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Prosper Autumn, Black Country Chamber of Commerce magazine

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ADVERTORIAL SPOTLIGHT: EBC<br />

Need some relief from<br />

rising energy prices?<br />

Why cloud solutions could help your business reduce its energy costs<br />

With the hike in energy costs this<br />

autumn and winter, many businesses are<br />

having to find new ways to reduce their<br />

electricity consumption across the board.<br />

Previously, most businesses have probably<br />

not been particularly focused on the running<br />

costs associated with their on-premises<br />

hardware and s<strong>of</strong>tware. Your business may<br />

not even have looked into exactly how much<br />

you are spending on electricity to run your<br />

servers 24 hours a day, as well as the lighting<br />

and air-conditioning needed to keep<br />

everything at the right temperature.<br />

However, the amount <strong>of</strong> energy required<br />

to power this equipment represents a<br />

sizeable overhead. One way <strong>of</strong> reducing<br />

your costs is by moving from an on-premises<br />

IT infrastructure to a cloud solution, which<br />

could decrease your energy consumption<br />

significantly and could save you money.<br />

Benefits <strong>of</strong> cloud over on-premises IT<br />

If you have an on-premises IT<br />

infrastructure, your organisation’s electricity<br />

costs are likely to increase substantially due<br />

to the amount <strong>of</strong> energy required to run all<br />

<strong>of</strong> your s<strong>of</strong>tware. Moving your storage to the<br />

cloud and outsourcing to a specialist cloud<br />

provider will allow you to transfer the<br />

responsibility <strong>of</strong> running your own hardware<br />

and s<strong>of</strong>tware over to your provider.<br />

According to Micros<strong>of</strong>t Corporation and<br />

WSP Global Inc., cloud computing is 93%<br />

more energy-efficient than on-premises data<br />

centres. Furthermore, research by Berkeley<br />

Lab and Northwestern University, funded by<br />

Google, found that businesses could save<br />

between 60% and 85% in energy costs when<br />

they change over to cloud-based services.<br />

Due to the current energy crisis, the<br />

supply <strong>of</strong> energy may become unstable,<br />

particularly over the winter, with the<br />

possibility <strong>of</strong> blackouts in the worst case<br />

scenario. If this does happen, a cloud<br />

provider is more likely to have better<br />

resilience in terms <strong>of</strong> back-up generators<br />

and equipment, ensuring your business<br />

stays working.<br />

How do cloud providers keep costs<br />

down?<br />

As specialist cloud providers are dealing<br />

with numerous customers, the cost <strong>of</strong> the<br />

energy that they are using to run their<br />

servers is shared between their customers<br />

so they benefit from economies <strong>of</strong> scale.<br />

They are also likely to get wholesale energy<br />

rates which means their energy will be less<br />

costly per unit than the average business.<br />

Since their business is IT, they will be more<br />

likely to be using the latest energy efficient<br />

servers within their data centre.<br />

Moving to the cloud reduces the amount<br />

<strong>of</strong> hardware your business requires, lowers<br />

your energy consumption and saves your<br />

business money so it is certainly worth<br />

considering making the move before the<br />

next energy price increase hits.<br />

At EBC Group, we provide the full range<br />

<strong>of</strong> cloud hosting services including private<br />

cloud hosting, hybrid cloud hosting,<br />

managed cloud services and enterprise<br />

cloud services.<br />

EBC Group will help you explore all <strong>of</strong> the<br />

cloud options available to you and assess<br />

what will work best for your business,<br />

whether that is hosting a few <strong>of</strong> your<br />

systems with us or all <strong>of</strong> them.<br />

For more information, visit www.ebcgroup.<br />

co.uk, email us at hello@ebcgroup.co.uk or<br />

call us on 0121 3680119.<br />

‘‘<br />

Research by Berkeley<br />

Lab and Northwestern<br />

University found that<br />

businesses could save<br />

between 60% and 85%<br />

in energy costs when<br />

they change over to<br />

cloud-based services.<br />

‘‘<br />

PROSPER AUTUMN 2022 37

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