Martial Arts World News Magazine - Volume 22 | Special Edition

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AFTER SCHOOL EXCELLENCE Getting Feedback from Your Students By Master Mike Bugg There’s a popular saying that you should work smarter, not harder, which is something to keep in mind as we explore the concept of intelligence. There are several things you can do at your school to work smarter, not harder. The lifeline of your school is your students. They dictate the growth and development of your school. Without students, you’re definitely doing things the hard way. Within your school, you work hard to bring in tons of new students in your doors, but once you bring the new students in, you’ve got to close the door behind them; otherwise you’re constantly trying to replace new students—an effort that’s not working smartly at all. So, how do you keep the students you get? That requires establishing communication between your staff and students. You’ve got to learn what your students like about your school so you can better serve their needs and retain them as students. Here are a few tips on how you can get the necessary feedback from your students so that growing your numbers is a breeze, and you can work smarter, make your school healthier, and make your students happier. Your most important source of student desires and wishes is obviously going to be students. However, you shouldn’t overlook feedback from parents. There are times when students may feel intimidated, shy, or embarrassed to share certain ideas with you, and parents can be helpful with communicating things that kids are slow to share (like bullying at school). Also, since parents hold the purse strings, it’s not a bad idea to find out what they like and don’t like about your program so you can address those concerns before they get out of your control. You may also want to utilize your relationship with local schools to get more feedback on what students like and don’t like, or what might be effective in the martial arts school and what won’t work. Talk to people who have tried these things before. There’s no sense reinventing the wheel if there are more efficient ways to improve your program and retention. Make a comment box for the lobby at your school. You can have your students decorate it with martial arts-themed drawings. Place it near your front door or somewhere that people will see it as soon as they come in. Provide a simple questionnaire for people to fill out that includes some things you want to know, like do your students enjoy your activities? You can include a scale from 0–5 that makes it easier for students to answer. At the bottom leave a blank space where students can write comments. This will give you invaluable insight into how students are enjoying your school and what can be done to improve their experience. Check in with parents through regular calls home. You can present these calls as progress reports on each student’s performance and get their opinion on many aspects of your school’s instruction. If you haven’t ventured into the digital world and social media yet, it’s never too late to get started. AMS offers outstanding products and services that can help you develop your school website and online strategy. A Facebook account is a great place to post polls and get feedback from your community. Operating a blog with a comment section gives you access to unfiltered feedback from your students. Your staff is also a good source of information about your school’s strengths and weaknesses. Hold regular meetings where you can ask your staff questions and get their input on curriculum and course objectives. If staff members leave to pursue other career interests, conduct exit interviews where you can hear their suggestions for improvement. Opening your ears and getting feedback on your school is essential to achieving your greatest success. Working smarter and not harder will yield you incredible results! CHIEF MASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-per-year location, with one of the largest after school and summer camp programs in the country. 104 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION
Transform Your School Transform Your School with Grandmaster Y. K. Kim The most successful martial arts business leader in the world Y. K. Kim • Author of a best seller and 14 other books • Producer, writer, director, and star of the action film Miami Connection • Publisher of Martial Arts World Magazine • Motivational Speaker • Recipient of Y. K. Kim Day in Central Florida • Founder of Martial Arts World • Chairman of a consulting company on marketing and software Meet Modern Educator and Contemporary Philosopher Grandmaster Y. K. Kim Motivate Your Students • Unbreakable Student Loyalty • 100% Retention • Enduring Pride in Your School Boost Your School • Double your Enrollment • Double your Income • Build the #1 School in your town I Love to Promote the Martial Arts -- I will not charge even one penny. It is a small token of my appreciation to the martial arts industry, and my honor to pay back the debt of gratitude I owe to the martial arts community. Book Y. K. Kim at www.ykkim.com 1-800-275-1600
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