IMAGE Expo 2022 Houston Magazine

expo 

IMAGE 

International Conference Management, Inc 

Featured Headliners 

Jalia Pettis 

Jeremiah Sammons 

Sherry Ratay 

Candy Shaw 

MEGO AYVAZIAN 

WESLEY PALMER 

2 Easy Ways to Buy! 

Online - TheImageExpo.com 

Call - 877.219.3976 

2-Day Ticket 

until 10-22 

Door Price 

$55 

$75 

1 CE credit just for attending the show! 

Only $10 online or at the show 

OFFICIAL 

SHOW 

MAGAZINE 

Houston 

OCTOBER 23 & 24 

George R Brown Convention Center, Hall A3 

SUNDAY 

9AM - 5PM 

MONDAY 

9AM - 4PM

2 find us online... facebook.com/theimageexpo instagram.com/theimageexpo_

TABLE of CONTENTS 

6 Main Stage 

8 Hair Trends 

14 Fantasy Hair Competition 

15 Barber Competition 

16 Exhibitor List 

17 Floor Plan 

18 Tech Stage 

19 Men’s Trends 

20 Class Schedule 

24 Paid Classes 

26 Day Spa + Makeup 

28 Nails 

30 Beauty Business 

SHOW HOURS 

October 23, 2022 SUNDAY 

9am - 5pm 

October 24, 2022 MONDAY 

9am - 4pm 

Ticket Price 

Show Day $75 

Show Location 

GEORGE R. BROWN CONVENTION CENTER 

HALL A3 

1001 AVENIDA DE LAS AMERICAS, HOUSTON, TX 77010 

Hands-on workshops 

WORKSHOPS ARE PRICED SEPARATELY AND ARE LIMITED 

BY THE NUMBER OF SEATS IN THE ROOM. 

ALL CLASSES ARE FREE, UNLESS INDICATED WITH A PRICE. 

#HoustonIMAGEExpo2022 / 877-219-3976 / theimageexpo.com 

3

METRO BEAUTY SUPPLY BOOTH #428 

7034 EMPIRE CENTRAL DR HOUSTON, TX 77040 

WWW.METROBEAUTYSUPPLY.NET 


Metro Beauty Booth #428 | ITELY HAIRFASHION & Metro Beauty Booth #422 

COLOR 

EDUCATION 

SCHEDULE 

713-856-0117 

SUNDAY 

MONDAY 

IMELDA GOMEZ 

3D BALAYAGE CLASS 

UPSTAIRS ROOM #360E - SAP 

9:30AM - 10:30AM 

FRAMING FACES FOR FALL 

TECH STAGE: 

12:00PM - 12:40PM 

IMELDA GOMEZ 

3D BALAYAGE CLASS 

UPSTAIRS ROOM #360E - SAP 

9:30AM - 10:30AM 


TECH STAGE: 

11:00PM - 11:40PM 

DARCI HOLLOWAY 

BLOSSOM, THE COLOR 

EXPLOSION 

UPSTAIRS ROOM #351A - ENG 

11:30AM - 12:30PM 

THE DELTA COLOR- 

APPLICATION PATTERN 

TECH STAGE: 

1:00PM - 1:40PM 


BLOSSOM, THE COLOR 

EXPLOSION 

UPSTAIRS ROOM #351A - ENG 

11:30AM - 1:00PM 

THE DELTA COLOR- 

APPLICATION PATTERN 

TECH STAGE: 

2:00PM - 2:40PM 


5

SUNDAY on the 

MAIN STAGE 

FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM 

SUNDAY October 23 10:00 - 10:40 

EXPERIENCE THE FUTURE OF HAIR COLOR 

MEGO AYVAZIAN 

Meet the LG CHI ColorMaster Factory, a digitally controlled color customization system that creates unlimited formulations 

with just a few clicks. This revolutionary technology also gathers data in real time to identify trends and forecast inventory all 

in one easy-to-use system. Merging artistry and technology, the LG CHI ColorMaster Factory is poised to change the beauty 

industry forever. 


BUILDABLE LOOKS IN SESSION STYLING 

JALIA PETTIS 

Working as a Session Stylist it is important to have a good starting point when on set as a Hair Stylist and/or Makeup Artist. 

Your initial look should provide a foundation and allow you to build upon it with ease. In this look & learn class we will show 

how to transition your looks for the sake of time and also discuss practical business tips in order to work effectively in a Session 

Styling capacity. 


CHUNKY HIGHLIGHTS 1990’S WITH SHERRY RATAY 

SHERRY RATAY 

This 90s hairstyle is making a comeback, and for a good reason. 

If the term “chunky highlights” conjures some rather nightmarish memories of the late nineties when it seemed that striped 

hair was all the rage… you’re not alone. The term itself doesn’t exactly sound incredibly appealing. But there’s a reason chunky 

highlights are making a triumphant return in 2021, and it’s all about the technique. We will discuss WHY the 90’s are trending 

and pin point the artist and celebrities’ that are the trend setters from the 90’s. 



KERARX: FROM STYLIST TO KERAPLASTICIAN! 

JEREMIAH SAMMONS & RAVEN MONTANO 

The average ticket for a Keratin Smoothing Treatment is $300. If you do ONE client a week, every week for a year, 

that’s almost $20,000! (Now multiply those same results by the REAL number of clients you will see each week… and 

we are talking about some serious money.) 

Earn more $$$ for yourself and your salon by learning the benefits of adding a formaldehyde-free keratin smoothing 

system to your service menu. 

NUDEU: WAX THAT CL-ASS! 

JEREMIAH SAMMONS 

Some like it soft… some like it hard. However you like it, NudeU has formulated an amazing line of hard and soft waxes 

preferred by estheticians around the world perfect for YOU! Made from natural, high-quality ingredients, our waxes adhere to 

hair without damaging the skin or leaving irritating residue, guaranteeing excellent results on all areas of the body, including the 

most sensitive areas, like the bikini, underarms, chest, legs, and face. 


‘TEN COMMANDMENTS OF BETTER BALAYAGE’ W. CANDY SHAW 

CANDY SHAW 

This brand-new presentation from the Balay Lama️ will give you the roadmap needed to deliver a better highlighting 

experience in the salon. From consultation tips to toning tricks and so much more, Candy will dive into a plethora of subjects 

to help guide you in becoming a painting pro! You won’t want to miss this complimentary look & learn opportunity from the 

world’s leader in balayage education and recent recipient of the ‘Independent Educator of the Year’ award. See you at the Main 

Stage, Balay Believers! 


MONDAY on the 

MAIN STAGE 

MONDAY October 24 10:00 - 10:40 

STOP OILING, START HYDRATING! 

JAYVANA RUCKER 

We will show you proper hydration techniques for natural hair. The key to maintaining healthy, hydrated hair is in the products 

and technique. Get the list of items to avoid in your natural clients’ hair! Learn how to properly hydrate for both a twist and out 

and silk press. 


LUMINAE: AIRTOUCH BALAYAGE IS MORE THAN “HOT AIR”! 

JEREMIAH SAMMONS, RAVEN MONTANO & KATHRYN CAMPBELL 

“To enlighten… to make luminous or shining”. These represent not only the definition of the word 

“Laminae”, but the major goals of the Luminae brand. Based on extensive scientific research, cutting-edge 

technology, and tested by expert salon professionals, Luminae is committed to providing the education 

and tools necessary to “enlighten” stylists and create “luminous and shining” hair. 

With the popularity of Instagram, high-definition photography, and selfies, every woman wants to “be a star”. This has led to 

an increased demand for balayage, ombré, traditional highlights, and fantasy color services… making lightening a huge part of 

every salon’s business. 

During our mainstage presentation we will demonstrating one of the industry’s newest Balayage techniques “Airtouch 

Balayage” as well as four of the most powerful/innovative lighteners in the industry and multiple ways of using them. 


DRY TEXTURE CUTTING WITH WESLEY PALMER 

WESLEY PALMER 

Come check out Wes’ dry texture work if you are looking to expand your finishing touches of your cuts! 

90% of classes are FREE 

All classes without a listed price are FREE with ticket purchase! 

Check for updates at 

TheImageExpo.com 


7

HAIR TRENDS 


360D SUNDAY OCTOBER 23 10:00 - 11:00 

HAIR VENTILATION THROUGH A PANDEMIC 

ROSLYN STEWARD 

My pandemic relief ventilating class will provide you with the knowledge to never be without an income again. In the middle of the 

current pandemic, the hair ventilator will give you step-by-step instructions on how to ventilate your custom pieces, the differences 

between the knots, where the knots should be placed on the head, and how to structure your price for repairing units. 


TEXTURE TALK 

THE HAIR WHISPERER TENDAI 

Texture Talk is a platform created by Tendai Morris for people who have decided to embrace their natural texture or have given up 

on their natural texture out of frustration which stems from lack of understanding of the fiber that grows out of their head. 

360D SUNDAY OCTOBER 23 2:30 - 3:30 l MONDAY OCTOBER 24 2:30 - 3:30 

360D MONDAY OCTOBER 24 10:00 - 11:00 

BEGINNERS BRAIDING COURSE 

JAZMIRRA HASAN 

This is an introduction to braiding course covering the history of braids,braid trends, techniques and a look and learn on various 

braiding styles which will be practiced on mannequins. 


TREND IN HAIRSTYLES 2022 AND 2023 

HORACIO MACEDO 

Trendy hairstyles and make use of work tools; so that the hair is not mistreated because all our products contain thermoprotective 

and are made of the highest quality, based on herbs and natural fruits. 

360E SUNDAY OCTOBER 23 11:00 - 12:00 

ROCKIN CURLS 

KAY GREATHOUSE 

• Learn How to Rock your Natural Curls 

• Learn the Art of Twistouts 

• Learn How to Escape Shrinkage 


FALL INTO BEAUTY TRENDS WITH ULTA BEAUTY 

LEONARDO VALENCIA AND MALORIE EDDINGS 

Join ULTA Beauty’s top artistic and education experts to explore current and upcoming beauty trends to delight your 

guests and build your business behind the chair 

360E SUNDAY OCTOBER 23 9:30 - 10:30 l MONDAY OCTOBER 24 9:30 - 10:30 

3D BALAYAGE (EN ESPAÑOL) 

IMELDA GOMEZ 

3D Balayage is a combination of Color & Highlights that gives hair dimension and depth! Using 3D Balayage you can make hair look 

thicker & longer while brightening your clients face! 

• Learn How to be Versatile 

• Learn How to Attract Natural Hair Clients 

SILKIEST SILK PRESS 


How do you create a silky look on natural hair without a relaxer, keratin, or a smoothing system? We show you step-by-step how to 

create the silkiest silk press you’ve ever achieved that will actually last for your client. Learn proper hydration techniques and how to 

maintain natural or transitional hair textures. Create that instafamous #GlassHair look your clients request. 


CUSTOM ILLUSION HAIR UNITS 

KENYA DAVIS 

I create a temporary illusion of a full head of hair with a custom hair Unit. 


HAIR TRENDS 


360E MONDAY OCTOBER 24 11:00 - 12:00 

RELAXER 411 


Get the 411 on how to properly relax a client without burning or irritation. Understand the differences between texturizers, relaxers, 

and smoothing systems. Learn the tips they didn’t teach you in cosmetology school. 


BRAIDING 101 

KAY GREATHOUSE 

• Learn the foundation of hair braiding 

• Learn different braid patterns 

• Learn how to increase your income with braiding 

351A SUNDAY OCTOBER 23 10:00 - 11:00 

ROOT SHADOW/BLEND TO PERFECT BABY-LIGHTS & BALAYAGE 

SHERRY RATAY 

In this workshop you will learn how to Balayage RIGHT which will help you make more money in less time. No teasing needed as I 

will help you understand the importance of light and depth balance within the hair: by Celebrity Hair Colorist Sherry Ratay. 

351A SUNDAY OCTOBER 23 11:30 - 12:30 l MONDAY OCTOBER 24 11:30 - 1:00 

BLOSSOM: THE COLOR EXPLOSION 


BLOSSOM is the perfect tool that enables you to create an infinite variety of color combinations: 7 colors and 1 clear to add an 

unmistakable signature to color services: yours! 

Coloring hair also means freedom. The freedom to give free reign to your imagination in the exciting world of color. Coloring hair 

with NO LIMITS and a touch of surprising craziness! Explode into color with BLOSSOM! 

Featuring: Itely Hairfashion’s Iconic Bleach with E-Plex Bond Builder & Itely Hairfashion’s Blossom! 


PIXIE CUT 1 ON 1 

JODY BENTON 

Learn the art of the short pixie cut in this 1hr session. 


DRY TEXTURE CUTTING WITH WESLEY PALMER 

WESLEY PALMER 

Come check out Wes’ dry texture work if you are looking to expand your finishing touches of your cuts! 

351A MONDAY OCTOBER 24 10:00 - 11:00 

BALAYAGE “FREE HAND PAINTING” VERSUS “WITHIN A FOIL” 

SHERRY RATAY 

This informative setting will teach you the WHY’S to Balayage. Learn the difference and importance of choosing the proper tools 

to create the perfect balayage. Hair painting free hand and foil painting, when to choose one technique over the other. And which 

bleach to use for the application of choice, after studying their skin, eyes, and existing haircolor the conclusion will dictate which 

bleach and technique to use. 


• Learn the latest braiding technique 

• Learn how to retain clients with the artful skill of braiding. 

AMITYS NANOPLASTIA ORGANIC TREATMENT (EN ESPAÑOL) 

OLGA DE LEON 

La descripción de la clase consiste en dar toda la información del proceso del tratamiento de Amitys Nanoplastia Tratamiento 

Orgánico para el cabello. Se incluye paso a paso todo el proceso teóricamente por medio de un power point y después 

prácticamente que es con una modelo con cabello lavado se aplica el tratamiento por secciones y después hay un tiempo de reposo 

y para terminar se hace un planchado profundo para tener el mejor resultado. 


9

HAIR TRENDS 


351B SUNDAY OCTOBER 23 9:00 - 11:00 

FOILYAGE YOUR WAY TO FINANCIAL FREEDOM 

RAVEN MONTANO AND JOHNNY SERAFIN 

With the popularity of Instagram, high-definition photography, and selfies, there has been an increased demand 

for balayage, ombré, fantasy colors, and Platinum Grey… making “extreme lightening” one of the largest incomegenerating 

services offered in most salons. Unfortunately, traditional lighteners and blonding techniques are unable to 

meet the challenge of lifting darker-haired clients to the lightest blondes necessary for today’s most popular looks. 

Co-taught by Foilyage Experts Raven Montano and Johnny Serafin, this class will teach students the difference between the caramels obtainable 

through balayage and the ultra-blondes achievable with our fast, fun, and profitable Luminae Foilyage techniques. 


SO YOU WANTED YOUR OWN BUSINESS? SAVING YOUR SALON 

DOLLARS… MAKES CENTS! 

JEREMIAH R. SAMMONS AND KAYVON TAVAKOLI 

Are you currently making TOO MUCH money? Are you over-booked, overpaid, and have too much free time on 

your hands? If so, this is NOT the class for you! But for those of you who dream of running a successful salon, 

cashing the paychecks you deserve, and seeing a clear path to profits every month… this class will help make that dream a reality! We will explore 

hiring/retention techniques, profit margins, minimizing backbar costs, pricing, and strategies guaranteed to increase your overall profitability by 

THOUSANDS of dollars a year! Do not miss this session! 


JOON HAIRCARE: “CREATING A SIGNATURE BLOWOUT” 

SHIVA TAVAKOLI AND JOHNNY SERAFIN 

More and more people are realizing the benefits of professional blowouts… as for the rest, well, they’re asking “What 

is a ‘blowout’?”. Well, the Blowout is a service designed to maintain healthy and styled hair in between haircuts and 

colors. 

This 1-hour session will teach you stylists the simplest way of applying products and using targeted heat to add texture to a client’s hair so it can 

be styled any way she desires: loose waves, curls, a bun, braid, or even a modern twist. A Joon Haircare Signature Blowout hair is always healthy, 

voluminous, shiny, and frizz-free. 


SÍ, ENTENDEMOS ESPAÑOL ... Y EL CABELLO LATINO! (EN ESPAÑOL) 

RAVEN MONTANO AND STEPHANIE DIAZ 

En 1492, los españoles llegaron por primera vez a América. Durante los siguientes siglos, cientos de miles vinieron 

en busca de “El Dorado” pero nunca lo encontraron ... probablemente porque nunca le preguntaron a una estilista, ¡lo 

vemos cada vez que aclaramos a una rubia latina! ¡Nuestra clase no ofrece doblones, pero podemos demostrar cómo 

Perlacolor te ayudará a ganar mucho oro! 

351B MONDAY OCTOBER 24 9:00 - 10:00 

again and again. 

ACHIEVING 3D UNICORN HAIR 

KATHRYN SALDIVAR AND STEPHANIE DIAZ 

Whether you are looking to join the fantasy hair color trend or start your own “Color Revolution”, Directa and Directa 

Crazy are for you! “Fun and playful” or “intense and vivid”, we have every color under the rainbow to help you create 

that: Mermaid, Rainbow, Pastel, “Unicorn Hair”! A style that looks amazing… and keeps your clients visiting the salon 

Bright blues, vibrant violets, magnificent magentas… you name it, we can do it. Learn how our insanely popular, deep-conditioning Directa and 

Directa Crazy hair masks, and YOU, can create some of the most amazing looks imaginable! 


All classes without a listed price are FREE 


HAIR TRENDS 



TOO HOT TO BE COOL – ACHIEVING THOSE ICY BLONDES 

KATHRYN SALDIVAR AND RAVEN MONTANO 

Luminae Haircare is officially declaring 2022 “The Year of White-Blonde hair”. Admit it, while stylist still get their 

everyday requests to “cover my grey” and “give me beachy-waves”, the demand for a hue so pale that it might be 

located somewhere between “My Grandmother was Swedish” and “I’m Part-Albino’ on the color wheel”. Let’s face it, 

your clients don’t want “multiple sessions… they want white-blond and they want it “white now”! 

Based on extensive scientific research and utilizing the latest in cutting-edge technology, Luminae has created Eclipse Charcoal Crème Lightener, 

Spotlight Ultra Lightener, Starlight Clay-based Balayage Lightener, Eclipse Activated Charcoal Lightener and UltraViolet Shampoo/Conditioner to 

help you achieve the hottest icy blondes. 

351B MONDAY OCTOBER 24 12:00 - 3:00 | $20 TO RESERVE A SPOT. 

351C SUNDAY OCTOBER 23 10:00 - 11:00 l MONDAY OCTOBER 24 2:30 - 3:30 

SALON REFORMULATION 

CHRIS NOBLE 

2-STEPS TO MAKING SIX FIGURES, WITH THE KERAPLASTY 

KERATIN SMOOTHING TREATMENT 

JEREMIAH SAMMONS, IVONNE SALINAS, AND JOHNNY SERAFIN 

The average ticket for a Keratin Smoothing Treatment is $300. If you do ONE client a week, every week 

for a year, that’s almost $20,000! (Now multiply those results by the REAL number of clients you will 

see each week… and we are talking about some serious money.) 

Earn more $$$ for yourself and your salon by offering clients the revolutionary new Keraplasty Keratin Smoothing System, a Triphasic formulation 

which thickens/repairs hair by replacing amino acids missing from the cortex of the hair, restructures disulfide bonds to control curl, and improves 

the condition of the hair by creating a protective protein layer around the hair strand to eliminate frizz, smooth the cuticle, and reduce drying time 

by 75% or more, all for up to 4 months!!! *Without Formaldehyde/Methylene Glycol... or those awful fumes found in other keratin lines* 

After a brief presentation, participants will be walked step-by-step on performing the Keraplasty Keratin Smoothing System on their live model. All 

product used for the hands-on class will be provided and participants will receive a certificate listing them as Certified Keraplasticians. 

**Stylists should bring: a LIVE model, a digital flat-iron, hair clips, a fine-tooth foiling comb, 1.5 inch round brush, a blow-dryer, and cape** 

Is business slow, losing clients, no consistent income, social media not helping, and forcing you to get another job? Now is the time 

for new ambitions and strategies to grow your business and live your dreams! This workshop will provide you with the practical tools 

on, marketing, customer service, affordable expansion ideas and more. It’s your time; see you in class. 


NATURALLY CURLY, TEMPORARY STRAIGHT 

CHRIS NOBLE 

Natural clients desire the versatility of curly and straight hair, but afraid of shrinkage, pattern change and heat damage. Gain 

knowledge on correct usage of proteins, moisture, hydration, and oils. You will also learn techniques to create curly styles and 

blowout straightness. 


BLOWOUTS MADE EASY 

CHRIS NOBLE 

Are your blowouts frizzy, dry, and flat? The key is balance and technique. Learn how to achieve silky bouncy “chemical free” straight 

hair while repairing it with heat, without added processing time. After this class, natural hair blowouts will be easy as 1,2,3. 


YOUR NAME, YOUR BRAND, YOUR EMPIRE 

CHRIS NOBLE 

Are you a stylist that makes custom formulas for each client hair needs? Have you considered selling your own products but don’t 

have a clue how or where to start? Chris Noble, founder of HairCology Products will give you step by step instructions on how to 

create “your own” product line from the vision, to the finished package. Also learn the common mistakes that most product founders 

make that will prevent you from falling into that same trap. What’s your brand name? 

#HoustonIMAGEExpo2022 / 877-219-3976 / theimageexpo.com 11

HAIR TRENDS 



45 MINUTE WEAVE 

JUSTIN KACE 

Learn how to do this quick and easy weaving technique which involve no thread, no braiding, no sewing and no glue. This is a 

fantastic and quick way to add extra length and volume to your client’s hair. 


MICRO-LINKING WEAVE TECHNIQUE 

EUNICE JOHNSON 

This technique is one of the most undetectable methods of Hair Weaving used in today’s markets. 

• Learn how to do the Micro-Linking Technique 

• Demo on how to use the Required Tools 

• How long does the technique last? 

• Learn how the micro links are placed and secured in the hair 


HELP! MY WIG IS TOO BIG 

EUNICE JOHNSON 

Store bought wigs are taking money from the professional stylist. Learn how to create custom wigs that your client desires that 

look store bought. Simple to make with a sewing machine. We will cover stitching patterns, placement and head measurements. By 

learning this technique you will be able to increase your revenue in your salons. 

Does your custom wig feel bulky and is not fitting your clients head the correct way? This class will give you techniques to transform 

your wig in a one size fits all. This can be done by hand or with the sewing machine on any wig cap. 


START, MAINTAIN & REPAIR LOCS TRAINING 

JUSTIN KACE 

• Placement of the wefted hair and sectioning? 

• What type of maintenance products do I use? 

• The removal process? 

• Question and Answers Session 

Learn new exciting, fast and profitable techniques for starting, maintaining and repairing locs in 1 power packed seminar. We will 

show you how to become a loc service specialist and increase your income. Also gain knowledge on how to loc straight hair, what to 

charge for different loc services, client consultations, tools, supplies and products needed, hair preparation, maintenance techniques 

and so much more… 


MODERN SHAG 

WILLY HYDE 

A step by step guide on how to create a perfect Shag hair cut on any guest. 


COLOR ELEMENTAL (EN ESPAÑOL) 

SABAS SANCHEZ 

Te mostraremos la diversidad de colores y fórmulas que puedes aplicar al cabello latino con excelentes resultados para lograr colores 

platinados perfectos, perlados, cubrimiento de cana, Tonos Fantasía y las mejores opciones en Decoloraciones. 


CELLULAR REGENERATION THE WAY TO GROW HAIR 

NADIA HUGHES 

Why is important to focus on stress and lifestyle to assist a client to grow their hair. Stress impacts someone’s hair growth. By 

creating cellular regeneration, we can achieve successful results. 


HAIR TRENDS 


351F SUNDAY OCTOBER 23 10:00 - 11:30 

TEXTURE … CURLY, EXCESSIVELY CURLY, KINKY CURLY OR AFRO-CENTRIC 

PAMELA RAYE 

International Platform Educator for Avlon Pamela Hall (aka Pamela Raye) will educate and demonstrate the “Texture Release System”. 

Learn how your Curly haired clients can enjoy the versatility of Natural frizz-free curls or Silky straight hair without damaging 

chemicals !!! 

351F SUNDAY OCTOBER 23 12:00 - 1:30 l MONDAY OCTOBER 24 12:00 - 1:30 

HAIR LOSS IN WOMEN & MEN 

TESSY ANIFOWOSHE 

• 5 Major Causes, 

• Holistic Treatment & Wellness 

• Prevention from the Inside-out 

351F SUNDAY OCTOBER 23 2:00 - 3:00 

HEALTHY TECHNIQUES FOR BRAID AND WEAVE REMOVAL. -“KEEP HAIR ON 

YOUR HEAD, NOT IN THE COMB” 

FIRST BRAID APP 

Learn healthy techniques to use while removing braids and weaves with minimal hair loss. 

351F MONDAY OCTOBER 24 10:00 - 11:30 

AVLON’S INNOVATIVE “TEXTURE RELEASE” SYSTEM 

PAMELA RAYE 

AVLON’S INNOVATIVE “TEXTURE RELEASE” system gives you elongation, combing manageability, Optimal straightening and 

Textural styling versatility. Heat-activated Amino Acids, and conditioning agents. NO FORMALDEHYDE or KERATIN !!! 

351F MONDAY OCTOBER 23 2:00 - 3:00 

UPDO HAIR STYLING WITH MINIMAL TENSION ON YOUR HAIRS EDGES 


Learn updo styling techniques with minimal tension on your hairs edges. 

BOOTH #804 


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Professional Battles 

1. Fastest Fade (2:50pm-3:05pm) 

$150 entrance fee (before October 23rd)/ 

$200 (October 23rd) 

2. Traditional Haircut (3:15pm-3:55pm) 



3. Freestyle Design (3:55pm-4:35pm) 



4. Main Event- Enhancements vs. No 

Enhancements Battle (4:35pm-5:40pm) 

$150 entrance fee (before October 23) 

Student Battles 

Battle of The 

Enhancements 

VS. No 

Enhancements 

BARBER BATTLE 

Sunday October 23 

George R. Brown Convention Center 

9:00AM- 5:00PM 

1ST Place 

CASH 

REWARD 

2ND pLACE 

tROPHY & 

PRIZES 

3RD pLACE 

tROPHY & 

PRIZES 

1. Fastest Fade(12:00pm-12:15pm) 

$75 entrance fee (By October 16th)/ 

$125 (After October 16th) 

2. Traditional Haircut (12:20pm-12:55pm) 



3. Fade & Beard (1:00pm-1:45pm) 



4. Main Event- Battle of the Barber Colleges 

(1:55pm-2:40pm) $150 By October 16th 

/ $200 After October 16th 

expo 

IMAGE 

International Conference Management, Inc 

BOOTH #124 

SAVE THE DATE 

November 12-13, 2023 

George R Brown Convention Center 

Hall E 

Buy Your Tickets Early 

for only $25. 

2 Easy Ways to Buy! 

Online - TheImageExpo.com 

Call - 877.219.3976 


15

BOOTH COMPANY BOOTH COMPANY 

133 #1 LASH & BEAUTY 

410 ALFALFA NAIL SUPPLY 

227 AMITYS PROFESSIONAL 

446 AQUATTO SYSTEMS 

745 AROMATHERAPY 

715 ASHTAE PRODUCTS 

702 AVYNA COSMETICS 

415 BEAUTE TSURU DBA KSK ENTERPRISES 

236 BEAUTY BLING/ PAPARAZZI ACCESSORIES 

323 BEAUTY INNOVATION 

811 BELLEZA CANTU 

210 BIBI BEAUTY PRODUCTS 

239 BIOEASE CBD 

94 BLING BLING BLING 

113 BLUELUSTERDIAMONDS.COM 

610 BORSOS MARKETING 

433 BOSS BEAUTY MAKE UP ACADEMY 

722 BRASHAE’S BEAUTY SUPPLY 

844 BRAVO FASHION 

130 BRAZILIAN BRA STRAPS 

710 BUDDY SHARP HAIR ACADEMY 

321 BUTTERFLY LASH ARTISTRY 

402 CHRISTRIO 

228 CINDERELLA HAIR 

806 CLIO PROFESSIONAL BEAUTY SCHOOL 

546 COLOR STREET 

648 COUTURE BEAUTY ACADEMY 

533 CROWN BRUSH COMPANY 

233 DALBO BEAUTY DISTRIBUTION 

316 DEJAVI INNOVATION 

318 DELINO SALON ESSENTIALS 

548 DESIGN ANGELS 

721 DNA HAIR TOOLS 

107 DR LAKEISHIA MONTGOMERY 

222 DREAM GEL LLC 

818 ENRICHED ROYAL BEAUTY SUPPLY 

647 EPIPHANY & BINNIN BEAUTY 

234 EUNICE’S HAIR LLC 

224 EXPO ENTERPRISE 

502 FAROUK SYSTEMS INC 

742 FERRER FACELIFT / VENUSA MEDICAL SPA 

129 FOREVAA STORE 

235 FRESH SHEARS 

824 GA BEAUTY AND BARBER SCHOOL 

623 HAIR AGAIN 

322 HAIR BAR NYC 

221 HAIR CULTURE 

125 HAIR FROM SCRATCH 

139 HAIRLOUNGE 

128 HANGAR MARKETING 

540 HATTORI HANZO SHEARS 

339 HEALTHY HAIR SOLUTIONS 

815 HECHIZO MAKEUP & FLOWERS 

109 HENKA LLC 

112 HIGH KLASS ARTISTRY 

833 HOUSTON 55 BARBER STUDIO 

820 HOUSTON TRAINING SCHOOL 

524 I LOVE NAILS SUPPLIES 

809 ILASH MAX / NATURAL LASHES 

645 ILLUSIVE SCALP BEAUTY 

333 INFINI THERAPY 

247 IRIDIUM (HAIRCARE PRODUCTS) 

422 ITELY HAIRFASHION 

223 JEXKO CORP 

640 JUSTINKACE 

241 KARMA HAIR 

116 KL BEAUTY SUPPLY 

EXHIBITOR LIST 

16 find us online... facebook.com/theimageexpo instagram.com/theimageexpo_ 

740 KOMPLEXX BLENDS COSMETICS 

209 LA SAVONNERIE DIVINE 

739 LUXE INK 

416 MARTINNI BEAUTY INC. 

124 MAX AND MABLE 

240 MERCHANT PREFERRED ZERO 

428 METRO BEAUTY SUPPLY, LLC 

516 MIA SECRET 

435 ML LIFESTYLE 

821 NEW BEGINNINGS / LA SETA WAX 

101 NO.9 HAIRCARE LLC 

827 NUTRAPEL PROFESSIONAL 

846 NZURI HAIR CARE/HOLISTIC HAIR RESTORATION 

839 OG WALKER CO. 

637 OURO BEAUTY SUPPLY LLC 

734 PASSINI BEAUTY GROUP INC. 

242 PATTY’S SMOCKS 

517 POSTQUAM PROFESSIONAL 

816 PREDIRE PARIS 

841 PRESTIGE BEAUTY & BARBER SUPPLY 

633 PRET A PORTER 

102 PSS, LLC 

817 QINGAO BLANDA IMPORT AND EXPORT CO., LTD 

712 REGALE BARBER SUPPLY (OEM, MANUFACTURERS 

& WHOLESALERS) 

635 RESORT VACATIONS, INC. 

822 ROBERT NATAL JEWELRY 

522 ROCKIN’ FEET BY UNIQUE 4 U LLC 

716 RUDE COSMETICS 

545 RUTHIE’S LITTLE IMPERFECTIONS BEAUTY 

BOUTIQUE 

627 SAFFRON COSMETICS LLC 

302 SALON & SPA WHOLESALER 

202 SALON & SPA WHOLESALER 

136 SARAH K 

733 SEED PHYTONUTRIENTS 

639 SHARK FIN SHEAR COMPANY 

641 SHE IS EVERYTHING BY TRINA SOPHIA 

835 SMASHING THE CITY BARBERSHOP 

528 SO’UNIQUE 

802 SPA EQUIPMENT GALLERY 

134 SPA SKIN 

110 SPABILATY 

615 STATE FARM 

812 STAY READY NAILS ACADEMY 

536 SUMME 

602 SUNLIGHTS® 

216 SUTRA BEAUTY 

445 T & T WORLD NAIL SUPPLY 

440 T-SPA, LLC 

534 TAKARA BELMONT 

105 TEXAS DEPARTMENT OF LICENSING & REGULATION 

434 TEXAS HAIR PRO-PRESENT-SWEET PROFESSIONAL 

621 THE LASH & BROW SOCIETY 

728 TRENDY NAILZ 

346 ULTA BEAUTY 

804 UMT WORLDWIDE 

245 VADAZZLE.COM 

122 WAVERS AT HEART 

628 WELLNESS PREMIUM PRODUCTS 

118 WILSON HAIR CARE 

140 WONDERPAX 

530 XTENS 

646 YOTTLED 

810 ZXI STYLE

2022 IMAGE HOUSTON 

FLOOR PLAN 

TECH 

STAGE 

MAIN STAGE 

747 648 647 548 

545 446 445 346 

846 844 745 646 645 546 

247 245 

BARBER 

STAGE 

841 742 

839 740 

835 

734 

833 

739 640 

733 637 

641 

639 

635 

633 

540 

536 

534 

440 

533 434 

439 339 

435 328 

340 

333 

242 

240 

236 

234 

241 

239 

235 

233 

142 

140 

136 

134 

141 

139 

133 

827 728 

530 

323 

628 627 

428 433 

228 

528 

321 

227 

130 

128 

129 

125 

824 

822 

821 722 

721 

623 

621 

524 

522 

422 322 

224 

222 

223 

221 

124 

122 

820 

818 

816 

817 

815 

716 

715 615 

318 

517 516 416 415 

216 

316 

215 

118 

116 

113 

SEATING 

812 

810 

806 

811 

809 

712 

710 

610 

502 

410 310 

210 

209 

112 

110 

111 

109 

107 

105 

FOOD 

804 

802 

801 

702 

701 

602 

402 302 202 

102 

103 

101 

ENTRANCE 

94 


TECH STAGE 


SUNDAY OCTOBER 23 11:00 - 11:40 

HOW TO REMOVE A FANTASY COLOR WITHOUT APPLYING BLEACH/HOW TO ACHIEVE A SILVER 

PLATINUM FROM A LIGHTENING LEVEL 7 USING COLORTECH HAIR COLOR FORMULATION 

ISSELDA ULLOA 

In this class, our Nutrapel Professional® ambassador Isselda Ulloa will share these secrets that will leave you amazed by how 

impossible they seem by using the master helper of any colorist “well-known as Clear 000 or Triple Cero Hi-Lift”. 



IMELDA GOMEZ 

Join Imelda as she shows how to frame faces with beautiful Fall Reds! You will fall in LOVE with this awesome technique and 

color! Featuring: Itely Hairfashion’s Colorly Optimus with E-Plex Bond Builder Haircolor & Advanced Contrast Red Bleach. 


THE DELTA COLOR-APPLICATION PATTERN 


Achieve shadows and movement with this diamond pattern color-application using Itely Hairfashion’s Colorly Optimus! 

Featuring: Itely Hairfashion’s Colorly Optimus with E-Plex Bond Builder. 


UNLOCING THE SECRETS: HOW TO LOC STRAIGHT & CURLY HAIR 

JUSTIN KACE 

More people are embracing the ideal of having Locs! However, some find challenges of starting Locs for straight, curly and fine 

textured hair types. Now is your opportunity to witness and gain knowledge and insight training in our innovative techniques 

and also discover how these services can increase your revenue and profits. 

MONDAY OCTOBER 24 10:00 - 10:40 

BARBERING? 

TONY ORTIZ - T.O. BARBER STUDIO 

I will be demonstrating how to approach a fade with the lastest techniques, and tools that will help you Perfect your cutting techniques and 

improve on timing. These techniques will included clipper over comb, point cutting also how and when to use the texture shears. 



IMELDA GOMEZ 

Join Imelda as she shows how to frame faces with beautiful Fall Reds! You will fall in LOVE with this awesome technique and 

color! Featuring: Itely Hairfashion’s Colorly Optimus with E-Plex Bond Builder Haircolor & Advanced Contrast Red Bleach. 


NAIL SISTERS LINKUP 

MS. TRENDY, LAVETTE CEPHUS, KRIS KANDY, LEAH ARTIS, ALEXIS, THOA NGUYEN, CYNTHIA 

CAIN & MIAMI ASHLEE 

Enjoy this wonderful opportunity to discuss some industry hottopics, ask questions to some of the 

industry’s known nail trailblazers and network with other nail techs! 


THE DELTA COLOR-APPLICATION PATTERN 


Achieve shadows and movement with this diamond pattern color-application using Itely Hairfashion’s Colorly Optimus! 

Featuring: Itely Hairfashion’s Colorly Optimus with E-Plex Bond Builder. 


MEN’S TRENDS 



BARBERING? 


I will be demonstrating how to approach a fade with the lastest techniques, and tools that will help you Perfect your cutting techniques and improve on timing. 

These techniques will included clipper over comb, point cutting also how and when to use the texture shears. 

352B SUNDAY OCTOBER 23 1:30 - 2:30 l MONDAY OCTOBER 24 1:00 - 2:00 

BARBERING / GROOMING? 


Beards can be overwhelming especially when attempting to shaping and giving a nice blend near the side burns. Allow me to demonstrate how to shape the 

beard correctly also how to blow dry the beard with the latest products in the industry. 


THE BIG TRANSITION 

MS. TREE’ DA BARBER 

You’ve graduated school and passed the exams, now what? Finishing School is very exciting but can be scary or doubtful for some. In this class you will learn how 

to transition from beauty/ barber school to the professional world. 


UPSELLING YOUR BARBERING SKILLS 

MS. TREE’ DA BARBER 

Are you ready to take your barbering skills to the next level? Ms. Tree’ will teach you how to upsell your skills and products in order to increase your sales tickets 

per client. 


CLIPPER CUTTING 101 INTRO. THE ART OF CLIPPER CUTTING 

EROS SHAW 

Getting up close and personal with the Art of clipper cutting. A guide for you to create different techniques, fade, and style variations. Learn more about what it 

takes to Create something unique with a tool that’s Timeless. 

352C SUNDAY OCTOBER 23 10:00 - 11:00 

SYSTEM HAIRCUTTING: FOR PRECISE AND CONSISTENT STYLES 

MR. OUTLINER 

Teaching a system that along with practice that guarantees consistently great haircuts. Having a system will also increase how much time is spent on a haircut. 

Know what to use and how to use it! 


HOW TO USE ENHANCEMENTS: TO LOOK NATURAL 

MR. OUTLINER 

A way to use enhancements to give a more defined look. While also making those enhancements look natural. I will be teaching how to use color, hair fiber, and 

other enhancements. 


BARBERY WITH THE USE OF ALPHA OURO PRODUCTS 

YANDEL GRIMALDO 

The different techniques in fading (fade), textured scissors, trimmer technique, knife and shaver. Artist specialized in hair art drawings; with the proper use of 

Alpha Ouro. 

352C MONDAY OCTOBER 24 10:00 - 11:00 

THE FULL SMASH EXPERIENCE 

SMASH THE LEGEND 

Get all the tips and tricks you need from a master barber. 


NETWORK MARKETING AND PRODUCT BRANDING 

GERMAIN OG WALKER 

Learn from an expert barber how market and brand. 


ADVANCED BLENDING AND LINE UP TECHNIQUES 

MR. OUTLINER 

Taking blending a step further. Once you have mastered a system. The next thing is to do is learns some extra tips to get you extra nice! Along with how to get 

the best line up every time. 


ROOM TIME CLASS TITLE PRESENTER 

MAIN STAGE 

10:00-10:40 EXPERIENCE THE FUTURE OF HAIR COLOR MEGO AYVAZIAN 

11:00-11:40 BUILDABLE LOOKS IN SESSION STYLING JALIA PETTIS 

12:00-12:40 CHUNKY HIGHLIGHTS 1990’S WITH SHERRY RATAY SHERRY RATAY 

1:00-1:40 KERARX: FROM STYLIST TO KERAPLASTICIAN! 

JEREMIAH SAMMONS AND RAVEN 

MONTANO 

2:00-2:40 NUDEU: WAX THAT CL-ASS! JEREMIAH SAMMONS 

3:00-3:40 TEN COMMANDMENTS OF BETTER BALAYAGE W. CANDY SHAW CANDY SHAW 

11:00-11:40 

TECH STAGE 

HOW TO REMOVE A FANTASY COLOR WITHOUT APPLYING 

BLEACH/HOW TO ACHIEVE A SILVER PLATINUM FROM 

A LIGHTENING LEVEL 7 USING COLORTECH HAIR COLOR 

FORMULATION 

ISSELDA ULLOA 

12:00-12:40 FRAMING FACES FOR FALL IMELDA GOMEZ 

1:00-1:40 THE DELTA COLOR-APPLICATION PATTERN DARCI HOLLOWAY 

2:00-2:40 UNLOCING THE SECRETS: HOW TO LOC STRAIGHT & CURLY HAIR JUSTIN KACE 

PAID HANDS-ON CLASSES 

352D 9:15-10:15 TEXAS COSMETOLOGY SANITATION, LAWS & RULES (1 HR) $20 LAKEISHIA MONTGOMERY 

352D 11:00-2:00 WHAT’S IN YOUR TOOLBOX? (3 HRS) $45 LAKEISHIA MONTGOMERY 

350D 9:00-5:00 CLASSIC LASH EXTENSION TRAINING ($920) ANABELLE MARTINEZ 

350E 9:00-5:00 MICROBLADING TRAINING ($1,890) DEANNA BRYELS 

350F 1:30-3:30 CHUNKY HIGHLIGHTS 1990’S WITH SHERRY RATAY ($175) SHERRY RATAY 

352F 10:00-1:00 BACK TO BASICS FOR BETTER BALAYAGE W. CANDY SHAW ($199) SUNLIGHTS BALAYAGE 

360F 10:00-6:00 HYDROSTAIN LIPS ($1,400) JULIA ANNE MILIN 

BOOTH 133 10:30-11:30 

BOOTH 133 2:00-3:00 

MAKEUP, LASHES, BROWS, & SKINCARE CLASSES 

FREE CLASS WITH PURCHASE EYELASH EXTENSION VOLUME 

KITS $150 

FREE CLASS WITH PURCHASE EYELASH EXTENSION VOLUME 

KITS $150 

CHRISTINA DAO 

CHRISTINA DAO 

352E 10:00-11:00 EYEBROW NANO HAIRSTROKES THOMAS NGUYEN 

352E 11:30-12:30 HIDRAFACIAL (SPANISH) YUNEYDI SUAREZ 

352E 1:00-2:00 MASTERING MATURE SKIN REWIND ROSARIO MACIEL 

352E 3:00-4:00 

LEARN HOW TO EARN BIG $$$ REMOVING ALL TYPES OF SKIN 

IMPERFECTIONS AND FIBROBLASTING 

GERTRUDE SMITH 

350A 10:00-11:00 INTRODUCTION TO SKIN BLEACHING GRACE POWER 

350A 1:00-2:00 GLOW UP VICKI LYNN 

350A 2:30-3:30 

SUNDAY SCHEDULE 

HOW TO DIFFERENTIATE SKIN CONDITIONS WHILE DOING 

DIFFERENT CHEMICAL PEELS 

VILMA VALENCIA 

350B 9:00-10:00 MAKEUP ESSENTIALS WITH WENDY G. WENDY GUTIERREZ 

350B 10:30-11:30 MASTER THE ART OF SMOKEY EYE NADIA BAKHT 

350B 1:00-2:00 NANO OMBRÉ BROWS VIVI BUI 

350B 2:30-3:30 SKIN REJUVENATION WITH CO2 / OXYGEN MACHINE (SPANISH) PATRICIA CANTU DE GARZA 

NAILS 

350C 10:00-11:00 GELX EXTENSIONS KANDY KUTICLES 

350C 11:30-12:30 THE FUTURE OF GEL LAVETTE CEPHUS 

350C 1:00-2:00 ACRYLIC NAILS APPLICATION BIANCA ARIAS 

352A 10:00-11:00 EASY AND FAST NAIL SCULPTING TECHNIQUES ANASTASIA MILTON 

352A 1:00-2:00 GETTING TO THE BAG WITH TRENDY NAIL ART LEAH ARTIS 

352A 2:30-3:30 HALLOWEEN CHARACTER NAIL ART 101 THOA NGUYEN AND ALEXIS HOYSON 

350C 2:30-3:30 THE KEY TO LONG LASTING NAILS WITH TRENDY NAIL ART DESTINY COLON 


SUNDAY SCHEDULE 


HAIR TRENDS 

360D 10:00-11:00 HAIR VENTILATION THROUGH A PANDEMIC ROSLYN STEWARD 

360D 12:00-1:00 TEXTURE TALK THE HAIR WHISPERER TENDAI 

360D 2:30-3:30 FALL INTO BEAUTY TRENDS WITH ULTA BEAUTY 

LEONARDO VALENCIA AND MALORIE 

EDDINGS 

360E 9:30-10:30 3D BALAYAGE (SPANISH) IMELDA GOMEZ 

360E 11:00-12:00 ROCKIN CURLS KAY GREATHOUSE 

360E 1:00-2:00 SILKIEST SILK PRESS JAYVANA RUCKER 

360E 2:30-3:30 CUSTOM ILLUSION HAIR UNITS KENYA DAVIS 

351A 

ROOT SHADOW/BLEND TO PERFECT BABY-LIGHTS & 

10:00-11:00 

BALAYAGE 

SHERRY RATAY 

351A 11:30-12:30 BLOSSOM: THE COLOR EXPLOSION DARCI HOLLOWAY 

351A 1:00-2:00 PIXIE CUT 1 ON 1 JODY BENTON 

351A 2:30-3:30 DRY TEXTURE CUTTING WITH WESLEY PALMER WESLEY PALMER 

351B 9:00-11:00 FOILYAGE YOUR WAY TO FINANCIAL FREEDOM 

RAVEN MONTANO AND JOHNNY 

SERAFIN 

351B 

“SO YOU WANTED YOUR OWN BUSINESS? SAVING YOUR JEREMIAH R. SAMMONS AND KAYVON 

11:00-12:00 

SALON DOLLARS… MAKES CENTS!” 

TAVAKOLI 

351B 2:00-3:00 JOON HAIRCARE: “CREATING A SIGNATURE BLOWOUT” SHIVA TAVAKOLI AND JOHNNY SERAFIN 

351B 3:00-4:30 SÍ, ENTENDEMOS ESPAÑOL ... Y EL CABELLO LATINO! 

RAVEN MONTANO AND STEPHANIE 

DIAZ 

351C 10:00-11:00 SALON REFORMULATION CHRIS NOBLE 

351C 11:30-12:30 NATURALLY CURLY, TEMPORARY STRAIGHT CHRIS NOBLE 

351C 1:00-2:00 BLOWOUTS MADE EASY CHRIS NOBLE 

351C 2:30-3:30 YOUR NAME, YOUR BRAND, YOUR EMPIRE CHRIS NOBLE 

351D 11:00-12:00 45 MINUTE WEAVE JUSTIN KACE 

351D 12:30-1:30 MICRO-LINKING WEAVE TECHNIQUE EUNICE JOHNSON 

351D 2:00-3:00 HELP! MY WIG IS TOO BIG EUNICE JOHNSON 

351E 10:00-11:00 MODERN SHAG WILLY HYDE 

351E 12:00-1:00 COLOR ELEMENTAL SABAS SANCHEZ 

351E 2:00-3:00 CELLULAR REGENERATION THE WAY TO GROW HAIR NADIA HUGHES 

351F 

TEXTURE … CURLY, EXCESSIVELY CURLY, KINKY CURLY OR 

10:00-11:30 

AFRO-CENTRIC 

PAMELA RAYE 

351F 12:00-1:30 HAIR LOSS IN WOMEN & MEN TESSY ANIFOWOSHE 

351F 2:00-3:00 

HEALTHY TECHNIQUES FOR BRAID AND WEAVE REMOVAL. 

-“KEEP HAIR ON YOUR HEAD, NOT IN THE COMB” 



352B 10:30-11:30 BARBERING? TONY ORTIZ - T.O. BARBER STUDIO 

352B 1:30-2:30 BARBERING / GROOMING? TONY ORTIZ - T.O. BARBER STUDIO 

352B 3:00-4:00 THE BIG TRANSITION MS. TREE’ DA BARBER 

352C 

10:00-11:00 

SYSTEM HAIRCUTTING: FOR PRECISE AND CONSISTENT 

STYLES 

MR. OUTLINER 

352C 1:00-2:00 HOW TO USE ENHANCEMENTS: TO LOOK NATURAL MR. OUTLINER 

352C 2:30-3:30 BARBERY WITH THE USE OF ALPHA OURO PRODUCTS YANDEL GRIMALDO 

BUSINESS 

360A 11:30-12:30 PROTECTING MY M.A.N.E. CHRISTIE D. BROWN 

360A 1:00-2:00 WHERE TO START? JALIA PETTIS 

360A 2:30-3:30 

KEEP THE MOMENTUM: YOU HAVE TRAINED TO GET THE 

SKILLSET, NOW IT’S TIME TO LEARN THE BUSINESS 

BUDDY SHARP 

360B 10:00-11:00 HOW TO CREATE YOUR ONLINE DREAM STEPHANIE HARPER 

360B 2:00-3:00 BLOW UP YOUR SCHEDULES LORA COX 

360C 10:00-11:00 BRANDING YOUR B.E.A.T KARIAN DURHAM 

360C 12:00-1:00 BOOSTING YOUR EARNINGS THROUGH PASSIVE INCOME! CANDACE WALLS 

360C 2:00-3:00 $60 TO 6 FIGURES MONEY MAP MASTER CLASS #HoustonIMAGEExpo2022 MS. TRENDY / 877-219-3976 / theimageexpo.com 21

MONDAY SCHEDULE 


MAIN STAGE 

10:00-10:40 STOP OILING, START HYDRATING! JAYVANA RUCKER 

1:00-1:40 LUMINAE: AIRTOUCH BALAYAGE IS MORE THAN “HOT AIR”! 

JEREMIAH SAMMONS, RAVEN 

MONTANO, KATHRYN CAMPBELL 

2:00-2:40 DRY TEXTURE CUTTING WITH WESLEY PALMER WESLEY PALMER 

TECH STAGE 

10:00-10:40 BARBERING? TONY ORTIZ 

11:00 - 11:40 FRAMING FACES FOR FALL IMELDA GOMEZ 

12:00 - 12:40 NAIL SISTERS LINKUP 

MS. TRENDY, LAVETTE CEPHUS, KRIS 

KANDY, LEAH ARTIS, ALEXIS, THOA 

NGUYEN, CYNTHIA CAIN & MIAMI 

ASHLEE 

2:00-2:40 THE DELTA COLOR-APPLICATION PATTERN DARCI HOLLOWAY 

PAID HANDS-ON CLASSES 

352D 9:15-10:15 

TEXAS COSMETOLOGY SANITATION, LAWS & RULES (1 HR) 

$20 

LAKEISHIA MONTGOMERY 

352D 11:00-2:00 WHAT’S IN YOUR TOOLBOX? (3 HRS) $45 LAKEISHIA MONTGOMERY 

350D 9:00-4:00 CLASSIC LASH EXTENSION TRAINING ANABELLE MARTINEZ 

350E 9:00-4:00 MICROBLADING TRAINING DEANNA BRYELS 

350F 12:00-2:00 

BALAYAGE “FREE HAND PAINTING” VERSES “WITHIN A FOIL” 

SHERRY RATAY 

($175) 

352F 9:00-12:00 

LA COUPE - INTRO INTO FRENCH CUTTING W. CANDY 

SHAW ($199) 

SUNLIGHTS BALAYAGE 

360F 10:00-6:00 HYDROSTAIN LIPS ($1,400) JULIA ANNE MILIN 

MAKEUP, LASHES, BROWS, & SKINCARE CLASSES 

BOOTH 133 

FREE CLASS WITH PURCHASE EYELASH EXTENSION 

10:30-11:30 

VOLUME KITS $150 

CHRISTINA DAO 

BOOTH 133 2:00-3:00 

FREE CLASS WITH PURCHASE EYELASH EXTENSION 

VOLUME KITS $150 

CHRISTINA DAO 

352E 10:00-11:00 EYEBROW NANO HAIRSTROKES THOMAS NGUYEN 

352E 11:30-12:30 ELECTROPORATION VICTORIA REA 

352E 1:00-2:00 MASTERING MATURE SKIN REWIND ROSARIO MACIEL 

352E 2:30-3:30 BODY CONTOURING (SPANISH) YUNEYDI SUAREZ 

350A 10:00-11:00 INTRODUCTION TO SUGARING GRACE POWER 

350A 1:00-3:00 THE BRIDAL MASTER CLASS WITH WENDY G. WENDY GUTIERREZ 

350B 10:00-11:00 CREATING CUSTOM WIG BROW UNITS ROSLYN STEWARD 

350B 11:30-12:30 JOVI 3D MICRO-STROKES BROWS VIVI BUI 

350B 1:00-2:30 BRIDAL MAKEUP NADIA BAKHT 

NAILS 

350C 10:00-11:00 3D FLOWERS KANDY KUTICLES 

350C 1:00-2:00 TRENDY GEL ART BIANCA ARIAS 

352A 10:00-11:00 TURN INSPIRATION INTO INCOME LAVETTE CEPHUS 

352A 12:30-1:30 SERVICE MENU’S THAT SERVE & SALE ALICIA JAI 

352A 2:30-3:30 GLOW IN THE DARK CHRISTMAS CHARACTER NAIL ART 101 THOA NGUYEN AND ALEXIS HOYSON 



NEW Classes Added Daily! 


MONDAY SCHEDULE 


HAIR TRENDS 

360D 10:00 - 11:00 BEGINNERS BRAIDING COURSE JAZMIRRA HASAN 

360D 1:00 - 2:00 TREND IN HAIRSTYLES 2022 AND 2023 HORACIO MACEDO 

360D 2:30-3:30 FALL INTO BEAUTY TRENDS WITH ULTA BEAUTY 

LEONARDO VALENCIA AND MALORIE 

EDDINGS 

360E 9:30-10:30 3D BALAYAGE (SPANISH) IMELDA GOMEZ 

360E 11:00-12:00 RELAXER 411 JAYVANA RUCKER 

360E 1:00-2:00 CUSTOM ILLUSION HAIR UNITS KENYA DAVIS 

360E 2:30-3:30 BRAIDING 101 KAY GREATHOUSE 

351A 10:00-11:00 BALAYAGE “FREE HAND PAINTING” VERSES “WITHIN A FOIL” SHERRY RATAY 

351A 11:30-1:00 BLOSSOM: THE COLOR EXPLOSION DARCI HOLLOWAY 

351A 1:00-2:00 AMITYS NANOPLASTIA ORGANIC TREATMENT (SPANISH) OLGA DE LEON 

351B 9:00-10:00 ACHIEVING 3D UNICORN HAIR 

KATHRYN SALDIVAR AND STEPHANIE 

DIAZ 

351B 10:00-12:00 TOO HOT TO BE COOL – ACHIEVING THOSE ICY BLONDES 

KATHRYN SALDIVAR AND RAVEN 

MONTANO 

351B 12:00-3:00 

2-STEPS TO MAKING SIX FIGURES, WITH THE KERAPLASTY JEREMIAH SAMMONS, IVONNE 

KERATIN SMOOTHING TREATMENT 

SALINAS, AND JOHNNY SERAFIN 

351C 10:00-11:00 BLOWOUTS MADE EASY CHRIS NOBLE 

351C 11:30-12:30 NATURALLY CURLY, TEMPORARY STRAIGHT CHRIS NOBLE 

351C 1:00-2:00 YOUR NAME, YOUR BRAND, YOUR EMPIRE CHRIS NOBLE 

351C 2:30-3:30 SALON REFORMULATION CHRIS NOBLE 

351D 9:30-10:30 HELP! MY WIG IS TOO BIG EUNICE JOHNSON 

351D 11:00-12:00 START, MAINTAIN & REPAIR LOCS TRAINING JUSTIN KACE 

351D 1:00-2:00 MICRO-LINKING WEAVE TECHNIQUE EUNICE JOHNSON 

351E 12:00-1:00 COLOR ELEMENTAL SABAS SANCHEZ 

351E 2:00-3:00 MODERN SHAG WILLY HYDE 

351F 10:00-11:30 AVLON’S INNOVATIVE “TEXTURE RELEASE” SYSTEM PAMELA RAYE 

351F 12:00-1:30 HAIR LOSS IN WOMEN & MEN TESSY ANIFOWOSHE 

351F 2:00-3:00 

UPDO HAIR STYLING WITH MINIMAL TENSION ON YOUR 

HAIRS EDGES 



352B 10:00-11:00 UPSELLING YOUR BARBERING SKILLS MS. TREE’ DA BARBER 

352B 1:00-2:00 BARBERING / GROOMING? TONY ORTIZ - T.O. BARBER STUDIO 

352B 2:00-3:00 CLIPPER CUTTING 101 INTRO. THE ART OF CLIPPER CUTTING EROS SHAW 

352C 10:00-11:00 THE FULL SMASH EXPERIENCE SMASH THE LEGEND 

352C 11:30-12:30 NETWORK MARKETING AND PRODUCT BRANDING GERMAIN OG WALKER 

352C 1:00-2:00 ADVANCED BLENDING AND LINE UP TECHNIQUES MR. OUTLINER 

BUSINESS 

360A 11:00-12:00 YOUR IMAGE, YOUR BRAND JALIA PETTIS 

360A 1:00-2:00 SURVIVAL OF THE FITTEST VICKI LYNN 

360A 2:30-3:30 SUITE LIFE 101 TONI TONI 

360B 10:00-11:00 HOW TO CREATE YOUR ONLINE DREAM STEPHANIE HARPER 

360B 2:00-3:00 FRONT DESK CAN BRING IT LORA COX 

360C 10:00-11:00 HOW TO GAIN AND BUILD CLIENTELE MR. OUTLINER 

360C 12:00-1:00 BOOSTING YOUR EARNINGS THROUGH PASSIVE INCOME! CANDACE WALLS 

360C 2:00-3:00 THE HOUSE THAT PASSION & PURPOSE BUILT SHAURI GIBSON 



NEW Classes Added Daily! 


PAID CLASSES 

$10 for 1 CE Credit AT THEIMAGEEXPO.COM 

352D SUNDAY OCTOBER 23 9:15 - 10:15 l MONDAY OCTOBER 24 9:15 - 10:15 l 1 CE HOUR - COSMETOLOGISTS & INSTRUCTOR - COST $20 

1 CE HOUR 

TEXAS COSMETOLOGY SANITATION, LAWS & RULES 


Are you Renewing your license? Do you need to be brushed up on the Laws of Texas Licensing and Regulation? Come join us, stay 

updated and current with the law and rules of Texas Cosmetology. For just 1 hour, we will captivate your mind while keeping you in 

the “know how” with Sanitation, Laws and Rules approved by Texas Department of Licensing and Regulation (TDLR). 

Come Join Dr. Lakeishia Montgomery and the Russell Chew’s Hair Affair team as we give you the “Secrets” to refresh and update 

your current knowledge. 

352D SUNDAY OCTOBER 23 11:00 - 2:00 l MONDAY OCTOBER 24 11:00 - 2:00 l 3 CE HOUR - COSMETOLOGISTS & INSTRUCTOR - COST $45 

3 CE HOURS 

WHAT’S IN YOUR TOOLBOX…TOP TECH TOOLS W/DR. LAKEISHIA MONTGOMERY 


New Spirit New Vision New Energy!!! What if you could work smarter not Harder? Would you like your team and clients to take a 

double take at your how you have Boost your Beauty Biz? Let’s discover what’s your journey to Mastery. 

What’s in your Toolbox…Top Tech Tools is the class for you. Come Join Dr. Lakeisha Montgomery and the Russell Chew’s Hair Affair 

team as we give you the “Secrets” to reboot your image, clientele, and your imagination. 

What’s in your Tool Box…Top Tech Tools CE Class will give you the power to stay relevant by combining Technology and Techniques 

in this fun filled interactive course. Learn how to Brand yourself effectively and choosing the correct demonstrations on Social 

Media, utilizing print photo graphs and videography. What sites and software are available to you without the high cost. And How to 

implement innovated tools to bring in new clientele while retaining the current clients your servicing. 

350D SUNDAY OCTOBER 23 9:00 - 5:00 l MONDAY OCTOBER 24 9:00 - 4:00 l COST $920 | 10 STUDENTS MAX 

$920 

2 Day Class 

CLASSIC LASH EXTENSION TRAINING 

ANABELLE MARTINEZ 

Out two day course covers everything you will need to know about the fundamentals of individual eyelash extension application, 

through to advanced level styling. 

Day 1 will consist of introduction to classic lash theory, consultation, practical application, and aftercare. Day 2 is dedicated to 

practicing on a live model and revising theory from day 1. 

350E SUNDAY OCTOBER 23 9:00 - 5:00 l MONDAY OCTOBER 24 9:00 - 4:00 l COST $1,890 | 10 STUDENTS MAX 

$1,890 

2 Day Class 

MICROBLADING TRAINING 

DEANNA BRYELS-FORD - THE LASH & BROW SOCIETY 

Day 1 will consist of an introduction to the Microblading service and supplies. Students will get an opportunity to see one model 

performed by the instructor. Day 2 will consist of practical practice on faux skin performed by the student. 

350F SUNDAY OCTOBER 23 1:30 - 3:30 | COST $175 | 40 STUDENTS MAX 

CHUNKY HIGHLIGHTS 1990’S WITH SHERRY RATAY 

SHERRY RATAY 

This 90s hairstyle is making a comeback, and for a good reason. 

If the term “chunky highlights” conjures some rather nightmarish memories of the late nineties when it seemed that striped hair was 

all the rage… you’re not alone. The term itself doesn’t exactly sound incredibly appealing. But there’s a reason chunky highlights are 

making a triumphant return in 2021, and it’s all about the technique. We will discuss WHY the 90’s are trending and pin point the 

artist and celebrities’ that are the trend setters from the 90’s. As well as how you can transition this trend to your daily clients that 

sit in your chair. 


PAID CLASSES 

$10 for 1 CE Credit AT THEIMAGEEXPO.COM 

350F MONDAY OCTOBER 24 12:00 - 2:00 | COST $175 | 40 STUDENTS MAX 

BALAYAGE “FREE HAND PAINTING” VERSUS “WITHIN A FOIL” 

SHERRY RATAY 

Balayage “free hand painting” verses “within a foil” by Sherry Ratay, Sherry Ratay Inc. 

This informative setting will teach you the WHY’S to Balayage. Learn the difference and importance of choosing the proper tools 

to create the perfect balayage. Hair painting free hand and foil painting, when to choose one technique over the other. And which 

bleach to use for the application of choice, after studying their skin, eyes, and existing haircolor the conclusion will dictate which 

bleach and technique to use. 

• Balayage “free-hand painting”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into 

a perfectly placed Balayage. 

• Balayage “within a foil”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a 

perfectly placed Balayage. Understanding when to use Free Hand painting versus Foil. 

352F SUNDAY OCTOBER 23 10:00 - 1:00 | COST $199 

BACK TO BASICS FOR BETTER BALAYAGE W. CANDY SHAW 

CANDY SHAW 

Candy Shaw, recently named Educator of the Year, teaches a style of hair painting that gives you consistent results every time. Her 

‘back to basics’ approach will equip you with the core fundamentals and clear road map to begin executing custom tailored balayage 

highlights for your guests. Learn from the world’s foremost authority on better balayage as she shares her unique recipe for creating 

highlights faster, brighter and better in this intensive hands-on workshop. 

Investment includes: use of a mannequin & certificate of completion. 

What to bring? A color apron & all your burning balayage questions! 

352F MONDAY OCTOBER 24 9:00 - 12:00 | COST $199 

LA COUPE - INTRO INTO FRENCH CUTTING W. CANDY SHAW 

CANDY SHAW 

We don’t teach haircuts. We teach haircutting! Let Candy Shaw guide you on a journey to completely revolutionize the way you cut 

hair. Her coveted French Cutting curriculum will help you increase your bottom line and overall client satisfaction. She teaches a fullfledged 

system of haircutting that is faster, softer and better compared to the traditional British techniques. You and your guests will 

instantly feel the French difference! 

Investment includes: use of a mannequin & certificate of completion. 

What to bring? Straight cutting shears, water bottle & a learning attitude! 

360F SUNDAY OCTOBER 23 10:00 - 6:00 l MONDAY OCTOBER 24 10:00 - 6:00 l COST $1400 | 12 STUDENTS MAX 

$1400 

2 Day Class 

HYDROSTAIN LIPS 

JULIA ANNE MILIN 

1:00 Introduction 

10:15 Presentation 

10:30 Techniques and Serums used in HydroStain Lips. 

11:45 Before and Aftercare/Contraindications 

12:00 Julianna Milin Demo Model 

1:15 Lunch Break 

2:00 Students work on models 

6:00 Graduation 

Professional Kit wort $600 is included with the training 

Included In Training: 

• Organic Pigment 

• Hydration Peptide Serum 

• Lavender Exfoliating Lip Scrub 

• Lip Filler Plumping Activation Mask 

• Moisture Lock Mask 

• Tools for Application 

• Device 

• Aftercare products 

• Promotional Materials 

Kit will service 20 clients – Suggested Service Price is $100-200 

Treatment time is 45 minutes – we recommend booking 1 hour appointments 


DAY SPA + MAKEUP 


BOOTH 133 SUNDAY OCTOBER 23 10:30 - 11:30 & 2:00 - 3:00 l MONDAY OCTOBER 24 10:30 - 11:30 & 2:00 - 3:00 

APPLYING AND REMOVING EYELASH EXTENSIONS THE RIGHT WAY 

CHRISTINA DAO 

This class will teach you the right way to apply eyelash extensions and the right way to remove them. The class is complimentary 

with the purchase of an eyelash extension kit $150. Attendees will purchase kit in the classroom at the time of arrival. 


EYEBROW NANO HAIRSTROKES 

THOMAS NGUYEN 

Nano Hairstrokes is method created by drawing the hair-like strokes with a semi-permanent make-up device. A very fine needle will deposit 

semi-permanent make-up pigmenting into the dermal layer of the skin. Super-fine strokes will resemble the look of single natural, eyebrow hairs. 


HIDRAFACIAL (EN ESPAÑOL) 

YUNEYDI SUAREZ 

Análisis de la Piel. 


MASTERING MATURE SKIN REWIND 

ROSARIO MACIEL 

In this class you will learn how to evaluate mature skin; different skin prep techniques to maximize the usefulness of disposable devices to 

rewind time, no filter needed. 


ELECTROPORATION 

VICTORIA REA 

The technique to work without needles. 


BODY CONTOURING (EN ESPAÑOL) 

YUNEYDI SUAREZ 

La radiofrecuencia es un tratamiento facial y corporal estético muy eficaz, seguro y con efectos duraderos que sirve para mejorar la flacidez del 

rostro o del cuerpo. Por un lado, ayuda disminuir líneas de expresión disminuye la grasa localizada. 


LEARN HOW TO EARN BIG $$$ REMOVING ALL TYPES OF SKIN IMPERFECTIONS AND FIBROBLASTING 

GERTRUDE SMITH 

Learn how to add a lucrative new service to your spa, salon, or med spa to satisfy your clients’ requests to remove all types of skin imperfections 

and “Fibroblasting”. 


INTRODUCTION TO SKIN BLEACHING 

GRACE POWER 

Skin Bleaching can be a profitable service to add to your salon menu. In this one of a kind class, discover products and tools you can use to get 

instant skin lightening effects. Safe enough to use on the most sensitive areas of the body, however, strong enough to work on scar tissue. 


GLOW UP 

VICKI LYNN 

Beautiful bronzed glowing skin is the trend and it will be here to stay for some time. Vicki Lynn will share expert techniques and the best 

products to achieve this look on a live model. Come learn from this industry pro and pick up quick easy tips to increase your bottom line. 


HOW TO DIFFERENTIATE SKIN CONDITIONS WHILE DOING DIFFERENT CHEMICAL PEELS 

VILMA VALENCIA 

My goal is to teach you how to differentiate skin conditions that affect your results when doing different types of chemical peels. 


DAY SPA + MAKEUP 



INTRODUCTION TO SUGARING 

GRACE POWER 

Sugaring is in demand. Start offering sugaring and start saving on cost per service by using less product. Plus, by cutting out sticks and strips, this 

is an easy way to increase revenue. You can charge 20% more for all natural sugar options and clients experience less irritation, slower regrowth 

and smoother skin. Boost client loyalty and your bottom line with Sugaring added to your menu. Grace will show advanced techniques with the 

Paste Method and how to best integrate sugaring services to your salon. 


THE BRIDAL MASTER CLASS WITH WENDY G. 

WENDY GUTIERREZ 

In this master class we are focusing in how we can leverage the ever-growing billion dollar bridal industry. You will learn how to create flawless 

bridal makeup applications, plus essential strategies that are needed when booking bridal clients. Don’t miss out in the best opportunity to grow 

your income as a makeup artist! 


MAKEUP ESSENTIALS WITH WENDY G. 

WENDY GUTIERREZ 

Learn the 5 essential money making skills that every aspiring and pro makeup artist must master. Whether you’ve never had a paying client or 

you want to elevate yourself as a pro, come join me in my master class where I will be sharing with you my top strategies and techniques that 

have help me be set apart and stand out from the competition in the beauty industry. 


MASTER THE ART OF SMOKEY EYE 

NADIA BAKHT 

• How to perfect classic smokey eye step by step 

• How to work with BLACK (an unforgiving color) 


NANO OMBRÉ BROWS 

VIVI BUI 

Ombré powder brows is the newest technique and one of highest demand service are booming in beauty industry. What’s the Nano ombré? 

Nano Ombré powder brows is the newest light shading technique done with machines. 


SKIN REJUVENATION WITH CO2 / OXYGEN MACHINE (EN ESPAÑOL) 

PATRICIA CANTU DE GARZA 

3 in 1 CO2 Oxygen Skin Rejuvenation Machine is the only facial technology that triggers a natural oxygenation process within the skin, creating 

the ideal conditions to nourish and transform skin from the inside out. 

Experience immediate, long lasting results. 


CREATING CUSTOM WIG BROW UNITS 

ROSLYN STEWARD 

What desperate measures did you take to get your eyebrows groomed during the pandemic? If having the perfect brow is an essential part of 

your daily routine or clients, attend this class. You will learn the skills and techniques to hand-craft custom wig brow units, beards, sideburns, 

edges, goatees, etc. 


JOVI 3D MICRO-STROKES BROWS 

VIVI BUI 

• How to use different colors for smokey eyes 

• Transition from day to night 

JoVi 3D micro strokes brows also called 3D Microblading is one of the newest technique, booming and one of highest demand service in beauty 

industry. 


BRIDAL MAKEUP 

NADIA BAKHT 

• Skin Prep & Prime 

• How to match the perfect shade 

• How to secure long lasting foundation 

• How to contour and conceal 

• Dos and don’ts of eyeshadows 


NAILS 



GELX EXTENSIONS 

KANDY KUTICLES 

GELX Extensions is a healthier way of wearing nail extensions that does not consist of chemicals. 


THE FUTURE OF GELS 

LAVETTE CEPHUS 

Do you use acrylics or gels?? Step into the future, with gels! Learn the tips and tricks to using “hard and SOFT” gels easily and correctly, and 

discover why so many artists are moving beyond the world of acrylics. 


ACRYLIC NAILS APPLICATION 

BIANCA ARIAS 

Proper application of acrylic nails, use of gravity for faster application. 


THE KEY TO LONG LASTING NAILS WITH TRENDY NAIL ART 

SYREETA AARON 

Do you struggle with your work lifting quick and cant quite master nail art join Freshsetsbydestinyy where she will teach you the key to long 

lasting nails and 5 quick and Trendy designs that will keep clients coming back for more! 


3D FLOWERS 

KANDY KUTICLES 

3D Flowers;brings your nails to life with three-dimensional Art! 


TRENDY GEL ART 

BIANCA ARIAS 

Fast nail designs that will attract more clients to your business, with the newest products in the market. 


GETTING TO THE BAG WITH TRENDY NAIL ART 

LEAH ARTIS 

Are you having trouble with the trending nail art? Grab your brush and polish. I’ll show you a few tips and tricks to get into your nail art bag. 


NAILS 





HALLOWEEN CHARACTER NAIL ART 101 

THOA NGUYEN AND ALEXIS HOYSON 

Foundation is key, the objection is to understand that the foundation has to be perfected before applying nail art. 

The focal point of painting characters is understanding the basics of clean lines. 

We will be focusing on shading and skin tones with basic line art to achieve an easy holiday character for Halloween. 

TURN INSPIRATION INTO INCOME 

LAVETTE CEPHUS 

Want to offer quality nail art but never know where to start? Tired of the same “go to” nail designs? 

Step out of your comfort zone and jump into YOUR BAG! This class will help you cruise into your creative lane, heading straight to the bank. 


SERVICE MENU’S THAT SERVE & SALE 

ALICIA JAI 

Your service menu is more than a list of services—it’s an introduction to your business, it’s a guide for potential clients, and it’s your calling card… 

literally. This class will help attendees develop their own nail service menu with clarity, cohesion and proper pricing. We’ll talk design, branding 

and crafting your signature treatment to attract new clients that are sure to set you apart. 

GLOW IN THE DARK CHRISTMAS CHARACTER NAIL ART 101 

THOA NGUYEN AND ALEXIS HOYSON 

Achieving an easy Christmas look within good time by learning the basics to creating a Christmas character art set. 

SHE 

IS COSMETICS 

& SKIN CARE. 

BEAUTY HAS NO SKIN TONE, AGE OR GENDER 

SHE IS…. EVERYTHING! 

@SHE_IS_COSMETICSNSKIN 

LOS ANGELES BASED 

323-345-7265 | BOOTH #641 

W W W . S H E I S C O S M E T I C S N S K I N . C O M 


BUSINESS OF BEAUTY 



PROTECTING MY M.A.N.E. 

CHRISTIE D. BROWN 

Protecting My M.A.N.E (MIND, ATTITUDE, NARRATIVE & EMOTIONS) is a course designed to educate beauty professionals at all 

levels about the intermixing of beauty services and mental health. This course is a twofold course to teach industry professionals 

how to identify, acknowledge and cope with compassion fatigue and burnout within themselves but also recognize similar struggles 

within their clientele. After attending this course, professionals will not only be able to protect the outer mane of their clients but, 

assist their clients with the tools to protect their inner m.a.n.e. as well. With this new knowledge beauty professionals will be able to 

increase their bottom line, streamline their services and attract their ideal clients. 


WHERE TO START? 

JALIA PETTIS 

Ready to make the leap into beauty entrepreneurship? Don’t rely on internet search engines to give you aroad map, it takes a lot of 

hard work and continued effort. Yes you have to juggle working behind the chair,building and family, it takes balance. In this class, we 

discuss exactly where to start and provide step by stepinstructions. No short cuts allowed! 


KEEP THE MOMENTUM: YOU HAVE TRAINED TO GET THE SKILLSET, NOW IT’S 

TIME TO LEARN THE BUSINESS 

BUDDY SHARP 

At The Buddy Sharp Hair Academy we don’t teach you how to do hair, we teach you how to Make Money Doing Hair. 


YOUR IMAGE, YOUR BRAND 

JALIA PETTIS 

In the first five minutes of meeting someone, you can tell the level of connection to be made with that person. 

This means first impressions mean a great deal and your personal image coincides when you are an entrepreneur. Your image should 

align with your brand and in this class, we will discuss ways to make the two effectively speak for you. 


SURVIVAL OF THE FITTEST 

VICKI LYNN 

These last couple of years have been a wakeup call for entrepreneurs across the country. This class will give you the necessary tools 

to not only survive, but also thrive through tough times. So join me as I share strategies that will teach you how to recession proof 

your business. 


SUITE LIFE 101 

TONI TONI 

A course design to educate Artistic Designers (Hairstylist, Make Up Artist, Nail Technicians & Estheticians) on how to transition from 

Employee to Entrepreneur. Class will walk professionals through getting their Dream Business from conception to doors open. Are 

you an Entrepreneur? Your Plan-Blue Print, Organizing, and Rebuilding Clientele as an Entrepreneur (Branding). 


BUSINESS OF BEAUTY 


360B SUNDAY OCTOBER 23 10:00 - 11:00 l MONDAY OCTOBER 24 10:00 - 11:00 

HOW TO CREATE YOUR ONLINE DREAM 

STEPHANIE HARPER 

These last couple of years have been a wakeup call for entrepreneurs across the country. This class will give you the necessary tools 

to not only survive, but also thrive through tough times. So join me as I share strategies that will teach you how to recession proof 

your business. 


BLOW UP YOUR SCHEDULES 

LORA COX 

Revenue focused scheduling techniques that prevents gaps in schedules, creates wait lists,creates sessions, and sets boundaries. 

Instruction on how placement of appointments is more than just making the appointment. The focus is on how to start the schedules 

and build around the first appointment made. We discuss setting schedules into AM/PM/Late sessions , importance of wait list, 

boundaries set for unrealistic expectations, and the importance of verbiage to create productive schedules. 


FRONT DESK CAN BRING IT 

LORA COX 

Small businesses in 2022 can not afford to fail in customer service. Service focused business need to take customer service to the 

next level. Your front desk staff should be making money for your business. They are crucial to promoting your business, building the 

relationships first, maintain your flow, and are magicians hiding the chaos that may be happening around the salon from customers. 

Front Desk: Build relationships with clients, Recommend stylist, services, and products, Invest in the front desk they will invest in 

your salon, Next level service is a must, Goals for front desk staff can generate revenue, Initiates work flow, Tips for juggling it all. 


BRANDING YOUR B.E.A.T 

KARIAN DURHAM 

In this class, Celebrity Esthetician/ MUA Karian D. of Komplexx Blends Cosmetics will discuss branding & ways to strategically place 

yourself as an industry expert! We will break down why it is important to put the best you forward! Benefits of using a booking 

site, the must-haves when creating content such as apps, lighting, audio, and more. From marketing your brand on social media to 

building your clientele this will be a fun & upbeat class that you don’t want to miss. 


BOOSTING YOUR EARNINGS THROUGH PASSIVE INCOME! 

CANDACE WALLS 

Learn how to maximize your earnings Beyond The Chair! You will leave this class empowered in knowing that there are ways to 

increase pay without raising your prices. You don’t want to miss this opportunity! 


$60 TO 6 FIGURES MONEY MAP MASTER CLASS 

MS. TRENDY 

This is a step-by-step road map to drive you to your success! This class will guide you through every step to starting your business to 

building business credit! 


HOW TO GAIN AND BUILD CLIENTELE 

MR. OUTLINER 

Gaining and building clientele is essential in todays industry. I will show and give you proven techniques that actually work! From 

social media to word of mouth! 


THE HOUSE THAT PASSION & PURPOSE BUILT 

SHAURI GIBSON 

In the field of Cosmetology, we welcome the beauty of creativity and skill, but how often do we welcome the beauty of business? 

In this class we will touch on the foundations of business and telling our story to connect with our client base to help create and 

establish long term connections that evolve with our business.

IMAGE Expo 2022 Houston Magazine

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