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Martial Arts World News Magazine - Volume 22 | Special Edition

The #1 Business Resource for the Martial Arts Industry

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COVER STORY<br />

MAW<strong>News</strong>: Would you briefly introduce<br />

yourself to our readers?<br />

SMK: I was Born in Seoul, Korea in<br />

February of 1964. I grew up in Korea and<br />

started learning Taekwondo when I was 12<br />

years old. After graduating from Dongguk<br />

University’s Department of Trade, I got a<br />

job in a trading company and went to the<br />

United States to study abroad in 1991. At<br />

that time, I gained a 4th Dan and Instructor<br />

Certification from Kukkiwon. Thinking that I<br />

should continue my studies abroad, I went<br />

on further to get an MBA in Business Administration<br />

in Orlando, Florida, and forged<br />

a Taekwondo Dojang business into a<br />

great success.<br />

After returning to Korea in 1997, I<br />

started working at a German Company<br />

called the Osram Lighting<br />

Company. Then in 2001, I established<br />

a company called<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> Korea,<br />

and also ran a company<br />

that developed<br />

and disseminated<br />

advanced management<br />

techniques<br />

of Taekwondo and<br />

programs for success in<br />

the Dojang. Later on, I stopped<br />

the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> Business and<br />

changed industries, moving to a lighting<br />

firm. I expanded the business to the manufacturing<br />

sector; from R&D, production, and<br />

sales, and built a successful business in<br />

that sector.<br />

MAW<strong>News</strong>: Every business faces challenges,<br />

what are some of the challenges<br />

you’ve faced in your time building such a<br />

successful business.<br />

SMK: If I had to pick one of the most<br />

memorable and difficult times since I began<br />

in business, it would be speaking in Korean<br />

in September 2008. I can’t forget the<br />

Lehman Brothers crisis that started around<br />

the end of the Chuseok holiday.<br />

Four negative factors impacted the<br />

business:<br />

First, an increase in raw material prices<br />

led to an increase in prices.<br />

Second, costs and margins fell due to<br />

the sharp rise in the exchange rate.<br />

Third, a sharp decline in sales due to a<br />

decrease in market demand.<br />

Fourth, sales and sales’ promotion were<br />

challenging and the collection of money<br />

became more difficult.<br />

I remember being pushed to the limit, I<br />

almost gave up on the business as all these<br />

factors combine into the “Perfect Storm”.<br />

38 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | SPECIAL EDITION

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