating a new, physical trade
fair experience, with three leading trade fairs at one time,
covering all the key meta-topics and trends that specifically
move manufacturers and retailers forward,” says Julia
Uherek, Vice President Consumer Goods Fairs. In addition,
the physical trade fair experience will be complemented
by smart digital services, not only parallel to the physical
October 2022

59
events, but also beyond. “This means we are increasingly
becoming a year-round business enabler, with a wide range
of digital services that we offer 24/7,” says Philipp Ferger,
Vice President Consumer Goods Fairs.
Good prospects for the new physical trade fair
experience
From 3/4 to 7 February 2023, the three leading international
trade fairs Ambiente, Christmasworld and Creativeworld1
will be held in parallel at the Frankfurt exhibition centre
and present the entire world of consumer goods to the
trade on one date each year. This concentration will make
Frankfurt the intersection for all forms of trade as well as
for purchasing decision-makers from HoReCa, Contract
Business and Concept Decoration. The new format is off
to a very good start: At present, 4,700 exhibitors from 80
countries are expected, 85 percent of them from abroad.
“The demand and the great confidence of the market are
overwhelming. For each leading fair, the top international
brands and interesting newcomers are here. This means
we show a unique range of quality and diversity. The whole
world is once again at home in Frankfurt”, says Ferger, underlining
the international significance of the events.
Ambiente presents a unique mix of new ideas and products.
The good number of registrations shows: In the Dining
segment, it is the big stage for everything that makes cooking
and the household easier and eating more beautiful.
Exhibitors such as Cristel, Dibbern, Robbe & Berking,
Rosenthal, Sodastream, Tramontina and Westmark bring
glamour and variety to the table. A new feature is the focus
on the trend theme of baking, which will find its own place
at Kitchen, Accessories & Baking in Halls 9.0 and 9.1. The
new Clean Home product group in Halls 9.2 and 9.3 is also
very busy. The HoReCa/Hospitality segment in Hall 11.0
with exhibitors such as BHS tabletop, RAK, Steelite and
Villeroy & Boch Hotelerie continues to be one of the growing
segments and makes Ambiente even more attractive
for new visitor target groups from the hotel, restaurant and
catering sectors and a must-see event for the industry.
Ambiente Living, Giving and Working integrate
attractive paper, office supplies and stationery
assortments
Ambiente Living will once again be the international meeting
place for interior design and will reflect the hottest
furnishing trends with the most important exhibitors and
products. At Interiors & Decoration in Hall 3.0. you will
find everything on the theme of furnishing and decorating
- with exhibitors such as Greengate, Gilde, Gries Deco
with the Ipuro brand, IB Laursen, Kaheku, Kare Design or
Lightmakers with the Light & Living brand. Interior Design
presents high-quality design and the latest products from
international brands such as Alessi, Blomus, Bloomingville,
Georg Jensen, Guaxs, Lambert, Schlittler and Stelton in
Hall 3.1.
Ambiente Giving is also launching with synergy-rich innovations:
in the new Urban Gifts & Stationery section in
Hall 4.2, visitors will find trend and design-oriented gifts,

60
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EVENTS
fast-moving products, decorative accessories, writing utensils,
greeting cards, bags and personal accessories. With
an even broader Stationery range of stationery, greeting
cards and writing instruments, the choice here will be
more attractive. Exhibitors include Artebene, AvanCarte,
BSB Obpacher, Braun+Company, Caran d’Ache, Diplomat,
Goldbuch, Kaweco and Perleberg - and modern gift suppliers
such as Cedon MuseumsShops, Izipizi, Mark’s Europe
or Troika.
Directly adjacent, the also new product group Gift Ideas
& School in Hall 6.2 presents decorative and classic gift
articles, souvenirs, traditional crafts, and accessories.
Exhibitors such as Accentra, Cepewa, Sheepworld, Enesco,
Modern Times, Nostalgic Art, Polyflame and Zöller &
Born show the trends of the season. In the newly added
School area, exhibitors such as Erich Krause, Gabol, Patio,
Sportandem, Statovac and Zipit present their highlights.
The new Ambiente Working area with the Future of Work
special presentation in Hall 3.1 offers furnishing design and
modern solutions for offices and workrooms, co-working
spaces and (mobile) working from home.
The Office product area in Hall 4.2 is the new home for
international suppliers of office equipment, supplies and
technology. Exhibitors such as Durable, Herma, HSM and
Novus Dahle are perfectly embedded in the complementary
Ambiente Living and Giving sections. On the one hand,
Office complements the Contract Business range for equipping
large projects in the Living area with its commercial
office supplies, and on the other hand the ranges for the
retail trade in the Giving area - with products for desks,
high-quality paper and stationery, school supplies and gift
articles.
Buyers will find the Remanexpo product segment in the
Congress Center with remanufactured printer consumables
and components, printer hardware and software, and environmental
and waste management products. Exhibitors like
Static Control, Pedro Schöller Print Service, Cross Imaging
and General Machines will present the latest technologies.
Christmasworld and Creativeworld round off the
product range
The combination of Ambiente, Christmasworld and
Creativeworld creates further exceptional potential for the
October 2022

62
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EVENTS
trade, as it can additionally stock up on eye-catchers for the
strongest-selling time of the year and pick up the latest DIY
trends. Assortments that are increasingly growing together
across all forms of trade.
Top brands such as Blachere, Boltze, Duni, Edelman,
Exotica Cor Mulder, Gnosjö Konstsmide, Goodwill, G.
Wurm, Hoff-Interieur, Inge’s Christmas Decor, Kaemingk,
and Koopman have registered for Christmasworld. New
additions are stationery manufacturers for ribbons and
packaging such as Francesco Brizzolari, Saul Sadoch and
Zöllner-Wiethoff. Christmasworld will thus be complemented
by the highly attractive product range of gift packaging
from 2023. The leading international trade fair for seasonal
decorations and festive decorations impresses with an
attractive international product mix and short distances.
Classic Christmasworld visitors benefit in particular from
the proximity to Urban Gifts & Stationery in Hall 4.2 and
Gift Ideas & School in Hall 6.2. Christmasworld continues
to focus on the strongest-selling and most emotional time
of the year and uses the experience as a success factor like
no other consumer-goods fair.
are expanding their product portfolios in the direction
of creative materials, so the joint appearance under the
Creativeworld umbrella is a logical step for the market. The
new exhibitors include, for example, Centropen, Schneider
Schreibgeräte and the writing utensil manufacturer Stylex.
With this realignment, the trade benefits from an unparalleled
crossover of product groups, themes, segments and
synergies.
From February 2023, the leading international consumer
goods fairs Ambiente, Christmasworld and Creativeworld
will be held simultaneously at the Frankfurt exhibition centre.
• Ambiente/Christmasworld: 3 to 7 February 2023
• Creativeworld: 4 to 7 February 2023
At Creativeworld, the leading international trade fair for
hobby, craft and artists’ requisites, all the flagships and
market leaders from all product segments will also be there,
including, for example, Clairefontaine, F.I.L.A. Group,
Folia, Kreul, Kuretake, Marabu, Rayher, Royal Brush, Royal
Talens, Schmincke and Staedtler. The exhibitors will show
innovative articles for the creative hobby, materials for
graphics and artists’ supplies, arts and crafts and textile
design as well as graffiti and street art. For the first time,
products for creative writing and drawing also enrich the
range. Numerous classic writing-utensil manufacturers
October 2022

64
PROFILE
HTE
A brand
new breath
in decoration:
Cozy & Soft
A brand new breath in
decoration with completely
natural materials, handmade
warm products:
Cozy & Soft.
T
The brand, which started out
with the motto ’Make house
to home’, adds a different
look to the decoration concept
in modern style. While
paying attention to details in
handmade designs, it is produced by considering
the quality. Each of the Cozy& Soft designs with
elegant handmade textile products, all of which
are produced from cotton and linen, reach their
customers and recyclable materials are used. The
products are sent with envelopes specially produced
for the brand from kraft paper. In addition,
the increasing fabric pieces are used on the products
and the unused ones are sent to recycling.
All of the Cozy & Soft products, which support
women’s employment in their workshops and
attach importance to creating cooperation with
women, come to life with natural materials. All
fabrics are selected either cotton or linen, and
each of them has an Oeko-tex certificate. In addition,
each piece can be combined with each other
in the collection created by Cozy & Soft, which
also offers free interior architecture services with
its own products to those who need interior architecture
support.
October 2022