Martial Arts World News Magazine - Volume 22 | Special Edition

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SOCIAL 411 Effortlessly Keep Facebook Groups In Check From time to time martial arts group discussions can head in the wrong direction and quickly get out of hand. In those moments, school owners may wish there was a way to prevent the issue from escalating in the first place. Well Facebook has rolled out a new tool for group administrators to help manage the groups you use to market and communicate to reach your intended goals. These tools will enable those running groups to not get overwhelmed and manage groups so they don’t become a place of misinformation, spam, or abuse. With the Admin Home dashboard, all the settings, tools, features, and pro tips can help tailor your groups needs to operate most optimally. To keep your group community healthy and thriving, you’ll want to take advantage of these powerful tools as soon as you can. Some notable features empower admins with tools called “Conflict Alerts”. These alerts will notify admins when a potentially contentious or unhealthy discussion is taking place in the group. The administrator then could quickly take an action in ways like: turning off comments, limiting who can comment, removing a post, or however else they want to approach the situation. A criteria automation can be set up to restrict comments and posts more proactively, instead of forcing admins to go back after the fact and delete them which can help to limit spam and conflicts. Armed with these type of tools will help keep your martial art group happy, informed, growing, and productive! Prevention is worth a pound of cure in maintaining a good report on social groups and this feature makes it possible to meet things off beforehand and keep communication running smoothly. Bring Students Back With A 5 Step Message Model When COVID hit, many martial arts schools witnessed a mass exodus of their student bodies, but to be honest students leaving is really nothing new. No matter what business someone runs, occasionally the loss of customers occurs, and finding ways to successfully get them to return is a necessity. Stability and loyalty are staples of a good business, so bringing back good students that leave is a must to avoid having a revolving door customer base for your martial arts school. The first thing you have to do in this process is build a list of those former students who need to be reached with all their contact information. Choose wisely, not every lost student is a good return. The beauty behind this is that you already have a relationship with these people, so there’s already an open door to reach out. Once you have the list, you should follow a sequential strategy with Facebook, SMS, and email messages as the platforms to lure them back. The 5 Step Sequence Message Model That Reels Them In: Open Lines of Communication: Tell the departed student that they are missed and ask to start a conversation which is the first step in rekindling the relationship. Ex. “Hope you’re doing well cause you’re in my thoughts. Let’s talk soon.” Discover What Made Them Leave: Once you understand the reason they left, you have to acknowledge the problem by taking some of the responsibility. Ex. “I understand money is tight, sorry I didn’t realize that sooner to help you.” Express Business Improvements: Describe the new exciting classes, activities and programs that are going on at the school and the benefits others are receiving. Ex. “We’re holding a spot for you in our exciting Martial Arts Classes.” Give An Incentive to Return: Make a special offer that provides them with increased value if they come back that differs from first time enrollees. Ex. “For Limited Time Get 50% Off For 6 Months. Must Be a Returning Student.” Welcome Them Back: Upon accepting your offer, express your happiness for their return with a welcome and promise for a better experience this time. Ex. “Welcome Back, We’re Excited to Exceed Your Expectations.” This is a proven sequence of generic message ideas to induce the return of students that left for various reasons. It’s just a pattern, but you’ll have to come up with your own language or utilize a company that already has a professionally designed return customer sequence with social media and emails. 24 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION
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