30.09.2022 Views

1º Relatório Nacional sobre o Ecossistema de AR/VR em Portugal

Este relatório, mostra o universo de protagonistas ativos do setor, embora não na sua totalidade. Mas a quantidade e diversidade dos players identificada evidencia a forma como o mercado se tem desenvolvido nos anos mais recentes. Assim, as empresas de RA/RV já operam num vasto conjunto de mercados verticais, evidenciando o nível de maturidade do ecossistema e o valor da pool de talento que está a começar a gerar. Uma grande parte está a desenvolver soluções de software, mas muitas das empresas trabalham para setores tão variados com a agricultura, saúde, imobiliário, conteúdos, retalho, turismo, indústria 4.0, gaming ou educação.

Este relatório, mostra o universo de protagonistas ativos do setor, embora não na sua totalidade. Mas a quantidade e diversidade dos players identificada evidencia a forma como o mercado se tem desenvolvido nos anos mais recentes. Assim, as empresas de RA/RV já operam num vasto conjunto de mercados verticais, evidenciando o nível de maturidade do ecossistema e o valor da pool de talento que está a começar a gerar. Uma grande parte está a desenvolver soluções de software, mas muitas das empresas trabalham para setores tão variados com a agricultura, saúde, imobiliário, conteúdos, retalho, turismo, indústria 4.0, gaming ou educação.

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<strong>VR</strong>/<strong>AR</strong>ECOSYSTEMREPORT<br />

PORTUGAL<br />

Q12021<br />

JoinusatourGlobalSummits.Getmoreinfoatwww.thevrara.com<br />

Thisreportissponsoredby


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

Table of Contents<br />

Foreword 3<br />

AWordfromNOS 4<br />

360Play 5<br />

3e60SoluçõesImersivas 6<br />

Akt 7<br />

<strong>AR</strong>Note 8<br />

AlexandreCastroDesigner 9<br />

AndréMahlmannPhotography 10<br />

Aromni 11<br />

Axians<strong>Portugal</strong> 12<br />

By<strong>AR</strong> 13<br />

CerealGames 14<br />

Cultunatura 15<br />

CycloidTechnologyandConsulting 16<br />

Didimo 17<br />

Dimmersions 18<br />

Dotesfera 19<br />

EduardoAcquarone 20<br />

Exaud 21<br />

Foot<strong>AR</strong> 22<br />

NeuroGE<strong>AR</strong>S 34<br />

NextReality 35<br />

NimestTech 36<br />

MirageVirtualReality 37<br />

NOS 38<br />

ONTOP 39<br />

Retrai-InteractiveDevelopment 40<br />

SatoreStudio 41<br />

SoundParticles 42<br />

SPIC-DigitalStudio 43<br />

UnitedCreative 44<br />

ViP-display 45<br />

Voxatlas 46<br />

Vr2Work 47<br />

WaveFunction 48<br />

X-Plora 49<br />

Whitewolf<strong>VR</strong> 50<br />

wTVision 51<br />

Morecompaniesin<strong>Portugal</strong>’s<strong>VR</strong>/<strong>AR</strong>Ecosyst<strong>em</strong> 52<br />

G<strong>em</strong>aDigital 23<br />

Glartek 24<br />

GroundControlStudios 25<br />

HighDimension 26<br />

Hi-Volve 27<br />

Immersive|Pyx 28<br />

incite<strong>VR</strong> 29<br />

Inklusion 30<br />

LarMPublicida<strong>de</strong>SA 31<br />

LusoVU 32<br />

MGOConsulting 33<br />

2


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

3<br />

Thankyouforyourinterestin<strong>Portugal</strong>’s<strong>VR</strong>/<strong>AR</strong>ecosyst<strong>em</strong>.<br />

Wearethrilledtopublishthisreportafterayearfullofchallenges–<br />

aspecialthankstooursponsorNOSforendorsingoureffortsin<br />

connectingtheecosyst<strong>em</strong>andmakingthishappen.Cheers!<br />

Throughthisreport,youwillaccessalistof<strong>VR</strong>/<strong>AR</strong>stakehol<strong>de</strong>rs<br />

activein<strong>Portugal</strong>and,althoughweareawarethisisnota<br />

completelist,thequantity(almost100)anddiversityofplayersin<br />

<strong>Portugal</strong>showcasehowpositivelythismarkethasevolvedin<br />

recentyears.<br />

Hopefully,thesenumbersanddiversitywillgrowin2021,along<br />

withthe<strong>VR</strong>/<strong>AR</strong>marketworldwi<strong>de</strong>:5Gisrollingout,allowingfor<br />

new,exciting<strong>VR</strong>/<strong>AR</strong>usecases;<strong>VR</strong>headsetspricepointis<br />

<strong>de</strong>creasing,whiletheiravailabilityisontheriseandmost<br />

smartphon<strong>em</strong>akersarenowlaunchingsmartglassesmo<strong>de</strong>ls.<br />

Besi<strong>de</strong>sinfrastructureandhardware,<strong>VR</strong>/<strong>AR</strong>applicationsare<br />

becomingmoreandmorecommonintheB2Bsegment.Of<br />

course,thiscreatesahuge<strong>de</strong>mandfor<strong>VR</strong>/<strong>AR</strong>specificskillsets–<br />

an<strong>de</strong>vencreatesnewjobprofiles.<br />

Moreover,morestartupsarepoppingupwithintheimmersive<br />

space,lookingforsmartmoney,mentorshipandallkindsof<br />

supporttohaveabetterandlongerrunway,whiletheyprovetheir<br />

businessconceptandstartnewinvestmentrounds.<br />

Finally,aca<strong>de</strong>micandcorporateresearchcentersarenow,again<br />

morethanever,awareofthetransformationalopportunity<br />

immersivetechnologiescarryandtheirrolein<strong>de</strong>veloping<br />

knowledge-basedsolutions.<br />

Andofcourse,toleveragetheseopportunities,whilstcopingwith<br />

thepan<strong>de</strong>mic,immersivetechbusinessesarelookingtoreduce<br />

risksintheirinvestment.<br />

<strong>Portugal</strong>canhelpwiththat.<br />

Albeitbeingasmallcountry,<strong>Portugal</strong>’stalentpoolattracts<br />

internationalprofessionalslookingforapeacefulandstable<br />

country,withamuti-culturalbackgroundandahighqualityoflife.<br />

Fromdigitalnomads,thatfindorganizedpeercommunitiesready<br />

to<strong>em</strong>braceth<strong>em</strong>,toportuguese-speakingtalentabroad,that<br />

seektoenterothermarketsandamulticulturalsettingto<strong>de</strong>velop<br />

newlanguageskills.Ohandweareranked#7globallyonthe<br />

EnglishProficiencyIn<strong>de</strong>x.<br />

SittingontheedgeofEurope,<strong>Portugal</strong>hasaclosertimezoneto<br />

theAmericancontinentthananyothercountryintheEU,which<br />

makesiteasiertoentertheEuropeanmarketthrough<strong>Portugal</strong>,if<br />

you’recomingfromCanada,theUnitedStatesorMexico.Through<br />

the<strong>VR</strong>/<strong>AR</strong>Association,wekeepincontactwithseveralofthese<br />

countries’chapterstostreamlinepartnershipsorrequests.<br />

OurconnectiontoBrazilisalsoveryimportantandnotjustdueto<br />

ourculturalsimilarities–moreandmoreorganizationsarelooking<br />

totapintoa200+millionpeopl<strong>em</strong>arketthrough<strong>Portugal</strong>andwe<br />

arealsocreatingcooperationopportunitieswith<strong>VR</strong><strong>AR</strong>ABrazil.<br />

Thereareofficialco-investmentopportunities(i.e.www.200m.pt<br />

fund)andpre-establishedpartnershipsthatcanhelpinseveral<br />

waystosoftenyourlandinginourecosyst<strong>em</strong>.Justreachoutto<br />

us.<br />

Also,amajorthankyoutoourmainpartnerAPDC,thatenables<br />

andacceleratesallouractivities-likethisreport-throughits<br />

<strong>VR</strong>/<strong>AR</strong>section.<br />

Youarealsoinvitedtoattendourwebinarsandmonthlymeetups,<br />

takingplaceonthelastThursdayofeverymonth.Checkthe<br />

<strong>de</strong>tailsofeveryeditiononourYoutubeandLinkedinpage.<br />

2021isonlythefirstyearofa<strong>de</strong>ca<strong>de</strong>where3Dcontentwill<br />

becomethenorm.Virtualrealityandaugmentedreality<br />

professionalswillhaveaprofoundimpactonhowwework,<br />

interactwithothersan<strong>de</strong>venperceivetheworld.Forallthe<br />

reasonspresentedbefore,wefirmlybelieve<strong>Portugal</strong>isagreat<br />

settingtosetuptechnical,business<strong>de</strong>velopmentandresearch<br />

teamsinimmersivetechnologiesandwedolookforwardtoa<br />

<strong>de</strong>ca<strong>de</strong>wher<strong>em</strong>oreandmorecorporategroups,startupsand<br />

researchorganizationsmakethathappen.<br />

Haveawon<strong>de</strong>rfulyearandhere’slookingforwardtoournext<br />

report!<br />

Foreword<br />

AnesioNeto<br />

portugal@thevrara.com<br />

LuisBravoMartins<br />

luis@thevrara.com<br />

TiagoLoureiro<br />

tiago@thevrara.com


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

A Word from NOS<br />

Withthelaunchof5Gin<strong>Portugal</strong>,aneweraofdigitalizationbegins<br />

wherenationalcompanieswillbeabletotakeadvantageof<br />

technologytooptimizetheirbusinessandcreatenewdisruptive<br />

experiencesfortheircustomers.ToolslikeAugmentedReality<br />

(<strong>AR</strong>)andVirtualReality(<strong>VR</strong>)arecentraltothisnewera,markedby<br />

anexponentialincreaseininformationconsumptionandnew,<br />

immersiveformatsforit.<br />

Imaginingthefuturehasneverbeeneasy,butinthecaseof<strong>AR</strong>and<br />

<strong>VR</strong>wehavelongbeenwitnessingsmallprojectsandinnovations<br />

thatsurelyallowustounravelnotonlypartofthefuturebutwhat<br />

isalreadypossibletodotoday.The<strong>de</strong>velopmentwehave<br />

observedinthisareahasbeenexponential,withth<strong>em</strong>aturityof<br />

bothtechnologiesmovingfromconceptsto'ready-to-<strong>de</strong>ploy'in<br />

veryfewyears.With5G,weseeth<strong>em</strong>issingpiece:anetwork<br />

capableofguaranteeinghighlevelsofexperiencewithtotal<br />

mobility,scaleimpl<strong>em</strong>entationsandareliabilityunavailableuntil<br />

now.<br />

Inthenearfuture,wewillundoubtedlyseethesetechnologies<br />

enteringourlivesandbusinessoperations.Beingabletostartfirst,<br />

learnwithoutfearandchoosetherightpartnerswillbe<strong>de</strong>cisive<br />

fornationalcompaniestotakeadvantageofthistransformation,<br />

inor<strong>de</strong>rtodifferentiateth<strong>em</strong>selvesandgaincompetitive<br />

advantages.<br />

NOSisproudtobelongtothisnationalecosyst<strong>em</strong>,helping<br />

companiesand<strong>de</strong>veloperstoimpl<strong>em</strong>entinnovativeprojects<br />

capableofdrivingthecountry'sdigitaltransformation.<br />

JoãoRicardoMoreira<br />

BoardM<strong>em</strong>ber<br />

NOSComunicações,S.A.<br />

4


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

360Play<br />

CompanySummary<br />

Whethercreatinga360ºmusicvi<strong>de</strong>oorincorporating360ºfootageinto<br />

broadcastorfilm,wehavetheknowledgean<strong>de</strong>xperiencetohelpgui<strong>de</strong>andbuild<br />

yourproject.Weworkalongsi<strong>de</strong>existingfilmproductioncompaniesandfilm<br />

directorstohelpchallengethecreativefutureof360ºvi<strong>de</strong>ocontent.Ourteam's<br />

extensiveexperienceandworkingknowledgeoftheentertainmentindustryallows<br />

ustohelp<strong>de</strong>veloppioneeringconceptsandbringth<strong>em</strong>toanImersiveMixReality.<br />

Wecanprovi<strong>de</strong>technicalandcreativeconsultancytoyourprojects.Ifyoufeelyou<br />

oryourcompanyareuptothecreativechallenge,thenpleasecontactusandjoin<br />

theImmersiveRevolution.<br />

Contact<br />

Name:FernandoJorge<br />

Email:hello@360play.pt<br />

Website:www.360play.pt<br />

SizeofCompany<br />

EmployeesorFTEequivalent:5-10<br />

CaseStudy<br />

https://edpvr.360play.pt<br />

Whyareyouin<strong>Portugal</strong>?<br />

Ourfirstexperiencewith360vi<strong>de</strong>ostartedin<strong>Portugal</strong>backin2010althoughthe<br />

companyhasworke<strong>de</strong>xtensivelyabroad,wealwayskeptourcenterofoperationsin<br />

<strong>Portugal</strong>,wherewecanfindavastsupplyoftalentandcreativity,essentialtokeep360<br />

Playaheadinthiseverevolvingmarket.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

ThePortugueseecosyst<strong>em</strong>isessentialfortheeverevolvingandinnovativeofferthat<br />

ispartoftheDNAof360Play.<br />

TypeofCompany<br />

VirtualReality<br />

CustomerTypesand/ornames<br />

Agenciesandcompanies.<br />

5


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

3e60 Soluções Imersivas<br />

CompanySummary<br />

Weare<strong>de</strong>velopersofimmersivecontentfortheRealEstateandTourism,<br />

<strong>de</strong>velopingserviceswithVirtualRealityandAugmentedRealitytoenhancethe<br />

userexperienceinmanyways.<br />

Contact<br />

Name:AnesioNeto<br />

Email:contacto@3e60.pt<br />

Website:www.3e60.pt<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

www.bit.ly/3e60_tour<strong>de</strong>mo_04<br />

TypeofCompany<br />

Content<br />

CustomerTypesand/ornames<br />

RealEstateandTourismAgencies,HotelsandMuseums<br />

Whyareyouin<strong>Portugal</strong>?<br />

<strong>Portugal</strong>hasagreatmarketto<strong>de</strong>velopandwehaveseenagreatopportunitytogrow<br />

withthePortugueseecosyst<strong>em</strong>.Therearesomanyopportunitiestoapplyimmersive<br />

technologiesinvariousmarketssuchasRealEstate,Tourism,Retail,Educationand<br />

Cultural,forexample.<br />

Thegreatvarietyoftouristandculturalpoints-of-interest,makes<strong>Portugal</strong>standout<br />

asatourist<strong>de</strong>stination,havingbeenawar<strong>de</strong>dfewtimeslately.TheCOVID-19<br />

pan<strong>de</strong>micposesahugechallengefortraditionalcompaniesthatwillseeksupportin<br />

technologytoriseinthenewnormal,thepostpan<strong>de</strong>micone,andthisbringsahuge<br />

possibilityforimmersivetechnologies.<br />

Inadditiontoallofthat,<strong>Portugal</strong>hasastrategicpositionasabridgeorevenadoorto<br />

Europethatallows,witharelativelylowercost,toapproachcustomersthroughout<br />

theEuropeanCommunityandinadditiontothis,anopportunitytoconnectwiththe<br />

BrazilianandtheAmericanmarket.Thecostof<strong>de</strong>velopingcompaniesand<br />

opportunitiesin<strong>Portugal</strong>issignificantlylowerthanintherestofEurope,inadditionto<br />

havingthesupportofgovernmentandprivateinitiatives.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Wedobelievethattheecosyst<strong>em</strong>canhelpustogrowupasalocalcompanyandthat<br />

wecanbuildbridgeswithlocalcompaniesaswell.<br />

Networkingeventscanhelpustoknowlocal<strong>de</strong>velopers,initiativesandopportunities<br />

andmighthelpustoachieveourgoalsasasmallstartup.<br />

Weneedhelp,andweareavailabletohelpaswell,to<strong>de</strong>velopthelocalmarketby<br />

runningeventswithlocalcompaniesandgatheringauthoritiesandinfluencersthat<br />

can<strong>de</strong>mocratizeVirtualRealityandAugmentedRealityaswell.<br />

Bydoingthatw<strong>em</strong>ightbeabletoattractmoreinvestorstoimmersivetechnologies<br />

companiesandmakingiteasytogrowth<strong>em</strong>arketinthecountry.<strong>Portugal</strong>isasmall<br />

andcreativecountryandweshouldtrytoworktogether,<strong>de</strong>spitethecompetition<br />

betweenthecompanies.Eachoneofushavedifferentskillsbutifweworktogether,<br />

w<strong>em</strong>ightsucceedasaecosyst<strong>em</strong>.Onelastsuggestion,wouldbetocreatelocal<br />

contenttoevangelizeamongthePortuguesecompanies,userswhowillprobablybe<br />

ourclients.<br />

6


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Akt<br />

CompanySummary<br />

AktisaCreativeInnovationStudiowithafocusonbringingtechnologyand<br />

creativitytogetherto<strong>de</strong>liveroutstandingwork.Ourgoalistocombinethe<br />

expertiseoftalentedpeoplefromverydifferentfieldsand,togetherwithour<br />

partners,helpourclientsproduceand<strong>de</strong>livercreativesolutionsforallkindsof<br />

challenges.<br />

Contact<br />

Name:FranciscoPintoCoelho<br />

Email:hello@akt.pt<br />

Website:www.akt.pt<br />

SizeofCompany<br />

EmployeesorFTEequivalent:10-20<br />

CaseStudy<br />

www.vimeo.com/495802080<br />

TypeofCompany<br />

CreativeInnovationStudio,DigitalMarketing&Advertising<br />

CustomerTypesand/ornames<br />

SuperBock,AguadasPedras,EDP,NOVASBE,AGEASSeguros<br />

Whyareyouin<strong>Portugal</strong>?<br />

WearebasedinLisbonandfoun<strong>de</strong>dbyaPortuguesetechnologistandaBrazilian<br />

creativewithyearsofexperienceworkinginthelargenetworkagenciesinthe<br />

Advertisinglandscape.Ourgoalistogatherthecreativetalentofthecreative<br />

agenciesin<strong>Portugal</strong>andtogetherwithtechnologistsandpartnersbringinnovation<br />

toourclientswiththehelpofth<strong>em</strong>ost<strong>em</strong>ergingtechnologies.Wearebasedin<br />

Lisbonbutweaimtohelpclientsfromanypartoftheworldproduceand<strong>de</strong>liver<br />

creativesolutionsforallkindsofchallenges.Webelievetrueinnovationcomesfrom<br />

diversity&collaborationandthat<strong>Portugal</strong>representsexactlythat,notonlybecause<br />

ofthetalentthepeopleherebutalsothepartnershipswecanestablish.Ourstrength<br />

is<strong>de</strong>finitelycreativityblen<strong>de</strong>dwithtechnologyknowledge,butweun<strong>de</strong>rstandthatwe<br />

needtobringexpertpartnerstohelpus<strong>de</strong>liverouri<strong>de</strong>as.<strong>Portugal</strong>offersavarietyof<br />

companiesthatareeachexpertsintheirownareasandwebelievecanhelpuswithall<br />

kindsofchallenges.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Wehopetocontinuetobeintegratedandinclosecontactwiththisecosyst<strong>em</strong>that<br />

connects'bestinclass'companies,eachwiththeirownexpertiseandskillsthatcould<br />

eventuallybecomepartnershipsthatwillhelpustogether<strong>de</strong>liveroutstandingworkto<br />

ourclients.<br />

Astechnologycontinuestoevolveexponentially,ithardtokeepupwithit,even<br />

har<strong>de</strong>rtomasteritall.Asacreativestudioasweneedtoun<strong>de</strong>rstandthetechnology<br />

tocomeupwithsolutionsforourclientsprobl<strong>em</strong>s,butwealsorelyonexpert<br />

partnerstoadviseonandimpl<strong>em</strong>entallkidsofdifferenttechnologysolutions.<br />

7


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

<strong>AR</strong>Note<br />

CompanySummary<br />

Developingaugmentedrealityexperiencesfrom<strong>Portugal</strong>totheWorld.<br />

Inthepast6yearswehadtheopportunityto<strong>de</strong>velop<strong>AR</strong>experiencesforsmallbut<br />

alsobigcompanieslikeHermes,Nike,Ladurée,Max&Co.<br />

WithclientsinEurope,EUAandAustraliaplustwoawardsforourconceptofReal<br />

DigitalStorebyFarfetchandCCGhasbeenincrediblejourney.<br />

Getintouchifyouneedhelp<strong>de</strong>velopingyour<strong>AR</strong>experience.<br />

Contact<br />

Name:GustavoMaçães<br />

Email:gustavomacaes@arnote.pt<br />

Website:www.arnote.pt<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

www.arnote.pt/work.pdf<br />

TypeofCompany<br />

Software,AugmentedReality<br />

CustomerTypesand/ornames<br />

Companieslookingfor<strong>AR</strong>experiencesfortheircustomers.<br />

Whyareyouin<strong>Portugal</strong>?<br />

It'smycountryandbelieveagreatplacetoworkandlive.Ihavebeenworkingin<br />

augmentedrealityfieldforthelast10yearsandbelievethatweshouldn’tneedto<br />

changecountrytodowhatwelike.So,<strong>de</strong>ci<strong>de</strong>dtostartfreelancingandalwayslooking<br />

foropportunitiestoboost<strong>AR</strong>Noteandkeepthedreamalive.<br />

Sofaritwasbeenanamazingri<strong>de</strong>withitsnormalup’sanddowns.Opportunitiesto<br />

<strong>de</strong>velopaugmentedrealityexperiencesforbigbrandslikeHermes,Nike,Laduréeand<br />

Max&Comakeadifference.Plusplacingsecondamong50candidatesinFarfetchF-<br />

TechOpenchallengewithourvisiononhowaugmentedrealitycanchangetheway<br />

peopleshoponlinewasanamazingboost.Thesameconceptalsoplacedsecond<br />

placeinCCGinnovativei<strong>de</strong>aawardanditwasspecialtocomebacktwoyearsafter<br />

quittingthecompanytopursuethisi<strong>de</strong>a.<br />

PreviouslyIhavebeeninvolvedinawi<strong>de</strong>varietyofresearchprojectsfromapplications<br />

thatinvolvedhardwareintegrationtoaugmentedrealitysolutionsforNationaland<br />

Europeanprojectsintheeducational,commercialandindustrialfields,youcancheck<br />

th<strong>em</strong>intheprojectssection.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Hopethe<strong>VR</strong>/<strong>AR</strong>associationkeepsit’samazingworkofnetworkingpeopleandthat<br />

togetherthePortugueseecosyst<strong>em</strong>cangrowandbecomeaknownclusterinthe<br />

<strong>AR</strong>/<strong>VR</strong>field,soIkeepdoingwhatIlike.<br />

8


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Alexandre Castro Designer<br />

CompanySummary<br />

Multidisciplinary<strong>de</strong>signer,passionatefor<strong>de</strong>velopingnewi<strong>de</strong>asandbusiness.<br />

Foun<strong>de</strong>rofAlexandreCastroDesigner,specializedingraphicalandproduct<strong>de</strong>sign,<br />

web<strong>de</strong>sign,3Dvirtualrealityenvironments.Thecompanyofferswi<strong>de</strong>turnkey<br />

projectservices,fromconceptiontoitsmaterialisation.<br />

Withovertwelveyearsofexperience,ACD<strong>de</strong>velopsitsprojectsinmultipleareas:<br />

from3Dhousingmo<strong>de</strong>llingtophotorealisticren<strong>de</strong>ring,whichpushedthe<br />

companytootheroffers,suchas360virtualvisitsaspartofarchitecturalprojects.<br />

Thehigh<strong>de</strong>mandofthisserviceismakingitoneofourcoreservices.<br />

Contact<br />

Name:AlexandreCastro<br />

Email:office@alexandrecastro.pt<br />

Website:www.3dvr.alexandrecastro.pt<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

www.3dvr.alexandrecastro.pt/arquitetura.html<br />

TypeofCompany<br />

ArquiteturaeDesign<br />

Whyareyouin<strong>Portugal</strong>?<br />

Weoperatein<strong>Portugal</strong>since2006,collaboratinginternationallywithother<br />

companiesrelatedtoarchitectureandrealestate.<strong>Portugal</strong>’seconomicexpansionof<br />

thepastyearsmakesitthei<strong>de</strong>alcountryforourenterprisetosupportprivate<br />

investmentsofbusinesscompaniesandorganisations.Ourexperiencesshowsthat<br />

architects,civilengineers,andtheconstructionindustrygainsfromaddingvirtual<br />

visitstotheirportfolios,asanexcitingnouvell<strong>em</strong>eanofcommunicationbetween<br />

companyandcustomer,andashallmarkoftheirbrand.Thistypeofservicehelpssella<br />

concept,aproject,andi<strong>de</strong>as,andithasthepowertobecomeakey-el<strong>em</strong>entinthe<br />

<strong>de</strong>cision-makingprocessofclients,byallowingth<strong>em</strong>togetmorethanaglimpseof<br />

whattheyarebuying.Virtualvisitsturntheclientexperienc<strong>em</strong>orereal,allowingth<strong>em</strong><br />

toexperiencetheenvironmentandtheevolvingspaceasiftheyareseeingthe<br />

finishedproduct.Itcompl<strong>em</strong>ents3Dvirtualmo<strong>de</strong>lling,anditcanbecapturedby360º<br />

photography,wheneverthebuildingandspacealreadyexists.<br />

CustomerTypesand/ornames<br />

Arquitetura,promoçãoimobiliária,standautomóvel,apresentação<strong>de</strong><strong>em</strong>presa,<br />

guiaturístico.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Ouraimistobroa<strong>de</strong>nourcontactnetwork,toexpandourbusinesspartnerships,and<br />

toparticipateinexcitingnewprojectsthatinclu<strong>de</strong>360ºvirtualvisits.Inaddition,we<br />

hopetoparticipateineventstodiscussandtestnewtechnologiesthatallowthe<br />

synergybetweenthe<strong>AR</strong>and<strong>VR</strong>domains,andtheexchangeofknowledgeandknowhow.<br />

9


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

André Mahlmann Photography<br />

CompanySummary<br />

Provi<strong>de</strong>solutionsinPhotography,Vi<strong>de</strong>oand<strong>VR</strong>360ºMatterport<br />

Contact<br />

Name:AndréMahlmann<br />

Email:mahlmannphoto@gmail.com<br />

Website:www.zome.pt/pt/PTM4C501<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

www.my.matterport.com/show/?m=H5CGn46egC3<br />

TypeofCompany<br />

Content<br />

CustomerTypesand/ornames<br />

ZOME,KW&REMAX<br />

Whyareyouin<strong>Portugal</strong>?<br />

IwasborninPortoAlegre-Brazil,whereIstartedto<strong>de</strong>velopmyknowledgeinthe<br />

artisticandtechnologicalarea.<br />

Ihavea<strong>de</strong>greeinmusicandcomputerscience,butinthelast10yearsIonly<br />

<strong>de</strong>velopworksintheareaofaudioproduction,vi<strong>de</strong>oproductionand<br />

photography.<br />

Forabout4yearsIhavebeenlivinginthecityofPorto,wechosethecityduetoour<br />

familyrootsandjobopportunities.<br />

Inthese4yearsIhavebeenworkingwithphotographyandvi<strong>de</strong>oaimedatthereal<br />

estat<strong>em</strong>arket,servingtherealestatecompaniesZOME,KWandREMAX.<br />

Duetothepan<strong>de</strong>micandth<strong>em</strong>obilityprobl<strong>em</strong>scausedbyit,Istartedto<strong>de</strong>velop<br />

<strong>VR</strong>360ºprojectsontheMatterportplatform.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

LearnIhavebeenamusic,photographyandvi<strong>de</strong>oprofessionalforover10years.The<br />

<strong>VR</strong>360ºisstillnewtome.<br />

Ihavebeen<strong>de</strong>velopingmyworkon<strong>VR</strong>360ºforabout1yearthroughtheMatterport<br />

platform.Myentirelearningand<strong>de</strong>velopmentprocess,whichgeneratedthe<br />

experienceIhavetoday,wasdonealoneandwithoutsupervision.<br />

Inthis1yearperiod,Ihavealreadycarriedoutmorethan200<strong>VR</strong>360ºprojects.<br />

Initiativeslike<strong>VR</strong><strong>AR</strong>AECOSYSTEM,makeitpossibletohelpmegrowevenmoredue<br />

totheexchangeofexperienceswithotherprofessionalsand<strong>de</strong>velopersof<strong>VR</strong>360º<br />

fromdifferentplatforms.<br />

Inthenorthof<strong>Portugal</strong>,fewprofessionals<strong>de</strong>velopthistypeofworkin<strong>VR</strong>360º,the<br />

onesIknowonly<strong>de</strong>liverthebasics.<br />

Wealldreamofgrowingand<strong>de</strong>velopingjobsthatarestilltraditionalinourniche<br />

market,withthesupportan<strong>de</strong>xchangeofinformationwithotherprofessionalswe<br />

canreachunimaginablelevels.<br />

Thankyoufortheopportunitygivenby<strong>VR</strong><strong>AR</strong>AECOSYSTEMtobepartofthisgreat<br />

informationnetwork.andchangeexperience.<br />

InthisfirstyearIcreatedmorethan200<strong>VR</strong>360ºprojectsinthenorthof<strong>Portugal</strong>,<br />

inthebeginningof2021alone,morethan12projectshavealreadybeencarriedout.<br />

Duetothegrowinginterestinusingvirtualrealitytools,Iaimtoexpandmyworkto<br />

LisbonandtheAlgarvebytheendof2021.<br />

Virtualrealityforarchitectureandrealestateisamarketnichethatisgrowing<br />

exponentially,andthatneedsmorequalityprofessionals.<br />

10


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

11<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

ThePortuguese<strong>VR</strong>/<strong>AR</strong>ecosyst<strong>em</strong>inclu<strong>de</strong>ssoftware,hardware,andcontent<br />

companiesworkinginseveralverticalmarkets.Italsoinclu<strong>de</strong>sresearchlabsandthe<br />

publicsector.<br />

Thisecosyst<strong>em</strong>workswithPortugueseactors(companies,government,<br />

researchers)fromotherareassuchasAI,traditionalanewmedia,<strong>de</strong>sign,art,<br />

intellectualpropertymanag<strong>em</strong>entandfinance.Itisalso<strong>de</strong>pen<strong>de</strong>ntonforeign<br />

partnersandclients,severalofth<strong>em</strong>eitherlocatedortobesoonlocatedin<strong>Portugal</strong>.<br />

Wewantthisecosyst<strong>em</strong>toreachmaturitybecausethatwillbeasignofaninternal<br />

healthymarkets,providingth<strong>em</strong>omentumtoallofusreachingtointernational<br />

markets.Wehopethattheecosyst<strong>em</strong>will<strong>de</strong>velopitselfbasedonmeritbutalso<br />

consi<strong>de</strong>ringamutualai<strong>de</strong>nvironment.We(all)needtheecosyst<strong>em</strong>upsi<strong>de</strong>tobe<br />

recognized.Recognitionwillbringattentionandresourcessorelynee<strong>de</strong>dfor<br />

<strong>de</strong>velopment.<br />

Intheecosyst<strong>em</strong><strong>de</strong>velopment,wealsohopethaterrorscommitte<strong>de</strong>lsewherewill<br />

notberepeatedhere:weneedabalancebetweenPortuguesebornandforeign<br />

companies;wecannotriskhavingglobal“giants”eliminatingthePortugues<br />

companies.<br />

CustomerTypesand/ornames<br />

Sumol/Compal,JeronimoMartins,SportTV,Municipio<strong>de</strong>Serpa,Centro<strong>de</strong><br />

Interpretação<strong>de</strong>Sintra,FanHero(USA)<br />

TypeofCompany<br />

Softwarecompanywithitsownplatform.Verticalmarketsinclu<strong>de</strong>tourism,retail<br />

an<strong>de</strong>ntertainment<br />

EmployeesorFTEequivalent:5-10<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

Wehaveahighlyexperiencedteamthathastwentyyearsofworkinginthecountry,<br />

andfromthecountrytotheoutsi<strong>de</strong>World.Worldclasstalentcomingfrom<br />

Portugueseuniversitiesisavailable,enablingthecompanytoscaleinthefuture.<br />

Lisbonisparticularlyattractiveforforeigntalentaswell.<br />

Aromniispartofarich<strong>AR</strong>/<strong>VR</strong>ecosyst<strong>em</strong>boastingmorethan100companiesand<br />

12researchlabs.Thereisaforwardthinkinginpublicadministrationandmajor<br />

companiesthatpayforinnovativesolutions,enablingthefurther<strong>de</strong>velopmentof<br />

thatecosyst<strong>em</strong>.<br />

Thecompanyisengagedinarevolutionaryprojectwherealltheseadvantages<br />

comeintoplay.Thisprojectgoeswellbeyondsimpleeconomicgoals,<br />

incorporatingkeyenvironmentalandsocialobjectives.Itwillbelaunchedin<br />

February2021andshouldhaveavisibleinternationalimpact.<br />

AnothermajoradvantageofbeingaPortuguesecompanycomesfromthespecial<br />

relationshipof<strong>Portugal</strong>withBrazil.Thisrelationshiphasenabledusto<strong>de</strong>velop<br />

companiesthathaveauniqu<strong>em</strong>ixoftalentandtestmarkets.<br />

AromnienvisionsaworldtaggedbyAugmentedReality.<br />

Aromniisacoreteamofindustryveteranswithaproventrackrecordof<strong>de</strong>livering<br />

overfivehundred<strong>AR</strong>/<strong>VR</strong>/MRprojectsto50companiesoftheFortune500.<br />

Ourmissionistofullyleverageouruniquetechnologytocreatesolutionspowered<br />

byAugmentedRealitythatassist,surpriseand<strong>de</strong>lightusersdailyintheir<br />

professionalandrecreationalactivities.<br />

Oursolutionsarebuiltonaproprietaryaugmentedrealityplatformthatbenefits<br />

fromourteam’sextensiveexperienceinsoftware<strong>de</strong>velopment,project<br />

<strong>de</strong>velopmentandintellectualpropertycreation.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:EdmundoNobre<br />

Email:edmundo.nobre@aromni.com<br />

Website:www.aromni.com<br />

Aromni<br />

CaseStudy<br />

www.visitserpa.pt


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Axians <strong>Portugal</strong><br />

CompanySummary<br />

Theworldismoreconnectedthaneverbeforeandthepaceofchangeis<br />

bewil<strong>de</strong>ring.We<strong>de</strong>liverthebestcombinationoftechnologyandservicestoenable<br />

ourclientstofulfilthediverseneedsoftheircustomers.Byfosteringa<strong>de</strong>eplyand<br />

personalrelationshipwithourclients,wewanttoimprovethelivesofpeopleand<br />

organizations.<br />

AxiansistheVINCIEnergiesbrand<strong>de</strong>dicatedtoICTandDigitalTransformation.<br />

We’representacross23countries,withmorethan11000<strong>em</strong>ployeesandanannual<br />

revenueofmorethan2.5billioneuros,in2019.<br />

Contact<br />

Name:JoãoPedroDomingues<br />

Email:joao.lameiras-domingues@axians.com<br />

Website:www.axians.pt<br />

Whyareyouin<strong>Portugal</strong>?<br />

Axiansispresentin23countriesprovidingthebestICTwithahumantouch.<br />

SizeofCompany<br />

EmployeesorFTEequivalent:100+<br />

CaseStudy<br />

www.youtube.com/watch?v=7s5PrJJW9hE<br />

TypeofCompany<br />

DigitalSolutionsinGovernment,Banking&Insurance,Healthcare,Education,<br />

Energy&Utilities,ManufacturingandTransports<br />

CustomerTypesand/ornames<br />

Weprovi<strong>de</strong>DigitalSolutionsformajorPortugueseclients.Herearesome<br />

references:PortugueseGoverment(Tax,Education,Health,Defenseandmany<br />

othersareas).UtilitiesEDP,EDA.TransportsCarris,Fertagus,CTT.BankingBPI,<br />

Millennium,CaixaGeral<strong>de</strong>Depósitosandmanyothers...<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Weenablecomplexdigitalprojectswithgreatclientsthatwanttoexcelthegreatest<br />

challengesofourtime.Withhumanandmachinecapabilitiesworkingtogetherto<br />

helpusrethinkhowexistinginstitutionsareorganizedandoperate,frombusinesses<br />

touniversities,governmentstocities.<br />

Withallthisinmind,weexcelatbridgingvision,strategyandbusinessknowledgewith<br />

technologyto<strong>de</strong>liverinnovatedsolutions.Besi<strong>de</strong>sourexpertservicesinConsultancy,<br />

TailoredDevelopment,IntegrationandTesting,ourinnovationportfoliosolutionsare<br />

basedondisruptivetechnologieslikeIoT,DigitalTwins,ArtificialIntelligence,Machine<br />

Learning,PredictiveMo<strong>de</strong>ls,Data-DrivenInsightsandImmersiveTechnologies<br />

(Augmented,VirtualandMixedReality).<br />

TobeapartofthePortugueseExten<strong>de</strong>dRealityecosyst<strong>em</strong>,enablinginteractionwith<br />

like-min<strong>de</strong>dgiftedcreators,entrepreneursandcompaniesisacriticalstepfor<br />

breakingtechnologicalmindsetandculturalbarriersinbusinessesandsocietyto<br />

pushimmersiveexperiencestotheirfullpotentialasanimpactfulvaluecreation<br />

solutionforusers.Thenetworkingandwin-winpartnershipsopportunitiesareplenty,<br />

andforAxians,beingapartofthiscommunityfosterstheconditionstosolvehigh<br />

impactbusinesschallengeswithavirtualteam,bridgingexperiencedbusiness<br />

knowledgeexpertisewith<strong>em</strong>ergingdisruptivetechnologiesskillsetpassionate<br />

professionals.<br />

12


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

13<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Atby<strong>AR</strong>webelieveinsharingi<strong>de</strong>asasinspirationtodomoreandbetter.Weallknow<br />

thatthepotentialoftechnologyingeneral,andAugmentedandVirtualRealitiesin<br />

particular,iseverydaymoreinfinite.Itisanareainconstant<strong>de</strong>velopmentan<strong>de</strong>volving<br />

inanincreasinglyacceleratedway.Wefindinspirationforourprojectsalloverthe<br />

worldandwewanttun<strong>de</strong>rstandwhatisbeingdonein<strong>Portugal</strong>andhowwecan<br />

improvethat.<br />

Asfundamentaltoolsforallourprojectsinby<strong>AR</strong>,weknowweneedtobeawareof<br />

besttrendsandpracticesregardingAugmentedandVirtualRealityandother<br />

<strong>em</strong>ergingtechnologies.Combiningallofthisweknowwewillbeabletobetter<br />

challengeourselvesascontentcreatorsandtobetterrespondtotheneedsofour<br />

clients’projects.Inby<strong>AR</strong>webelievethateverynewprojectisawaytobetterenhance<br />

ourgoals.Asm<strong>em</strong>bersof<strong>Portugal</strong>Ecosyst<strong>em</strong>wehopeto<strong>de</strong>velopcontactsand<br />

integratepartners,toknowwhatisbestdonein<strong>Portugal</strong>,intheworldofAugmented<br />

andVirtualReality,inor<strong>de</strong>rto<strong>de</strong>velopourcreativityandchallengeourselves.<br />

CustomerTypesand/ornames<br />

PublicandPrivateInstitutions,Museums,Exhibitions,Events,Showrooms,Brands<br />

TypeofCompany<br />

Storytelling,Design,Software,Digitalcontent(<strong>AR</strong>,<strong>VR</strong>,Vi<strong>de</strong>oMapping,Apps)<br />

EmployeesorFTEequivalent:5-10<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

by<strong>AR</strong>wasbornin<strong>Portugal</strong>in2015.WiththeconvictionthatAugmentedRealityispart<br />

ofournaturalevolutionashumanbeingsandsociety,by<strong>AR</strong>wasbornfromthe<strong>de</strong>sire<br />

tocreatedigitalenvironmentsthatinterconnecttechnologywithPeople,Spacesand<br />

Stories.<br />

Weliveinacountrywherethereisstillanexpressgapbetweenanalogueanddigital,in<br />

publicandprivatespaces,andwewanttoshortenthatdistance.WeareCulturelovers<br />

andAugmentedRealityisinourADN.Wearesurethatwecanhelpallourclients,<br />

whetherpublicorprivate,toprovi<strong>de</strong>interactiveandimmersiveexperiencesinany<br />

other,inam<strong>em</strong>orableway.Thatiswhyallofourprojectsaimtotellastoryandprovi<strong>de</strong><br />

anexperiencethatgoesbeyondthespaceinwhichitisbeingtold.<br />

<strong>Portugal</strong>,inparticular,isstillexperiencingitsdigitizationphaseanditisatthispoint<br />

thatweknowthatby<strong>AR</strong>canmakeadifference.We<strong>de</strong>signdigitalprojectsthatmerge<br />

withthesurroundingspace,whetherinat<strong>em</strong>poraryorpermanentexhibition,a<br />

museum,anevent,ashowroomoranyotherspacewheretheywanttotellagood<br />

story.Weareveryproudofwhatwearedoinginourcountryand,whil<strong>em</strong>akinga<br />

differencehere,wewillbebetterpreparedtolaunchby<strong>AR</strong>abroad.<br />

WecreateDIGITALENVIRONMENTS,connectingStories,PeopleandSpaces.<br />

"WHATSTORYDOYOUHAVETOTELL?"<br />

Thisisthestartingpointforeveryby<strong>AR</strong>project.WebelieveinSTORYTELLINGand<br />

aimforextendingeachexperiencebeyondthespaceandtimeinwhichitwastold.<br />

WeuseAUGMENTEDREALITY,inassociationwithothertechnologiesanddigital<br />

contentproduction,asamaintoolforeverystorywetellinmuseums,exhibitions<br />

oranypublicorprivateplaces.<br />

Ourspecializedandmotivatedteaminclu<strong>de</strong>senvironment<strong>de</strong>signers,technology<br />

andprogrammingspecialists,illustrators,animatorsandgraphic<strong>de</strong>signers.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:PedroPereira<br />

Email:pedro.pereira@byar.pt<br />

Website:www.byar.pt<br />

By<strong>AR</strong><br />

CaseStudy<br />

www.vimeo.com/397644389


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Cereal Games<br />

CompanySummary<br />

CerealGamesisatechnology<strong>de</strong>velopmentcompanybasedintheAzores.<br />

Ourmaingoalandcoreactivityisthe<strong>de</strong>velopmentofseriousgames,withspecial<br />

<strong>em</strong>phasisoneducationalgames,advergamesandhealthgames.Wealsostudy,<br />

investigateand<strong>de</strong>velopgamificationscenarios.<br />

CerealGamesisaresearch-basedgame<strong>de</strong>veloper.Wehavepublished<br />

dissertations,posters,andcommunicationsaboutDigitalGame-BasedLearning,<br />

HealthGamesandExergames.<br />

WithstrategicpartnershipswiththeUniversityoftheAzoresandvariousIT<br />

companies,weaimtopresentscientificallyprovensolutionstoprovi<strong>de</strong>ourusers<br />

reallearningoportunitiesan<strong>de</strong>ntertainmentsimultaneously.<br />

Contact<br />

Name:LázaroRaposo<br />

Email:info@cerealgames.net<br />

Website:www.cerealgames.net<br />

SizeofCompany<br />

EmployeesorFTEequivalent:5-10<br />

CaseStudy<br />

N/A<br />

TypeofCompany<br />

GamesDevelopmentandGamification<br />

CustomerTypesand/ornames<br />

B2C(Steam,NintendoeShop,PSN,XboxLive);B2B(municipalities,museums,<br />

ScienceCenters)<br />

Whyareyouin<strong>Portugal</strong>?<br />

CerealGameswasfoun<strong>de</strong>dbyAzoreansandisheadquarteredintheAzoreswhereit<br />

operates.Sincebeingatechnology-basedcompany,theimpactofgeographical<br />

distanceisreduced.<br />

Asaperipheralregion,theAzoreshaveagoodincentiveandsupportsyst<strong>em</strong>for<br />

technologyindustry,whichmakesitattractiveforcompaniesofthisnatureto<br />

headquarterhere.<br />

Inaddition,tourismintheregionhasbeengrowingexponentially(withduedropsdue<br />

totheglobalpan<strong>de</strong>micsituation),andAugmentedRealityandVirtualRealityprojects<br />

haveawi<strong>de</strong>applicationatvariouslevelsintourism.<br />

Our<strong>de</strong>cisiontostayhereisalsorelatedtoourmissionofaddingvalueand<br />

contributingtothegrowthoftheregion,creatingjobs,exportingservicesandactively<br />

contributingtoaca<strong>de</strong>mictrainingthroughourrelationshipwiththeUniversityofthe<br />

Azores.Itisourbeliefthatforaregion/countrytothrive,itisnecessarythatprojects<br />

withdisruptivevalue,andmorecapableandtrainedhumancapitalr<strong>em</strong>ain.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Th<strong>em</strong>ostimportantthingaboutthefactthatthereisaPortugueseecosyst<strong>em</strong>for<br />

AugmentedRealityandVirtualReality,isthatitmakesitpossibletobecomeawareof<br />

theexistingplayers,andwhodoeswhat.Itisaperfectshowcasethatwillenhancethe<br />

bestthatisbeingdonein<strong>Portugal</strong>.<br />

Wehopethatwiththis,itwillbeeasiertoi<strong>de</strong>ntifypossiblepartnershipsan<strong>de</strong>asierto<br />

becomevisibletootheraswell.<br />

CerealGamesisopentojoinforcesforresearchand<strong>de</strong>velopmentprojects.<br />

SomethingthatweusuallydowithUniversityoftheAzores,andcanbeopentoothers<br />

partners.CerealGamesisalsoavailabletoprovi<strong>de</strong>servicesorsubcontract,according<br />

tothenatureoftheprojects,inor<strong>de</strong>rtocompl<strong>em</strong>entknowledgeandi<strong>de</strong>as.Aswe<br />

haveaveryspecificknow-howaboutgamificationandseriousgames,thatweapplyto<br />

ourAugmentedRealityprojects,webelievewecanaddvalueandnewi<strong>de</strong>astothe<br />

projects.Thissaid,wehopethataPortugueseEcosyst<strong>em</strong>couldbeperfecthubtoget<br />

everyoneintouch.<br />

14


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

15<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

ThelaunchofOnHistorywasonSept<strong>em</strong>ber,the8th,2020throughtheYouTube<br />

channelfromVirtualRealityandAugmentRealityAssociation<strong>Portugal</strong>withinthe<br />

scopeofitsapplicationtotheEntrepreneurshipIncentivesProgramNorthern<br />

RegionalOperationalProgram-""DevelopingtheTerritorythroughHistory"".<br />

So,weneed<strong>de</strong>veloptheApplicationwithpartnership,learningfromthe“<strong>AR</strong>and<strong>VR</strong><br />

ecosyst<strong>em</strong>”withth<strong>em</strong>ostexperiencedtechnological<strong>de</strong>velopers–wearecontents<br />

producers(notprogrammers…)<br />

Webelievethe(humble)experienceandknowledgeexchangeswillbebeneficialfor<br />

all–fromthepartners,tothecompetitors,totheclientandtothefinalconsumers!<br />

So,wehaveagoodculturalandhistoricalbackground(andsensibility)whocanbe<br />

sharedinthesensetoimprove(all)th<strong>em</strong>arketofferandincreasethe<strong>de</strong>mand.<br />

Weareheretolearning+evolution+growingupandwehopebeagoodpartnerand<br />

beapositivereferenceonthatworkareaforthepeopleenjoytheexperiences<br />

discoveringtheplacesandknowHistory.<br />

CustomerTypesand/ornames<br />

B2BandB2C<br />

TypeofCompany<br />

Culturalandhistoricalevents,AugmentedRealityApp<br />

EmployeesorFTEequivalent:1-5<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

CultunaturaLda,isaculturalcompanybasedinBoticas,attheTerritoryofAlto-<br />

Tâmega,sowehavebornin<strong>Portugal</strong>.<strong>Portugal</strong>wasagoodstaringcoutryfor<br />

OnHistory-theMobilewithAugmentedRealityandVirtualRealityexperiences,<br />

available365daysperyear,24hoursperday,whetherinsi<strong>de</strong>ofyourhome,atyour<br />

workplaceorattheoutsi<strong>de</strong>ofanhistoricalmonumentthatyoumaybevisiting!<br />

Thisprojectaimstocombinehistory+tradition+culture,withtechnological<br />

innovation,inor<strong>de</strong>rtocreateauniqueproductoftouristicandculturalanimation<br />

basedonthespecificitiesoftheTerritoriescoveredbythedifferentTh<strong>em</strong>aticRoutes.<br />

Frommuseumstomonuments,placesanddifferentproducts,bothpublicand<br />

private,allofthosecanbecome“agents”andbenefitfromthisnewtouristic,cultural<br />

an<strong>de</strong>ducationaltoolwithgreatdynamicsbutalwayssafeandaccessibletoeveryone!<br />

ThelaunchofOnHistorywasonSept<strong>em</strong>ber,the8th,2020throughtheYoutube<br />

channelfromVirtualRealityandAugmentRealityAssociation<strong>Portugal</strong>(youcansee<br />

thevi<strong>de</strong>obelow).<br />

Since1991wehavethereenactmentpersonalexperienceofsomeofourm<strong>em</strong>bers.<br />

Cultunaturaworks,since2006,inseveralhistoricalculturalevents,aboutdifferent<br />

humankindperiods,in<strong>Portugal</strong>andforeigncountry´s.In2020wepassedfromthe<br />

LegendtotheutilitywiththeOnHistoryAug<strong>em</strong>ntentRealityApplication<br />

ImmersivetechnologiesintheTerritories!<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:AlexandreCabritaPereira<br />

Email:info@cultunatura.com<br />

Website:www.onhistory.net<br />

Cultunatura<br />

CaseStudy<br />

www.passadovivo.com/no<strong>de</strong>/220


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Cycloid Technology and Consulting<br />

CompanySummary<br />

Cycloidisagrowingtechnologyconsultancycompanycreatedin2005,specialized<br />

inthreekeyareas–BigData,MultimediaContentapplications&Cross-Platform<br />

SoftwareDevelopment.<br />

Wehavehadasustainedgrowthrecord,particularlyinthelast5years,andwehave<br />

beenlistedintheFT1000fastestgrowingcompaniesinEuropefor2019.Within<br />

theMultimediaarea,we<strong>de</strong>velopcloud-basedsolutionsforBusinessnamelycrossplatformcontentapplications,<strong>AR</strong>&<strong>VR</strong>solutions,andTV/OTTplatformsand<br />

services.Westrivetoanticipateourcustomer´sneedsan<strong>de</strong>xplorethelatest<br />

technologicalinnovationtobuildbreakthroughsolutionsaddressingourclients<br />

challenges.Ourteamcombinesstartupdisruptivenesswithcarrier-gra<strong>de</strong><br />

execution.<br />

Contact<br />

Name:ClaudiaCastelbranco<br />

Email:claudia.castelbranco@cycloid.pt<br />

Website:www.cycloid.pt<br />

SizeofCompany<br />

EmployeesorFTEequivalent:40-50<br />

CaseStudy<br />

www.cycloid.pt/awatar.html<br />

TypeofCompany<br />

Consultancy,Software,Multimedia,Solutions,BusinessBusiness<br />

CustomerTypesand/ornames<br />

Telecoms,Retail,DigitalAgencies,ContentProducers<br />

Whyareyouin<strong>Portugal</strong>?<br />

Cycloidhasstartedin2005withitsheadquartersinLisbonandhasgrownsince<br />

withprojectsnotonlyin<strong>Portugal</strong>butinternationallyaswell–UK,Ireland,Brasil,<br />

Spain–andweaimtocontinuetogrowourinternationalsi<strong>de</strong>ofthebusiness.<br />

Havingsaidthat,beingbasedin<strong>Portugal</strong>isadvantageousfromthepointofviewof<br />

thecompanyespeciallybeingpartofsuchagrowinganddynamicsectorlikeTech.<br />

Peoplewise,<strong>Portugal</strong>’shasasignificantandhighlyskilledpooloftechtalent–<br />

<strong>de</strong>velopers–<strong>de</strong>velopinginawi<strong>de</strong>arrayoftechnologiesatacompetitivecost<br />

comparedtoresourcesinotherEuropeancountries,particularlybigmetropolises<br />

–London,Berlin,Amsterdam,etc-.Additionally,<strong>Portugal</strong>’s(andLisbonin<br />

particular)infrastructureandnaturalresourcesmakeitanattractivecountryto<br />

relocate,drivingalsoforeigntechtalenttocomeandlivehere.<br />

Ithelpsourbusinesswhenworkingwithourinternationalclientsandpartnersthat<br />

weareinthesametimezoneasLondonandonlyonehourbehindth<strong>em</strong>ajorityof<br />

WesternEurope,andtravelwise,Lisbon’sairportisconnectedto120cities.We<br />

havenoprobl<strong>em</strong>accessingapoolofresourcesthatarebusinessEnglishfluent,given<br />

thattheaveragelevelofEnglishin<strong>Portugal</strong>isquitegood.<br />

Finally,foracoupleofyearsnowthetechstartupecosyst<strong>em</strong>hasbeengrowingin<br />

<strong>Portugal</strong>,since2016LisbonhashostedtheWebsummit,oneofthelargesttechevents<br />

intheworld,drivingawarenessandraising<strong>Portugal</strong>’sprofileinthetechscene<br />

worldwi<strong>de</strong>.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Iwouldmainlyexpectthisinitiativetoraiseawarenessfortheprojects,companiesand<br />

usecasesbothfor<strong>VR</strong>and<strong>AR</strong>goingbeyondthegamesindustrybeing<strong>de</strong>velopedin<br />

<strong>Portugal</strong>.Weareabusinesssolutionssoftwarecompanyandthepotentialbenefitsof<br />

applyingthesetechnologiesinseveralverticalsisstillnotwellknownorconsi<strong>de</strong>red<br />

futuristicbypotentialclientsandth<strong>em</strong>arket.With<strong>VR</strong><strong>AR</strong>A’spushandgrowing<br />

awarenessandthisecosyst<strong>em</strong>inplace,presentingthecompanies<strong>de</strong>velopinginthis<br />

area,sharingcasestudies,events,<strong>de</strong>monstratingapplicationsandlive<br />

impl<strong>em</strong>entationsitcanreallysupportandgainsometractionfortheindustry.<br />

Gettingadditionalmomentuman<strong>de</strong>ngag<strong>em</strong>entfrom<strong>de</strong>vic<strong>em</strong>anufacturerswould<br />

alsobegreatandhelptofurther<strong>de</strong>velopth<strong>em</strong>arket.Beingableviathisecosyst<strong>em</strong>to<br />

gettheircooperationwithsubsidized<strong>de</strong>vicefundsandaccesstothelatesttech<br />

wouldhelptotryandgetaheadthecurvewhen<strong>de</strong>velopingusingthebesttoget<br />

betterresults.<br />

Finally,beingabletoestablishsomeinterestingpartnerships,oraccesstopoolsof<br />

resourcesfromuniversitiesandresearchprojectsaswellaccesstopotentialclients<br />

andprojectsbothatnationalandinternationalmarkets.<br />

16


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Didimo<br />

CompanySummary<br />

Didimoistheworld’sleadingprovi<strong>de</strong>rofautomatedsolutionsforthegeneration<br />

ofhigh-fi<strong>de</strong>litydigitalhumans,enablingcontentcreators,<strong>de</strong>velopersand<br />

platforms,tointegrateafast,robust,andreliableprocesstointegrate3D<br />

charactersintheirexperiences.Didimostreamlinestheproductionofcharacters<br />

atscale.Fromasinglephotoorscan,ourplatformcreatesaready-to-animate<br />

digitalhuman,shorteningtheprocessfromhundredsofhourstoun<strong>de</strong>r90<br />

seconds.<br />

Contact<br />

Name:VeronicaOrvalho<br />

Email:veronica@mydidimo.com<br />

Website:www.mydidimo.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:30-40<br />

CaseStudy<br />

N/A<br />

TypeofCompany<br />

PlatformasaServiceforthegenerationofDigitalHuman<br />

CustomerTypesand/ornames<br />

Gaming,Entertainment,Retail,Fashion,Communication<br />

Whyareyouin<strong>Portugal</strong>?<br />

<strong>Portugal</strong>isourhome.OurFoundingTeamisfrom<strong>Portugal</strong>.Thismarketprovi<strong>de</strong>s<br />

accesstoincredible,entrepreneurialtalent,educationalinstitutions,and<br />

opportunities.Thereisavibrantstartupculturethatallowsustolearnandsharewith<br />

peersaswellasfindsupportfrombusinesslea<strong>de</strong>rs,investors,andadvisorsthathave<br />

helpedustoimproveandgrow.<strong>Portugal</strong>hasaglobally-min<strong>de</strong>d,technologicallyfluent<br />

workforcethatishelpingustogrowinternationally.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Wevaluethecreativean<strong>de</strong>ntrepreneurialspiritfoundin<strong>Portugal</strong>andwelcomethe<br />

opportunitytolearnandpartnerwithentrepreneurialteamsthatseektocreate<br />

leading-edgeexperiencesandmakethedigitalworldmorehuman.<br />

17


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

18<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

WebelievethePortugueseEcosyst<strong>em</strong>hasexactlywhatittakestobeaXRlea<strong>de</strong>r<br />

worldwi<strong>de</strong>andwearealsofightingtomakeitso.Theextr<strong>em</strong>elycreative<strong>de</strong>velopers<br />

thatarecomingoutofPortugueseUniversitiesalongwithaneedtoalwaysthink<br />

beyondthesmallbor<strong>de</strong>rsofour"EuropeanCorner"andafirst-classinternetservice<br />

alloverthecountrycreatesauniqueecosyst<strong>em</strong>thathasthepossibilityofcreating<br />

almosteverythingwiththesamestandardofqualitythatyoucanfindonthebest<br />

<strong>de</strong>velopmentstudiosintheworld.HoweverPortuguesecompaniesareusuallyslow<br />

tobandtogetherandlackintheskillstomarkettheirproductsandsolutionssooneof<br />

ourHopesfortheEcosyst<strong>em</strong>isthattheXRcompaniesalloverthecountrystart<br />

workingtogethertofill-inthegapsandcreateevenbettersolutionswhileorganizing<br />

aroun<strong>de</strong>ntities(likethe<strong>VR</strong><strong>AR</strong>Association)thatcanhelpinpromotingthese<br />

solutionstoanwi<strong>de</strong>raudienceandfinallyshowcasethePortugueseEcosyst<strong>em</strong>for<br />

whatitis:th<strong>em</strong>ostambitiousandcreativeplaceintheworldsettingthenew<br />

standardsfortheXRrevolutiontocome.<br />

CustomerTypesand/ornames<br />

WarnerBrothers,Toyota,RedBull,UniversalMusic,Fiat-ChryslerGroup,S.L.<br />

Benfica,ZenPencils,SavoyHotelGroup,Sonae,NOS,LaVieGroup<br />

TypeofCompany<br />

Software&Contentprovi<strong>de</strong>r.Tourism,Advertising/E-commerce,Entertainment/<br />

Gaming.<br />

EmployeesorFTEequivalent:5-10<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

Dimmersionswascreatedin<strong>Portugal</strong>asaSpin-offfromLim9anInternationalDigital<br />

AgencyworkingfromMa<strong>de</strong>iraIsland.Co-Foun<strong>de</strong>dbyCandy<strong>de</strong>FreitasandJoão<br />

Moreira,bothLim9andDimmersionsshareacreativeandveryPortugueseDNAas<br />

bothfoun<strong>de</strong>rsarePortugueseandmetinthiscountry.Withafirmbeliefinworking<br />

"from<strong>Portugal</strong>totheWorld"an<strong>de</strong>nactingchangeandtechnologicalbreakthroughs<br />

fromtheirHomeland,they<strong>de</strong>ci<strong>de</strong><strong>de</strong>arly-ontobuildDimmersion's<strong>de</strong>velopment<br />

teaminthecountrywhilepromotingandcommercializingitsproductsandservices<br />

abroad.The<strong>de</strong>cisionwasma<strong>de</strong>because<strong>Portugal</strong>"breeds"adifferentkindof<br />

DeveloperthatthrivesinCreativeenvironmentsandcan<strong>em</strong>bracequickchangesand<br />

ambitiousvisions.Atthesametime,thegrowingTourismecosyst<strong>em</strong>inthecountryis<br />

agreatopportunitytocreateXRsolutionsfortheCulture,HospitalityandTravel<br />

industrywithanInternationalappeal.Plusit'sagreatcountrytolivewithverycreative<br />

peoplethatalwaysfinduniquewaysto<strong>de</strong>alwithprobl<strong>em</strong>sthroughthePortuguese<br />

artof"Desenrascanço".<br />

InDimmersionswecreateFUTURISTICsolutionsthatpeoplecanuseTODAY!<br />

WefirmlybelieveinthepowerofXRandhowimportantitwillbecomethroughout<br />

this<strong>de</strong>ca<strong>de</strong>.Ourmainfocusisinthe<strong>de</strong>velopmentofWebXRsolutions,Audio<br />

AugmentedRealityandXR-firstIP's,allofitpoweredbyourLIMpressive<br />

Frameworkwhichencompasseseverythingthatisnee<strong>de</strong>dforamo<strong>de</strong>rnXRapp,<br />

fromback-endtofront-endandAPIs.<br />

Withourframeworkwe’ve<strong>de</strong>velopedseveralB2Bsolutionsthatarealreadyinuse<br />

bymanyclients:<br />

-Legend<strong>AR</strong>:DigitalCaptionsforMuseumsandGalleriespoweredbyWeb<strong>AR</strong><br />

-Visualiz<strong>AR</strong>:<strong>AR</strong>forBIGE-Commercewithasinglelineofco<strong>de</strong><br />

-VirtualConcierge:a<strong>VR</strong>conciergeforHotelsthatallowsgueststoexperience<br />

what’saroundth<strong>em</strong>withorwithoutthehelpofarealConciergeand<strong>de</strong>ci<strong>de</strong>where<br />

togo.<br />

-Unhe<strong>AR</strong>rdof:DataoverSoundtoAugmentEvents,RadioandTVbroadcastsand<br />

LiveStreams.<br />

AndwearecurrentlyworkingonourfirstB2CproductsandIPs:<br />

-OdysseyinaBox:An<strong>AR</strong>poweredboard-gameplatformwhereyoursmartphone<br />

isasimportantasadice.<br />

-NightBlasters:Amulti-platformmultiplayerFPSwhereSoundisallyoucansee<br />

andwhereSpatialAudioisfront-and-centerasyourmaingame-mechanic.<br />

Dimmersions-DaretoDream<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:JoãoMoreira<br />

Email:info@dimmersions.com<br />

Website:www.dimmersions.com<br />

Dimmersions<br />

CaseStudy<br />

www.dimmersions.com/best-case-study.html


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Dotesfera<br />

CompanySummary<br />

Dotesferaisestablishedinth<strong>em</strong>arketinresponsetothegrowingneedfor<br />

innovationonenterprise.<br />

Ourmaingoalistoofferthebestsolutiononourclientneedswiththebest<br />

performance.Wewanttogui<strong>de</strong>you,offeryouthebestexperienceandfast.<br />

Contact<br />

Name:JoãoRodrigues<br />

Email:geral@dotesfera.com<br />

Website:www.dotesfera.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

www.dotesfera.com/en/portfolio/zom-3d-3<br />

TypeofCompany<br />

B2B,Marketing,Tourism<br />

CustomerTypesand/ornames<br />

CentroCienciaViva,NEST,A.MatosCar,L<strong>AR</strong>M,REMAX<br />

Whyareyouin<strong>Portugal</strong>?<br />

Isthecountrythefoun<strong>de</strong>rwasborn.<strong>Portugal</strong>isagreatcountrytoinnovateandto<br />

createnewpilotprojectsthatcanscaleworldwi<strong>de</strong>.<strong>Portugal</strong>haslotsofgoodstooffer,<br />

suchasgastronomy,sun,andbeautifullandscapes.Thisnowadaysisimportantnot<br />

justtoretainnewtalentbutalsotohavethebestjourneywhileworkingfora<br />

successfulcompany.Wefind<strong>Portugal</strong>tobeagreatplacetoliveandtowork,it'sa<br />

smallcountrybuthaslotsofgreatpersonalitiesandtopnotchexpertsinseveralareas<br />

wherewework.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

<strong>Portugal</strong>'sXRcommunityisgrowingfaster.Wewanttoplayacriticalroleas<br />

communityactiveparticipants,andcontributeasmanyaswecanforthegrowthof<br />

thecommunity.W<strong>em</strong>aycontributewithourexpertise,helpingotherm<strong>em</strong>bersofthe<br />

community,<strong>de</strong>velopmoreworkshops,morewebinarsandcreateasuccessful<br />

communitycircle.Weneedtoconnectevenmoreandgenerat<strong>em</strong>orerapportand<br />

morevaluetoourcustomers.Andwehopetogetevenmoreinvolvedonthe<br />

community.<br />

19


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Eduardo Acquarone<br />

CompanySummary<br />

EduardoAcquaroneisaBrazilianjournalistbasedinLisbon.Heisawriter,director,<br />

andcreatorofdigitalprojects.Mr.Acquaronehasbeenworkingattheforefrontof<br />

innovativecontentsince2008,whenhelaunchedtheEmmy-nominatedGlobo<br />

Amazônia,acollaborativeportalthatengagedusersinmaking55millionvirtual<br />

protestsagainstthe<strong>de</strong>structionoftheAmazon.Aftera2015fellowshipattheTow-<br />

KnightCenterforEntrepreneurialJournalisminNY,hefoun<strong>de</strong>dFlyingContent,a<br />

digitalstorytellingcompany.Sincethen,hehasdirecteddozensof360vi<strong>de</strong>osand<br />

<strong>VR</strong>newscontentatGlobo,thelargestTVnetworkinBrazil.<br />

Contact<br />

Name:EduardoAcquarone<br />

Email:eduacquarone@gmail.com<br />

Website:www.acquarone.us<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

www.bit.ly/Edu_Emmy<br />

Whyareyouin<strong>Portugal</strong>?<br />

DoingaPhDinImmersiveNarrativesan<strong>de</strong>xploringthelocalecosyst<strong>em</strong>.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Contactsandfreshi<strong>de</strong>ias;Ihopetobringmyinnovationandworkethicstothe<br />

Portugueseecosyst<strong>em</strong>.<br />

TypeofCompany<br />

Content<br />

CustomerTypesand/ornames<br />

TVGlobo;BritishEmbassy;EditoraSantillana<br />

20


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

21<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

WehopetojoinnetworkingactivitiesthatallowustolearnmoreaboutVirtualReality<br />

andAugmentedRealityinitiatives,newsandtrends,inafriendlyandinviting<br />

environment(evenifexclusivelyonlineduetothepan<strong>de</strong>micwhichshouldn'tbea<br />

probl<strong>em</strong>withthenormalisationofonlineevents).WorkshopsonUnityandother<br />

toolsarealwayswelcome,aswellashelpfulmaterialforcurious<strong>de</strong>velopersthatare<br />

interestedinVirtualRealityandAugmentedReality<strong>de</strong>velopment.Wehopeformore<br />

interactionbetweencompaniesthatareworking/starttoworkinthisfieldof<br />

expertise,alongwithcontactswithpotentialclientsandfirmcommunicationand<br />

publicitytothebenefitsofVirtualRealityandAugmentedRealityinbusinesses(even<br />

asaresponsetothecurrentpan<strong>de</strong>mic).<br />

Lastly,weareeagertolearnandworkalongsi<strong>de</strong>withotherpromisingcompaniesthat<br />

areascuriousaswearewhenitcomestoVirtualRealityandAugmentedReality,<br />

lookingoutfornewandpotentialusesofthesetoolsondifferentindustriesandfor<br />

groundbreakingpurposes.<br />

CustomerTypesand/ornames<br />

Facebook,Samsung,Audi,Google,Nissan<br />

TypeofCompany<br />

SoftwareDevelopment<br />

EmployeesorFTEequivalent:10-20<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

OurcompanyhasalwaysbeenbasedinPorto,<strong>Portugal</strong>.It'sacountrythatoffers<br />

greattalentwhenitcomestoSoftwareDevelopment-theaca<strong>de</strong>miccoursesinIT<br />

areextr<strong>em</strong>elypromising,withuniversitiestrainingamazinglytalentedpeopleto<br />

jointhefield.OurclosenesstoseveralEuropeanMarketsmakesiteasiertodo<br />

businesswithinEuropeaswell.InExaud'scase,wealsohaveavastexperience<br />

workingwiththeNorthAmericanMarket,andthetimezonesdiscrepancyisquite<br />

manageable,allowingourteamtomaintainahighlevelofworkca<strong>de</strong>nceand<br />

communicationwithcompaniesontheothersi<strong>de</strong>oftheAtlantic.<br />

<strong>Portugal</strong>hasalsobecomepopularforitsqualityoutsourcingservicesinthefield,<br />

soitonlymakessensetobepartofsuchanITbusinessfriendlyenvironment,which<br />

werecommendnotonlyforstartupsstartingtheirbusinessjourney,butalso<br />

potentialclientsthatarelookingforcompetentsoftware<strong>de</strong>velopment<br />

outsourcingcompanies.Hereanyonewillfindapoolofhighlyskilled,experienced<br />

anddrivenworkforce.<br />

Exaudisanestablishedsoftware<strong>de</strong>velopmentcompanywithexpertiseinkeyareas<br />

suchasEmbed<strong>de</strong>dSyst<strong>em</strong>sandApplications,MobileApplicationDevelopment,<br />

WearablesandIoT.<br />

Itsexperiencegoesbeyondsoftware<strong>de</strong>velopment:Exaudwillhelpcompanies<br />

expandtheircapabilitiesandbusinessastheirstrategicpartner.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:MafaldaGomes<br />

Email:mafalda.gomes@exaud.com<br />

Website:www.exaud.com<br />

Exaud<br />

CaseStudy<br />

www.exaud.com/portfolio/typeit-wear-sms


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Foot<strong>AR</strong><br />

CompanySummary<br />

Foot<strong>AR</strong>isanaugmentedrealitysecondscreenappthat<strong>em</strong>powersportsfansto<br />

enhancelivesmartdata.<br />

OurB2B2CsolutionaddressesmarketswithhighCAGRlike5G,BigData,On-<br />

D<strong>em</strong>andContent,AugmentedRealityandImmersiveBetting.B2Bclientsare<br />

SportsBroadcasters,Telco&Bookmakers.PostCovid-19selectionsfrom<br />

AcceleratorsasHypeSportsInnovation,USAandEITDigital,Europewhoinvested<br />

inus.We'vebeenselectedtopilotandrunningconversationswithPSG,FIBA,<br />

DAZN,SkySportsUK,Vodafone,Altice,amongothers.We'relookingtopilotour<br />

solutionandtoextendournetworkandonlythenlookforapotentialinvestorthat<br />

bringvaluetothesolution,morethanth<strong>em</strong>oneybyitself.Weareoriginallya<br />

softwarehousefor+5yandthisistherighttimetocreateanoriginal,scalableand<br />

disruptiveproductin-housetoconquertheworld.<br />

Contact<br />

Name:DavidOlim<br />

Email:footar@dobsware.com<br />

Website:www.dobsware.com/footar<br />

Whyareyouin<strong>Portugal</strong>?<br />

Greatmixofqualityexpertisevspricevsqualityoflife.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Networking/Partnerships<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

VodafoneGlobal(Inprogress)<br />

TypeofCompany<br />

SoftwareB2B2C<br />

CustomerTypesand/ornames<br />

BookMakers,TelecommunicationProvi<strong>de</strong>rsandSportsBroadcasters;Sportsfans<br />

22


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

23<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

PortugueseEcosyst<strong>em</strong>isrecognisedasoneofth<strong>em</strong>ostenthusiasticenvironments<br />

tostartupsandtechnologyintheentireworld.<strong>Portugal</strong>hasanattractivelocationto<br />

dobusinessmostlybecauseofthecompetenceofitscompanies,astrategiclocation,<br />

accesstokeymarkets,andcompetitivecostsforsalariesandoffices.<br />

Duetothepan<strong>de</strong>miccoronavirusoutbreak2021/2022willbeahardtasktopredict<br />

aboutinvestmentsforlocalcompanies.Wearebeingcontactedbycompanieswhich<br />

areawareaboutthebenefitsthatdigitalsolutionssuchus<strong>VR</strong>/<strong>AR</strong>canbringtothe<br />

business.<br />

VirtualandAugmentedRealitycanfillagapbetweencompaniesandcustomers,<br />

speciallyforthosecompanieswhoselldirectservicestoclients.<br />

Asnooneknowtherealeffectsofcoronavirusoutbreakwetrulyhopethat<strong>Portugal</strong><br />

Ecosyst<strong>em</strong>continuestoinvestin<strong>VR</strong>/<strong>AR</strong>,promotingthetechnological<strong>de</strong>velopment<br />

andinnovationoftheircompaniesandspecially,tocontinueprovidingopportunities<br />

forthePortugueseentrepreneurialcommunity.<br />

CustomerTypesand/ornames<br />

Google,UEFA,UniversityofCambridge,WorldofWine,Si<strong>em</strong>ens,Altice,Ca<br />

TypeofCompany<br />

Software,Content,Operation<br />

EmployeesorFTEequivalent:50-100<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

GEMAhasofficesintheUnitedKingdom(Cambridge),Brasil(SãoPaulo)and<br />

<strong>de</strong>legatesinSpain(Madrid),Mexico(Mexicocity)andAngola(Luanda).<br />

Th<strong>em</strong>ainfactorwearein<strong>Portugal</strong>isbecauseweareaPortuguesecompanywho<br />

operatesfromPortototheWorld.<br />

Since2007wehavebeenexperiencingasustainablegrowintechnologicalknowledge<br />

andknow-howthatisreflectedonthecomplexityofprojectsourclientschallengeus<br />

to<strong>de</strong>velopandimpl<strong>em</strong>ent.<br />

MostofourteamiscomposedbyPortuguesecollaborators,althoughwehirebased<br />

ontheskillsandpreviousworkandnotbythenationality.<br />

OneofthefactsthatcontributetothetrustofourclientsinGEMAworkisduetothe<br />

talent,experienceandcreativityofourcollaboratorsandalsoabouttheamountof<br />

effortweinvestoneverysingleproject.<br />

Portuguesecompaniesareinvestingmoreandmoreondigitalsolutionsandweare<br />

alsocontactbycompaniesfromabroadduetotheworkwehavebeen<strong>de</strong>veloping<br />

overthepastyears.<br />

<strong>Portugal</strong>isrecognisedasoneofth<strong>em</strong>ostenthusiasticenvironmentstostartupsand<br />

technologyintheentireworldfrom<strong>Portugal</strong>totheWorld.<br />

G<strong>em</strong>aDigitalisacreativetechnologyagencyspecialisedon<strong>de</strong>velopingimmersive<br />

andinteractivedigitalsolutions.Wecombinebespokesoftware,multimediaand<br />

creativityto<strong>de</strong>liveruniqueprojectsforahugerangeofsectorssuchus<br />

Engineering,GovernmentandPublicServices,Healthcare,Heritage,<br />

Manufacturing,Retailandconsumer,Telecommunications,TourismandVisitor<br />

Attractions.<br />

<strong>VR</strong>/<strong>AR</strong>/MR,interactivesolutions,vi<strong>de</strong>o-mapping,bespokesoftwareand4Drooms<br />

areafewexamplesofwhatourteamproduceonadailybasis.Since2007wehave<br />

<strong>de</strong>velopedover2000projectsworldwi<strong>de</strong>within+100relatedto<strong>VR</strong>/<strong>AR</strong>/MR,for<br />

institutionslikeGoogle,UEFA,FIFA,UniversityofCambridge,Si<strong>em</strong>ens,Altice,Pelé<br />

MuseumandWorldofWine,tonameafew.<br />

Withoverfiftyfull-timecollaboratorsourproductionteamconsistsofFront-end<br />

andBack-end<strong>de</strong>velopers,Designers,3Dartists,MotionDesigners,Sound<br />

engineers,Copywriters,TechniciansandProjectManagers.<br />

Weareaprojectorientedcompany,froma3Dvirtualrealityanimationtothe<br />

<strong>de</strong>velopment,installationandmaintenanceof30.000sqmofexhibitionareasof<br />

theWorldofWineproject.<br />

Reachusforfurtherinformation.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:franciscoportal@g<strong>em</strong>adigital.com<br />

Email:portugal@g<strong>em</strong>adigital.com<br />

Website:www.g<strong>em</strong>adigital.com<br />

G<strong>em</strong>a Digital<br />

CaseStudy<br />

www.vimeo.com/g<strong>em</strong>apt


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

24<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

ThePortugueseIndustry4.0ecosyst<strong>em</strong>isun<strong>de</strong>rgoinga<strong>de</strong>epchangetowardsits<br />

digitaltransformation.Thisdigitaltransformationwillallowindustrialcompaniesto<br />

makeaprofoundchangeintheirprocessesandoperations,throughtheintroduction<br />

ofdigitaltoolsthatfacilitatefieldoperations.New,innovativephysicalinterfacesand<br />

products,basedonreal-timeinformation,allowanindustrialdigitalecosyst<strong>em</strong>tobe<br />

created,calledtheIndustry4.0.APwCresearchconclu<strong>de</strong>dthatinonly5years,86%of<br />

Portugueseindustrialcompanieswillreachhighlevelsofdigitaltransformation.<br />

Whichrepresentsahighopportunityfortechnologystart-upsit<strong>de</strong>velopstheir<br />

productsandachieveamarketmaturitythatisenoughtofindsuccess,andtobeable<br />

toopentonewmarkets.Notonlythereisawi<strong>de</strong>opportunitytolearnfromafastgrowingmarket,but<strong>Portugal</strong>isalsoacountryinwhichthereisatechnological<br />

mindset,aswellasseveralorganizationsthatprovi<strong>de</strong>initiativestohelpstart-upsto<br />

<strong>de</strong>velopth<strong>em</strong>selves.Thereisanincreasingopportunitytogrowbothacustomer,<br />

partners,andotherintereststakehol<strong>de</strong>rs,andlearnfromth<strong>em</strong>.Weexpecttoexpand<br />

ourproducttonewmarkets,findnewopportunitiesand<strong>de</strong>velopinnovativesolutions<br />

tohelpourcustomersthroughtheirDigitalTransformation.<br />

CustomerTypesand/ornames<br />

Automotive-Renault/Utilities-EDP/FacilitiesManag<strong>em</strong>ent-Sotécnica<br />

TypeofCompany<br />

Software<br />

EmployeesorFTEequivalent:10-20<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

Wearein<strong>Portugal</strong>,thecompany’scountryoforigin,tobuildupourproduct,<br />

brand,andknow-howonthetechnologyweuse.Ourgoalistoprovi<strong>de</strong>our<br />

customerswithstrong,andinnovativetechnologiesthathelpourclientstogive<br />

theirfirststepsregardingtheirDigitalTransformationtowardstheIndustry4.0.<br />

Workingwithnewandfast-growingtechnologiesfromtheIndustry4.0involvesa<br />

constantupdateontheproduct,andavisionbasedoncontinuousimprov<strong>em</strong>ent.<br />

Therefore,wearein<strong>Portugal</strong>toguaranteethatwe<strong>de</strong>veloptheperfectfitted<br />

solutionforthePortugueseindustrialmarket,inwhichareinclu<strong>de</strong>dworldwi<strong>de</strong><br />

manufacturinglea<strong>de</strong>rs.Glartek<strong>de</strong>velopsproductsbasedonthreepillars:<br />

AugmentedReality(<strong>AR</strong>),ProcessDigitalizationandtheInternetofThings(IoT).<br />

Thesetoolssupportprocessesexecutioninseveralindustrialsectors.Thereisan<br />

increasingnumberofhugeworldwi<strong>de</strong>industriallea<strong>de</strong>rsthatarein<strong>Portugal</strong>,to<br />

profitfromcompetentlabour,thatrequirelowerwagesthaninotherEuropean<br />

countries.Therefore,itisabiglearningexperienceforstart-upsthatoperateinthe<br />

Portugues<strong>em</strong>arket.Thegoalistoimpl<strong>em</strong>entourproduct,learnwhatisitsbestfitin<br />

thisbigindustryan<strong>de</strong>nsureavaluepropositioncoherentfornewmarkets.Oncethis<br />

learningstageisaccomplished,wewillinternationalizeoursolutionthatwebelieveis<br />

clearlyfittedtootheranyothercountry.<br />

Glartekisafast-growingtechnologystart-up,focusedonnewsolutionsforthe<br />

industrialsector.Consi<strong>de</strong>redasthebeststart-upof2017Websummit,the<br />

companycrossestechnologiestoextractthei<strong>de</strong>almixtoincreaseIndustrylea<strong>de</strong>rs<br />

results.Glartekhasgained,in2019,afirstinvestmentroundbythreeplayers<br />

HCapital,EDP,andNovabase.<br />

Glartekprovi<strong>de</strong>sitscustomerswithinnovativesolutionsthatcombineAugmented<br />

Reality(<strong>AR</strong>)andtheInternetofthings(IoT),toincreaseefficiencyandsafetyof<br />

productionandmaintenanceprocesses.<br />

Thecompanyhasbeenconstantlyfocusedongrowingitsrelevanceamongmain<br />

industriallea<strong>de</strong>rs.Asmaincustomers,Glartek'sproductisimpl<strong>em</strong>entedinRenault<br />

andEDP.And,asmainpartners,IndustryreferenceslikeFraunhoferandSi<strong>em</strong>ens.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:BrunoDuarte<br />

Email:info@glartek.com<br />

Website:glartek.com<br />

Glartek<br />

CaseStudy<br />

www.drive.google.com/file/d/1wLvsthUT0-46x4HwLxbyaeiU_pHRu8Ph/view


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Ground Control Studios<br />

CompanySummary<br />

GroundControlStudiosisagame<strong>de</strong>veloperfocusedonPC,ConsolesandMobile,<br />

thatalsousesgame-techtosolvereal-worldprobl<strong>em</strong>s.<br />

Weareanexperienced,highlymotivatedteamofsoftwareengineers,game<br />

<strong>de</strong>signersanddigitalartists.Wefocusonoptimization,technologicalR&Dand<br />

continuousimprov<strong>em</strong>entofpipelines/practices.<br />

Ourunusualskillsethasenabledustoun<strong>de</strong>rtakeprojectswithdifferentscopes<br />

andgoals,fromhighlyoptimizedconsoleports,toB2Bsalesinstruments,<br />

marketing<strong>VR</strong>/<strong>AR</strong>experiences,IoTindustrialsolutions,multiplatformgame<br />

<strong>de</strong>velopmentandautomatedAPIs/communicationsyst<strong>em</strong>s.<br />

ThecoreofourstackisGameDevelopment.Allwe<strong>de</strong>velopandcreate,from<br />

gamestoinnovativesoftwaresolutionsisdoneusinggame<strong>de</strong>velopmentpipelines,<br />

combinedwithbestpracticesforsoftwareengineeringandstate-of-the-art<br />

techniques/approaches.<br />

Contact<br />

Name:RuiGue<strong>de</strong>s<br />

Email:rui.gue<strong>de</strong>s@gcsb2b.com<br />

Website:www.gcontrolgames.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:5-10<br />

CaseStudy<br />

www.youtu.be/HTsfF0i1swE<br />

TypeofCompany<br />

Gaming,IndustrialOperations,Training,DIYRetail,Fashion,Retail<br />

comparedtoothercountries.HavingaPortuguesepassportisalsoadvantageous,<br />

sinceduetoitsgoodgeneraldiplomaticstandingwithothers,Portuguesecitizensdo<br />

notusuallyhaveissueswithvisasorvisitationstoothercountries.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Wants:Synergieswithothertechcompanies,sinceduetothenational<strong>VR</strong>market's<br />

sizeandmaturitytherearen't"monolithic"companiesthatactuallydominateseveral<br />

domainsofknowledge.Insteadtherearedozensofsmallercompaniesthatarereally<br />

goodononeortwothingsanditmakessensethatweworktogethertoreachbetter<br />

clients,projectsandrevenues.Needs:Betteraccesstogrowthfunding,namelyVCs<br />

whocanactuallyun<strong>de</strong>rstandthe<strong>VR</strong>marketandcani<strong>de</strong>ntifypotentialinourlocal<br />

startups.Currentfundingopportunitiesare<strong>de</strong>signedfortechcompaniesoutsi<strong>de</strong>the<br />

<strong>VR</strong>landscapeandatearlierstagesofmaturity.Morereasonabletaxation,bettertax<br />

rebatesforinvestmentsnamelyonhigh-risk/longproductioncycleindustriessuchas<br />

<strong>VR</strong>andGaming.Asitstands,mostcompaniesincurontheriskofbeingfinancially<br />

smotheredbyfeesandtaxeswhilestillintheproductioncycle,heavytaxationover<br />

companyprofitsdriveforeigninvestorsawayandpreventsusfromlandinghighprofile/high-profitprojects.<br />

CustomerTypesand/ornames<br />

LargeRetailChains,MultinationalCorporations,EstablishedGameStudios,Indie<br />

Developers,TechCompanies,EntertainmentCompanies,TelcoCorporations<br />

Whyareyouin<strong>Portugal</strong>?<br />

Goodaccesstotalent:<strong>Portugal</strong>featuressomeofthebesttechuniversitiesin<br />

Europe,Labourcosts:Averagewagesforthesameleveloftalentarelowerthan<br />

LondonorBerlin,Affordablecostofliving:evenwiththecurrentspeculative<br />

outlookoftherealestat<strong>em</strong>arket,<strong>Portugal</strong>isstillacountrywherelivingisquite<br />

affordableintermsofrent,utilitiesandgeneralcosts,thesamegoesforcompanies<br />

sinceanofficespacecostsafractionthanthesamespacesomewhereelsein<br />

Europe.Theseadvantagesdonotcomeatthecostofgeographicalisolation,from<br />

<strong>Portugal</strong>iseasy/fasttoreachothercountries.<strong>Portugal</strong>isacountrywhereitis<br />

possibletohaveexcelentqualityoflife,combininggreatwheather,richcuisine,<br />

verysafecitiesandadiversifiedlandscapeinaratheruniquepackagewhen<br />

25


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

26<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Wewanttofurther<strong>de</strong>velopandtestourservicesbenefitingfromthefasttechnology<br />

adoptionrateofPortuguesenamelyinthehealthsector.<br />

Formanyyearswekeptservingourhom<strong>em</strong>arketandonlyrecentlywefelttheneedto<br />

alsogoabroad.Weneed<strong>Portugal</strong>tocontinuetobeourtestbedsuchasthecurrent<br />

pilotprojectinHospitalSãoJoãoatOportowithth<strong>em</strong>ostadvancedindoor<br />

navigationandassistancesyst<strong>em</strong>forhospitals,Hospital21(https://hospital21.com).<br />

The<strong>Portugal</strong>Ecosyst<strong>em</strong>alreadyallowedustofindpartnersforour<strong>AR</strong>basedservices<br />

forwepresentedourselvesandoursolutionsintwomonthlyeventsofthe<br />

The<strong>VR</strong><strong>AR</strong>APortuguesechapter.<br />

Wearenowactivelylookingformediumandlargesizehospitals,larg<strong>em</strong>useums,big<br />

eventsandshoppingcenterstotryourindoornavigationsolutions.Knowingthatthe<br />

COVID-19pan<strong>de</strong>miccomplicatesand<strong>de</strong>laysmanyofourpotentialclients,wecantry<br />

totakethetimebyfosteringpartnerships,improvingourmarketingandtraining<br />

offerings.<br />

CustomerTypesand/ornames<br />

Largestpublichospitalsin<strong>Portugal</strong><br />

TypeofCompany<br />

Software<br />

EmployeesorFTEequivalent:1-5<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

OurcompanyisheadquarterednearCoimbrainthecentralregionof<strong>Portugal</strong>.<br />

Thiscountryistheperfectplaceto<strong>de</strong>velopandshowcaseourproductsmainlyin<br />

thehealthsectorbutalsointheeventssector.In<strong>Portugal</strong>w<strong>em</strong>arketthefollowing<br />

products:<br />

AUGMENTEDREALITYBASEDWAYFINDING(indoornavigation)<br />

Alwaysfindthewaytoyour<strong>de</strong>stinationinsi<strong>de</strong>buildingssimplybyusingyour<br />

smartphonebrowser.Justchoosewhereyouwanttogo,pointyoursmartphone<br />

totheorientationmarkersinthebuildingandfollowtheonscreenarrows.No<br />

maps,noapps!<br />

INTENSIVEC<strong>AR</strong>EUNITMANAGEMENT<br />

ProjectedformobilitythisIntensiveCareUnitManag<strong>em</strong>entisamultiplatform<br />

mobilebasedsolutioni<strong>de</strong>alizedtoallowhealthcarestafftobeabletoaccessand<br />

inputpatientdatanearthebedusinghospitalortheirown<strong>de</strong>vices.<br />

HEMODYNAMICSANDINTERVENTIONALC<strong>AR</strong>DIOLOGYLABS<br />

Manag<strong>em</strong>entsyst<strong>em</strong>forH<strong>em</strong>odynamicsandInterventionalCardiology<br />

Laboratorieswiththefollowingfeatures:Registerofallpatientrelateddata<br />

(requisition,labresults,reports,images,films,etc),worklistmanag<strong>em</strong>ent,<br />

interactionwithlabmedicalequipment,r<strong>em</strong>ot<strong>em</strong>odule,automaticandmanual<br />

dataexporttoNationalandEuropeanregistries,etc.<br />

THEATRE,CINEMA,SPORTSANDOTHEREVENTSMANAGEMENT<br />

On<strong>em</strong>oreflexiblesolution,abletomanag<strong>em</strong>anykindsofindoorandoutdoorevents<br />

suchasTheatre,Cin<strong>em</strong>a,MusicConcerts,Sportevents,Museums,SwimmingPools,<br />

etc.Configurabletoallowcentralizedor<strong>de</strong>centralizedsalespointswithsecure<br />

connectionsovertheinternet.WebserviceAPIthatallowsinteractionwithexternal<br />

solutions(sales,bookings,etc).<br />

HighDimension-SoftwareSolutionsisatechnology-basedcompanywhose<br />

objectiveisfocusedon<strong>de</strong>velopinginnovativesoftwaresolutions.<br />

Thecompanywasestablishedtomaximizeexistingsynergiesacquiredthrough<br />

manyyearsofresearchand<strong>de</strong>velopmentofsoftwaresolutionsinareasas<br />

differentashealthcare,accounting,entertain<strong>em</strong>ent,sport,etc.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:PedroStamm<br />

Email:pstamm@high-dimension.com<br />

Website:www.high-dimension.com<br />

High Dimension<br />

CaseStudy<br />

www.chusj.info/simulate


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

27<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

IhopethatthePortugueseEcosyst<strong>em</strong>keepsongroing,ashadbeengroingsofar.It's<br />

reallyimportanttobringmoredisruptivecompaniesandnewi<strong>de</strong>asdoth<strong>em</strong>arket,<br />

addingalotofvaluetoit.<br />

<strong>VR</strong>&<strong>AR</strong>marketisevolvingeverysingleday,withnewhardware,newsoftwareandnew<br />

content.It'simportanttokeepgoingthispath,searchingforbetterwaystoimprove<br />

theactualconditions,providingforbetterperfomance,addingvaluetoallthework<br />

chain.<br />

<strong>Portugal</strong>isagreatcountrytoachievethat.Wedohopethatmorecompaniescan<br />

comealongandworkwithusbecausethisistheonlywaytogrow,toshareopinions<br />

andvisionsandtoworktogether<strong>de</strong>velopingbettersolutions.<br />

Wewillcontinueto<strong>de</strong>fendthe<strong>de</strong>centralizationofpowers,the<strong>de</strong>mocratizationof<br />

<strong>de</strong>cisionsandamoreopenmarket,bothforthenationalcommunityandthe<br />

internationalcommunity.Wehopethat<strong>Portugal</strong>goesthisway,evolvingeveryday,<br />

creatingmorejobsandopportunitiesforeveryoneatthisfieldofwork.<br />

CustomerTypesand/ornames<br />

Alltypeofcompanies<br />

TypeofCompany<br />

ContentCreator<br />

EmployeesorFTEequivalent:5-10<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

<strong>Portugal</strong>isacountryfulloftalent.Thepastfewyearshaveshownthistoeveryone.<br />

TheyshowedtheabilitythatthePortuguesehavetoturnaroundbadsituations,they<br />

showedthatthePortuguesearedisruptive,entrepreneurialandwithacriticaland<br />

creativ<strong>em</strong>ind.<br />

ThetechnicalcapacitythatPortuguesespecializedhumanresourceshaveis<br />

incredible.Itssoftskillsandhardskills,whichexistinsuchabundance,givesusthe<br />

securityofspecializedhumanpowercapableofmeetingneedswhennecessary.The<br />

qualityplacedineachprojectisun<strong>de</strong>niable,makingeachbusinesspartnerproudof<br />

thefinalresult.Inaddition,thebalanceandsynergybetweenworkandlifeprovi<strong>de</strong>all<br />

our<strong>em</strong>ployeeswiththenecessarytoolstofeelhappyandfulfilled.<br />

<strong>Portugal</strong>isontracktobecomeamajorplayeramongITstartupsandhivolvewillbe<br />

present.Wewanttohelpbringtheflagof<strong>Portugal</strong>tothefourcornersoftheworld,as<br />

wasdonebyourancestors.<br />

Let'sgobeyondandsayhitoevolution.<br />

Hivolveisapioneeringcompanythatoperatesintechnologicalmarketsworld<br />

wi<strong>de</strong>.<br />

Technologyisincreasinglypresentinourdailylifeandbusiness.Weworkdailyto<br />

andtechnology-basedsolutionsthatcanimprovetheperformanceofcompanies<br />

aswellassocietyingeneral.Innovationanddisruptiveperformanceareagoalwe<br />

pursueinasyst<strong>em</strong>aticway.Inthissense,wehavebeenabletooverourclientsa<br />

trulyuniqueexperienceofVirtual&AugmentedReality.<br />

Wearethechangethatwewanttoseeintheworld.<br />

Webelieveininnovationtechnological.Webelievethatwecanrevolutionizethe<br />

wayourcustomerscommunicatewiththeworld.Wewanttobeatyoursi<strong>de</strong>,to<br />

alsoenjoyyoursuccess.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:TiagoRomano<br />

Email:tiago.romano@hivolve.com<br />

Website:hivolve.com<br />

Hi-Volve<br />

CaseStudy<br />

N/A


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Immersive | Pyx<br />

Whyareyouin<strong>Portugal</strong>?<br />

OurstartupstartedinSept<strong>em</strong>ber2018,whileonani<strong>de</strong>ationprogramcalled“Tourism<br />

Explorers”,promotedbyFábrica<strong>de</strong>StartUpsbasedinLisbon,whichhelped<br />

promotingi<strong>de</strong>astoimproveTourismin<strong>Portugal</strong>.<br />

TheinitialthoughtwasdraftedintowhatwouldbecomeImmersive|Pyx.Thewayof<br />

thinkingandperceivingrealitywasmorethanthehumaneyecanseenaturally.The<br />

waytheworldisaimingtowardsthedigitalcontentsandtheimprov<strong>em</strong>entofwhatwe<br />

alreadyhaveisalreadyareality.Thei<strong>de</strong>aistoimproveit.<br />

AugmentedRealityisalreadypresentinourworld.Fromsimplefiltersyoucantake<br />

photoswith,toindustrialsolutions,th<strong>em</strong>ixbetweenbothworldsisnowavailableand<br />

reachable.Immersive|PyxisaStartUpbasedinAbrantes,<strong>Portugal</strong>.Thetwofoun<strong>de</strong>rs<br />

arePortuguese,onelivinginAbrantesandtheotherinBraga,notbeingessentialina<br />

digitalworldandanetworkedtechnologicalecosyst<strong>em</strong>,livinginthe""<strong>de</strong>cisionmaking""pointsoftheworld,suchasSiliconValley.However,distancealsoposes<br />

challenges,anditisclearthat<strong>Portugal</strong>isassertingmeasatechnologicalhub,butstill<br />

withalottowalk.W<strong>em</strong>ust<strong>de</strong>fendthispath.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Startups,especiallytechnologicalones,continuetofaceaprobl<strong>em</strong>infinancingfor<br />

constructionandvalidationofprototyping.TraditionalMVPisnotnecessarilythe<br />

bestsolutionwhenwewanttoproduceanalphasolutionthatvalidatesandposes<br />

initialchallengesandtakesnewpaths.Therewillbealackoffundingforprototyping,<br />

ratherthancontestsfori<strong>de</strong>asoracceleration.Inourspecificcase,weareina<br />

stagnationphasebecausewehavenotfoundfinancingforprototyping,althoughwe<br />

havealreadycollectedsomeprizesforouroriginalproducti<strong>de</strong>as.<br />

CompanySummary<br />

Immersive|PyxisaStartUpbasedinAbrantes,<strong>Portugal</strong>andaimstowardsthe<br />

DigitalContentsproducts,namely,theusageofAugmentedRealitytoimprovethe<br />

realworld.Immersive|Pyxisstilljustaprojectin<strong>de</strong>velopment,butourgoalisto<br />

specializeinthecreationofanewlayerintheworld,magnifyinguser-experiencein<br />

un<strong>de</strong>r<strong>de</strong>velopedareasthatcanuseourproductsandservicesto<strong>de</strong>veloptheir<br />

alreadyexistingproduct/service.Webelievethatthedigitalworldisthefuture,and<br />

ourambitionistoimpl<strong>em</strong>entthisworldinoureverydaylife.Immersive|Pyx’svision<br />

istobringtorealityadigitaldynamicfrommobile<strong>de</strong>vicesinor<strong>de</strong>rtofacilitate,<br />

intensifyandimprovetheexistingdynamics.Immersive|Pyx’svisionistotarget<br />

key-marketsforthedynamizationoftheAugmentedRealitytechnologyandits<br />

impl<strong>em</strong>entationinmarket,notonlyasacommunicationtool,butalsoasamultiusagetoolinnationalandinternationalmarkets.Ourgoalistobethereferencein<br />

theusageofthelatesttechnologyandcontributetoits<strong>de</strong>velopmentand<br />

applicationinthefuture.Immersive|Pyx’svaluesarebasedinbringingaunique,<br />

usefulandintegratingvisionusingone-of-a-kindandpragmaticalresources,<br />

togetherwithirreverentvisionsofreality.<br />

Contact<br />

Name:AlexandreCarrança<br />

Email:immersive.pyx@gmail.com<br />

Website:www.immersivepyx.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

www.youtu.be/INrySjt1aUI<br />

TypeofCompany<br />

Software<br />

CustomerTypesand/ornames<br />

B2B<br />

Basically,webelievethatthefinancialresourcesspentoncampaignsandcontestsof<br />

i<strong>de</strong>ascanbebetterchanneledandmanagedwithanotherfocus.Angelinvestmentis<br />

notthebestsolutionatanearlystagewhenitisimportanttotestarealproduct.<br />

Whenwereachthatstage,thereisalreadypressuretoenterth<strong>em</strong>arket.<br />

Inshort,itr<strong>em</strong>ainstoincubateandprotecti<strong>de</strong>as(eventuallygiveuponth<strong>em</strong>)before<br />

launchingintomarketcompetitionusinginvestorfunding.<br />

28


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

29<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

AspartofthePortugueseEcosyst<strong>em</strong>,weaimtohelpnurtureitandultimatelymakeit<br />

standoutfromallothercountries.<strong>Portugal</strong>isalreadyknownforthequalityofour<br />

workforce;weneedtoshowthatinthe<strong>VR</strong>/<strong>AR</strong>ecosyst<strong>em</strong>itisnodifferent.I’mpositive<br />

thatwiththehelpofassociationslike<strong>VR</strong><strong>AR</strong>A,wewillcometogetherandbysharing<br />

ourusecasesandbestpractices,wewillupliftthewholecommunityandreachnew<br />

heights.EveryotherdaywehearaboutaPortugueseteamthatiscreatinganamazing<br />

product,andjustbyreadingthisnewswegetmotivatedtogotheextramile.Weare<br />

alsolookingforwardtopartnerwithotherpartiesonthisecosyst<strong>em</strong>andcomeup<br />

withthesolutiontobigprobl<strong>em</strong>sthataretoocomplextotacklealone.Intheendwe<br />

wanttohelpthisecosyst<strong>em</strong>thrive,becausewewillthrivewithit.<br />

CustomerTypesand/ornames<br />

Adtal<strong>em</strong>GlobalEducation,PurdueUniversityGlobal,ChamberlainUniversity,<br />

BeckerProfessionalEducation<br />

TypeofCompany<br />

Higherandprofessionaleducation.<strong>VR</strong><br />

EmployeesorFTEequivalent:1-5<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

Th<strong>em</strong>ajorityofourteamisPortugueseandlivesin<strong>Portugal</strong>,thusweaimto<br />

continueplantingitsrootsonPortuguesesoil.<br />

Webelievethat<strong>Portugal</strong>hasamazingtalentinalltheskillsetsthatacompanylike<br />

oursneeds.Ourteamhasbeenworkingtogetherforseveralyearsnowinavastand<br />

diversenumberofprojects,andwheneverwehadanopenpositionwehiredin<br />

<strong>Portugal</strong>andwewerealwayspositivelysurprisedbythequalityoftheirworkaswell<br />

astheir<strong>de</strong>dication.Wefeelconfi<strong>de</strong>ntthatwheneverweneedtoscaleup,wewillbe<br />

abletofindthepeopleweneedin<strong>Portugal</strong>.<br />

AnotherimportantaspectisthesegueintotheEuropeanmarket.Rightnow,most<br />

oftheproductsweare<strong>de</strong>velopingarefocusedontheUSmarket,sinceourclients<br />

arefromthere.Butwearealreadypreparingtheseproducts,withlocalization<br />

syst<strong>em</strong>sandhighlycustomizableframeworks,inor<strong>de</strong>rtoallowustoenterother<br />

marketssuchastheEurope.<br />

Lastbutnotleast,<strong>Portugal</strong>isanamazingplacetolive,ourclientsarealwayslooking<br />

forwardtomeetushere,toenjoythesun,foodandamazingviews.<br />

Withofficesin<strong>Portugal</strong>andCalifornia,incite<strong>VR</strong>specializesintheproductionof<br />

immersivelearningproductsforhighereducationandprofessionaltraining.<br />

incite<strong>VR</strong>isamarketleadingpioneerforonlinelearningthroughimmersivelearning<br />

experiences(ILX)featuringhand-trackingwithmobile<strong>VR</strong>andrichCloud<br />

enterprisefeatures.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:VascoTorres<br />

Email:vtorres@incitevr.com<br />

Website:www.incitevr.com<br />

incite<strong>VR</strong><br />

CaseStudy<br />

www.cutt.ly/fjtCacN


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Inklusion<br />

CompanySummary<br />

inKlusionisadigitalandtechnologicalagencygui<strong>de</strong>dbyinnovation.<br />

Wecombinetalentedcreativepeoplewithstateofthearttechnologyto<strong>de</strong>velop<br />

greatqualityproductsinthe<strong>VR</strong>and<strong>AR</strong>space.<br />

Ourgoalistopushtheenvelopwhenitcomestointeractiveexperiences,whatever<br />

theindustry.Sofarwehaveworkinfieldsasdiverseas:<br />

• Entertainment–withbrandactivationstrategiesthatencompasstheuseof<br />

<strong>VR</strong>and<strong>AR</strong>toestablishbrandsasinnovationlea<strong>de</strong>rsthroughtechnology.<br />

• Training/simulation-withinteractiveexperiencesusingexternalperipherals,<br />

suchasinteractablesandweatherconditionsimulations.<br />

• Wellbeing–withtheuseof<strong>VR</strong>forfear/painabstractionduringpotentially<br />

traumaticexperiences.<br />

InklusionisalsoheavilyfocusedonR&Dwithpartnershipswithmultiplepublicand<br />

privateUniversitiesandPhDm<strong>em</strong>bersinbothourmanag<strong>em</strong>entand<strong>de</strong>velopment<br />

teams.<br />

Contact<br />

Name:AndréBarbosa<br />

Email:a.barbosa@inklusion.pt<br />

Website:www.inklusion.pt<br />

SizeofCompany<br />

EmployeesorFTEequivalent:5-10<br />

CaseStudy<br />

www.bit.ly/inklusion-vrara<br />

TypeofCompany<br />

Software,<strong>AR</strong>/<strong>VR</strong>Simulations<br />

CustomerTypesand/ornames<br />

Sonae,Undisclosed(NDA)<br />

Whyareyouin<strong>Portugal</strong>?<br />

Firstandfor<strong>em</strong>ost,wearePortuguese!<strong>Portugal</strong>hasagreatecosyst<strong>em</strong>forstartups,<br />

especiallythosewhosefocusisoninnovation.<br />

Theecosyst<strong>em</strong>for<strong>VR</strong>and<strong>AR</strong>isalsobloomingwithclientsgettingbetteracquainted<br />

withthetechnologiesandplacingtheproperfinancialbackingintoth<strong>em</strong>.Thisallows<br />

us–<strong>VR</strong>/<strong>AR</strong><strong>de</strong>velopmentcompanies-to<strong>de</strong>velopmoreambiciousprojectsthatwill<br />

ultimatelyb<strong>em</strong>oreeffectivefortheclientandtheirgoals.<br />

Thepresenceoflocalgroups,suchas<strong>VR</strong><strong>AR</strong>A’sportuguesechapterisalsoextr<strong>em</strong>ely<br />

importanttocreatesinergiesandhelpcompanies,suchasInklusion,topromotetheir<br />

workan<strong>de</strong>stablishpartnershipsthroughnetworking.<br />

Beingin<strong>Portugal</strong>,wewouldsay,hasalotofbenefitsinthisdayandage,where<br />

globalizationinconjunctionwiththefactthatr<strong>em</strong>oteworkisnowbecominga<br />

standard,makesgeographyasmall<strong>de</strong>tailinbusinessrelations.Thus,<strong>Portugal</strong>beinga<br />

greatcountrytolivein,isintrinsicallyagreatplacetoworkand<strong>de</strong>velopabusinessin<br />

the<strong>VR</strong>/<strong>AR</strong>space.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

The<strong>Portugal</strong>ecosyt<strong>em</strong>isalreadyactive,withdozensofcompaniesworkinginthis<br />

space.Howevertherearestillsomechallengesintheseever-evolvingtechnologies.<br />

Onethingweofteni<strong>de</strong>ntifyisthelackofsinergyandcooperationbetweenentitiesin<br />

thearea,especially“competing”enterprises.Webelievecollaborationiskeyforthe<br />

overallexpasionof<strong>VR</strong>and<strong>AR</strong>technolgiesandthegrowthoftheecosyst<strong>em</strong>asa<br />

whole.Bydoingso,wecannotonlyincreasethepotentialofourinternalmarketbut<br />

alsotoopendoorstoexternalmarkets.Agreaterfocusonthistopic,wouldsurely<br />

leadtoabetterdynamicwithintheecosyst<strong>em</strong>thatwillcontributetotheaffirmation<br />

ofPortuguesecompaniesinareaslike<strong>AR</strong>or<strong>VR</strong>.<br />

Anothertopicthatcouldbeintroducedisthe<strong>de</strong>centralizationof<strong>VR</strong>/<strong>AR</strong>events.Most<br />

eventsareusuallyorganizedinmorecentralizedlocations,suchasLisbonorPorto,<br />

butmorelikelyinthecapital.This,webelieve,couldleadtoagreatercommitmentto<br />

theecosyst<strong>em</strong>by“geographicallydistant”playersbyprovingth<strong>em</strong>withthesame<br />

networking,pitchingorcollaborationopportunitiesthatareavailableforcompanies<br />

whicharelocatedinmorecentralizedareasofthecountry.<br />

30


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

LarM Publicida<strong>de</strong> SA<br />

CompanySummary<br />

LarMisanAdvertisingandContentCreationAgencythatdiscoversnew<br />

opportunitiesforitsclientsinth<strong>em</strong>ostmo<strong>de</strong>rncommunicationtoolsintheworld.<br />

Contact<br />

Name:JoãoMonsanto<br />

Email:jmonsanto@larm.pt<br />

Website:www.larm.pt<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

www.livewines.pt<br />

TypeofCompany<br />

Creativity,content,technology<br />

CustomerTypesand/ornames<br />

Altice,Tranquilida<strong>de</strong>,Prosegur,Leya,UAL,municipalchambers<br />

Whyareyouin<strong>Portugal</strong>?<br />

LarMisaPortuguesecompanythatwillsoonexpandtoothercountries.His<br />

experienceofcommunicationinnewtechnologies,mainlyinareassuchasculture<br />

andtourism,allowshimtoofferexclusiveproductsandsolutions.<br />

Verticalproducts,suchasAPPLiveWines<strong>Portugal</strong>,CityGoandsoonHotelT,haveno<br />

bor<strong>de</strong>rs.<strong>Portugal</strong>isacountry,perfectasastartingpointforexpansiontoEuropeand<br />

countriesthatspeakportugueselanguage,suchasBrazil,Angola,Mozambique,...<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

ThePortugueseecosyst<strong>em</strong>currentlyallowsfindingpartnersandsolutionscapableof<br />

respondingwithqualityandinnovationtoallrequestsfromthePortugues<strong>em</strong>arket,as<br />

wellasfromothermarkets,aslongasthereisarelativelysmalldimensionof<br />

specializedhumanresources.Thegrowthandcollaborationbetweencompaniesin<br />

thePortugueseecosyst<strong>em</strong>willmakeitpossibletoaddressthisissuebyallowing<br />

<strong>Portugal</strong>tobecomeahighlycompetitivecountryin<strong>AR</strong>/<strong>VR</strong>.<br />

31


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

LusoVU<br />

CompanySummary<br />

LusoVUisanaugmentedrealitycompanyworkingintheB2BandB2Cmarket.We<br />

are<strong>de</strong>velopingtwodifferentproductsforeachmarket:<br />

• HIDO:Adisruptiveaugmentedrealitybinoculareyewearmuchmoreelegant<br />

andwithawi<strong>de</strong>rfieldofviewthancompetition.Thisproductistargetingthe<br />

consumermarketandinthefuturewillreplacesmartphones<br />

• LEANSPACE:Asoftwareplatformthatsupportoperatorstoass<strong>em</strong>bly<br />

hardwareusingaugmentedreality.Thefirstversionwas<strong>de</strong>velopedforthe<br />

ass<strong>em</strong>blyofsatellitesandwearenowtransferringittononspace<br />

applications(e.g.aircrafts,cars).<br />

Contact<br />

Name:IvoYvesVieira<br />

Email:info@lusovu.com<br />

Website:www.lusovu.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:10-20<br />

CaseStudy<br />

www.myeyespeak.com<br />

TypeofCompany<br />

SmarglassesHardwareandSoftware<br />

Whyareyouin<strong>Portugal</strong>?<br />

Therightquestioniswhywedon’tleave<strong>Portugal</strong>.Thereasonisthatbesi<strong>de</strong>avery<br />

goodqualityoflife(sun,beaches,surf,food,music,people,culture),<strong>Portugal</strong>hasalot<br />

oftalentedpersonsandisatractingmanyforeignerstoliveandworkhere.<br />

Additionally,wehaveacultureusedtointeractwithothercultureswhichiskeyfor<br />

creatingaglobalproduct.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

<strong>Portugal</strong>Ecosyst<strong>em</strong>in<strong>AR</strong>/<strong>VR</strong>isgrowingduetotworeasons.Onereasonisthe<br />

existenceofalotofhighhumantalent,suitableforthisnewtechnology/paradigm.The<br />

otherreasonisthatportuguesepeoplear<strong>em</strong>uchmoreearlyadoptersoftechnology<br />

thaninanothercountry.Thismakes<strong>Portugal</strong>agoodbenchmarkfornew<br />

technologies.<br />

CustomerTypesand/ornames<br />

ESA–EuropeanSpaceAgency,Airbus,ThalesAleniaSpace,OHB,PeoplewithALS<br />

32


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

MGO Consulting<br />

CompanySummary<br />

MGOConsultingisandITintegratorwithtrackrecordonvirtualandcloud<br />

infrastructuresolutions.IthasaninnovationLabwereis<strong>de</strong>velopingsolutionsto<br />

solveimmersiv<strong>em</strong>arketprobl<strong>em</strong>s.Oneofth<strong>em</strong>ainprojectsisa<strong>VR</strong>DM(Virtual<br />

RealityDeviceManag<strong>em</strong>ent)thatcanmanagedstandalone<strong>VR</strong>Headsetfromthe<br />

cloud.Itisoneofthefirstsolutionstoaddressboththehardware<strong>de</strong>vice<br />

manag<strong>em</strong>entaswellascontentmanag<strong>em</strong>ent.Itfacilitatesmarketing,content<br />

creators,trainingan<strong>de</strong>ducationindustriestomanageanddistributetheir<br />

products,solutionsandcontentto<strong>VR</strong>headsetsregardlessofitslocationandina<br />

centrallyeasytousecloudbasedplatform.<br />

Contact<br />

Name:GonçaloPratas<br />

Email:goncalo.pratas@mgo.cv<br />

Website:www.mgo.cv<br />

SizeofCompany<br />

EmployeesorFTEequivalent:10-20<br />

CaseStudy<br />

N/A<br />

TypeofCompany<br />

Hardwareandsoftwaresolutionprovi<strong>de</strong>r<br />

CustomerTypesand/ornames<br />

Government,Utilities,ONG,Finance,Media<br />

Whyareyouin<strong>Portugal</strong>?<br />

Portugueseecosyst<strong>em</strong>forstartupsisgrowingtobecomeoneofth<strong>em</strong>ostthriving<br />

onesinEurope,withspecificandstraitforwardpoliciesthatenablethecreationof<br />

valuead<strong>de</strong>dsolutionstotheinternationalmarket.Withtheinvolv<strong>em</strong>entof<br />

universitiesandcompaniesinthesameecosyst<strong>em</strong>,provi<strong>de</strong>saeasytoimpl<strong>em</strong>ent<br />

mappingbetweenmarketandaca<strong>de</strong>mianeeds,enablingthereductionofcoststo<br />

<strong>de</strong>velopinnovativeprojectsthatcanb<strong>em</strong>onetizedusingtheseveralflexiblefinancial<br />

solutionsthatwerecreatinginthestartupecosyst<strong>em</strong>.Regardingthespecificsof<br />

immersiv<strong>em</strong>arketecosyst<strong>em</strong>,thereisavisionforbecominganimportant<br />

internationalhubwithramificationsthatcanconnectEuropeancompanieswith<br />

Portuguesespeakingcountries.Theseramificationscanreach<strong>em</strong>ergingmarketswith<br />

millionsofpeoplethatareeagertoevolvetheirsocietiestoadvancedhightechhubs.<br />

WithaclearstrategytoaddressthosecountriesPortuguesecompaniesin<strong>VR</strong>/<strong>AR</strong><br />

spacecanreachmassivegrowingmarketslikeAfricaandSouthAmerica.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Createacollaborationenvironmentthatcanbeusedtoenhancethevisibilityofthe<br />

solutions<strong>de</strong>velopedinthePortugueseecosyst<strong>em</strong>,aswellasenablinganeasier<br />

un<strong>de</strong>rstandinghowthetechnologyisevolvingintermsofcustomerusecases.<br />

Withthisproject,MGOConsultingcansolvebigissuesthatexistanarewellknownby<br />

thecontentan<strong>de</strong>xperienceprovi<strong>de</strong>rs.Sothedivulgationandnetworkingbetween<br />

agencies,appandcontent<strong>de</strong>veloperswillbeoneofthebiggestadvantagesofhaving<br />

<strong>VR</strong><strong>AR</strong>Aecosyst<strong>em</strong>asapartner.<br />

Enablingth<strong>em</strong>appingandnetworkingbetweencustomers,companies,industry<br />

lea<strong>de</strong>rsandvisionaries,willhelpthisprojecttobeinternationallyknownandbecamea<br />

standardinthecreationofend-to-endturnkeysolutions,werehardware,software,<br />

manag<strong>em</strong>entandgovernancecanbe<strong>de</strong>liveredinamoresimplifiedsolutionbut<br />

compliantwithenterprisesecurityandgovernancerequir<strong>em</strong>ents.Thiscanbeagame<br />

changerinor<strong>de</strong>rtoenhancetheusageofimmersivetechnologiesinenterpriseand<br />

corporatecustomers.<br />

33


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

34<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Createbridgesto<strong>em</strong>powertheworkandnetworkthatwebeendoing,thatisOpen<br />

Sourceandavailabletobeusedcommercially.NeuroGE<strong>AR</strong>SLtd(NGR)isa<br />

technologycompanybridgingComputerScience,Neuroscience,Education,Arts,and<br />

Robotics.NGRworkswithworldwi<strong>de</strong>researchandinstitutionalpartnersacrossnearly<br />

ahundredlabsintheU.K.,UnitedStatesandEurope,performingR&Dactivities,<br />

<strong>de</strong>velopingcustomresearchequipmentandtrainingstu<strong>de</strong>ntsandstaff.NGRalsohas<br />

runningcollaborationswithUniversityCollegeLondonandotherinternational<br />

institutionsonlarge-scaleresearchprojects,suchastheInternationalBrain<br />

Laboratory,to<strong>de</strong>velopthenextgenerationofopen-sourcetoolsforreproducible<br />

researchinNeuroscience.<br />

NGRalso<strong>de</strong>velopsaward-winningtrackingtechnologiessuchastheHiveTracker<br />

(https://hivetracker.github.io/),andtheBonsaivisualprogramminglanguage(https://<br />

bonsai-rx.org/).Bonsaiisnowusedbyover3,000researchersandhundredsoflabs<br />

worldwi<strong>de</strong>torunallkindsofneuroscienceexperiments,includinghigh-<strong>de</strong>nsity<br />

electrophysiologyrecordingswithCMOSsiliconprobes,imagingofneuralactivity<br />

withminiaturizedmicroscopesinfreelymovinganimals,andreal-timebehaviour<br />

monitoringfordrivingclosed-loopvirtualrealityenvironments.<br />

NGRstarteditsactivityin2017,buildingonexpertisein<strong>de</strong>signingcustom<br />

neuroscienceresearchequipment.Ithassinceexpan<strong>de</strong>ditsR&Dactivities,building<br />

onmorethan15yearsofexperienceofitsteamm<strong>em</strong>bersinthe<strong>de</strong>signofinnovative<br />

real-timehardwareandsoftwaretechnologiesforvirtualrealityandneuroscience<br />

research.NGRteamm<strong>em</strong>bershavebeeninvolvedattheforefrontofneuroscience<br />

technology<strong>de</strong>velopmentinEuropeandtheUnitedStatesinthelast<strong>de</strong>ca<strong>de</strong>,<br />

participatinginlarge-scaleEuropeanprojectsandopen-sourcetechnology<br />

diss<strong>em</strong>inationactivitiesworldwi<strong>de</strong>,aswellasinterdisciplinaryartandscience<br />

collaborations.<br />

CustomerTypesand/ornames<br />

ChampalimaudFoundation,FundaçãoCalousteGulbenkian,SainsburyWellcome<br />

Centre,Artica,MIT,https://open-ephys.org<br />

TypeofCompany<br />

Software-www.bonsai-rx.org<br />

EmployeesorFTEequivalent:1-5<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

BecauseBonsaiRXwasbornin<strong>Portugal</strong>butth<strong>em</strong>aincreatoren<strong>de</strong>dupbymoving<br />

toLondonwhereNeuroGE<strong>AR</strong>Swascreated.Partofthe<strong>de</strong>velopmentofbonsai<br />

thecorecomponentofNeuroGE<strong>AR</strong>Sasalwaysbeenin<strong>Portugal</strong>.<br />

Itisimportantforustotoreachth<strong>em</strong>arketlocallyandinternationally.<br />

Itisnecessarytoensurewaystocollaborateinprojectswithsomerelevantplayers<br />

andbeabletopartnershipwitheuropeancompanies,universitiesandresearch<br />

centres.<br />

Ataneuropeanlevelhavingafootprintineuropeecosyst<strong>em</strong>isveryrelevantto<br />

NeuroGearsand<strong>Portugal</strong>hasbeenalwayshistoricallyimportantbymaking<br />

bridgesbetweendifferentcountriescontinentsandcivilizations.<br />

NGRteamm<strong>em</strong>bershavebeeninvolvedattheforefrontofneuroscience<br />

technology<strong>de</strong>velopmentinEuropeandtheUnitedStatesinthelast<strong>de</strong>ca<strong>de</strong>,<br />

participatinginlarge-scaleEuropeanprojectsandopen-sourcetechnology<br />

diss<strong>em</strong>inationactivitiesworldwi<strong>de</strong>,aswellasinterdisciplinaryartandscience<br />

collaborations.<br />

NGRalso<strong>de</strong>velopsaward-winningtrackingtechnologiessuchastheHiveTracker<br />

(https://hivetracker.github.io/),andtheBonsaivisualprogramminglanguage<br />

(https://bonsai-rx.org/).Bonsaiisnowusedbyover3,000researchersand<br />

hundredsoflabsworldwi<strong>de</strong>torunallkindsofneuroscienceexperiments,including<br />

high-<strong>de</strong>nsityelectrophysiologyrecordingswithCMOSsiliconprobes,imagingof<br />

neuralactivitywithminiaturizedmicroscopesinfreelymovinganimals,andreal-time<br />

behaviourmonitoringfordrivingclosed-loopvirtualrealityenvironments.NGR<br />

starteditsactivityin2017,buildingonexpertisein<strong>de</strong>signingcustomneuroscience<br />

researchequipment.Ithassinceexpan<strong>de</strong>ditsR&Dactivities,buildingonmorethan15<br />

yearsofexperienceofitsteamm<strong>em</strong>bersinthe<strong>de</strong>signofinnovativereal-time<br />

hardwareandsoftwaretechnologiesforvirtualrealityandneuroscienceresearch.<br />

NeuroGE<strong>AR</strong>SisanearlystagetechnologycompanybridgingNeuroscience,<br />

Games,Interaction,andRobotics,bornfromthe<strong>de</strong>siretoexploreandcreate<br />

inspiringinterfacesforaugmentinghumanexperience—andtomaketechnology<br />

itselfmoreaccessibletoeveryone.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:AndréAlmeida<br />

Email:a.almeida@neurogears.org<br />

Website:www.neurogears.org<br />

NeuroGE<strong>AR</strong>S<br />

CaseStudy<br />

N/A


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

35<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

We<strong>de</strong>finitelyneedtohav<strong>em</strong>oreawarenessregarding<strong>VR</strong>/<strong>AR</strong>opportunitiesand<br />

possibilitiesinB2Benvironments.Thereisstillthisnotionthatimmersive<br />

technologiesaregoingtohappensomewhereinthefutureandthatuseful<br />

applicationswillonlybecomeavailablein2yearstime.<br />

It'simportantthatmoretrainingan<strong>de</strong>ducationintheseareasar<strong>em</strong>a<strong>de</strong>availableand<br />

thatprofessionalsinallareasbecomeawareoftheimpactandpotentialchangesthat<br />

immersivetechnologiesarebringingtoB2Bprocesses.Andthatalsomeanstraining<br />

professionalsinnewjobprofilesthatarerisingon<strong>de</strong>mand.<br />

Ofcourse,giventhepan<strong>de</strong>mic,officialgovernmentsupportisalsonee<strong>de</strong>d,inor<strong>de</strong>rto<br />

compensateforthereducedactivityandmarketuncertaintythatishappening-<br />

Thissupportcouldcomeintheformofprojectsand/orfundingopportunitiesfor<br />

companiestotestdrive<strong>VR</strong>/<strong>AR</strong>solutionsintheirbusinesses.Thereareanumberof<br />

<strong>VR</strong>/<strong>AR</strong>usecasesthatcanhelpsoothentheeffectsofthepan<strong>de</strong>mic,liker<strong>em</strong>ote<br />

assistanceforindustrialsupervisorsandtrainers,try-on<strong>AR</strong>experiencesforecommercestoresorvirtualvisitstoheritag<strong>em</strong>onumentsoreventoour<br />

grandparentsatnursinghomes.<br />

CustomerTypesand/ornames<br />

Ex.Microsoft,NOS,Samsung,Deloitte,ENEL.<br />

Moreathttps://nextreality.com/clients<br />

TypeofCompany<br />

SoftwareDev<br />

EmployeesorFTEequivalent:10-20<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

Theopportunitytoreach,through<strong>Portugal</strong>,toseveralmarketshasbeencentralto<br />

NextReality'smarketexpansionandpartnershipbuilding.Timezone-wise,<strong>Portugal</strong><br />

iswelllocated,aswecaneasilytalktomostofEuropeandNorthAmerica.<br />

Thisalsoallowsustotapintodifferent,portuguese-speakingmarketsinthe<br />

shouthernh<strong>em</strong>isphere.WealreadyhaveanofficeinSouthAmericaandthe<br />

brazilianmarketisclearlyagreatopportunity.Atthesametime,inAfrica,<strong>em</strong>erging<br />

technologiescanbringhugecost-saversinEducationandHealthincountrieslike<br />

Angola,MozambiqueorCapeVer<strong>de</strong>.<br />

Although<strong>VR</strong>/<strong>AR</strong>isan<strong>em</strong>ergingmarket,wealreadyseereallyniceskillsintheavailable<br />

ITtalentpoolinsophisticatedareaslikecomputervision,interaction<strong>de</strong>signor<strong>VR</strong>/<strong>AR</strong><br />

business<strong>de</strong>velopment-besi<strong>de</strong>sUnity,Unrealandothersoftware<strong>de</strong>velopers.<br />

Also,thereisalsoacultureforplayerstopartnerup-partneringwithuniversitiesand<br />

researchcentersregardingR&Defforts,bothatalocalandataneuropeanlevelisa<br />

clearbenefit.<br />

NextRealityisaleading<strong>VR</strong>/<strong>AR</strong>technicalteam,withprovenweb,mobileand<br />

blockchainskills.Since2010,NextReality'steamhasworkedwith1100+<br />

organizationsonimmersivetechsolutionsworldwi<strong>de</strong>,throughourofficesin<br />

<strong>Portugal</strong>andPeru.<br />

Mainusecasesinclu<strong>de</strong>r<strong>em</strong>oteassistance,immersivetraining,augmented<br />

workspace,augmentedlogisticsandlately5G-enhanced<strong>VR</strong>/<strong>AR</strong>scenarios.<br />

AsaMicrosoftGoldPartner,NextRealitypublishedthefirstHololensappin<br />

portuguese&arabicandcontinuouslyimpl<strong>em</strong>entsbespokesolutionsthat<br />

integrateMicrosoftgMixedRealityproducts.<br />

Amongotheraccola<strong>de</strong>s,NextRealitywasconsi<strong>de</strong>redin2020aTop10<strong>AR</strong>/<strong>VR</strong><br />

ServicesConsultancycompanybyCIOApplicationsEurope.<br />

NextRealityisaspin-offofITPeopleGroup,aninnovation-drivencorporategroup<br />

focusedonincreasingbusinessesandorganizations'productivity.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:LuisBravoMartins<br />

Email:hello@nextreality.com<br />

Website:www.nextreality.com<br />

NextReality<br />

CaseStudy<br />

www.youtu.be/YnzDd88_sVs


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Nimest Tech<br />

CompanySummary<br />

NimestTechisastudiofocusedin<strong>de</strong>signingand<strong>de</strong>velopingapplicationsthatuse<br />

3Davatarstoperformdifferenttasks<br />

NimestvisionistousetechnologiessuchasAugmentedRealityGlassesandMobile<br />

Platforms,andHolographicDisplaystocreatedigitalhumanstoperformtasksin<br />

differentfieldssuchaseducation,customerservice,tourismandcommunication.<br />

Besi<strong>de</strong>sourexpertisesinth<strong>em</strong>ostadvanced<strong>de</strong>velopmenttoolsinth<strong>em</strong>arket,we<br />

arealsocreatingourowntools.Withth<strong>em</strong>,itwillsimplertointegratedistinct<br />

ArtificialIntelligenceServicesintoDigitalHumans,capableofun<strong>de</strong>rstanding,and<br />

showing<strong>em</strong>otionsandbodylanguage.<br />

Contact<br />

Name:CarlosMorais<br />

Email:carlos@nimest.co<br />

Website:www.nimest.tech<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

www.nimest.tech/4dtravel<br />

TypeofCompany<br />

B2BSoftwareSolution<br />

CustomerTypesand/ornames<br />

Huawei,Vodafone,EventRent<br />

Whyareyouin<strong>Portugal</strong>?<br />

<strong>Portugal</strong>givesaseriesofadvantagesthatothercountriesdonot.Forus,th<strong>em</strong>ain<br />

thingisproximitytocustomers.Asthecountryhasamedium/lowpopulation,<br />

contactsar<strong>em</strong>orehumanandintrapersonal.Thismeansthatthereisalwaysa<br />

connectionpointincommon.Networkingflowseasierandwiththat,negotiations<br />

andpresentationsarefaster.<br />

Anotherimportantpointistheoperationalcostinrelationtoothercountriesinthe<br />

EuropeanUnion.NimesthasactivitiesinFranceand<strong>Portugal</strong>,butin<strong>Portugal</strong>,access<br />

toqualifiedprofessionalsatanaffordablecostiseasier.Thisisextr<strong>em</strong>elyimportant<br />

forcompaniesoperatinginamarketthatisnow<strong>em</strong>ergingandtryingtoestablish<br />

activities.<br />

<strong>Portugal</strong>hasprovedtobeaperfectstartingpointforcompanieslikeNimest,and<br />

Portuguesepartnersareextr<strong>em</strong>elyreceptiveandactive.Thankstothepartnershipsin<br />

<strong>Portugal</strong>,wehadthechancetoexhibitatsomeofthebiggesttechnologyeventsinthe<br />

worldandtomeetpeoplewhohavehelpedusimmensely.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Th<strong>em</strong>ainpointistoknowpossiblepartnerssothatwecangrowtogether.Anactive<br />

ecosyst<strong>em</strong>makesitsm<strong>em</strong>bersincreasinglyseektoevolve,continuetoimpl<strong>em</strong>ent<br />

newtechnologiesandhelpsth<strong>em</strong>arkettoalwaysbeactiveinsearchofnew<br />

experiences.<br />

Inthecaseofaugmentedreality,theinversionoftechnologyisalsoveryimportant.<br />

Usersan<strong>de</strong>vencompaniesarenotyetawareofthepossibilitiesandthefutureof<br />

augmentedreality.Havinganecosyst<strong>em</strong>thathelpstoeducatetheseimportant<br />

playerssothatth<strong>em</strong>arketwarmsupandwiththat,companiescangrow.<br />

36


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Mirage Virtual Reality<br />

CompanySummary<br />

AtMirageVirtualRealitywe<strong>de</strong>liverhyper-realisticimageryenhancedto<strong>de</strong>liver<br />

cutting-edgespatial3Dexperiencesfortherealestateindustry.<br />

Weprovi<strong>de</strong>expertisein<strong>VR</strong>&<strong>AR</strong>,architecture,<strong>de</strong>signandprogrammingand<br />

leverageonthesametechnologyasthegamingandmotionpictureindustries,to<br />

createdisruptiveandinnovativevisualizationtools.<br />

OursolutionsareaimedatstreamliningtheRealEstateDevelopmentprocessand<br />

optimizingit’sROI,byofferingcustomizableservicesthatwillbringyoucloserto<br />

clients,morefrequently,efficientlyandanywhere.<br />

Contact<br />

Name:JoãoCaiado<br />

Email:joaocaiado@miragevirtualreality.com<br />

Website:www.miragevirtualreality.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:5-10<br />

CaseStudy<br />

www.miragevirtualreality.com/projects<br />

Whyareyouin<strong>Portugal</strong>?<br />

IwasbornhereandIlovelivingin<strong>Portugal</strong>,anotherupsi<strong>de</strong>istheaccesstoeuropean<br />

unionandhowfastIcanbeinaeuropeancapitalfromhere,alsoqualifiedcheaplabor<br />

isanupsi<strong>de</strong>.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

SharingXRindustryknowledgesowecanlearnmoreandinnovatefurther,andtap<br />

intonewpossiblecustomersorareas.<br />

TypeofCompany<br />

Design/RealEstate<br />

CustomerTypesand/ornames<br />

RealEstateDevelopers/Architects/Brokers/InteriorDesigners<br />

37


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

NOS<br />

CompanySummary<br />

NOSisthelargestcommunicationsan<strong>de</strong>ntertainmentgroupin<strong>Portugal</strong>.Offers<br />

state-of-the-artfixedandmobilesolutions,television,internet,voiceanddataforall<br />

marketsegments.Inthecorporat<strong>em</strong>arket,itoffersabroadportfolioofproducts<br />

and services, with tailor-ma<strong>de</strong> solutions for each sector and different sized<br />

businesses, compl<strong>em</strong>enting its offer with ICT, IoT and Cloud services. With a<br />

networkpreparedfor5GandprovidingMatosinhoscitywiththe5thgenerationof<br />

th<strong>em</strong>obilenetworkNOSispositionedattheforefrontintheimpl<strong>em</strong>entationof<br />

thisnewtechnologyandtakesaleadingroleininnovationassociatedwithsmart<br />

citiesandthe<strong>de</strong>velopmentofthe5.0societies.Ontheotherhand,theobjectiveof<br />

reducinggreenhousegas<strong>em</strong>issionsandcontributingtothesustainabilityofthe<br />

planethasledNOStosubscribetotheLetterofCommitment“BusinessAmbition<br />

for1.5°C",whichconfirmsthecompany'spubliccommitmenttoalignits<strong>em</strong>issions<br />

withthe<strong>de</strong>carbonizationtrajectories,necessarytolimitglobalwarming.NOSisin<br />

th<strong>em</strong>ainnationalstockin<strong>de</strong>x(PSI-20),has4.9millionmobilecustomers,1.6million<br />

mobile customers 1.8 million fixed telephone customers and 1.4 million fixed<br />

broadbandinternetcustomers.<br />

Contact<br />

Name:PedroMachado<br />

Email:pedro.machado@nos.pt<br />

Website:www.nos.pt<br />

SizeofCompany<br />

EmployeesorFTEequivalent:100+<br />

Whyareyouin<strong>Portugal</strong>?<br />

NOSisaPortuguesecompany,resultingfromamergerbetweenOptimusandZon,<br />

both Portuguese companies. NOS is fully committed to <strong>Portugal</strong> and the<br />

<strong>de</strong>velopmentofthedigitalsociety,investinginthe<strong>de</strong>velopmentofnextgeneration<br />

networks,fixedandmobile,andworkingclosertothePortugueseI&Decosyst<strong>em</strong>.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Consi<strong>de</strong>ring the strategy that NOS has been pursued throughout the years, it’s<br />

important for the company to be within the innovation ecosyst<strong>em</strong> and stablish<br />

relationshipswithcompaniesthatworkinthetechnologyfield.Followingthisvision,<br />

it’scrucialtogettoknowthestartupsoperatinginthe<strong>AR</strong>/<strong>VR</strong>field.<br />

CaseStudy<br />

www.nos.pt/institucional<br />

NOS is impl<strong>em</strong>enting Augmented Reality in Industry 4.0, helping several<br />

Corporate Clients to optimize industrial procedures from maintenance to<br />

ass<strong>em</strong>bly, assisting their workers through the provision of information in real<br />

time.<br />

TypeofCompany<br />

Mobile & Telco; Audiovisual & Entertainment; Big Data & Analytics; Cloud<br />

Computing(IaaS&PaaS);CloudComputing(SaaS);DataCenter;IERP&Business<br />

Apps;IoT;ArtificialIntelligence;Security&Privacy<br />

CustomerTypesand/ornames<br />

MassMarket(B2C);Corporate;MassBusiness;PublicSector<br />

38


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

ONTOP<br />

CompanySummary<br />

ONTOPistheworldleading5G+AugmentedReality(<strong>AR</strong>)gamingprovi<strong>de</strong>r,<br />

creatingmulti-userhigh-quality<strong>AR</strong>experiencesforbothplayersandspectators,<br />

throughinteractive5Gstreaming.<br />

ONTOPproprietaryframeworkgathersamultitu<strong>de</strong>oftechnologiestooffer<br />

innovativecustomizableadvertisingsolutions,topromoteandincreaseconsumer<br />

salesofanyproductorservice,basedonsocialandm<strong>em</strong>orable<strong>AR</strong>activities.<br />

Contact<br />

Name:NunoFolha<strong>de</strong>la<br />

Email:nunof@ontopstudios.com<br />

Website:www.ontopstudios.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:5-10<br />

CaseStudy<br />

www.youtu.be/vwSLFMW-ITE<br />

TypeofCompany<br />

<strong>AR</strong>Gaming,Entertainment,5G<br />

Whyareyouin<strong>Portugal</strong>?<br />

Highqualitytalent,competitivecostsandlifestyle.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Strongerpresenceoninternationalmediathrougheventsandshowcases.<br />

-Moresupportbetweenallthe<strong>AR</strong><strong>VR</strong><strong>de</strong>velopersaffirm<strong>Portugal</strong>astheEuropean/<br />

worl<strong>de</strong>picenterof<strong>AR</strong><strong>VR</strong>content.<br />

CustomerTypesand/ornames<br />

Telcos,Hardwar<strong>em</strong>anufactures(smartphones&glasses),Agencies<br />

39


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Retrai - Interactive Development<br />

CompanySummary<br />

Weare<strong>de</strong>terminedtoaccomplisheveryspecificrequir<strong>em</strong>entofourclients.<br />

Usingthelatesttechnologyandprocessesourfinalgoalistoprovi<strong>de</strong>arangeof<br />

productsandservices,thatensuretheexecutionofeachprojectinthebest<br />

possibleway,givingourclienttheassurancethattheyareintheheadfrontof<br />

innovation.<br />

Wearealwaystryingtoerasethebor<strong>de</strong>rofimpossible,pushingboundariesand<br />

<strong>de</strong>velopingdisruptivepathstogetwhereourclientswantsandneedstobe.<br />

Contact<br />

Name:AnaFitas<br />

Email:geral@retrai.co<br />

Website:www.retrai.co<br />

Whyareyouin<strong>Portugal</strong>?<br />

G<strong>em</strong>aDigital;NextReality;BrandKey;ClubeCriativos<strong>Portugal</strong>;BAMGF;Info<strong>de</strong>livery<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

N/A<br />

TypeofCompany<br />

Software<br />

CustomerTypesand/ornames<br />

G<strong>em</strong>aDigital;NextReality;BrandKey;ClubeCriativos<strong>Portugal</strong>;BAMGF;<br />

Info<strong>de</strong>livery<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

WearefullyconvincedthatthePortugueseecosyst<strong>em</strong>willgrowalotinthefutureand<br />

wewanttobepartofthisexpansion.Thenationalmarkethasalotofpotential,with<br />

moreandmoreyoungtalentandinterestinnewtechnologies.Inthisincreasingly<br />

globalworld,wecanworkfromanywhereontheplanet.Retrai-Desenvolvimento<br />

Interativoisa100%Portuguesecompany,createdbyyoungPortuguesetalentduring<br />

theirtrainingatoneofth<strong>em</strong>ostprestigiousPortugueseeducationalinstitutions.<br />

Now,attheageoffive,Retraicontinuestoinvestininvestmentfor<strong>Portugal</strong>withour<br />

workandtobelievethatitispossiblethat<strong>Portugal</strong>becomesaknowledgecentrefor<br />

AugmentedReality,VirtualReality,TouchlessTechnologyandnewmedia.Wehave<br />

manypointsinourfavor,ourlocation,ourclimate,Portuguesefriendliness,the<br />

willpowertobebetterandcontinuetoexploretheworld.<br />

Inconclusion,wearefortunatetohavebeenbornandcreatedthecompanyinthis<br />

magnificentcountryfullofpotential.<br />

40


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

41<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Wewanttocreaterelationshipswithlik<strong>em</strong>in<strong>de</strong>dcompaniesandindividuals,whoare<br />

lookingathowtonotonlygrowtheindustrybutalsofindcollaborationsinthevarious<br />

sectors,Architecture,ImmersiveTechnologies,LiveEntertainmentandArt.<br />

Weneedtofindnewan<strong>de</strong>xistingtalentthatislookingtobepushedtonewlimitsof<br />

whatispossibleintheintersectionoftechnology,humanity,artsandperformance,<br />

whileatthesametimeun<strong>de</strong>rstandingthatthestoryisking.Wewanttocreatea<br />

networkinwhichweareabletosharetheloadwhenpossible,aswellasexchanging<br />

i<strong>de</strong>asandconceptsinthevariousdisciplines.<br />

Wehopetobeabletobealsoofsupporttoothercompaniesandbeabletoexchange<br />

thedifferenttechniquesandi<strong>de</strong>as,inor<strong>de</strong>rtohelpgrowtheindustryinthecountry.<br />

Theydon’thavetobeonlyonourfields,wearehappytolookatotherpartsofthe<br />

industrytoseehowourlearnings,canbeofhelptoth<strong>em</strong>.<br />

Atthesametime,wewanttoconnectwithmanufacturers,universitiesandother<br />

companiesthatarelookingfornewi<strong>de</strong>as.<br />

CustomerTypesand/ornames<br />

Agencies,ProductionCompanies,Fashion,Concert/Touring,Performance,<br />

Architecture,<br />

TypeofCompany<br />

Content,Film,TV,Creative,R&D,Conceptual,Art,<strong>VR</strong>,VirtualProduction<br />

EmployeesorFTEequivalent:10-20<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

Lookingforpartnerships,talentandopportunitiestogrowourteam,aswellasour<br />

offeringtoclients.WhetheritisinArchitecture,ImmersiveTechnologiesorLive<br />

Entertainment,wearehopingtofindlik<strong>em</strong>in<strong>de</strong>dindividualsthatwanttocreatenew<br />

formsofbriningentertainmenttotheaudiences.<br />

SatoreStudiostartedbackin2011asastudioprovidinglightingandinstallationsfor<br />

liveperformanceevents.Workingonanumberoffashionshowsduringthe<br />

respectivefashionweeksinLondon,Milan,NewYorkandParis.TheStudiohasalso<br />

workedwithavarietyofmusicians,artinstallations,productlaunchesandinsome<br />

casescreatingbespokecontentfordifferentmediums.<br />

TheArchitecturaldivisionoftheStudioisresponsibleforthe<strong>de</strong>signoftheinterior<br />

an<strong>de</strong>xteriorofbuildingsintrulynovelandinterestingways,thatenableanimmersion<br />

intophysicalspace.Ourvisionistoenablethenotionthatabuildingitselfispartofthe<br />

fabricoftheenvironment,thusleadingtoenhancingtheaudienceexperience.<br />

Thedivisionbolstersresearchand<strong>de</strong>velopmentinto<strong>em</strong>ergingtechnologiesinor<strong>de</strong>r<br />

tomaintainacompetitiveadvantage.Developingnew,bespoketechnologiesand<br />

filmingtechniquesforprojectswithinthestudioandtopushboundarieswithinthe<br />

wi<strong>de</strong>rmarket.<br />

Atthesametime,exploringwhatispossibleinVirtualProductionandhowthiscanbe<br />

usedtofurthertheopportunitieswithintheperformanceworld,music,theatre,<br />

operaanddance.Wearealsolookingatbringingmorepeopleintotheteam,inor<strong>de</strong>r<br />

tohelpus<strong>de</strong>velopourR&D,whileatthesametimegrowingtheofferandproviding<br />

opportunitytonewtalents.<br />

SatoreStudioisaninternational,multi-disciplinarycreativestudiowithofficesin<br />

London,Cardiff,LisbonandNewYork.Foun<strong>de</strong>din2011byCreativeDirectorTupac<br />

Martir.<br />

AtSatore,wecombine<strong>de</strong>signandtechnologytobringboldandbeautifulconcepts<br />

tolife,<strong>de</strong>liveringtrulym<strong>em</strong>orableexperiencestodiverseaudiencesworldwi<strong>de</strong>.<br />

Weworkinunisonacrossthreedivisions;events,architecturallightingand<br />

technology,whichallowsusto<strong>de</strong>livereverythingfromrunwayshowsandstages,<br />

tobuildings,setsandvirtualexperiences.<br />

Wehavespecialistteamswithcomprehensiveknowledgewhichhasledto<br />

collaborationswithsomeofthebiggestnamesinfashion,cultureandbrand<br />

experience.<br />

Asacompany,Satorehasitsrootsinlightingand<strong>de</strong>sign—includingworkfor<br />

concerts,fashion,theatre,opera,an<strong>de</strong>xhibitions.Workinginliveeventshastaught<br />

ustoreactquicklyandadapttoth<strong>em</strong>ovingrequir<strong>em</strong>entsoftheindustry.<br />

Withourknowledgeofstate-of-the-arttechniquesinrealtimeren<strong>de</strong>ringwithCGI<br />

andgameengines,andourhistoryan<strong>de</strong>xperienceinliveentertainment,wecan<br />

workasthebridgeunitingbothindustries.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:TupacMartir<br />

Email:tupac@satorestudio.com<br />

Website:www.satorestudio.com<br />

Satore Studio<br />

CaseStudy<br />

www.vimeo.com/367299986


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Sound Particles<br />

CompanySummary<br />

SoundParticlesusesthepowerofcomputergraphicsappliedtosound.Software<br />

Particlessoftwareisa3DCGI-likesoftwareforaudiopost(cin<strong>em</strong>a,tv,gaming,<strong>VR</strong>),<br />

usedinAAAgamestudios(e.g.Blizzard,EpicGames,Ubisoft,Playstation)andinall<br />

majorHollywoodstudios,inproductionssuchas"GameofThrones","Frozen2",<br />

"StarWars9”<br />

Contact<br />

Name:NunoFonseca<br />

Email:nuno.fonseca@soundparticles.com<br />

Website:www.soundparticles.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:10-20<br />

CaseStudy<br />

www.bit.ly/3nM6vW0<br />

TypeofCompany<br />

Entertainment(Cin<strong>em</strong>a,TV,Games,<strong>VR</strong>)<br />

Whyareyouin<strong>Portugal</strong>?<br />

WearePortuguese.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

<strong>Portugal</strong>hasalotofpotentialintermsof<strong>de</strong>eptech.Wewillcontinuetogiveour<br />

contributiontotheentertainmentworld,fromcin<strong>em</strong>atogaming,andhelptheentire<br />

ecosyst<strong>em</strong>in<strong>Portugal</strong>.<br />

CustomerTypesand/ornames<br />

Blizzard,EpicGames,Ubisoft,Playstation.<br />

42


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

SPIC - Digital Studio<br />

CompanySummary<br />

SPICisadigitalstudio,focusedontechnologicalinnovations,hologram<br />

<strong>de</strong>velopmentandinteractivedigitalcontent,mainlyusedforbrandactivationsand<br />

experiences,events,congresses,museumsan<strong>de</strong>xpositionsonbothnationaland<br />

internationallevel.<br />

Ourmarketdifferentiationandinnovationliesinthe<strong>de</strong>velopmentofdigital<br />

applicationswithhumaninteraction,creativity,innovative<strong>de</strong>signandtechnology.<br />

Contact<br />

Name:PauloBica<br />

Email:pbica@spic.pt<br />

Website:www.spic.pt<br />

SizeofCompany<br />

EmployeesorFTEequivalent:5-10<br />

lifeworldwi<strong>de</strong>.<br />

Peoplelivingin<strong>Portugal</strong>aresatisfiedwiththeirlifeand<strong>de</strong>scribeitasaveryeasyplace<br />

tosettlein;generallyhappywiththeirworkinglifeandtheirworklifebalance.<br />

CaseStudy<br />

www.vimeo.com/57946727<br />

TypeofCompany<br />

Technologicalinnovations,hologram<strong>de</strong>velopmentandinteractivedigitalcontent<br />

CustomerTypesand/ornames<br />

SPIC’sportfolioreflectsdiversityfromdifferentsectionsofbusinessandtra<strong>de</strong><br />

suchasVodafone,Somersby,Renault,SIBS,Novabase,Barclays,EDP,Volkswagen,<br />

Heineken,Huawei,Essilor,amongothers<br />

Whyareyouin<strong>Portugal</strong>?<br />

WeareaPortuguesebasedcompany;anexcellentteamof<strong>de</strong>dicated<br />

professionals,allofwhomhavetheappropriateaca<strong>de</strong>micandvocationaltraining<br />

intheirsphereofexpertise.Allourteamm<strong>em</strong>bersareextr<strong>em</strong>elycommittedand<br />

highlycreative,whichweareallproudtobeapartof.<br />

Ourteamcontinuestogrowinlinewiththeincreaseinskillsrequir<strong>em</strong>entsand<br />

customerbase;anexcellentteamof<strong>de</strong>dicatedprofessionals,allofwhomhavethe<br />

appropriateaca<strong>de</strong>micandvocationaltrainingintheirsphereofexpertise.Allour<br />

teamm<strong>em</strong>bersareextr<strong>em</strong>elycommittedandhighlycreative,whichweareall<br />

proudtobeapartof.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Mechanismstoleveragetechnology,cooperationinresearchandbusiness<br />

competenceandstrongargumentstocompeteagainstotherlargercompanies.<br />

Wehopetobeabletosharean<strong>de</strong>njoymoretechnicalskillsto<strong>em</strong>braceawi<strong>de</strong>variety<br />

ofprojectsindifferentprogramminglanguagesandtechnology,withparticular<br />

<strong>em</strong>phasisondigitalapplicationsallowinghumaninteractionviainteractivedisplays,<br />

motion<strong>de</strong>tection,mixedreality,stereoscopicscreensandholograms.<br />

Wearecurrently<strong>de</strong>velopinganonlineeventplatform,whichallowsparticipantstobe<br />

involvedinavirtualinteractiveprocess.Inadditiontothevirtualspace,theplatform<br />

provi<strong>de</strong>sacomprehensivesetoftoolsthatguaranteethe<strong>de</strong>siredimpactforany<br />

event.Thisplatformcombinesth<strong>em</strong>ostrecenttechnologieswiththesuitable<br />

creativityandservicesforcreatingavirtualconferenceoreventthatismoreactive<br />

withitsguests.<br />

Companiesareconstantlylookingfornewapproachestopromotetheirproducts<br />

an<strong>de</strong>stablisheffectiveconnectionswiththeircustomersandpartners.Currently,<br />

thereisahigh<strong>de</strong>mandforthehybridformat,inor<strong>de</strong>rtoexpandthereachandattract<br />

morenotorietytocompanies.Therefore,itisalsoagoodopportunityforthe<br />

ecosyst<strong>em</strong>toprovi<strong>de</strong>newapproachesthatmakethisplatformamoretechnological<br />

space,allowingcompaniestoincreasethenumberofparticipantsinvolved,during<br />

andaftertheevent.<br />

ThePortugueseareverytalented,competent,effusiveandjustifiablyproudofthe<br />

placetheycallhome.Ourcultureisreflectedintheworkwedoandhowwedoit.<br />

Weareanationofdiscoverers,courageousadventurersandyetrelaxed.These<br />

characteristicsarereflectedinourverypeculiaranduniquestyle.<br />

Anotherimportantaspect,isqualityoflife.<strong>Portugal</strong>hasoneofthebestqualityof<br />

43


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

United Creative<br />

CompanySummary<br />

UnitedCreativeGroupisa360oagencythathasamultidisciplinaryteamof<br />

experimentand<strong>de</strong>mandingprofessionalscapableofofferingyouanintegrated<br />

solutioninallCommunicationareas,bothin<strong>Portugal</strong>andAngola.<br />

Since2002,westandfori<strong>de</strong>asthatcreatevalue.Westandforthebigsmall<strong>de</strong>tails<br />

thatmakeallthedifference.<br />

Westandforinnovationandforsensoryexperiencesthatconnectpeopleto<br />

brands.<br />

Wethinkinastrategicallycreativeway,seekingthedifferentiationofwhatyour<br />

brandhasofuniquetoofferbutalwaysr<strong>em</strong>ainingloyalandcoherenttoits<br />

principles.<br />

Contact<br />

Name:HugoSilva<br />

Email:hsilva@unitedcreative.com<br />

Website:www.unitedcreative.com<br />

Whyareyouin<strong>Portugal</strong>?<br />

Wearein<strong>Portugal</strong>becauseeverythingstartedhere.Wehave20yearsofexperience.<br />

Butweworkinothermarkets(Angola,Spain,Brazil).<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Exchangeofexperiencesandpartnershipsthatcanaddvaluetowhatwealreadydo<br />

SizeofCompany<br />

EmployeesorFTEequivalent:5-10<br />

CaseStudy<br />

www.youtube.com/watch?v=xqbyABuCi5w<br />

TypeofCompany<br />

Events,PharmaIndustry,Digital<br />

CustomerTypesand/ornames<br />

Continente,Huawei,Novartis,NOS,WarnerB.,Merce<strong>de</strong>s<br />

44


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

ViP-display<br />

CompanySummary<br />

Designandproductionofwirelesssee-through<strong>AR</strong>headsetswithunique<br />

combinedfeaturesandrespectivesoftwaresolution.<br />

Developmentandproductionofcustom-ma<strong>de</strong>DriverBoardsforOLED<br />

microdisplays.<br />

Hardwareengineeringsolutionsforthecommercialandaerospaceindustry.<br />

Contact<br />

Name:MiguelMartins<br />

Email:MiguelMartins<br />

Website:www.rotacional.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

MedicalAssistant:https://youtu.be/oDjgMnrZQNI<br />

TypeofCompany<br />

Hardware(<strong>AR</strong>headsets),Software<br />

CustomerTypesand/ornames<br />

Several:TELECOMINSTITUTE,BIOMEDICALR&D<strong>de</strong>partmentofUniversity;<br />

DENTALCLINIC;Optoelectronic<strong>de</strong>partmentChinainstitution<br />

Whyareyouin<strong>Portugal</strong>?<br />

Goodweather,goodbeachesandnicefoodinapeacefulcountry.Good<br />

engineeringskillsandthe<strong>de</strong>siretomakeitright.<br />

Toshowthefeaturesandbenefitsofourtechnologytotheindustrialsector.<br />

TheViP-displays(our<strong>AR</strong>headsets)allowuserstoseeanytypeofinformation(text,<br />

graphicsorvi<strong>de</strong>o),onth<strong>em</strong>ove,withoutobstructingtheirfield-of-view,and<br />

keepinghandsfreetoperformanytask.<br />

Theadvantagesofourtechnologyagainstavailablecompetitorsareasfollows:<br />

●Highimage<strong>de</strong>finition(clearandsharp);smallfontsize9lettersreadable.<br />

●RealSee-throughcapability<br />

●Adaptedtobeusedindifferentlightenvironmentconditions(indoor&<br />

outdoor)<br />

●ManualControlofbrightnessandcontrast<br />

●Wirelessconnection.TheViP-displayversionAsmartlymirrorstheinformation<br />

fromusers’screenequipment(tablet,smartphoneorPC)infrontoftheireyes<br />

●Quickandintuitiveadjustmentofthevirtualimage(several<strong>de</strong>greesoffreedom)<br />

●Fastreplac<strong>em</strong>entofthefrontopticel<strong>em</strong>entbytheuser(incaseofscratchor<br />

damage;doesnotneedtogotofactory)<br />

●Allowstheuseofeyecorrectionglassessimultaneously<br />

●Easybatteryreplac<strong>em</strong>ent.Autonomyforapproximatelyoneshift(1charge).<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Togetrecognizedalloftheeffortma<strong>de</strong>in<strong>de</strong>signand<strong>de</strong>velopmentofinnovative<br />

technologiesbycompanies/customersandinvestorsworldwi<strong>de</strong>.<br />

Twograntedpatentsintheportfolio.<br />

Theopportunitytonetworkwithprofessionals,entrepreneursandinvestorsinthe<br />

field,connectandshareexperienceswithcontentsoftware<strong>de</strong>velopers.Toparticipate<br />

inmostimportant<strong>VR</strong>/<strong>AR</strong>events,showourinnovativesolutions,newproducts,<br />

<strong>de</strong>velopskillsandstayontopofnewproducts,servicesandinnovations.Tobe<br />

involvedwithworldwi<strong>de</strong><strong>AR</strong>/<strong>VR</strong>organizations,tohelpgainexposureandsharei<strong>de</strong>as<br />

andbestpracticeswithotherexpertsintheindustry.<br />

Tobeabletoshowour<strong>AR</strong>solutions:Hands-freeandsee-throughscreenonth<strong>em</strong>ove.<br />

We<strong>de</strong>velopedtwo<strong>AR</strong>headsetsversions:<br />

• ViP-displayA(Mirroring):Itsmartlymirrorsthescreenofsmartphones,laptops<br />

andtabletsinfrontofusers´eyes.(availablewithorwithoutcamera)<br />

• ViP-displayB(ví<strong>de</strong>or<strong>em</strong>oteassistant):Itsendsthevi<strong>de</strong>ostreamingrecor<strong>de</strong>d<br />

on-sitetoar<strong>em</strong>otelocation.Theexpertinr<strong>em</strong>otelocationcansend<br />

informationbacktotheon-siteuser.<br />

VersatileAugmentedRealityheadsets(ViP-displays)tohelp<strong>em</strong>ployeestobetter<br />

executetheirjob.<br />

• Accessworkinstructions/trainingon-site<br />

• Reduceexecutiontime<br />

• Increaseefficiencyandsafety<br />

• Reducerisksandfailuresconsi<strong>de</strong>rably<br />

45


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Voxatlas<br />

CompanySummary<br />

Voxatlasworksonthecreationofcontentsforbooks,especiallyschoolbooks.Itis<br />

inthisfieldthatweareinterestedinAugmentedReality,toattendprojectswithRA<br />

ofthegrouppublishers.Wearealsointerestedinthe<strong>de</strong>velopmentofth<strong>em</strong>arket<br />

andopportunitiesinotherareas.<br />

Contact<br />

Name:LeonelFonseca<br />

Email:leonel.fonseca@voxatlas.pt<br />

Website:www.voxatlas.pt<br />

SizeofCompany<br />

EmployeesorFTEequivalent:20-30<br />

CaseStudy<br />

www.youtube.com/watch?v=8HFFuzsDpBA<br />

TypeofCompany<br />

Content<br />

CustomerTypesand/ornames<br />

Editorialsector<br />

Whyareyouin<strong>Portugal</strong>?<br />

Wearein<strong>Portugal</strong>becausewearePortuguese,anditisfrom<strong>Portugal</strong>thatwework<br />

forAfricaandBrazil.<br />

<strong>Portugal</strong>offersth<strong>em</strong>eansweneed,namelywell-trainedhumanresourcesin<br />

universities.Theaccesstothewholeglobalecosyst<strong>em</strong>hasnophysicalboundaries.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Fromtheecosyst<strong>em</strong>weareexpectinginformationontheevolutionoftechnology,<br />

th<strong>em</strong>arketandtheproductscreated.<br />

Wealsowanttoinvestinthepromotionandspreadingofthetechnologysothatthe<br />

marketcanun<strong>de</strong>rstanditsusefulnessand,consequently,the<strong>de</strong>mandfor<strong>AR</strong>becomes<br />

effective.<br />

46


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Vr2Work<br />

CompanySummary<br />

Expertsinthe<strong>de</strong>velopmentof<strong>VR</strong>&<strong>AR</strong>solutions<br />

Contact<br />

Name:Davi<strong>de</strong>Duarte<br />

Email:contactus@vr2work.com<br />

Website:www.vr2work.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:5-10<br />

CaseStudy<br />

www.tinyurl.com/y3ed8db6<br />

TypeofCompany<br />

Developersoff<strong>VR</strong>&<strong>AR</strong>TrainingandSecurityeplatForms<br />

CustomerTypesand/ornames<br />

Oilcompanies,Supermarkets,GovernmentalInstitutions,Shipyards,Telco's<br />

Whyareyouin<strong>Portugal</strong>?<br />

Firstly,becauseweareaPortugueseteam,butmainlybecause<strong>Portugal</strong>hashighly<br />

qualifiedhumanresourceswithaQualityVSExcellentcostratio,thusallowingfor<br />

highlyefficient<strong>de</strong>velopmentteamswithcontrolledcostsandgoodqualityoflifefor<br />

th<strong>em</strong>.<br />

<strong>Portugal</strong>isalsopartoftheEuropeanEconomicCommunity,whichhasoneofthe<br />

most<strong>de</strong>velopedandregulatedmarketsinthesector,withmorethan500thousand<br />

consumerswhereVirtualRealityandAugmentedRealityarebooming.2030.<br />

<strong>Portugal</strong>isalsoagatewaytoothercontinentsduetoitslanguage,Angola,<br />

Mozambique,EquatorialGuinea,CapeVer<strong>de</strong>andBrazil,butalsobecauseofitshistory,<br />

thusopeningauniqueopportunityforexpansiontoothercommunitiesaroundthe<br />

world.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Weneedmoresupportfrominstitutionsinobtainingfunds,andspecificprograms<br />

aimedatthisinnovativeareaofvirtualrealityandaugmentedreality,moresupportfor<br />

internationalizationandofcourselessbureaucracy.<br />

Wealsoneedtohaveaccesstomoreintegratedprogramswithindustrialcentersand<br />

universitiesinor<strong>de</strong>rtotakeadvantageofandforwardthesamesupporttoinnovative<br />

areasandwithpromisingandrapidly<strong>de</strong>velopingmarkets.<br />

Inouropinion,support,permanentcontactwithregardtoEuropeaninstitutions<br />

shouldbeaprimaryfactorforthetrueexpansionofVirtualandAugmentedReality.<br />

Inatimeofinnovation,5Gwillchangethecommunicationsparadigmandthewaywe<br />

will<strong>de</strong>alwithourdailylives.GoingtotheSupermarket,Watching“television”,goingto<br />

thedoctor,buyingagoodortalkingtoarelativewillnotbethesameverysoon.<br />

Wethinkthatherethesenewtechnologieswillbestrongalliesfor<br />

telecommunicationscompaniesaswellasothergovernmentinstitutions.<br />

Portugueseisspokenbymorethan260millionpeople.<br />

Beingstillacountrythatischangingitshourglassfordigitaltechnologies,wherewe<br />

highlighttheWebSummit,wehavein<strong>Portugal</strong>therealchallengeoflaunching<br />

innovativeandtransformativeexperiencesofhowweseeandareintheworldtoday.<br />

47


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

WaveFunction<br />

CompanySummary<br />

WaveFunction<strong>VR</strong>isastudioma<strong>de</strong>upofcreatives,artists,programmersand<br />

projectmanagers,specializedinthe<strong>de</strong>velopmentofimmersiveexperiences.<br />

Wecreateuniqueexperiencesinthefollowingareas:<br />

• ImmersiveVirtualReality:visualizationofarchitecturalandconstruction<br />

projects;interactiveexperiencesforteambuildingandmarketing;historical<br />

reconstruction;visualizationofindustrialmachinesan<strong>de</strong>quipment;virtual<br />

realitysimulationsfortraining.<br />

• Virtualtoursandimmersivecontent:virtualtoursbasedonhighquality360<br />

photos;360ºand180º3Dvi<strong>de</strong>o;photogrammetry.<br />

• Augmentedreality:augmentedrealityexperiencesusingwebtechnologies,<br />

withouttheneedtoinstallapplications.<br />

• 3Dren<strong>de</strong>ring:webconfigurators;virtualtoursbasedonphotorealistic<br />

ren<strong>de</strong>rings;photorealisticvi<strong>de</strong>osfrom3D.<br />

• Interactiv<strong>em</strong>aps:three-dimensionalmapsfortouch-screens,i<strong>de</strong>alfor<br />

presentinglarge-scaleprojects.<br />

Contact<br />

Name:PedroMarques<br />

Email:pedro.marques@wavefunctionvr.com<br />

Website:www.wavefunctionvr.com/en<br />

Whyareyouin<strong>Portugal</strong>?<br />

Amazingpeople,competentengineers,niceweatheran<strong>de</strong>xcellentfood-wewouldn't<br />

wanttobeanywhereelseintheworld.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Wehopethattheecosyst<strong>em</strong>keepsgrowingand<strong>de</strong>velopingtogether.<br />

SizeofCompany<br />

EmployeesorFTEequivalent:5-10<br />

CaseStudy<br />

N/A<br />

TypeofCompany<br />

Content<br />

CustomerTypesand/ornames<br />

Altran,NORS,CriticalManufacturing,CollectiveFlow,Edigma<br />

48


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

X-Plora<br />

CompanySummary<br />

X-PloraisanAPPtogui<strong>de</strong>visitorsthroughMuseums,orothervenues,with<br />

context,interactiveandimmersivecontentsandstorytelling(where<strong>AR</strong>and<strong>VR</strong><br />

takesanimportantrole).<br />

Contact<br />

Name:MafaldaRicca<br />

Email:hello@goxplora.com<br />

Website:www.goxplora.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:5-10<br />

CaseStudy<br />

www.youtu.be/2gA_4gC5SlY<br />

TypeofCompany<br />

Software<br />

CustomerTypesand/ornames<br />

Museums,VisitorCentres,Cities,SportsVenues,Retail<br />

Whyareyouin<strong>Portugal</strong>?<br />

Wearein<strong>Portugal</strong>becauseofHumanResourcesconvenienceandallthesynergies<br />

thatwegeneratewithourbusinesspartnersthatarealsocompaniesbasedin<br />

<strong>Portugal</strong>.Wealsobelievethatifsomethingworksonamarketlink<strong>Portugal</strong>must<br />

workonbiggercountrieswithmor<strong>em</strong>useumsandvenues.Butworkingin<strong>Portugal</strong><br />

doesn'tmeanthatweonlyworkwithandfor<strong>Portugal</strong>.Wehavestaffworking<br />

aroundtheworldandourtargetistoreachmoresalesworldwi<strong>de</strong>ratherthanin<br />

<strong>Portugal</strong>.<strong>Portugal</strong>hasalsoagreatinternationalenvironmentforstartupstokickoffandtostartscalingandas<strong>Portugal</strong>asanimportantroleasatouristshost,this<br />

factsfitsperfectonastart-uplikeoursweretouristsareanimportantpartofour<br />

revenue.AsweareaSpinOfffromGEMADIGITAL,basedin<strong>Portugal</strong>too,wehavea<br />

greatexperienceofworkingin<strong>Portugal</strong>onimmersivetechnologiesfrom13years<br />

now,withgreatresultsthatcanbepartlyjustifiedbythehumanPortuguesecapital<br />

andthefavorableconditionsthatthismarketmayhavefortechcompanies.<br />

AcordingtoACM,<strong>Portugal</strong>has:<br />

AStrategiclocation<br />

• NearestEuropeancountrytotheU.S.<br />

• 3-hourtimedifferencefromBrazilandRussia.<br />

• SametimeasUKandIreland.<br />

• DailyflightstomajorEuropeancities.<br />

NaAttractiveConsumerMarket<br />

• Greatandprivilege<strong>de</strong>conomicrelationsbetween<strong>Portugal</strong>,Brazil,Angola<br />

andMozambique.<br />

• South/CentralAmericapotential<br />

• FacilitiesandResources<br />

• <strong>Portugal</strong>ranksnumberoneamongEUcountriesintermsofpublicservices<br />

online(EuropeanCommission)<br />

• <strong>Portugal</strong>hasworldrenownedlogisticsandinfrastructureinrail,airwaysandsea,<br />

bothforpassengersandcargo;<br />

• Highpotentialingeologicalresources<br />

• Safety-lowcriminality<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Togeneratesomesynergieswithcompanieslikeours,toexchangeexperiences,<br />

learnings,etc.Tohaveanalternativewayofreaching<strong>de</strong>velopersforourproject.Being<br />

apartofabusinessecosyst<strong>em</strong>like<strong>VR</strong><strong>AR</strong>Aprovi<strong>de</strong>smechanismstoleverage<br />

technology,achieveexcellenceinresearchandbusinesscompetence,andcompete<br />

againstotherlargercompanies.Ratherthanresistingthechange,thecompanieshave<br />

toreshapeandaligntheirbusinessgoalsandinclu<strong>de</strong>abusinessecosyst<strong>em</strong>-asbeinga<br />

partofoneiscrucialtosucceed.Thisprovi<strong>de</strong>simportantbenefitstoeachm<strong>em</strong>ber<br />

andun<strong>de</strong>rstandingthebenefitsofthebusinessecosyst<strong>em</strong>youareapartof,is<br />

necessarytopractiseaflourishingbusinessactivity.Iknowthat“<strong>VR</strong>appears<br />

challengedattheecosyst<strong>em</strong>levelatthisstageofth<strong>em</strong>arket,withnoclearcatalyston<br />

thehorizon<strong>de</strong>spitesteadygrowth.Andwhiletheconsumersmartglassesmarket<br />

doesn’treallyexistyet,Cookandfriendscouldchangeeverythingifandwhenthey<br />

<strong>de</strong>c<strong>de</strong>it’stimeforon<strong>em</strong>orething.It’snotliketheyhaven’tdoneitbefore.”Thesame<br />

for<strong>AR</strong>wherewedon’tactuallysee.Sotohaveanecosyst<strong>em</strong>toanticipatethebest<br />

experiencethatw<strong>em</strong>ayall<strong>de</strong>veloptoleveluptheexperiencewhiletheindustrydoes’t<br />

comeoutwithamasswearablesolution,isreallyimportantforallusthatareworking<br />

onthisfieldofthisexcitingtechnology.<br />

49


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

CompanyName<br />

Whitewolf<strong>VR</strong><br />

CompanySummary<br />

Developmentoftrainingsolutionsin<strong>VR</strong><strong>AR</strong>andXR<br />

Contact<br />

Name:JorgeCabral<br />

Email:geral@whitewolfvr.com<br />

Website:www.whitewolfve.com<br />

SizeofCompany<br />

EmployeesorFTEequivalent:1-5<br />

CaseStudy<br />

N/A<br />

TypeofCompany<br />

Software<br />

CustomerTypesand/ornames<br />

Architects,trainers,etc.<br />

Whyareyouin<strong>Portugal</strong>?<br />

AftertravelingthroughtheworldIthought<strong>VR</strong>wouldbeagoodoptiontogrow.<br />

Now,theplaceIliveisintheinteriorandthereisalackofindustryinallkindsof<br />

technologyandwithenoughknowledgeandgrowthIthinkthatthereisenough<br />

potentialtomakethiscityalargehubforvirtualreality.Thegreatoptionforthisis<br />

thatthereisamajorITuniversityhereandtheabilitytogetenoughstu<strong>de</strong>ntsto<br />

movedirectlyintothissectionwouldbeagreatkickoffforthiscitytogrow.<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

Theabilitytohavecompanieslookforourservices,aswellasgettingnewtecnologies<br />

forus.Thereisalsotheabilitytomaketheinteriorgrowaspreviouslystated.<br />

WhatweneedistheabilitytobevisibleespeciallynowthattheCOVIDhaskickedin,so<br />

thatwecangetstu<strong>de</strong>ntstolearnhowtowork.<br />

50


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

51<br />

Whatdoyouneed/hopefor/fromthe<strong>Portugal</strong>Ecosyst<strong>em</strong>?<br />

During2020<strong>Portugal</strong>receivedseveralinternationaldistinctionsvouchingourthrive<br />

forconstantpromotionoftechnological<strong>de</strong>velopmentandinnovation.<br />

Weweredistinguished,forexample,asoneofthetop40bestcountriestodo<br />

business,andclassifiedbytheOrganizationforEconomicCooperationand<br />

Development(OECD)thecountrywithth<strong>em</strong>ostinnovativeprojectstofightCovid-<br />

19.<br />

Theseandotherawardsaretheresultofalongjourneyfromnationalentities<br />

promotingthePortugueseentrepreneurialecosyst<strong>em</strong>.<br />

Nowmorethanever,companies,<strong>de</strong>velopersandinstitutionsmustconvergetofind<br />

newinnovativesolutions,technologicalupgra<strong>de</strong>s,andsharetoolsofeffectiveness<br />

andmarketplac<strong>em</strong>ent.Tofindnewi<strong>de</strong>as,partnershipsan<strong>de</strong>xperiencesinoneplaceis<br />

somethingofun<strong>de</strong>niablevaluetofacethechallengesahead.<br />

With“<strong>Portugal</strong>Ecosyst<strong>em</strong>”wehope<strong>VR</strong>/<strong>AR</strong>Associationcanhelppromote<strong>Portugal</strong>as<br />

acountrythatnotonlyvaluestechnological<strong>de</strong>velopmentandinnovationbutalsohas<br />

severalplayerswithoutstandingresultsanddistinction,indifferentfieldsofactivity,<br />

worldwi<strong>de</strong>.<br />

PortuguesetechcompanieslikewTVisionmustbeshowcasedasinternational<br />

successstoriesandwebelievethe“<strong>Portugal</strong>Ecosyst<strong>em</strong>”willhaveavitalroleinthis.<br />

CustomerTypesand/ornames<br />

Broadcasters(Local,NationalandInternational),TVdistributors,Production<br />

companies,Sportsclubs,associationsandfe<strong>de</strong>rations,Stadiumsandmusic<br />

festivals.Someexamples:Globo,LaLiga,Liga<strong>Portugal</strong>,FIBA,RiotGames,UEFA,<br />

ATOS,ElevenSports,SportTv,RTP,TVI,ZAP,NOS,Altice,etc.<br />

TypeofCompany<br />

SoftwareDevelopment,brandingand<strong>de</strong>sign,liveoperationsforthebroadcast<br />

industry<br />

EmployeesorFTEequivalent:100+<br />

SizeofCompany<br />

Whyareyouin<strong>Portugal</strong>?<br />

wTVisionwasfoun<strong>de</strong>din2001byagroupof5youngPortuguesepeoplewiththe<br />

commondreamofbringing“WisdomtoTelevision”.FromasmallofficeinLisbon<br />

(<strong>Portugal</strong>),theysetupareal-timeTVgraphicssoftwarecompanythatisnowone<br />

oftheworld’sbiggestreal-timeTVgraphicsprovi<strong>de</strong>rs.<br />

Twentyyearsofsuccessarepossiblethankstohighlyqualifiedandcommitted<br />

professionals,continuoussearchforinnovativeandcutting-edgesolutions,and<br />

strongtechnologicpartnerships.<br />

In<strong>Portugal</strong>wefoundthecreativity,<strong>de</strong>dication,andknow-howtogrowfromasmall<br />

companytoapower-houseinthebroadcastingindustry.<br />

It’seasytoun<strong>de</strong>rstandwhy<strong>Portugal</strong>offersgreatadvantagestogrowandsustaina<br />

multinationalcompanylikewTVision.It’sproximitytootherEuropeancountries<br />

makesiteasytoimpl<strong>em</strong>entand<strong>de</strong>velopprojectsinEuropeanterritories,inacosteffectiveway.<br />

We’velearnedthat,in<strong>Portugal</strong>,typicalset-backslikelanguagebarriersorlogisticsare<br />

easilyovercome(andwetookallthosefactorstoestablishofficesallovertheworld).<br />

That’swhyourheadquartersisstillinLisbon,eventhoughourcompanyisnowspread<br />

across4continents.<br />

wTVisioncreatesintegratedbroadcastingsolutionsbasedonsoftware<br />

<strong>de</strong>velopment,brandingand<strong>de</strong>sign,liveoperationsandspecializedhuman<br />

resourcesoutsourcing.<br />

Thecompanybecameoneofth<strong>em</strong>ainreal-timegraphicsandplayoutautomation<br />

provi<strong>de</strong>rsduetoitscomprehensiveknowledgewithintheindustry.Fromsmall<br />

one-timebroadcaststoth<strong>em</strong>ostimportantonesworldwi<strong>de</strong>,wTVisiontakespart<br />

inthousandsofbroadcastseveryyearandhasexperienceinmorethan60<br />

countries.<br />

wTVision’ssolutionsforsports,electioncoverage,entertainmentshowsandnews<br />

are,togetherwithitsmastercontrolsyst<strong>em</strong>s,thepreferredchoiceofmajorTVs<br />

andproducersallovertheworld.<br />

CompanySummary<br />

CompanyName<br />

Contact<br />

Name:DanielaDias<br />

Email:marketing@wtvision.com<br />

Website:www.wtvision.com<br />

wTVision<br />

CaseStudy<br />

www.bit.ly/3i9EzKA


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

More companies in <strong>Portugal</strong>’s<br />

<strong>VR</strong>/<strong>AR</strong> Ecosyst<strong>em</strong><br />

360view<br />

AAVANZ<br />

AURA Studios<br />

www.360view.pt<br />

info@360view.pt<br />

www.aavanz.com<br />

info@aavanz.com<br />

www.aurastudios.xyz<br />

aura@aurastudios.xyz<br />

Altice<br />

Artica CC<br />

Bliss Applications<br />

www.altice.pt<br />

WebsiteLink<br />

www.artica.cc<br />

info@artica.cc<br />

www.blissapplications.com<br />

info@blissapplications.com<br />

52


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

DOT Vantag<strong>em</strong><br />

Darwin & Warhol<br />

Deco<strong>de</strong><br />

www.dotvantag<strong>em</strong>.com<br />

miguel.rosa@dotvantag<strong>em</strong>.com<br />

www.d-w.pt<br />

geral@d-w.pt<br />

www.<strong>de</strong>co<strong>de</strong>.pt<br />

hello@<strong>de</strong>co<strong>de</strong>.pt<br />

Decskill<br />

Digital Species<br />

Edigma<br />

www.<strong>de</strong>cskill.pt<br />

geral@<strong>de</strong>cskill.com<br />

www.digitalspecies.pt<br />

info@digitalspecies.pt<br />

www.edigma.com<br />

contact@edigma.com<br />

Everis<br />

Filmadoria<br />

Franco360<br />

www.everis.com<br />

portugal.geral@everis.com<br />

www.filmadoria.pt<br />

filmadoria@gmail.com<br />

www.franco360.pt<br />

paulo@franco360.pt<br />

53


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

GMK<br />

Go Design<br />

GoUp I<strong>de</strong>a<br />

www.gmk.pt<br />

geral@gmk.pt<br />

www.go<strong>de</strong>sign.pt<br />

go<strong>de</strong>sign@go<strong>de</strong>sign.pt<br />

www.goupi<strong>de</strong>a.com<br />

info@goupi<strong>de</strong>a.com<br />

Hi Interactive<br />

Immersive Lives<br />

KIT-<strong>AR</strong><br />

www.hi-interactive.com<br />

info@hi-interactive.com<br />

www.Immersivelives.pt<br />

research@immersivelives.pt<br />

www.kit-ar.com<br />

hello@kit-ar.com<br />

Keeplisted<br />

Konica Minolta<br />

Lisbon <strong>VR</strong><br />

www.keeplisted.org URL<br />

pedro.keeplisted@gmail.com<br />

www.konicaminolta.com<br />

info@konicaminolta.pt<br />

www.thelisbonvr.com<br />

info@thelisbonvr.com<br />

54


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

Lost Room<br />

Lusisombra<br />

Main Brain<br />

www.lostroom.pt<br />

lostroom@lostroom.pt<br />

www.lusisombra.pt<br />

contact@lusisombra.pt<br />

www.mainbrain.pt<br />

info@mainbrain.pt<br />

Mitdream<br />

My Realities<br />

Nexlys<br />

www.mitdream.com<br />

info@mitdream.com<br />

www.myrealities.pt<br />

geral@myrealities.pt<br />

www.nexlys.com/fit<br />

WebsiteLink<br />

Nixfuste Nova<br />

PipeCo<strong>de</strong>s<br />

Pool Live <strong>AR</strong><br />

www.nixfuste-nova.pt<br />

fre<strong>de</strong>rico.ferreira@nixfuste.pt<br />

www.pipeco<strong>de</strong>s.com<br />

info@pipeco<strong>de</strong>s.com<br />

www.poollivear.com<br />

info@poollivear.com<br />

55


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

Prooptica<br />

R<strong>AR</strong>E<br />

SBZ360<br />

www.prooptica.pt<br />

prooptica@prooptica.pt<br />

www.vrare.pt<br />

geral@vrare.pt<br />

www.sbz360.pt<br />

geral@sbz360.pt<br />

Sala do Futuro<br />

Si<strong>em</strong>ens<br />

Spin360<strong>VR</strong><br />

www.saladofuturo.pt<br />

geral@saladofuturo.pt<br />

www.si<strong>em</strong>ens.com<br />

internetrequest.pt@si<strong>em</strong>ens.com<br />

www.spin360vr.pt<br />

geral@spin360vr.pt<br />

Subvertice<br />

Tekuchi<br />

Think Future<br />

www.Subvertice.com<br />

geral@subvertice.com<br />

www.tekuchi.com<br />

sales@tekuchi.com<br />

www.thinkfuture.pt<br />

info@thinkfuture.pt<br />

56


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

UNKN<br />

United Creative<br />

Unloop<br />

www.unkn.agency<br />

info@unkn.agency<br />

www.unitedcreative.com<br />

info@unitedcreative.com<br />

www.unloop.pt<br />

hello@unloop.pt<br />

VANTeC<br />

<strong>VR</strong>360<br />

<strong>VR</strong>W<br />

www.vantec.pt<br />

comercial@vantec.pt<br />

www.vr360.pt<br />

geral@vr360.pt<br />

www.vrw.pt<br />

info@vrw.pt<br />

Virtual Tour<br />

Virtuaplay<br />

Virtuleap<br />

www.virtualtour.pt<br />

micaelo@virtualtour.pt<br />

www.virtuaplay.pt<br />

info@virtuaplay.pt<br />

www.virtuleap.com<br />

support@virtuleap.com<br />

57


<strong>VR</strong>/<strong>AR</strong> ECOSYSTEM REPORT: PORTUGAL Q1 2021<br />

Vivevirtual<br />

Vodafone<br />

Voxelscope<br />

www.facebook.com/ViveVirtual.pt<br />

geral@vivevirtual.pt<br />

www.vodafone.pt<br />

WebsiteLink<br />

www.voxelscope.com<br />

support@voxelscope.com<br />

Vreality Studio<br />

Wi<strong>de</strong><br />

XR Archi<br />

www.vrealitystudio.com<br />

info@vrealitystudio.com<br />

www.wi<strong>de</strong>.pt<br />

info@wi<strong>de</strong>.pt<br />

www.studiostation-archi.com<br />

info@xrarchi.com<br />

Zero Latency<br />

zerolatencyvr.com/lisbon/home<br />

info@zerolatencyvr.pt<br />

sky-ri<strong>de</strong>s.com<br />

www.sky-ri<strong>de</strong>s.com<br />

info@sky-ri<strong>de</strong>s.com<br />

<strong>VR</strong><strong>AR</strong>A <strong>Portugal</strong> Partner<br />

APDC-AssociaçãoPortuguesaparaao<br />

DesenvolvimentodasComunicações<br />

www.apdc.pt<br />

58

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