Martial Arts World News Magazine - Volume 22 | Special Edition

GROWTH HACKS
Enhance Your Sales
Presentation for Quick
Enrollments
by Mr. Sean Lee
Face it, your first impression with prospective new students is extremely important.
You have a matter of minutes to grab their attention and convince customers that they
have come to the right place.
You already know you have what they need, but the secret
to enroll 10 to 20 new students every month at your location is
entirely dependent on how you present it. How would you like to
easily enroll the majority of new prospects up to
long term contracts? Sounds hard to believe,
but it can be your reality when you have the
right tool to guide you through your sales
presentations. The PowerPoint Sales
Presentation from AMS will elevate your
ability to present well and dramatically
increase your percentage of enrollments.
Components to a Good Sales
Presentation
A good sales presentation has the
right stuff and does the work for a
presenter to lead the customer
to sign on the dotted line. So
what are the keys to a successful
presentation?
1. Draw – This means
that the presenter pulls
and captures the attention
of prospects. It
must be motivational,
which suggests it
creates desire for
your programs. It has to be inviting, which makes people feel like
they can see themselves doing it. Lastly, to draw prospects into
becoming new students your presentations must be leading,
which means it goes through a process to the logical conclusion
of signing up.
2. Content – This is the nuts and bolts of things related to
your school. Of course, this has to include the various types of
classes and programs that you offer, plus specific features and
benefits for the prospect. Scheduling for classes and programs
must also be incorporated into this component. In addition, the
presentation needs to spell out clearly the fees for various kinds
of members.
3. Invitation – This is a simple invitation for the prospect to
enroll. This is the part of the presentation that directly tells the
customer to act. Without this component you put on a nice show,
but leave the person hanging. A good invitation tells them what
to do and the benefit of doing so.
A lot of thought goes into effective sales presentations that
quickly lead to lots of new enrollments. The PowerPoint Sales
Presentation designed by AMS does all of these things and more.
Plus, the beauty behind this tool is that it is entirely customizable
for any school so that your school is presented distinctively.
With the PowerPoint Sales Presentation from AMS at your
disposal, you’ll be increasing your new enrollments the easy way.
Just call 1.800.275.1600 to get more details on enhancing your
sales presentations to start filling your school with prospects that
used to get away.
SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools
and specializes in online and social media marketing using his extensive professional experience in
sports and martial arts marketing, contract negotiation, and investment.
60 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION