Martial Arts World News Magazine - Volume 22 | Special Edition

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PRO SHOP POWER Back to School Fever Pro-Shop sales are an effective way to generate income! By Mr. Sun Kang Pro-Shop sales are an effective way to generate income! The new school year is about to begin for all of your students. Just like any other school, they need to have the supplies and gear to participate in all the fun activities. Help your students prepare for your classes with the gear they will need by having a proshop sale. One option is to hold the sale before school starts so that they buy from you before they spend all their money at the mall. The other option is to wait until after school has started and you have a fairly large group of new students. In order to get them thinking about the things they will need for class, you will need to make a detailed list of items for each class, each art, or each belt level. Make a checklist that is available to each person with the prices of each item, both regular and sale price, so they can see how much they’re saving. This way, they can create a budget for themselves and know how much they will be spending. For those who can’t pay for everything at one time, set up an automatic payment in ATLAS so they get their supplies right away and get them at the sale price. Be sure to hang a poster in the lobby promoting the pro-shop sale to get everyone excited about all the new things they can get for class while saving money. Have each staff member start promoting items in the pro-shop at the beginning or end of every class, maybe even both. As it gets closer to the pro-shop sale, have the staff members wear and suggest items from the pro-shop to as many students as possible. Your pro-shop sale will have even better results if you give your staff incentives. Let them know that they will receive a bonus based on the number of sales for that month compared to the rest of the months. You will surely see a significant difference for this promotion if you use this method. Another way to use incentives is to offer coupons and discounts to the students. Give discount certificates away as a sign of recognition for hard work like the student of the month, classroom hero, most improved student, honor roll, or any other positive form of reinforcement. You may also choose to do an extra percentage off on their next purchase. Another suggestion is to play certain games or have a specific contest, like a VIP promotion where the winners get a gift certificate or an extra discount on the pro-shop sale. The only thing missing is your inventory list. You may want to double up on your inventory for this promotion, so go through your inventory checklist to make sure you have more than enough supplies for your students. You can lose many sales by being under stocked, and there is no guarantee that they will come back to get the item they wish to purchase at a later date, so whenever possible take a deposit on the order with the understanding they will pay the rest when the product arrives. The main focus in a pro-shop sale is to increase revenue in your school while getting your students more involved in their training with supplies and equipment. By having your students and staff use or wear your products, they create the perfect marketing tool without even knowing it. So, start planning your pro-shop sale with your staff now. MR. SUN KANG is the President of Vision Martial Arts Supply, Los Angeles Branch, who helps school owners all over the US maximize their retail sales and drive more revenue into their schools. 86 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION Photograph by SerhiiBobyk
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Martial Arts World News Magazine - Volume 22 | Special Edition

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