Martial Arts World News Magazine - Volume 22 | Special Edition

The #1 Business Resource for the Martial Arts Industry The #1 Business Resource for the Martial Arts Industry

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MANAGEMENT EXCELLENCE Modernize Your Business System With 3 Simple Steps by Chief Master Kirk Pelt A modern martial arts school needs three things to be successful in this challenging economy: Exceptional Curriculum, Exceptional Leadership, and an Exceptional Business System. ONLINE! First, an exceptional curriculum is easy, exciting and meaningful to teach, plus easy, exciting and beneficial to learn. Martial arts training requires two things: physical training and a philosophy of discipline. Martial arts training without philosophy is no different than organized street fighting. But without physical training, you have no martial arts because without action nothing happens. Action requires a quality body, and a quality body requires physical fitness. Second, exceptional leadership is modern leadership. Traditional leadership was positional power; modern leadership is personal power. Positional power was based on a hierarchy, similar to a master and slave relationship. Personal power is based on the individual’s ability to motivate, inspire and assist others to maximize their potential. For example, an instructor who relies on positional power teaches all students equally by showing the correct technique and expecting students to imitate that technique as closely as possible. An instructor who is also a leader, who relies on personal power, teaches students fairly, which means he shows the purpose of the technique, how to adapt the technique to the individual’s needs, and the benefits of training. An instructor who develops his personal power will motivate, inspire, and encourage each one of his students to maximize their potential. Third, an exceptional business system must be simple, practical and beneficial, so you can make more, spend less, and increase profit. The best modern martial arts business system I have found is the ATLAS all-in-one management solution. It does everything for your school, from taking attendance, to managing your Pro Shop, to providing proven marketing materials, to analyzing areas of improvement, and then giving specific advice on how to attain those improvements. It’s like hiring a complete staff, an office manager, a marketing manager, and a business consultant for a few dollars a day. Call AMS at 1-800-275-1600 or visit TryAtlasSoftware.com for a quick and easy demo. We will introduce you to the features and benefits of ATLAS to help you create a new level of success! CHIEF MASTER KIRK PELT is an 8th degree black belt and is the President of a multimillion dollar, multi-school organization, has a 30-year track record of success, and is currently on the leading edge of martial arts curriculum and business innovation. 96 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION Photograph by Ratana21

ADVERTISER INDEX A Touch of Zen ATouchofZen.com .................................59 Atlas Martial Arts Software AtlasMartialArtsSoftware.com ...................2, 40 Action Hero Photos ActionHeroPhotos.com ............................95 Adventures of Harry & Friends AdventuresOfHarryAndFriends.com ................ 19 Amazing Martial Arts Websites AmazingMartialArtsWebsites.com. . . . . . . . . . . . . . . . 11, 77 AMS Billing OurAMS.com .................................66, 106 AMSkids OurAMS.com/AfterSchool ..........................73 Black Belt Principles BlackBeltPrinciples.com ............................ 91 Break Like a Champ TeamChipTKD.com ................................75 Budo International Magazine BudoInternational.com .............................79 Extraordinary Marketing ExtraordinaryMarketing.com .........................71 Master Karen Eden CenturyMartialArts.com ............................ 15 Grandmaster Jessie Bowen ElitePublications.org ...............................53 Kick Start Kids KickStartKids.org ...................................61 Kids Point MMA PointMMA.com ....................................83 Learn the Sword LearnTheSword.com ...............................87 Lee Milteer Milteer.com ........................................89 MA Biz Academy MABizAcademy.com ............................51, 99 Martial Arts Business Institute MaBusinessInstitute.com ......................46, 103 Martial Arts History Museum MAMuseum.com ..................................93 Ninja Fighting Techniques tuttlepublishing.com ...............................33 Otomix Otomix.com .......................................82 Sport Karate Museum SportKarateMuseumArchives.com ..................95 An-Shu Stephen K. Hayes NinjaSelfDefense.com .............................47 Grandmaster Tim McCarthy 4d-2d.com .........................................13 Grandmaster Tom Patire TomPatire.com ....................................34 Vision VisionMA.com ...................................... 3 Warrior Defence Lab TheEvolutionOfKrav.com ........................... 81 Grandmaster Y. K. Kim YkKim.com ...................................65, 105 Grandmaster Zulfi Ahmed Lulu.com ..........................................23 Kovar Systems KovarSystems.com ................................55 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION 97

MANAGEMENT EXCELLENCE<br />

Modernize Your Business<br />

System With 3 Simple Steps<br />

by Chief Master Kirk Pelt<br />

A modern martial arts school needs three things to be successful in this challenging<br />

economy: Exceptional Curriculum, Exceptional Leadership, and an Exceptional<br />

Business System. ONLINE!<br />

First, an exceptional curriculum is easy, exciting and meaningful<br />

to teach, plus easy, exciting and beneficial to learn. <strong>Martial</strong> arts<br />

training requires two things: physical training and a philosophy of<br />

discipline. <strong>Martial</strong> arts training without philosophy is no different<br />

than organized street fighting. But without physical training,<br />

you have no martial arts because without action<br />

nothing happens. Action requires a quality body,<br />

and a quality body requires physical fitness.<br />

Second, exceptional leadership is modern<br />

leadership. Traditional leadership was positional<br />

power; modern leadership is personal power. Positional<br />

power was based on a hierarchy, similar<br />

to a master and slave relationship. Personal power<br />

is based on the individual’s ability to motivate,<br />

inspire and assist others to maximize their potential.<br />

For example, an instructor who relies on positional<br />

power teaches all students equally<br />

by showing the correct technique and<br />

expecting students to imitate that<br />

technique as closely as possible.<br />

An instructor who is also a<br />

leader, who relies on personal<br />

power, teaches students fairly,<br />

which means he shows the<br />

purpose of the technique, how<br />

to adapt the technique to the<br />

individual’s needs, and the<br />

benefits of training. An<br />

instructor who develops<br />

his personal power will<br />

motivate, inspire, and encourage each one of his students to maximize<br />

their potential.<br />

Third, an exceptional business system must be simple, practical<br />

and beneficial, so you can make more, spend less, and increase<br />

profit. The best modern martial arts business system I have found<br />

is the ATLAS all-in-one management solution. It does everything<br />

for your school, from taking attendance, to managing your Pro<br />

Shop, to providing proven marketing materials, to analyzing areas<br />

of improvement, and then giving specific advice on how to attain<br />

those improvements. It’s like hiring a complete staff, an office<br />

manager, a marketing manager, and a business consultant for a<br />

few dollars a day.<br />

Call AMS at 1-800-275-1600 or visit TryAtlasSoftware.com for<br />

a quick and easy demo. We will introduce you to the features and<br />

benefits of ATLAS to help you create a new level of success!<br />

CHIEF MASTER KIRK PELT is an 8th degree black belt and is the President of a multimillion<br />

dollar, multi-school organization, has a 30-year track record of success, and is currently on<br />

the leading edge of martial arts curriculum and business innovation.<br />

96 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | SPECIAL EDITION<br />

Photograph by Ratana21

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