Martial Arts World News Magazine - Volume 22 | Special Edition

SOCIAL 411
Effortlessly Keep Facebook Groups
In Check
From time to time martial arts group discussions can head
in the wrong direction and quickly get out of hand.
In those moments, school owners may wish there
was a way to prevent the issue from escalating
in the first place. Well Facebook has rolled out
a new tool for group administrators to help
manage the groups you use to market and
communicate to reach your intended goals.
These tools will enable those running
groups to not get overwhelmed and manage
groups so they don’t become a place of misinformation,
spam, or abuse. With the Admin
Home dashboard, all the settings, tools, features,
and pro tips can help tailor your groups
needs to operate most optimally. To keep your
group community healthy and thriving, you’ll
want to take advantage of these powerful tools as
soon as you can.
Some notable features empower admins with tools called
“Conflict Alerts”. These alerts will notify admins when a
potentially contentious or unhealthy discussion is taking
place in the group. The administrator then could
quickly take an action in ways like: turning off
comments, limiting who can comment, removing
a post, or however else they want to approach
the situation. A criteria automation can be set
up to restrict comments and posts more proactively,
instead of forcing admins to go back after
the fact and delete them which can help to limit
spam and conflicts.
Armed with these type of tools will help keep
your martial art group happy, informed, growing, and
productive! Prevention is worth a pound of cure in maintaining
a good report on social groups and this feature
makes it possible to meet things off beforehand and keep
communication running smoothly.
Bring Students Back With A 5 Step
Message Model
When COVID hit, many martial arts schools witnessed a mass
exodus of their student bodies, but to be honest students
leaving is really nothing new. No matter what business someone
runs, occasionally the loss of customers occurs, and finding ways
to successfully get them to return is a necessity. Stability and loyalty
are staples of a good business, so bringing back good students
that leave is a must to avoid having a revolving door customer
base for your martial arts school.
The first thing you have to do in this process is build a list of
those former students who need to be reached with all their contact
information. Choose wisely, not every lost student is a good return.
The beauty behind this is that you already have a relationship with
these people, so there’s already an open door to reach out. Once
you have the list, you should follow a sequential strategy with Facebook,
SMS, and email messages as the platforms to lure them back.
The 5 Step Sequence Message Model That Reels Them In:
Open Lines of Communication: Tell the departed student that
they are missed and ask to start a conversation which is the first
step in rekindling the relationship. Ex. “Hope you’re doing well
cause you’re in my thoughts. Let’s talk soon.”
Discover What Made Them Leave: Once you understand the
reason they left, you have to acknowledge the problem by taking
some of the responsibility. Ex. “I understand money is tight, sorry I
didn’t realize that sooner to help you.”
Express Business Improvements: Describe the new exciting
classes, activities and programs that are going on at the school
and the benefits others are receiving. Ex. “We’re holding a spot for
you in our exciting Martial Arts Classes.”
Give An Incentive to Return: Make a special offer that provides
them with increased value if they come back that differs from first
time enrollees. Ex. “For Limited Time Get 50% Off For 6 Months.
Must Be a Returning Student.”
Welcome Them Back: Upon accepting your offer, express your
happiness for their return with a welcome and promise for a better
experience this time. Ex. “Welcome Back, We’re Excited to Exceed
Your Expectations.”
This is a proven sequence of generic message ideas to induce
the return of students that left for various reasons. It’s just a pattern,
but you’ll have to come up with your own language or utilize
a company that already has a professionally designed return
customer sequence with social media and emails.
24 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION