Martial Arts World News Magazine - Volume 22 | Special Edition

SOCIAL 411
The Core Components of a Strong SEO
Strategy: Backlinks
This is the last entry in our SEO Core Components series and
today we will focus on links, and more specifically back links.
So far, it’s clear that web pages can’t rank if they’re not relevant
or lack authority. Search engines want to provide users with accurate
results, which is why they prioritize pages that are relevant
and popular.
The objective of the two core components we’ve discussed so
far—technical setup and content—is to increase the relevancy of
web pages. But popularity can be, in part, indicated by other reputable
and relevant websites linking to your site, which is why they are
a major SEO hotspot. If you want your martial arts business to thrive
online, it’s important to understand backlinks and how they work.
What Are Backlinks, Exactly?
Known as backlinks in the world of SEO, links are references
to your content that other websites use to lead readers to your
content. Every time a website mentions your content and leads
readers to it, you gain a backlink.
One of the ranking factors that Google takes into consideration
is the quantity and quality of links. Why? Because they, in part,
measure the authority of your website. Webmasters reference
websites that are high-quality and popular a lot more often than
mediocre websites, that’s why quantity is important.
However, quality also matters. Low-quality links, meaning the
links that are created deliberately to trick the algorithm to think the
site has more authority than it actually does, will negatively impact
your ranking. When you build links, you want to build high-quality
references.
Certain factors determine the quality of links, such as the popularity
of the website being linked, the relevancy of the topic, and
the website’s trust; the more trustworthy the site, the better.
A Quick Guide to Link Building
Link building refers to the process of acquiring backlinks and it’s
something that requires creativity, patience, and strategy. A linkbuilding
strategy will allow
you to create quality links,
but this can be challenging.
However, it’s worth the
effort.
Luckily, there are several
strategies you can use. You
have editorial or organic
links, which is when websites
reference your content naturally.
But if you don’t want to
wait for people to do that,
you can contact websites
that work with related topics
and provide them with
valuable content so they can
reference it.
Another popular strategy
is to do guest posts, which
consist of publishing articles
on third-party websites. This
is a collaboration and they
will allow you to use one or
two links to your website and
create an author bio. Your
online profiles also allow you
to create backlinks because
you can list your website there.
Lastly, there’s competitive analysis, where you can analyze the
backlinks of your competitors and identify the ones you can recreate
for your site, but make it better. These are all effective strategies
and even though it may take time and effort, your martial arts
website will be better because of it.
If you want the SEO strategy for your martial arts business to
be strong and effective these are the three core components you
need to focus on. Use this series of articles as a guide and continue
your research to improve your SEO efforts!
22 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION
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