Prosper Autumn, Black Country Chamber of Commerce magazine

EVENTS: DATES FOR YOUR DIARY
Creating your first campaign using
Facebook Ads Manager
Date: November 8
Time: 1pm – 3pm
Location: Online Event
Cost: Members: £100 + VAT
Non-members: £125 + VAT
Running paid ads on social media has
become an essential strategy for many
businesses, and Facebook is often the
focus of these strategies. In order to make
it easy for anyone to create ads, Facebook
has a number of different tools and
methods available for building these
campaigns.
However, in order to really get the most
out of Facebook’s capabilities, advertisers
should always look to use the standalone
Ads Manager platform to manage their
spend.
In this two-hour workshop you will learn:
• Why and how Ads Manager is different
to boosting posts and using Facebook’s Ad
Centre
• Ways in which you can create simple
but effective audiences for both awareness
and retargeting campaigns
• How to create a simple single-ad
campaign that will achieve your desired
business goals
For further information and to book
for any of the Chamber events please
visit: www.blackcountrychamber
ofcommerce.co.uk/events
Generating leads and driving
results through Linkedin
Date: December 8
Time: 1pm – 3pm
Location: Online Event
Cost: Members: £100 + VAT,
Non-members: £125 + VAT
Few people enjoy receiving unsolicited sales
messages on LinkedIn, and it’s a strategy
that often takes up a lot of time with very
few results.
However, that doesn’t mean LinkedIn
can’t be used to generate new business
from both new and existing connections
alike. By focusing on relationships and
meaningful connections, it’s possible to use
this platform in way that will bring in new
business and further your personal
development.
In this two-hour workshop you will learn:
• Why people use LinkedIn, and therefore
what kind of approach they are most likely
to be open to engaging with
• Ways to use the newsfeed and other
tools to react and engage with inbound
opportunities
• How to use the advanced search and
other tools to identify new prospects, and
best practices for making an initial approach
For further information and to book
for any of the Chamber events please
visit: www.blackcountrychamber
ofcommerce.co.uk/events
Coming Up……
Start-Up Finance Workshop
Wednesday, 12th October
10am - 12pm
Guest speaker is Richard Ashmore,
from Altus Business Consulting Ltd
Everything start-ups need to know
about their financial statements,
including understanding balance
sheets and profit and loss statements,
and cashflow.
Start-Up Celebration of Enterprise &
Entrepreneurship Week
Thursday, 10th November
10am - 12pm
Cost: FREE to Start-Up Business Club
members
£25 +VAT for non-Start-Up Business
Club members
Location: Black Country & Marches
Institute of Technology, Zoological
Drive, Dudley, West Midlands DY1 4AL
Your chance to pitch your business to
a panel of business experts with a
prize waiting for the winner in this
Dragons’ Den style event!
If you are not a member of the
Start-Up Business Club and would like
to book your place, email
Alison Trinder@
blackcountrychamber.co.uk
52 PROSPER AUTUMN 2022