Martial Arts World News Magazine - Volume 22 | Special Edition

MartialArtsWorldNews.com 

SPECIAL EDITION 

VOLUME 22 | SPECIAL EDITION 

The #1 Business Resource for the Martial Arts Industry 

GRANDMASTER 

SOO MIN KIM 

2022 Man of the Year 

The 2022 Disruptive Innovation 

and Leadership Awards 

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CONTENTS 

FEATURES 

26 Special Needs Has A Special 

Place At Universal Warrior Mixed 

Martial Arts 

30 The First Ever USA Kukkiwon 

36 Soo Min Kim: 2022 Man of the 

Year. The Next President of 

Kukkiwon? 

44 The 2022 Disruptive Innovation 

and Leadership Awards 

103 FREE Tool of the Month 

DEPARTMENTS 

14 Industry Insights 

15 Birthdays 

18 Industry Innovations 

22 Social 411 

50 School Profiles 

63 Classified Ads 

97 Advertiser Index 

YOUR INPUT 

57 Tell Us Your Story 

74 Feature Your School, 

Organization, Accomplishment, 

or Event 

COLUMNS 

6 Editorial 

What if There Were a Recession, But You Chose 

Not to Participate? 

Master Toby Milroy 

8 Martial Arts World News Faculty 

12 Next Level Strategy 

Convenience Morality, Part 2 

Shihan Allie Alberigo 

58 Mind Mastery 

Exploring the Subconscious Mind, Part 2 

Grandmaster Jessie Bowen 

60 Growth Hacks 

Enhance Your Sales Presentation for Quick Enrollments 

Mr. Sean Lee 

62 Ninja Business Tactics 

Finding The Gift of Living Masterfully 

An-Shu Stephen Hayes 

64 Pillars of Success 

Breathing For Better Living 

Grandmaster Y. K. Kim 

68 The Way of the Samurai 

Combative Weapons, Part 1 

Shihan Dana Abbott 

70 Extraordinary Marketing 

The Great Fallacies When You Start Your Business, 

Part 1 

Grandmaster Stephen Oliver 

72 Mastering Modern BJJ 

7 Important Skills Taught In Kids Jiu Jitsu, Part 1 

Master Carlos Machado 

76 Tactical Self-Defense 

Less Can Be More! Part 2 

Grandmaster Tom Patire 

78 Complete Martial Arts Concepts 

Leading With Our Hearts 

Professor Willie “the Bam” Johnson 

4 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION

STAFF 

80 The Millionaire Smarts Coach 

You Are Not Everyone’s Cup of Tea 

Ms. Lee Milteer 

84 Budo Philosophy 

“Educare” Part 2 

Shidoshi Alfredo Tucci 

86 Pro Shop Power 

Back to School Fever 

Mr. Sun Kang 

88 Master the Basics 

Has Traditional Martial Arts Philosophy Become Obsolete 

Master Tina Bane 

90 Instructional Excellence 

The Value of Meditation 

Grandmaster Tim McCarthy 

92 Business Buzz 

Dialing For Dollars 

Grandmaster Lawrence Arthur 

94 Martial Arts Philosophy 

Remembering Beginnings: My Blue Belt Test and 

Sport Karate 

Sensei Gary Lee 

96 Management Excellence 

Modernize Your Business System With 3 Simple Steps 

Chief Master Kirk Pelt 

98 The Warrior Way 

The Persistence Factor, Part 3 

Grandmaster Bill Clark 

100 Staff Development 

Mining For Instructors: Planting the Seed Part 3 

Master Zulfi Ahmed 

102 Tools & Tactics 

The Best Kept Secret to Getting into Schools and 

Enrolling New Students 

Ms. Chris Lee 

104 After School Excellence 

Getting Feedback from Your Students 

Chief Master Mike Bugg 

VOLUME 22 | SPECIAL EDITION 

PUBLISHER 


EDITOR-IN-CHIEF 

Mr. Sean Lee 

MANAGING EDITOR 

Mr. Jeff Reulbach 

ART DIRECTOR 

Mr. Frank Meyer 

GRAPHIC DESIGNER 

Mr. Amen Blue 

WEB DEVELOPER 

Ms. Erin Pham 

COLUMNISTS & CONTRIBUTORS 

Hanshi Dave Kovar 


Mr. Sean Lee 







Professor Willie Johnson 

Grandmaster Zulfi Ahmed 

Ms. Chris Lee 



Mr. Sun Kang 









The mission of Martial Arts World 

News Magazine is to be the definitive 

source for information, news, education, 

ethical business practices, 

product reviews and innovative 

developments in the world of martial 

arts business. 

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MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION 5

EDITORIAL 

What if There Were a Recession, 

But You Chose Not to Participate? 

by Master Toby Milroy 

First, are we ‘in’ a recession or not? 

It’s somewhat nuanced, and I don’t profess to be an economist, 

but the ‘non technical’ definition of recession for about the last 

50ish years has been 2 consecutive quarters of negative GDP. 

In the first quarter US GDP contracted by 1.6%, and in the second 

quarter by .9%. Since the total US GDP is roughly $22.8 trillion, 

that in real dollars, in the first quarter we shrunk by $364 billion, 

and in the second quarter by $205 billion. 

Now, “technically” there are other considerations and factors, 

but in general terms, we’re ‘in’ a recession already. 

We’ve seen recessions and disruptions before 

in our industry, and we’ve learned over time how 

to respond. We’ve learned what works ‘better’ 

in recessionary times, and what works ‘worse’. 

We’ve seen some models do even better in tough 

times than in ‘boom’ times. 

We’ll either learn the lessons of the past or be 

doomed to repeat them. 

Second, how do we build our business to 

be more recession ‘resistant’? 

In general terms, economic 

downturns tend to affect the market 

unevenly. The more financially 

stable, higher skilled sector 

of the economy tend not to feel 

much disruption, while the less 

financially secure, less skilled, 

tend to feel the pinch more 

than others. This might help 

us consider what segment 

of the market you’d choose 

to serve in your community. 

Do you choose to build your 

livelihood and business, relying on 

clients that are 

more at risk 

of economic 

disruption, or 

less at risk? 

I’m not suggesting 

that 

we shouldn’t 

have systems in place to help serve people on the lower end of 

the income scale, in fact quite the opposite. I think it’s important 

to be financially stable enough that you CAN offer scholarship 

programs and have the flexibility to assist families in need, but it’s 

virtually impossible to do this if your business is barely ‘getting by’. 

In my view, with abundance you can make a far bigger impact on 

your community than you can with a lack of abundance. 

So, we try to choose a market segment that is best able to fund 

the business, in good times and tough times, what else can we do 

to make our business more recession resistant? 

Schools that build a business model more like a ‘health club’, 

with month-to-month agreements, lower tuition, less ‘program’ 

structure, and less relationship with their students tend to get hit 

far harder by difficult economic conditions. When times get tough, 

these schools see their attrition rate skyrocket, and students simply 

‘disappear’ without a trace. 

Schools that provide ‘program’ based memberships, focus 

on outcomes not just ‘lessons’, have higher tuition, and deeper 

relationships tend to feel economic disruptions less, and in some 

cases FAR less than the previous model. We saw this play out during 

the COVID crisis in spades. 

It’s your choice to build the business you want. If you need 

help building a business that’s more resistant, and will allow you to 

virtually ignore most economic disruptions, give my team a call at 

1-800-275-1600 and we can help! 

MASTER TOBY MILROY is a 5th degree black belt. Known as “The Master Systemizer,” Master Toby Milroy 

has positively influenced more martial arts schools than anyone in our industry. He has built a successful multi-school 

organization, lead the national trade association for the martial arts industry, and coached some of the most successful 

martial arts school operators in the world. 

6 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION 

Image by Makhbubakhon Ismatova

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MARTIAL ARTS 

BUSINESS 

DISCUSSION GROUP 

No Egos – No Politics – No Trolls 

Just News, Tips, Strategies, and Tools to Help You Grow Your School! 

facebook.com/groups/MartialArtsWorldNews

OUR EXPERT FACULTY 

6 


is a 5th degree Black Belt, the CEO and 

Publisher of Martial Arts World News 

Magazine, and the Executive Vice 

President for AMS. In addition to building 

a successful multi-school organization, 

Master Milroy has positively influenced 

more martial arts schools than virtually 

anyone in our industry. 

12 


is a 7th degree black belt, the founder 

of the L.I. Ninjutsu Centers, one of the 

largest Ninjutsu schools on the planet, 

the author of 4 books, and an entrepreneur 

with one of the first online coaching 

companies (TakingItToTheNextLevel.com). 

60 


is President of Karate International of Durham, 

Inc., a member of the American Martial 

Arts Association Sport Karate League 

and Hall of Fame, and has been a member 

of the Duke University PE Staff for over 25 

years. He is the author of Zen Mind-Body 

Mindfulness Meditation and Zen Mind-Body 

Mindfulness Meditation for Martial Arts. 

62 

Mr. Sean Lee 

is the Executive Director of Sales and Marketing 

for hundreds of martial arts schools 

and specializes in online and social media 

marketing using his extensive professional 

experience in sports and martial 

arts marketing, contract negotiation, and 

investment. 

62 


has authored more than 20 books, 

worked as a bodyguard for the Dalai 

Lama, supervised over 30 school locations 

worldwide, and was named, "One of 

the 10 Most Influential Living Martial Artists 

in the World" by Black Belt Magazine. 

64 


is the most successful martial arts business 

leader in the US, having written 

over 30 books on martial arts, business, 

leadership, and success. He has won 

numerous public service awards and is 

the founder of the leading martial arts 

marketing and management company in 

the US. 

68 


is a 7th degree black belt in Kenjutsu, 

starting his 14-year education in Tokyo. 

He has published five books and designed 

a US Patent. Abbott has also 

conducted seminars in over 30 countries 

and obtained his black belt at the Hombu 

dojo in Yokohama. He currently offers 

online classes on LearntheSword.com. 

70 


is a 9th degree black belt and is the 

founder and CEO of Mile High Karate 

schools, and founder of the Martial Arts 

Wealth Mastery Program. 



72 


is one of the pioneers of Brazilian Jiu 

Jitsu in the United States of America. 

Currently a Coral Belt, and promoted 

to Black Belt by Carlos Gracie Junior, 

Carlos Machado came to the USA in the 

early 1990’s with his brothers where they 

formed the RCJ Machado Jiu Jitsu Association, 

one of the strongest & growing 

BJJ organizations in the world today. 

76 


is known as “America’s Leading Personal 

Safety Expert” and has appeared on 

Good Morning America, The CBS Morning 

Show, The Colbert Report, Montel, 

plus in mainstream publications such as 

Family Circle, Redbook, Fortune Magazine, 

and The Wall Street Journal. 

78 

Professor Willie “The BAM” Johnson 

is a 7th degree black belt and seven-time 

sport karate and Kung-Fu world champion. 

He has appeared in four movies, 

16 plays, and 11 television shows. He is 

also the national spokesperson for the 

Stronger than Drugs Foundation and the 

Champions Against Drugs. 

84 


is the CEO and General Manager of the 

Budo International Publishing Company, 

a leading publisher in the martial arts 

with over 35 years in the industry. He 

is also author of several books: The 

Immaterial Dimension, The Way of the 

Warrior, and The Spirit. He currently lives 

in Valencia, Spain. 

86 

Mr. Sun Kang 

is the President of Vision Martial Arts 

Supply who helps school owners all over 

the US maximize their retail sales and 

drive more revenue into their schools. 

88 


is a 6th degree master instructor and 

owner of a Top Ten martial arts school 

with successful after school and summer 

camp programs. 

80 


is an Intuitive Business Coach, awardwinning 

professional speaker, and TV 

personality who has counseled and 

trained over a million people throughout 

her career. Lee is Stephen Oliver’s 

Martial Arts Wealth Mastery’s Millionaire 

Smarts Coach and is also a best-selling 

author of educational resources. 

90 


is a 9th degree black belt and is a martial 

arts educator with a master’s degree in 

education. He has been instrumental 

in developing two industry-changing 

programs, and has directed and been 

featured in hundreds of martial arts videos 

and webinars. 



92 


is a martial artist specializing in Karate, 

Kung Fu, Kenpo, Shoto-kan, and Gojurue, 

with 40 Super Kick Karate locations, 

and founder of AFKA. World champion 

Lawrence also runs the Black Belt Success 

Systems consulting firm, training 

martial arts instructors on proper business 

practices in schools all over the country. 

94 


the American Samurai, is a 9th Dan black 

belt, a USA Karate Federation gold medalist, 

winner of five Super Grand National 

Titles, a featured actor in the movie Sidekicks, 

and is the founder of the National 

Sport Karate Museum. 

100 


has amassed acclaim as a world-class 

competitor, martial arts educator, and is 

most notably founder and designer of 

the internationally renowned style, Bushi 

Ban. With over 45 years of martial arts 

experience and over 300 martial arts 

awards, his schools include ten locations 

across Texas. 

102 

Ms. Chris Lee 

is a martial arts business development 

consultant with a background in online 

and social media marketing. 

96 


is an 8th degree black belt and is the 

President of a multimillion-dollar, multischool 

organization, has a 30-year track 

record of success, and is currently on the 

leading edge of martial arts curriculum 

and business innovation. 

104 


is an 8th degree black belt and the 

owner of a 1.5 million-per-year location, 

with one of the largest after school and 

summer camp programs in the country. 

98 


is a 9th degree black belt and a former 

PKA Fighter of the year. He is widely considered 

one of the top experts in martial 

arts business with over 40 years of 

leadership and innovation, having been 

inducted into almost every Hall of Fame 

in the industry. He is one of the largest 

multi-school owners in the world. 

We’re Seeking Contributors! 

Do you have something to share? 

We’d love to hear about it! 

CONTACT US: 

407-895-1996 Editor@MartialArtsWorldNews.com 

MartialArtsWorldNews.com/Ureport 


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NEXT LEVEL STRATEGY 

Convenience Morality, Part 2 

by Shihan Allie Alberigo 

Recently out of 350 people asked to help raise money for the C.T.F – Children’s Tumor 

Foundation, only 30 people stepped up and actually helped us raise money. 

Some I really pressured and the only reason they did anything 

was to avoid the pressure I was putting on them on a daily basis, 

while others stepped up willingly. My pitch to all students was to 

simply, go out and ask 5 people to donate. It didn’t matter if they 

only raised $20, which is a very small amount. If we multiplied 

that by 350 people we would have raised $5000. Instead 30 

people went above and beyond and we raised $2700 dollars. 

10% of the people put the effort forward, while 320 people stood 

by and did nothing. 

Now in their defense, I can say, they are all great 

people: who knows how busy, involved 

with other charities or not aligned with 

this event they are. Maybe they are not 

comfortable with asking others, maybe 

they feel funny or do not like the feeling 

they get when put in this situation. Maybe 

what I feel is right, is totally 100% different 

from them. Again, this supports my 

theory of “Convenience Morality.” If it is 

not entirely inline with their life, 

then they step away and do 

nothing. 

Another quick example 

is litter. I continually 

still see people 

throwing garbage 

out the window 

of their car, the 

biggest being 

cigarettes. My 

daughter recently 

did a cleanup 

of a park with her girl 

scout troop – she cleaned up 

nearly one hundred discarded 

cigarettes among 

other garbage. 

I can’t imagine 

people don’t 

realize what they 

are doing. What 

is it? Do they not 

care? Again, it is 

all about convenience. 

The convenience 

morality. 

So rather than continuing negatively with what people should 

do. I want to lay out a few scenarios to help you or others grow 

their compassion and morality muscles and change their paradigm. 

5 Steps to Change 

1. Write down 3 things you would like to see change around 

you. For example: Litter, over eating, etc. Then decide what you 

can do to make a difference. Remember – picking up garbage 

when you see it, removes it for others. 

2. Help to educate others about your quest and this type of 

mentality. Take this article and share it with others. Ask them to be 

a part of the change. Start a movement. 

3. Try to pass down your good behavior to your family. Don’t 

say “do as I say, not as I do.” Actually lead by example and teach 

others to do the same. 

4. Create an awareness on facebook, or email friends about 

the good things you’re doing. For example: It was gross, but I did 

it anyway – I cleaned up garbage on the side of the road, or in my 

neighbor’s yard, etc. 

5. Pay it forward – ask people that you do good for to do good 

for someone else. Not pay it back, but pay it forward. If you do a 

good deed and they pay it forward, it can literally impact millions. 

Remember, we can easily complain about things we do not like, or 

we can be a part of the change. Let’s make a difference. 

SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu 

Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur 

with one of the first online coaching companies. 

12 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION Photograph by choochart choochaikupt

You Don’t Need a Degree in 

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year. Even the youngest members of your 

staff will understand which activities are 

appropriate for which age groups, which 

activities are not, and why. 

Take advantage of Grandmaster Tim McCarthy’s research and experience, organized for you 

with over 400 age-appropriate activities. It will be the best $5.00 you ever spent. 

Order a copy today at 4d-2d.com and share it with your entire staff!

INDUSTRY INSIGHTS 

Two Sides of the Same Martial Arts Coin: 

Tradition and Progress 

Many practitioners as well as Instructors take pride in the phrase 

“Traditional Martial Arts” as the kind of training and style they 

practice and teach. Others are just as eager to express that they 

“absorb what is useful” in lieu of wasting their time with what might 

be referred to as “The Classical Mess.” The thought being presented 

here is that these are two sides of the martial arts coin. 

Can we at least agree that today’s tradition at some point was 

yesterday’s progress. There is no written or unwritten standard for how 

long something must be done before it becomes a tradition, is there? 

It” more than likely, and demonstrated in history, that today’s “Traditional 

Martial Arts” were considered heterodox in the name of progress. 

Aikido has in its foundation many styles of Jujitsu and was considered 

an innovation when Morihei Ueshiba created it, but today it 

receives the traditional label. Jeet Kune Do on the other hand met 

much opposition initially even though its foundation is in classical 

Wing Chun and incorporated techniques from other Traditional 

Martial Arts. Surely the practitioners of each are practicing martial 

arts in the traditional sense (sarcasm intended). 

Today, we have Mixed Martial Arts which most systems are 

based in Jujitsu and includes tactics from other styles that also fall 

under the so-called Traditional Martial Arts Umbrella. Finding the 

balance is the key between tradition and progress not division. Many 

schools today might call themselves sharing Traditional Martial Arts 

but have classes that include TaeKwondo, Tai Chi, and Grappling. 

Think about it. Did it become Tradition to have Korean, Chinese, 

Japanese or Brazilian styles in one Dojang, Kwoon, Dojo or School? 

International TaeKwonDo Day – 

September 4, 2022 

Annually, September 4 is celebrated as International Taekwondo 

Day. The international community observes this 

day to commemorate Taekwondo becoming a medal sport in the 

Olympics. In 2006, the first International Taekwondo Day was held 

in South Korea after being initiated by the ruling body of the style, 

formerly known as the World Taekwondo Federation. 

As a relatively recent development, Taekwondo doesn’t 

have a long history, but it has had great growth as a practice 

throughout the world. It’s popularity is proven just in having this 

kind of celebration when so many other older and well established 

martial arts have no such event. It was on September 4, 

1996 that the International Olympic Committee officially adopted 

Taekwondo as an Olympic competition. In the 2000 Summer 

Olympics in Sydney, Australia Taekwondo had it inaugural Olympic 

competitive debut. 

From the initial celebration of International Taekwondo Day 

in Seoul, South Korea to present times, there has been a huge 

spread of participants celebrating the day globally. More than 70 

million people practice Taekwondo throughout the world, in more 

than 188 other countries around the world. This is a great opportunity 

to promote your school with community events, media 

opportunities and internal promotions. 

Do You Have Energizer Bunny 

Syndrome? 

As a martial artist, you probably pride yourself on being 

tireless and always full of energy. Like the Energizer 

Bunny for the Energizer 

Battery, try to “keep 

going and going and 

going”. But just like that 

battery runs out of juice, 

you will too, if you keep 

burning the candle from 

both ends. 

You surely tell your 

students, daily exercise, 

proper eating, and quality 

rest is necessary for being 

your best. With this in mind 

be sure to manage YOUR 

energy and rest well to 

optimize your performance 

and care for yourself. Your 

students deserve to have 

you at your ‘best’, not a 

drained shell of yourself! 


Photography by Artur Didyk (top left) and Prostock-Studio (bottom right)


Celebrity Birthdays 


September 

September 1 ......................Billy Blanks 

September 6 ...................... James Lew 

September 7 ......................Phillip Rhee 

September 9 ...................Stephen Hayes 

September 10 .....................Don Wilson 

October 

October 8 ................... Michael Dudikoff 

October 11 ........................Kane Kosug 

October 17 .......................Keith Hafner 

October 18 ...........Jean-Claude Van Damme 

October 28 .......................Simon Rhee 

September 12 ....................... Bill Clark 

September 15 ..................Fumio Demura 

September 27 ............Cary-Hiroyuki Tagawa 

They Call Me Master 

They Call Me Master is martial 

arts writer Karen Eden’s latest 

book release. 

Known for her long-standing 

inspirational writings, Grandmaster 

Eden does not disappoint with her 

4th book release. 

Available through 

Century Martial Arts, 

centurymartialarts.com 



The Perfect Weapon Was Promoted to a 

Perfect 10th Dan 

Martial Arts World News Magazine would like to send congratulations 

to Grandmaster Jeff Speakman on his promotion to 10th 

dan black in American Kenpo on Thursday July 7th, 2022 in Las Vegas. 

Most know of Grandmaster Speakman through the iconic martial 

arts movie The Perfect Weapon, but many are unaware that over the 

last 30 years he has been the leading figure in the further development 

and promotion of Kenpo throughout the world. 

At the event, not only was Grandmaster Speakman promoted to 

10th dan, but was also knighted, given an honorary lifetime membership 

to a special advisory board to Federation of Israeli Martial Arts, 

and also received a hall of fame award. His tireless efforts and contributions 

to the advancement of martial arts, in this case specifically 

Kenpo, is truly worthy of these honors and recognition. Once again, 

Martial Arts World Magazine Salutes Grandmaster Jeff Speakman. 

Watch the Awards, Recognitions, & Promotions Ceremony here: 

https://martialartsworldnews.com/martial-arts-events-and-tournaments/the-perfect-weapon-was-promoted-to-a-perfect-10th-dan/ 

Dave Kovar Promoted to 9th 

Degree at ProMAC International 

Conference 

For the first time since 

COVID hit 3 years ago, 

a ProMAC International 

Conference was held and 

it was truly memorable. 

Attendance was great, 

speakers were world 

class, and featured guests 

were some of the top 

Martial Arts industry leaders. 

In addition, the event was highlighted by Hanshi Dave Kovar’s 

promotion to 9th degree black belt, an honor well deserved. 

While the event gave participants a renewed passion and new 

tools to help take their schools to even higher levels, it was more 

than the typical conference. On Friday night of the event, Hanshi 

Kovar was presented with the promotion by Grandmaster Fred 

Degerberg. That alone would be a great honor, but he was further 

honored by it being witnessed by Grandmaster Ray Arquilla, Hanshi 

Bruce Juchnik, Grandmaster Ernie Reyes Sr. and Shihan Mikio 

Nishiuchi, along with 340 of his closest friends. 

Martial Arts World News Magazine also extends our congratulations 

to Hanshi Kovar. 

Grandmaster Willie “The Bam” 

Johnson Receives 9th Dan! 

In June 2022, Grandmaster Willie “Bam” Johnson’s schools celebrated 

its twenty-eighth year of service to his community. The 

event was made even more special as Grandmaster Dennis Brown 

presented Grandmaster Johnson with a Ninth Degree in Wu Shu 

for his dedication and preparation mentally and physically in the 

way and spirit of Wu Shu. The award and honor also recognized 

Willie Johnson as a Senior Disciple of Dennis Brown system of Wu 

Shu Martial Arts. 

“Bam” responded with humility and great admiration for all that 

Grandmaster Brown has done for him since he was 16. In receiving 

his “new white belt of ninth degree”, he also expressed a heartfelt 

thanks to his parents also. Martial Arts World News Magazine 

would also like to send congratulate Grandmaster Johnson on this 

major accomplishment. 


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INDUSTRY INNOVATIONS 

How to Easily Attract 

More Martial Arts Students 

ATLAS Martial Arts software will attract more students to your 

martial arts school so it can successfully grow and thrive. This 

technology offers innovative and effective marketing systems and 

tools that are specifically designed for martial arts schools. 

ATLAS Martial Arts software provides powerful automation 

systems you can use to optimize your processes. Their “set and 

forget” multimedia prospect and many different systems, including 

student follow-up automation, social media automation, missed 

class automation, etc., will provide a ton of support. 

Another great thing about this software is that it can automate 

your social media. One of the best ways to attract new students 

and engage with your audience is to have an online presence, and 

using scheduled social media posts will make a big difference in 

your efforts. 

ATLAS Martial Arts software offers online lead generation 

integration as well, which will quickly capture visitors to your 

website, Facebook, and other social media platforms to help you 

generate leads. 

Additionally, it offers beautiful, proven effective marketing 

campaigns for martial arts schools that will work like a charm. With 

these features and access to marketing experts who can explain 

the ins and outs of ATLAS, you won’t have to worry about how 

you’re going to attract new students to your school. 

There is also an outstanding proprietary Smart Card System 

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system that will bring new people to the door without 

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INDUSTRY INNOVATIONS 

Budo International: 

Martial Arts From Around the Globe 

Budointernational.com is a great site for the martial arts enthusiast 

to find resources to further enhance their training and 

to find out about other experts and styles from around the world. 

Budo is one of the world’s leading publishers in the martial arts 

industry and has been at it for over 35 years. Every 

month they publish a FREE online monthly magazine 

in several language editions. 

While Budo International Magazine is well recognized 

throughout the industry, you should also 

know that the publishing house is also a source for 

purchasing martial arts DVDs, digital videos, and 

e-books. As the word international indicates, you can 

find a broad array of martial arts training videos and 

books from styles around the world that could be 

used to add techniques to your curriculum. 

One of the best parts is that these products are 

available in 6 major languages which include German, 

English, French, Spanish, Italian, and Chinese. In 

addition, there are always a number of exciting deals and discount 

offers that can equal savings. 

You can explore their collection of resources by visiting 

Budointernational.com 

ExtraordinaryMarketing.com: 

Tactics to Generate More Revenue Fast 

Grandmaster Stephen Oliver has been one of the most effective 

martial arts business coaches in the martial arts industry 

for decades. School owners in need of “The Complete Program” to 

Fill Your School should go to: ExtraordinaryMarketing.com and see 

it for yourself. 

The program consists of 7 DVDs, 17 Audio Cds, Transcripts, Special 

Bonuses, and Digital Downloads plus a FREE $3000 Stimulus 

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the “Enrollment Acceleration System” which is also designed to 

teach you effective strategies and methods 

to increase your monthly revenue. 

This program allows for any school 

owner or instructor to utilize Grandmaster 

Oliver’s 42 years of experience of success 

rather than trying to reinvent the wheel on 

marketing. He’s well-aware of the loopholes 

and shortcomings that prevents a 

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income. His system has proven success 

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HEADACHE

SOCIAL 411 

The Core Components of a Strong SEO 

Strategy: Backlinks 

This is the last entry in our SEO Core Components series and 

today we will focus on links, and more specifically back links. 

So far, it’s clear that web pages can’t rank if they’re not relevant 

or lack authority. Search engines want to provide users with accurate 

results, which is why they prioritize pages that are relevant 

and popular. 

The objective of the two core components we’ve discussed so 

far—technical setup and content—is to increase the relevancy of 

web pages. But popularity can be, in part, indicated by other reputable 

and relevant websites linking to your site, which is why they are 

a major SEO hotspot. If you want your martial arts business to thrive 

online, it’s important to understand backlinks and how they work. 

What Are Backlinks, Exactly? 

Known as backlinks in the world of SEO, links are references 

to your content that other websites use to lead readers to your 

content. Every time a website mentions your content and leads 

readers to it, you gain a backlink. 

One of the ranking factors that Google takes into consideration 

is the quantity and quality of links. Why? Because they, in part, 

measure the authority of your website. Webmasters reference 

websites that are high-quality and popular a lot more often than 

mediocre websites, that’s why quantity is important. 

However, quality also matters. Low-quality links, meaning the 

links that are created deliberately to trick the algorithm to think the 

site has more authority than it actually does, will negatively impact 

your ranking. When you build links, you want to build high-quality 

references. 

Certain factors determine the quality of links, such as the popularity 

of the website being linked, the relevancy of the topic, and 

the website’s trust; the more trustworthy the site, the better. 

A Quick Guide to Link Building 

Link building refers to the process of acquiring backlinks and it’s 

something that requires creativity, patience, and strategy. A linkbuilding 

strategy will allow 

you to create quality links, 

but this can be challenging. 

However, it’s worth the 

effort. 

Luckily, there are several 

strategies you can use. You 

have editorial or organic 

links, which is when websites 

reference your content naturally. 

But if you don’t want to 

wait for people to do that, 

you can contact websites 

that work with related topics 

and provide them with 

valuable content so they can 

reference it. 

Another popular strategy 

is to do guest posts, which 

consist of publishing articles 

on third-party websites. This 

is a collaboration and they 

will allow you to use one or 

two links to your website and 

create an author bio. Your 

online profiles also allow you 

to create backlinks because 

you can list your website there. 

Lastly, there’s competitive analysis, where you can analyze the 

backlinks of your competitors and identify the ones you can recreate 

for your site, but make it better. These are all effective strategies 

and even though it may take time and effort, your martial arts 

website will be better because of it. 

If you want the SEO strategy for your martial arts business to 

be strong and effective these are the three core components you 

need to focus on. Use this series of articles as a guide and continue 

your research to improve your SEO efforts! 

22 MARTIAL ARTS WORLD NEWS VOLUME 22 | SPECIAL EDITION 

Photograph by juststock

The Latest Guide 

All Martial Arts School Owners 

NEED TO READ 

Grandmaster Zulfi Ahmed’s 

newest book, “The Science & Secrets 

of Becoming a Master Martial Arts 

Instructor,” is the latest must-have 

industry guide for martial arts school 

owners and instructors. 

The world of martial arts is a very 

complicated one, where you can soar 

to the heights of the profession or 

quickly hit rock bottom, all depending 

on your mindset, discipline, and skills. 

“The Science & Secrets of Becoming 

a Master Martial Arts Instructor” is 

designed to teach you everything 

you’ll need to know to avoid the pitfalls 

and succeed as an instructor in the 

modern era. 

Featuring contributions from 

some of the best martial arts minds, 

including Grandmaster Ernie Reyes, 

Grandmaster Stephen Hayes, and 

Hanshi Dave Kovar, “The Science & 

Secrets of Becoming a Master Martial 

Arts Instructor” will no doubt help you 

take your career to the next level! 

To get your copy today for $29.95, 

simply go to Lulu.com and search by author.

SOCIAL 411 

Effortlessly Keep Facebook Groups 

In Check 

From time to time martial arts group discussions can head 

in the wrong direction and quickly get out of hand. 

In those moments, school owners may wish there 

was a way to prevent the issue from escalating 

in the first place. Well Facebook has rolled out 

a new tool for group administrators to help 

manage the groups you use to market and 

communicate to reach your intended goals. 

These tools will enable those running 

groups to not get overwhelmed and manage 

groups so they don’t become a place of misinformation, 

spam, or abuse. With the Admin 

Home dashboard, all the settings, tools, features, 

and pro tips can help tailor your groups 

needs to operate most optimally. To keep your 

group community healthy and thriving, you’ll 

want to take advantage of these powerful tools as 

soon as you can. 

Some notable features empower admins with tools called 

“Conflict Alerts”. These alerts will notify admins when a 

potentially contentious or unhealthy discussion is taking 

place in the group. The administrator then could 

quickly take an action in ways like: turning off 

comments, limiting who can comment, removing 

a post, or however else they want to approach 

the situation. A criteria automation can be set 

up to restrict comments and posts more proactively, 

instead of forcing admins to go back after 

the fact and delete them which can help to limit 

spam and conflicts. 

Armed with these type of tools will help keep 

your martial art group happy, informed, growing, and 

productive! Prevention is worth a pound of cure in maintaining 

a good report on social groups and this feature 

makes it possible to meet things off beforehand and keep 

communication running smoothly. 

Bring Students Back With A 5 Step 

Message Model 

When COVID hit, many martial arts schools witnessed a mass 

exodus of their student bodies, but to be honest students 

leaving is really nothing new. No matter what business someone 

runs, occasionally the loss of customers occurs, and finding ways 

to successfully get them to return is a necessity. Stability and loyalty 

are staples of a good business, so bringing back good students 

that leave is a must to avoid having a revolving door customer 

base for your martial arts school. 

The first thing you have to do in this process is build a list of 

those former students who need to be reached with all their contact 

information. Choose wisely, not every lost student is a good return. 

The beauty behind this is that you already have a relationship with 

these people, so there’s already an open door to reach out. Once 

you have the list, you should follow a sequential strategy with Facebook, 

SMS, and email messages as the platforms to lure them back. 

The 5 Step Sequence Message Model That Reels Them In: 

Open Lines of Communication: Tell the departed student that 

they are missed and ask to start a conversation which is the first 

step in rekindling the relationship. Ex. “Hope you’re doing well 

cause you’re in my thoughts. Let’s talk soon.” 

Discover What Made Them Leave: Once you understand the 

reason they left, you have to acknowledge the problem by taking 

some of the responsibility. Ex. “I understand money is tight, sorry I 

didn’t realize that sooner to help you.” 

Express Business Improvements: Describe the new exciting 

classes, activities and programs that are going on at the school 

and the benefits others are receiving. Ex. “We’re holding a spot for 

you in our exciting Martial Arts Classes.” 

Give An Incentive to Return: Make a special offer that provides 

them with increased value if they come back that differs from first 

time enrollees. Ex. “For Limited Time Get 50% Off For 6 Months. 

Must Be a Returning Student.” 

Welcome Them Back: Upon accepting your offer, express your 

happiness for their return with a welcome and promise for a better 

experience this time. Ex. “Welcome Back, We’re Excited to Exceed 

Your Expectations.” 

This is a proven sequence of generic message ideas to induce 

the return of students that left for various reasons. It’s just a pattern, 

but you’ll have to come up with your own language or utilize 

a company that already has a professionally designed return 

customer sequence with social media and emails. 


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• Instructor Tips and Tricks 

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SPECIAL FEATURE 

Special Needs Has A Special 

Place At Universal Warrior 

Mixed Martial Arts 

Grand Master Austin Wright is a UWMA 10th Dan and the head master instructor and 

founder of the Universal Warrior Mixed Martial Arts school in Bayonne, NJ. 

He is a highly decorated martial artist with many 

championships from competition as well as hall 

of fame awards. Grand Master Wright has a talented 

group of instructors and black belts that 

deliver high level instruction in their modern 

Mixed Martial Arts curriculum and training 

to the community. In addition to exciting 

mainstream programs, he also dedicates time 

and resources to providing a special needs 

program for kids and adults in his community. 

The program is running successfully due 

to the patience Grand Master Wright 

has with his students and the high 

motivation he gives during class. 

Parents and adult students 

constantly rave about the 

school. It is truly an institution 

for self-improvement 

and the home of life 

champions because 

Universal Warrior Mixed 

Martial Arts is focused 

on creating a positive, 

safe, injury-free training 

environment for 

EVERYONE – including 

those whom 

others ignore. 

MAWN: What is the 

name of your unique special 

needs program and when did 

you establish it? 

AW: At Universal Warrior 

Arts, we call the program 

Dragon’s Club-- it’s been 

established since 1996. 

MAWN: What inspired you 

to begin this special needs 

program and who does it 

facilitate? 

Grand Master Austin Wright Combines Tradition, 

with Exciting Experiences for His Students. 

AW: As an educator to special needs children, I felt like I could 

help make a difference in my community by creating a program 

accessible to all kids. 

MAWN: How many current students are participating in this 

much needed type of program? 

AW: Between 20 and 30 students, it’s a small group but it’s 

growing. We prefer to keep a family-oriented environment. 

MAWN: What is the structure of this program and the general 

intended benefits for participants? 

AW: For special needs children specifically, it’s about life skills 



and social interaction skills. The most important part for them is to 

build confidence and give them motivation in order to keep a “Yes 

I Can!” attitude. 

MAWN: Can you site a couple specific examples of how students 

have benefited from this program? 

AW: Our success stories are all the black belts that have had 

the discipline to not only commit to becoming a black belt in the 

school, but also at home. 

MAWN: In what ways have you marketed this program in your 

community and beyond it? 

AW: Universal Warrior Arts has a website that attracts many 

new residents in the area. We have been in the Bayonne community 

for 3 generations, which has made our school popular through 

word-of-mouth. We also promote UWA with business cards, online 

promotions, and flyers. We are satisfied with the outcome of the 

Dragon’s Club program. 

MAWN: Does this program bring in any income or is it just charitable 

community service or both? 

AW: The program does both 

bring in some income and offer 

community service. In fact, we 

accept volunteers from the 

community to help out from 

time to time. 

MAWN: If another school 

owner wanted to start a similar 

program, what advice would 

you give him or her? 

AW: A new school should 

definitely have reliable instructors 

with a background in karate. 

These instructors should 

have experience working with 

children and be educated on 

working with different groups. 

A background check should be 

done to instructors, plus staff 

that have patience and experience 

is vital for a successful 

special needs program. New 

school owners should also 

focus on the style of martial 

arts they would like to teach 

and do their best to implement 

their style. 

MAWN: Please share any 

other things you feel are personally 

relevant and inspiring 

related to this program and/or 

pertinent for other martial arts 

school owners. 

AW: Make sure your 

students feel welcome and 

comfortable in your dojo. 

Encourage each student’s 

strengths and allow them to 

improve their weaknesses. 


ANNOUNCING: 

THE OFFICIAL, 

Martial Arts World News Magazine 

APP! 

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MARTIAL ARTS WORLD NEWS MAGAZINE APP!

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Cool Stuff • Owner Profiles • Marketplace Events • and More! 

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The First Ever USA Kukkiwon 

Expo – A Huge Success! 

On June 27, Hundreds of Taekwondo Masters gathered in our nation’s capital, to 

train, learn, and grow together. This was an historic event, as this was the first ever 

Kukkiwon Expo in the United States. 

Sponsored, organized, and facilitated by “The Lee Brothers” 

from the DC Area, Grandmaster H.K. Lee, Grandmaster Kang Suk 

Lee, Grandmaster Jun Lee, Grandmaster Byung Seok Lee, Grandmaster 

Sang Ho Lee, and Grandmaster Jung Ho Lee, invested tremendous 

time, energy and effort to produce this historic gathering. 

First up was the International Master’s certification course. 

Here, several hundred Masters, instructors and Black Belts, from 

more than 17 countries, studied under some of the most talented 

Masters and Grandmasters in the World. 

From Sparring 

application 

and strategy with 

Multiple Gold Medal 

Olympian Professor 

Moon Dae-Sung, to 

in-depth Taekwondo 

history, to modern MawNews Team Members - Master Toby Milroy, and 

curriculum management 

and teaching 

Mr. Sean Lee Welcome Visitors from All Over the World. 

tools, attendees gained a new level of expertise and motivation 

through the intensive 5 days of training. The final day brought a 

final exam and certification ceremony. 

Next, attendees were treated to an elegant banquet where, the 

guest of honor, Kukkiwon President Grandmaster Dong Sup Lee 

made himself available to answer questions and concerns about 

the direction and vision for the Kukkiwon. Grandmaster Lee was 

https://www.facebook.com/606546516/videos/584191020002616/ 



The Kukkiwon Demo Team Performed a Historic Exhibition on the DC Mall. 

not able to travel due to doctors’ orders, after having a series of 

serious surgeries over the previous few weeks, but his dedication 

and commitment were on full display, as he attended the session 

virtually via Zoom, and patiently, thoughtfully answered important 

questions from Taekwondo 

leaders all 

over the world. 

Third, Saturday 

July 2nd, thousands 

of students, families 

and instructors traveled 

to the beautiful 

George Mason 

University campus 

to participate in the first ever USA Kukkiwon Cup tournament. 

Spirited competition in forms, sparring, breaking and demo team 

were the order of the day. 

Special guests, too numerous to list here included, the first 

Korean American “Miss America” Emma Broyles, Congressman 

Gregory Murphy from the 3rd district of North Carolina (whose 

family has studied Taekwondo for many years), Grandmaster Sang 

Lee, Grandmaster Bruce Harris, and many other guests and dignitaries 

from all over the world. 

Following the main competitions, a light hearted interlude of 

a K-Pop live performance, a beautiful traditional Korean dance 

exhibition, and a thunderous traditional Korean drum chorus, the 

energy in the Eagle Bank area was electric, as the world famous 

Kukkiwon Demo Team put on an astonishing performance! 

https://www.facebook.com/100001509102262/videos/3202805196597896/ 



Guests of Honor, Congressman Gregory Murphy and 

2022 Miss America Emma Broyles 

From the nose bleed high flying board breaking, to the Swiss 

watch-like precision group form performances, the crowd stood 

stunned at the expertise and athleticism of these young practitioners. 

Along with the energy and excitement of the ‘high flying’ techniques, 

came a warm, heartstring-plucking story of a young boy 

with a physical disability, discovering his true potential under the 

sage guidance 

of a caring Taekwondo 

instructor. 

I can assure 

you, there was 

not a dry eye in 

the house when 

this exceptional 

Master Toby Milroy Helping School Owners Implement 

Cutting Edge Marketing Systems 

young man demonstrated 

how 

his journey has 

changed him, as 

he shattered a stack of boards. 

Then, beginning on July 3rd, high ranking practitioners assembled 

to learn and practice the Kukkiwon’s new testing and 

examiner procedures and requirements. This is one of the impactful 

innovations in Kukkiwon in recent months, in order to raise the 

standards, the quality of students and Taekwondo programs all 


At the same time, Dojang owners joined together for 2 days of 

high impact marketing, student service, and business operations 

sessions with some massively successful school owners. In fact, 

our very own Publisher, Master Toby Milroy, and Editor Mr. Sean 

Lee were honored to present the most important lessons we’ve 

learned following the COVID-19 pandemic, and how schools can 

turn crisis into massive opportunity. 

Overall, this was a truly inspiring event, and will positively impact 

millions of Taekwondo students, all across the world. 

Kukkiwon President Dong Sup Lee Answers Important Questions from the Group. 

The Kukkiwon Demo Team Brought the House Down with an Inspiring Performance 


presenting 

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Author Stephen K. Hayes presents the Ninja "Five Elements" system to explain fundamental aspects of self-defense. 

According to Japanese Buddhist belief, human nature is connected to the natural world and is made up of five elements. By 

understanding that connection, essential responses to any threat become clear: 

EARTH—Remain grounded in your thinking and footing to repel attempts to distract or deceive you 

WATER—Shift, angle and move fluidly to tactically confuse attackers and put them off balance 

FIRE—See where a situation is going as it develops and intercept it at the critical moment 

WIND—Stay light on your feet and move nimbly to evade and escape attempts to pin you down 

VOID—Control a fight's direction by changing dynamics to confuse your attacker 

“Ninja Fighting Techniques” explains how the five elements can 

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The advantage of Ninja teachings over other martial disciplines 

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JOIN US! 

FREE MARTIAL ARTS BUSINESS 

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COVER STORY 

MAWNews: Would you briefly introduce 

yourself to our readers? 

SMK: I was Born in Seoul, Korea in 

February of 1964. I grew up in Korea and 

started learning Taekwondo when I was 12 

years old. After graduating from Dongguk 

University’s Department of Trade, I got a 

job in a trading company and went to the 

United States to study abroad in 1991. At 

that time, I gained a 4th Dan and Instructor 

Certification from Kukkiwon. Thinking that I 

should continue my studies abroad, I went 

on further to get an MBA in Business Administration 

in Orlando, Florida, and forged 

a Taekwondo Dojang business into a 

great success. 

After returning to Korea in 1997, I 

started working at a German Company 

called the Osram Lighting 

Company. Then in 2001, I established 

a company called 

Martial Arts World Korea, 

and also ran a company 

that developed 

and disseminated 

advanced management 

techniques 

of Taekwondo and 

programs for success in 

the Dojang. Later on, I stopped 

the Martial Arts World Business and 

changed industries, moving to a lighting 

firm. I expanded the business to the manufacturing 

sector; from R&D, production, and 

sales, and built a successful business in 

that sector. 

MAWNews: Every business faces challenges, 

what are some of the challenges 

you’ve faced in your time building such a 

successful business. 

SMK: If I had to pick one of the most 

memorable and difficult times since I began 

in business, it would be speaking in Korean 

in September 2008. I can’t forget the 

Lehman Brothers crisis that started around 

the end of the Chuseok holiday. 

Four negative factors impacted the 

business: 

First, an increase in raw material prices 

led to an increase in prices. 

Second, costs and margins fell due to 

the sharp rise in the exchange rate. 

Third, a sharp decline in sales due to a 

decrease in market demand. 

Fourth, sales and sales’ promotion were 

challenging and the collection of money 

became more difficult. 

I remember being pushed to the limit, I 

almost gave up on the business as all these 

factors combine into the “Perfect Storm”. 


COVER STORY 

I knew that if I gave up, I would face a 

huge financial burden, and all our employees 

would have to suffer the pain of 

unemployment. The goals and dreams that 

I wanted to achieve through the business 

would die. 

I decided to take massive action 

instead. My desperate but effective efforts 

began to overcome these terrible 

conditions. 

As the ‘crunch’ came, other team members 

gave up on the business, but I was so 

determined to make this business work, 

that I did every job you can imagine, including 

helping to run the factory. 

We were able to convince a key 

wholesaler to do business with us because 

we promised them there would 

be no supply disruption, and that I and 

my team would do whatever was necessary 

to make sure they had the supply 

they needed! 

At that time, the government was expanding 

it’s procurement systems, and we 

had acquired a special certification to be 

able to fulfill their needs. We put ourselves 

in the position to supply the highly customized 

equipment they needed, and were 

able to leverage the contract as collateral 

to fund our recovery. 

We focused intently on quality control 

(Q/C) to prevent returns when the products 

were delivered, and also introduced a job 

sharing system through employee communication 

and encouragement. 

Because we refused to quit, and 

focused on finding solutions to this crisis, 

I was able to overcome the long Lehman 

Brothers crisis. 

MAWNews: You say 

you have a different 

perspective on 

Taekwondo, 

what is the difference? 

SMK: It is currently estimated that 150 

to 200 million people are sweating in Taekwondo 

classes all over the world and are 

passionate about Taekwondo training. 

I have thought deeply about why, and I 

have come to the conclusion that there are 

three powers to change the world. 

First, when people’s thinking 

continued on page 42 


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COVER STORY 

continued from page 39 

changes, they have the power to change 

the world. 

Second, advances in science and technology 

change the world. 

Third, it is said that the ideology and 

philosophy that leads an organization or 

country changes the world. 

Taekwondo can change people’s 

thinking. This has the unparalleled power 

to change the world. It can change a life in 

which a negative person becomes a positive 

person. It can help a person without 

self-confidence to become a confident 

person. A life that is aimless and without a 

goal, to have clarity, self-confidence, and 

an indomitable will and spirit that never 

gives up. It can usher in a new era and a 

new future that can evoke the power of 

positivity. Our taekwondo is for all mankind, 

not the cultural heritage of Korea, as well 

as the essential spirit that stays close to 

us like air, water, salt, and nourishment 

for world peace and coexistence of 

people all around the world. 

MAWNews: How did the spirit 

of Taekwondo help you succeed in 

your business? 

SMK: In general, when people 

think of Taekwondo, the thoughts 

that come to mind are a strong body, 

a strong mind, and a healthy mind. I 

think that Taekwondo has a deeper 

life than just a strong body and mind 

and is very closely related to our 

lives. When interpreting Taekwondo 

in English, it is called “The way 

of Life.” In Christianity, the way 

of salvation is to ultimately 

go to 

heaven 

through the love of Jesus Christ. In Buddhism, 

the path to liberation or nirvana by 

practicing the mercy of the Buddha will be 

the final path of the path. Since we only live 

once, it is everyone’s hope and dream to 

live a life of success rather than failure, a life 

of victory rather than defeat, and a life of 

happiness rather than unhappiness. 

However, to achieve this requires not 

only ceaseless efforts, but also the basic 

requirements to achieve happiness begins 

from satisfying wants and needs. 

If the want is the goal of what I want to 

do, then the action plan for this is the need. 

For example, if the goal is a gold medal in 

the Olympic Games, then the action plan to 

achieve it must be well crafted. When we 

compete in a competition, the competition 

is not over just because 

we 

allow 1 

point because the match is not over until 

the bell rings. Even though, sometimes it 

looks like there is no end to such a long 

tunnel, with a clear personal goal, practice, 

and execution, there will be an end. It is 

important to form an internal and external 

corporate culture for constant devotion, 

honest effort, trust and value. Even in the 

ever-changing world of business, I am always 

grateful that the spirit brought by the 

Taekwondo spirit has been with Taekwondo 

in corporate management as well. 

I would like to say some things to the instructors 

who have special characteristics 

from Taekwondo in the country and who 

run a dojang in the United States. Everyone 

dreams of success and everyone has hope 

for a beautiful future. With changes in the 

times, there are differences in thinking and 

values, but what should not be changed is 

that the status of the master and instructor 

in the dojang business and the symbol 

and value of Taekwondo itself should not 

be damaged in any case. That will be the 

master’s credibility and its symbolism in the 

dojang. 

I hear these days that in relation to 

joining the T-Con at the Kukkiwon in Korea, 

there is an inconvenience and unfairness 

for the masters and instructors who apply 

for a dan certification to the Kukkiwon and 

situations that undermine the authority, 

credibility and status of the instructors 

are taking place. If we look at this, the 

problem occurred three years ago from 

the development stage of T-con. From the 

stage of preparation, sufficient explanation 

and understanding of the purpose of the T- 

Con system, the practical benefits and benefits 

obtained by implementing it, and the 

convenience that can be given to 

the front-line American dojang. 

By doing this, and how the 

expected benefits will 

appear, should have 

been followed. 

However, the 

T-con system 

was newly 

implemented 

without sufficient 

explanation 

and 

persuasion, 

so I 


COVER STORY 

think the idea of following it unconditionally 

is a big problem. In any case, the authority 

and status of the instructors should be protected 

and the value of Taekwondo should 

be given priority. 

MAWNews: You were the Secretary 

General of the Kukkiwon, but resigned last 

month. What are the challenges you see for 

Taekwondo’s development? 

SMK: As the secretary general of the 

World Taekwondo Headquarters, I have 

felt the alienation dojang operators, students, 

instructors and many others have 

experienced. I clearly see the power of 

Taekwondo with great potential and could 

be a growth engine for not only itself, but 

for the world. It is a pity that this Kukkiwon 

is not engaging with its members, dojang 

owners, masters and instructors, all over 

the world, in a more powerful and meaningful 

way . In viewing Taekwondo from a 

broad viewpoint, the market and culture 

will direct the Taekwondo industry sales 

in the world. There is also an opportunity 

for cultural diplomacy in the world, but the 

view of business is too narrow and the 

presence of Kukkiwon too limited, only 

focusing on Korea and is very regrettable. 

We need innovative thinking for limitless 

development and growth along with a 

well-planned roadmap to promote it. A 

plan, strategy, and execution that can be 

passed down to the next generation for 

strong leadership that creates achievements 

and results based on this, and a 

blueprint for the future I would like to 

reveal the alienation with the idea that it 

should be created. 

MAWNews: What plans do you have 

for the expansion of Kukkiwon? 

SMK: The current Kukkiwon business 

model of issuing Dan certifications, 

and government subsidies needs to be 

rapidly and massively overhauled, and 

new models must be developed for the 

rapidly changing future of the next 10, 

20 or even 50 years. For this, economic 

stimulus and expansion through the Taekwondo 

industry will be necessary. For example, 

if you look at the state of American 

companies called “GAFA”, the foundations 

of giant group companies such as Google, 

Apple, Facebook, Amazon and Microsoft 

are all building business infrastructures 

based on human networking. 

Since Taekwondo has such a large 

global appeal, estimated to be 150 to 

200 million, ‘connecting’ these practitioners 

in more meaningful ways, 

and building channels to bring 

more people across the world into 

Taekwondo will create an economical 

business structure of enormous 

scale for and by Taekwondo. Based 

on this, I think that it will be possible 

to establish a strong foundation that 

can contribute to the peace and devotion 

of Taekwondo practitioners all over 

the world. 


AWARDS 

Martial Arts World News Magazine Presents: 

THE 

2022 

DISRUPTIVE INNOVATION 

& LEADERSHIP AWARDS 

Elon Musk 

Elon Musk is revered as one of history’s greatest innovators. But what makes him so brilliant is that his genius 

is rooted not in an abstract complexity, but straightforward simplicity. It’s this ability that enables him to seemingly 

turn any wild idea he pursues into a wildly successful business. He commands multiple businesses that could 

define the world’s future. And with a net worth of $257 billion, according to Bloomberg, Musk has the ability and 

drive to influence the global conversation. 

Jeff Bezos 

Bezos is an inventor at heart, patenting hundreds of his own inventions. No matter what he’s creating — the 

10,000-year clock that requires incredible engineering, Blue Origin, an airbag system for phones, a solar cooker 

as a kid, or Amazon.com, Bezos is always coming up with something new. Bezos’ vision for Amazon as the ‘everything’ 

store completely disrupted the retail industry, and fundamentally changed the way people shop. His impact 

on our society will be felt for generations to come. 

Dana White 

UFC president Dana White has been named the most innovative person in sport by leading industry publication 

Sports Business International. The UFC led by Dana White essentially ‘created’ the MMA sport, and is the 

most successful promotion company in the MMA business. From some of the best fighters in the world to innovative 

ways of capturing an audience, the UFC is leading the MMA business despite robust competition. The scope 

of popularity and media coverage of the UFC affects virtually every Martial Art in the world. 

Donald Trump 

Donald J. Trump has been upsetting the status quo for most of his life. He built a massive, unconventional real 

estate business by acquiring and renovating residential buildings, hotels, skyscrapers, casinos, golf courses and 

more. He then went on to acquire and build other entities like sports teams, air lines, beauty contests, and even 

online learning platforms. He then decided to disrupt the political status quo in the United States by running for 

and winning election for President in 2016. He led the nation to historically low unemployment, a roaring economy, 

historically low energy prices (adjusted for inflation), and attracted business and industries to the United States. 

Un Yong Kim 

Kim brought his PhD in Political Science to bear as he created one of the largest disruptions in the history of his 

beloved Taekwondo, with his work to bring taekwondo to the Olympics, approved in 1993 for the 2000 Olympics 

while serving as president of the World Taekwondo Federation from 1993 to 2004. Kim initially declined to take 

on this role in the association due to the conflicts the organization was contending with, but ultimately, took on the 

challenge of re-organizing and re-vitalizing the WTF. 


AWARDS 

America has always welcomed, embraced, and celebrated innovation, disruption and 

disrupters — the rebels, the troublemakers, the ones who see things differently. They 

invent. They explore. They create. They inspire. They change things. They push the human 

race forward. 

This year, Martial Arts World News Magazine recognizes these 10 innovators for their 

outstanding contribution to humanity, society, industry, and the Martial Arts. 

Chuck Norris 

Chuck Norris blazed several all-new paths for the Martial Arts and Martial Artists. From his competitive martial 

arts career to building profitable, effective martial arts schools in the early days, he took his martial arts to an unprecedented 

level of success. He became the most popular movie stars of all time, a 2 time New York Times best-selling 

author with published books on a variety of subjects which was an incredible feat. Chuck also created a television 

career, product endorsements and partnerships, and public speaking, he took even more innovative steps. 

Joe Biden 

As the leader of the nation, the Biden administration faces critical challenges that make a tremendous impact 

on not only the 330 million Americans, but on people and nations all over the world. As the congress swayed to 

the left after the previous conservative administration, nearly everything the current administration does could be 

considered ‘disruptive’. Biden’s leadership has seen the passing of the American Rescue Plan, created a strong 

vaccine program, the Infrastructure Investment and Jobs Act, and the Inflation Reduction Act. Getting legislation 

of the scale and magnitude passed is no slight feat, and the impacts will be felt for generations to come. 

Satya Nadella 

Satya Nadella, Microsoft CEO, transformed the company into a hotbed of innovation, a talent magnet where 

people want to come and grow, a world-class technology player and a valued digital technology partner. But ask 

him how it’s going, and he will say they are making great progress, but they still have so much more to do. Never 

raising his voice or showing overt anger at employees or executives, Nadella constantly worked to create a more 

comfortable, creative environment where innovation and ‘good ideas’ are carefully nurtured, and team members 

can express their creativity in a supportive environment. This culture helped Microsoft lead the way in newly 

emerging technology domains. 

Tim Cook 

Tim Cook took the CEO job at Apple in August 2011, many wondered if he could fill the shoes left by his friend, 

colleague, and mentor, the brilliant visionary Steve Jobs. However, Cook has not only continued the tradition of excellence 

and innovation that Jobs had established, but also led the disruption of well-established product categories 

and services that affect billions of people all over the world. In addition to facilitating the launch of AirPods, the Apple 

Watch, and Apple Music, he led Apple to becoming one of the world’s most valuable companies, with a market cap 

hovering around $3 trillion. As Apple surpassed a $2 trillion market cap in 2020, Cook reached billionaire status. 

Soo Min Kim 

Grandmaster Kim has been an innovator from a very early age. From establishing a highly successful chain of 

Martial Arts schools in both the United States and Korea, to building a massively successful company outside the 

Martial Arts, he’s created tremendous opportunity ‘from scratch’. His innovative approach to designing products, 

unconventional concepts for managing the supply chain, and ‘massive action’ philosophy are some of his keys to 

‘getting things done’ where others think it’s impossible. His new vision for the Kukkiwon, and its role in not only 

Taekwondo but in society in general are an inspiration for the Martial Arts industry and schools all over the world. 


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SCHOOL PROFILE 

A Solid Foundation: the House of Martial 

Arts Karate Academy 

The Head Instructor Gino Bovo has built a home for a small community in 

Pennsylvania who can learn the principles for living well at the House of Martial Arts 

Karate Academy. Since 1998, twenty-four years, the house has provided martial arts 

training benefits like self-confidence and tools to face bullies for the small town. The 

school has a great community reputation and a well-rounded active student body due 

to a combination of styles presented in the training. 

MAWN: What is the major contribution(s) that your school is 

bringing to its community? 

GB: Our dojo is located in a smaller town so bringing people 

into town helps other businesses as well as ours. We help to promote 

discipline, and respect daily. We also do a food drive for our 

local food bank. 

MAWN: What are the best producing marketing strategies 

you use? 

GB: I think the thing that works best for us is good old fashioned 

word of mouth, but social media gets the word out really well 

too, and we are on a main road with a large front window, so a lot 

of drive by traffic helps too. 

MAWN: What are the programs you provide and their benefits 

to participants? 

GB: Our main program that we teach is a Shotokan based 

karate system. In addition to the karate we also offer Jujitsu and 

Grappling, as well as a little bit of boxing. Our karate programs 

promote building self-confidence, respect, & anti-bullying. We also 

think that teaching a good combination of styles helps to create a 

more well rounded martial artist. 

MAWN: Do you have a lead generating website and what 

about it has been most productive regarding leads? 

Modern Approach to Traditional Karate 

GB: Yes, I do. Our 

website is set up so 

that the client can very 

easily sign up and 

pay for trial programs, 

tuition packages, and 

purchase directly from 

our online pro-shop. 

MAWN: Do you use 

a management software 

and what features 

are providing the best 

benefits for running 

your school more efficiently? 

GB: Yes, we do 

have a management 

software to run our 

school efficiently. The 

main thing for me is 

Head Instructor Gino Bovo is Dedicated to 

Serving His Small Community 

that it helps me to focus on teaching. It helps to take care of a lot of 

the business side of things for us. It tracks all of our sales. It does 

monthly and annual totals. It automatically contacts the 

client for declined or late payments. It lets us, as well 

as the client, know when trial packages are expiring. 

It also has a great communication system to contact 

clients individually or as groups. 

MAWN: What advice do you have for other martial 

arts school owners for having success in business? 

GB: I’ve been in business full time for 24 years. I 

would just say, be ready to adapt to change (because 

it will be required at some point). Know your students, 

care about what you teach them, and no matter what 

DON’T GIVE UP. 


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Our goal at Martial Arts World News Magazine is to 

support our industry and help you grow your martial 

arts school. It’s incredibly useful for our readers to hear 

about YOUR specific experiences and results. 

You are part of a wonderful industry and community with 

Martial Arts World News Magazine, and now, you’ll be 

able to share and contribute to that community in a more 

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• Discovering a Successful Marketing Strategy 

• Building a Retention System that Works Well 

• Tournament Results 

• Anything else that our readers might find valuable! 


Or send your story ideas to Editor@MartialArtsWorldNews.com

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SCHOOL PROFILE 

Kim’s Hapkido: Building 

Tomorrow’s Leaders The Martial 

Arts Way 

Grand Master Dong Kun Kim has proudly served his community for 31 years at Kim’s 

Hapkido. The school has been a beacon in the community for developing leaders 

through its innovative martial arts curriculum and charitable community events. The 

school currently has a growing enrollment of 207 active students. 

MAWN: How does your school help young students to develop 

into future leaders? 

SL: We strive to build future leaders in our community. Our 

student body is taught from the first introductory class that being 

independent is an essential quality. 

Kicking and punching are just the tools 

we utilize. They learn how to work 

with one another and create a bond 

with each student. Learning not only 

self-discipline, but confidence, respect 

for self and others, along with being 

taught their job right now is to make 

good grades so that they have the 

tools and character development to 

make something of themselves. We 

also strive to teach them humbleness 

and humility by setting up events for 

charity for them to participate in. 

MAWN: What are the best and 

most effective ways you promote the 

school and what are the leads per 

month? 

SL: Word of mouth is always our 

top lead producer but working with 

the schools in the community comes in 

close second. We partner with our local 

PTAs and teachers, always keeping 

contact not only with our students but 

the principals as well. On average we 

get about 80-100 leads from word of mouth, social media, Google, 

and school events. 

MAWN: With what kind of programs do you develop leadership 

in your school and how does it benefit the participants? 

SL: Our Leadership program is our most beneficial program 

by far. Not only do our students learn to be leaders, but they also 

learn to work with other students. They learn the benefits of teamwork 

and how important it is to see each person as an individual. 

Students in this program go through training on how to teach any 

kind of student that may walk into our door. It also helps those who 

need to work on confidence as they can become assistant instructors 

and must help with Basic classes 

before they can move up. 

MAWN: Do you have a lead generating 

website and what about it has 

been most productive regarding leads? 

SL: Yes, we have a lead generating 

website that is paired with our management 

software. It is very helpful as 

it not only sends us a SMS when a lead 

comes in, but also places it into our 

Prospect tab. ATLAS is such an amazing 

software that I highly recommend it 

to anyone in the martial arts world. 

MAWN: So in utilizing ATLAS 

what features are providing the best 

benefits for running your school more 

efficiently? 

SL: There are so many useful 

features in one place. From generating 

my list of leads, to keeping attendance 

and absences in one place. It also has 

an amazing feature of sending emails 

Grand Master Dong Kun Kim Has Served His Community for and SMS to your student body for 

More than 31 Years 

updates and events. The academy tab 

has useful ad files that you can use for 

events you are thinking about doing as well. 

MAWN: What advice do you have for other martial arts school 

owners for having success in business? 

SL: Learn how to look at each student as an individual. Not 

every student that walks into your doors is looking for the same 

thing. Get to know your students and parents and learn what they 

want to benefit from in your school. 


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Martial Arts World News Magazine is the definitive source 

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We are always on the look out for notable, engaging and 

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MIND MASTERY 

Exploring the Subconscious 

Mind, Part 2 

by Grandmaster Jessie Bowen 

In continuation from my previous article, remember the importance of the mind and in 

particular the subconscious mind. 

Your subconscious mind regulates many of the body’s functions, 

including your heartbeat, breaths, and your nervous system. 

When the subconscious mind is acting correctly, your body functions 

in complete harmony without you thinking about it. Below are 

a couple of exercises to work on accessing the subconscious mind 

and explore it through relaxation techniques. 

Visualization 

Visualization techniques are one of the most important ways to 

achieve your goals and reach a level of success. By understanding 

your subconscious mind, you can train it to deliver your dreams 

and let go of the fears holding you back. 

When athletes experience 

mental blocks and fear, it is a 

result of their subconscious 

mind blocking them from their 

dreams. Athletes often use 

visualization techniques before 

competitions and games 

in order to tap into their 

subconscious 

mind and 

train it for success. 

By imagining yourself 

attaining your goals and 

dreams, you have shifted 

your perception to a 

different reality that will 

allow you to let go of the 

fears and things that are 

holding you back. 

Your conscious brain is where you can imagine and think things 

through, but your subconscious mind takes these thoughts and 

does not get distracted by them. Your subconscious mind is what 

allows you to believe in yourself and reach your goals. 

Identify Subconscious Thoughts 

Identifying and reflecting upon thoughts that come about 

through visualization and relaxation is the best way to train and develop 

your subconscious mind to work for you. One way to reflect 

upon these thoughts is to create a journal where you write down 

these thoughts when they appear. 

For example, if you feel afraid, frequently 

write down where you are each time it occurs 

and the thoughts that are appearing in 

your head. This way, you can question them 

and ask yourself how you can improve and 

change these thoughts. This self-reflection 

allows you to understand your fears and 

things that are holding you back in order to 

shift your perspectives. 

Exploring your subconscious mind is the 

best way to let go of fears, mental blocks, 

and constant stresses. By reflecting upon the thoughts that come 

into your head and why they are appearing, you can listen to your 

mind and act accordingly. These exercises require practice and 

time, but they will teach you how you can be successful and why 

you are holding back. 

To learn more about how to harness the power of your mind, 

check out my audio program title harnessing the power of 

your mind which is available on Amazon and from my website: 

coachjessiebowensonlinestore.com/audio-programs 

GRANDMASTER JESSIE BOWEN is president of Karate International of Durham, Inc., a member of the 

American Martial Arts Association Sport Karate League and Hall of Fame, and has been a member of the Duke University 

PE Staff for over 25 years. He is the author of Zen Mind-Body Mindfulness Meditation and Zen Mind-Body Mindfulness 

Meditation for Martial Arts, as well as several other books, programs, and audio CDs on meditation and success training. 


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GROWTH HACKS 

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Face it, your first impression with prospective new students is extremely important. 

You have a matter of minutes to grab their attention and convince customers that they 

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You already know you have what they need, but the secret 

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A good sales presentation has the 

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1. Draw – This means 

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must be motivational, 

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becoming new students your presentations must be leading, 

which means it goes through a process to the logical conclusion 

of signing up. 

2. Content – This is the nuts and bolts of things related to 

your school. Of course, this has to include the various types of 

classes and programs that you offer, plus specific features and 

benefits for the prospect. Scheduling for classes and programs 

must also be incorporated into this component. In addition, the 

presentation needs to spell out clearly the fees for various kinds 

of members. 

3. Invitation – This is a simple invitation for the prospect to 

enroll. This is the part of the presentation that directly tells the 

customer to act. Without this component you put on a nice show, 

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NINJA BUSINESS TACTICS 

Finding The Gift of 

Living Masterfully 

By An-Shu Stephen Hayes 

Developing real martial arts skill is not a quick-stick tack-on, 

but rather a deep-seep accumulation. 

You have to learn important lessons and then repeat those 

over and over to make a part of you the new insights and ways of 

being. 

Make a point of sharing with everyone who enrolls alongside 

you in your martial arts training hall your stories of how practice 

has shaped and sharpened your life. Encourage all newcomers 

to look beyond the minutes of each class to the months and 

years needed to cultivate the deepest benefits of your 

shared martial art practice. 

As a seeker in a good and worthwhile 

martial arts dojo, you get to learn that: 

• Most things are achievable, if you 

clearly state your goal, hold to the belief 

that you are worthy of succeeding at that 

goal, and just refuse to give up. Sure, one 

person in millions might win a lottery, but 

success rarely floats down as a surprise 

gift. Progress in the personal development 

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is not derived 

from a single careful meal each week. Health restorative benefits 

of sleep are not achieved with one good night of deep, restful 

sleep on a weekend. Yes, you can certainly attend a few classes 

in the dojo to check out how it feels to train, but once committed 

training seriously begins, you must understand that nothing happens 

without long-term consistent focused effort. 

• The most valuable lessons learned from years of martial 

arts practice are not immediately obvious. A powerful deep 

knowing, way under the surface and so hard to name and define 

before you get there and experience it, builds with sincere life-long 

practice of the martial arts. In a worthwhile martial arts school, you 

not only become a master of your martial technique, you become a 

master of living fully and authentically. 

• And… This study’s benefits are way broader and deeper 

than you ever imagined when first enrolling. 

AN-SHU STEPHEN HAYES has authored more than 20 books, worked as a body guard for the Dali 

Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential 

living martial artists in the world” by Black Belt Magazine 


Photograph by Diamond Dogs

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PILLARS OF SUCCESS 

Breathing For Better Living 

by Grandmaster Y. K. Kim 

I believe in Power Breathing, the most important way to train: for oxygen inside my blood, 

for energy and muscle gain. Shallow breathing makes me tired, steals my health, and 

starves my brain. Deeper breaths enrich my blood, clean my mind, and ease my pain. 

You have to breathe the whole day long, it doesn’t cost a single 

dime, you can get in better shape, without spending extra time. My 

prescription for your health and the health of all mankind: Don’t just 

breathe, Power Breathe to supercharge your body and mind! 

What is the most important exercise in human life? Power 

Breathing! 

Use Power Breathing to exercise 24 hours a day and 7 days a 

week. You will exercise even while you sleep! You don’t need to 

devote a single extra second or any money to breathing 

because it comes naturally to you. If you don’t 

breathe, you will die, so you must breathe to 

survive. Of course you will have to breathe. 

However, don’t just breathe, Power Breathe. 

Why do you need Power Breathing exercise? 

A healthy body requires positive blood 

circulation; positive blood circulation requires 

fresh oxygen. Maximizing fresh oxygen requires 

Power Breathing. 

Power Breathing is your top priority. 

Power Breathing is a natural resource of 

your health that will make you healthier. It 

will increase the oxygen supply to your 

body, increase your blood circulation, 

strengthen your internal 

organs, improve your digestive 

system, build up your immune 

system, balance your hormones, 

relax your nervous 

system, calm your mind, and 

increase your energy level. 

Power Breathing is the best 

resource for inner energy. 

Build energy and a positive 

body with Power Breathing. 

There are two different types of breathing: 

Deep breathing (Lower abdominal breathing) is natural breathing. 

When you breathe deeply your diaphragm is pushed down, so 

when you breathe all the pockets of oxygen in the lungs are being 

used. This is the most beneficial breathing because you can receive 

enough fresh oxygen. Plus when your diaphragm is pushed 

down, it will strengthen your internal organs because of internal 

muscle exercise. 

Shallow breathing (Chest breathing) is bad habit breathing. 

When you are using your chest, you are only doing shallow breathing. 

You are not using all the pockets of oxygen in the lungs. This 

is a bad way of breathing because you will have much less oxygen 

than deep breathing. 

What is natural breathing? When you were a baby, you 

breathed with your lower abdomen. Look at a sleeping baby: you 

can see its lower abdomen rise and fall when it breathes, so we 

call that natural breathing (baby or deep breathing). 

What is bad habit breathing? If you ask an adult to intentionally 

inhale, most people breathe by their chest. We all breathed deeply 

when we were babies; unfortunately as we grew up, stress made 

us chest breathers. For example, when people are angry, they 

have short and shallow breathing. As we grew up and experienced 

stress, we slowly started breathing farther upwards and adopted 

this bad habit. 

How do you know you have deep or shallow breathing? 

If, when you breathe, your chest rises up when you breathe 

in, and it goes back down when you breathe out, then you are 

actually breathing totally wrong. That is shallow breathing. If, 

when you inhale, your abdomen is full and when you exhale your 

abdomen is empty, then that is the correct way to breathe. That is 

deep breathing. 

GRANDMASTER Y. K. KIM is the most successful martial arts business leader in the US, having written 

over 30 books on martial arts, business, leadership, and success. He has won numerous public service 

awards and is the founder of the leading martial arts marketing and management company in the US. 


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THE WAY OF THE SAMURAI 

Combative Weapons (Part 1) 

by Shihan Dana Abbot 

The Japanese Art of Chanbara Promises Safe Sparring for All Martial Artists 

If you want to walk anywhere in the world 

without risking injury to your feet, you have two 

options. You can carpet the surface of the earth 

and walk barefoot, or you can put shoes on your 

feet and walk on whatever surface lies in front 

of you. Obviously, the first option is nonsensical 

while the second is quite practical. 

Why is it, then, that when martial artists 

engage in weapons sparring, they insist on 

covering every square inch of every legal target 

on their body so it can be struck with an unpadded 

weapon? Why not simply cover the hard 

surfaces of the weapon 

and leave the body unprotected and 

unencumbered? 

The latter philosophy lies at 

the heart of the 

Japanese art 

known as chanbara. 

More than 

200,000 practitioners 

in 35 countries 

now regularly don a 

helmet, pick up a padded 

sword and have at 

it. They are building their 

self-confidence and 

staying fit, and all 

their frustrations 

fade as they 

unleash full-power 

blasts nonstop. They 

are keeping the samurai 

spirit alive. 

Recent History 

Thirty years ago, Tanabe Tetsundo and a few 

of the top swordsmen in Japan got together. 

Although they were a traditional bunch, they 

admitted that their society was changing rapidly 

and what people learned 100 years ago might 

not appeal to a 20th-century Japanese teenager. 

The masters ended up creating a school 

of thought called goshindo (self-defense way), 

which was later nicknamed “chanbara”. 

A loose translation means swashbuckling 

or full-contact weapons sparring. All Japanese 

know this term and apply it in their vocabulary, as 

Americans would say cowboys and Indians. For 

example: Their version of a Western Movie would be a Chanbara 

Eiga. All Japanese children have played chanbara by picking up a 

stick and pretending they were a famous samurai. 

Tanabe’s aim was to take a sport that had been reserved for 

the upper class easy and make it affordable for the masses. With 

a little innovation and some help from science and technology, he 

designed a system in which the weapons were padded and the 

combatants were not, thus allowing them to move with total freedom. 

The only equipment required for participation was a helmet 

and a padded weapon. 

The sport swept across Japan like wildfire; it was even recognized 

by the Department of Education there. Part of the reason 

for that success is chanbara’s lack of restrictions. It teaches that 

there’s no incorrect way to fight. One combatant may practice 

kendo while his opponent uses techniques from European fencing. 

Both can train with the same weapons and compete under the 

same rules—with no fear of injuring the other person. 

In the United States, chanbara has become an affordable 

alternative to kendo, which never really got off the ground mostly 

because of the high cost of the requisite protective gear. More 

and more American students are finding it easy, enjoyable and 

inexpensive to learn how to wield the weapons of war without all 

the bloodletting. 

SHIHAN DANA ABBOTT Is a 7th degree black belt in Kenjutsu, starting his 14-year education 

in Tokyo. He has published five books and designed a US Patent. Abbott has also conducted seminars in 

over 30 countries and obtained his black belt at the Hombu dojo in Yokohama. He currently offers online 

classes on LearntheSword.com, his unique swordsmanship academy. 


Photograph by IJdema

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EXTRAORDINARY MARKETING 

The Great Fallacies When You 

Start Your Business (Part 1) 

By Grandmaster Stephen Oliver 

When you first become self-employed there are often a series of fallacies that creep 

into your thinking without even being recognized or questioned. 

The following is far from an exhaustive set of these fallacies— 

but, clearly some of the major ones. To those of you who have 

been self-employed for some period of time — I apologize for 

belaboring what may appear obvious to you from your experience. 

1. Now that you are self-employed you get to “set your own 

hours.” There’s a joke. Once you become truly self employed, 

the first indication may be that queasy feeling in the pit of your 

stomach that is your payroll, home payment and lease payment 

all coming due at the same time. My first time — to the best of my 

recall — was when suddenly I had $35,000+ due at 

the beginning of the month with about $4,000 on 

hand five days before. I dare you to put in your 

40 hours when you are trying to make payroll 

and insure that the lease is paid on time. The 

reality, of course, is that as they transition 

from employee to business owner then to employer, 

most small business owners find that 

they go from a relatively fixed time schedule, 

guaranteed income and the ability to “turn-off” 

their work when they leave the office, to 

100 hour weeks, getting paid last, 

if at all, and being mentally “on” 

24 hours per day, seven days 

per week. 

2. Adding employees 

means I have to do less 

myself. A great quote, which 

I’m afraid I can’t remember 

where I got it from, is “Always 

inspect what you expect. 

That’s the way you get respect.” 

Obviously, one person cannot 

do everything, and the only 

route to growth is adding additional people. That being said, sometimes 

the added value of the person is outweighed by the amount 

of supervision required to insure that individual’s productivity and 

contribution. There are two truths of employees: 

A. An owner will ALWAYS care more about the results than an 

employee. 

B. Without aligned purposes and proper supervision — any 

employee (with rare exceptions) will ultimately detract from rather 

than add to the quality of your operation. 

3. I’ll build up my business then have an asset to sell. Sorry 

about the wakeup call — but who are you going to sell it to? I’ve 

been approached to buy schools and seen desperate owners try 

to sell their businesses. You know the reality is you can only sell a 

karate school to a karate instructor — and that usually that means 

a Black Belt or employee in your school. If you are lucky enough to 

find one with a “burning desire” and a huge nest egg, more power 

to you. More likely, when you decide to move on, you may be 

able to slowly turn the school over to an employee with a monthly 

payout. However don’t be surprised if they can’t run it as well as 

you do. And, what looked like a good deal for you changes rapidly 

when their finances are on the ropes and they are on the verge of 

eviction. I’ve accomplished this successfully, as have several of my 

friends — we’ll review this more later — but it’s really harder than it 

may seem to be at first. 

4. The staff will run the show. I’ll just stop in and make the 

deposits and keep my own training high. First, see point #2 above, 

then realize that running a school profitably is difficult enough. A 

poorly-trained volunteer or poorly paid staff is highly unlikely to 

keep things running Everything I Wish I Knew When I Was 22 at a 

level to support your lifestyle and to keep the school running at a 

high level. If they are running it really well, then their compensation 

and lifestyle better reflect their skill set pretty quickly, or they just 

may end up doing extremely well — across the street from you! 

More to come next time.... 

GRANDMASTER STEPHEN OLIVER, is a 9th degree black belt and is the founder and CEO of 

Mile High Karate schools, and founder of the Martial Arts Wealth Mastery Program. 


www.ExtraOrdinaryMarketing.com

MASTERING MODERN BJJ 

7 Important Skills Taught In Kids 

Jiu Jitsu, Part 1 

by Master Carlos Machado 

The 7 Important Skills Taught In Kids Jui Jitsu 

1. Discipline and Focus 

2. Coordination and Body Awareness 

3. Goal Setting 

4. Confidence 

5. Self-Defense 

6. Socialization 

7. Fitness and the “Jiu Jitsu Lifestyle” 

Kids today have to endure many obstacles: distractions, bullies, 

poor fitness, depression, and much more. Parents want to 

give children every opportunity to excel in life. One of the hardest 

things to develop within our children is a combination of a healthy 

mindset, focus, and fitness. This obstacle is why learning Brazilian 

Jiu Jitsu is good for kids. These are the seven important 

skills taught in kids Jiu Jitsu. 

#1 Discipline and Focus 

The most difficult enemies for kids to 

overcome are distractions. We live in a world 

full of stimulation. Teaching kids to tune out 

the distractions and focus on the task at hand 

is, for any parent or teacher, a monumental 

task. What may get confused as 

A.D.D. may be over-stimulation. 

Focus is not an innate trait that 

we are all born with. It is a 

muscle that kids must train 

consistently. Learning Jiu 

Jitsu is fun, but the techniques 

require focus, 

discipline, and practice 

for kids to learn. Jiu Jitsu 

is fun to learn while 

training complicated 

techniques. This type 

of training makes kids enjoy paying attention to instructors while 

strengthening their focus. Jiu Jitsu will strengthen and improve 

kids’ discipline and focus. This improved discipline and focus will 

translate into better school work, better relationships, and overall 

quality of life. 

#2 Coordination and Body Awareness 

Learning Jiu Jitsu requires a child to execute techniques that 

contain many small details. Learning to perform these techniques 

develops the child’s fine motor skills and teaches them a good 

understanding of base and balance. These techniques then create 

strong neuromuscular connections in the child and increase coordination 

and balance. The intent of this is not to just make them good 

at Jiu Jitsu. With these new neuromuscular connections, they will 

quickly adapt to other sports and activities throughout their lives. 

#3 Goal Setting 

Jiu Jitsu provides many opportunities to test children and measure 

improvement; competition, receiving your next belt, executing 

a new technique during live rolling, or an old one against a new 

opponent. Through the learning process in Jiu Jitsu, kids learn to 

reach a little farther and work a little bit harder each day. The goal 

is to improve little by little while doing the same with confidence 

every day. 

MASTER CARLOS MACHADO is one of the pioneers of Brazilian Jiu Jitsu in the United 

States of America. Currently a Coral Belt, and promoted to Black Belt by Carlos Gracie Junior, Carlos 

Machado came to the USA in the early 1990’s with his brothers where they formed the RCJ Machado 

Jiu Jitsu Association, one of the strongest & growing BJJ organizations in the world today. 


Photograph by rbv (top right)

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Have Your School, Organization, 

Accomplishment, or Event Featured in 

As professional martial arts school 

owners and instructors, it’s important 

that we stay up to date with the 

latest tools, tactics, and strategies 

for operating a successful martial 

arts school or organization. 

We here at Martial Arts World News 

Magazine are on an unstoppable 

mission to help our industry grow, 

and one of the best ways to do that 

is by sharing “what’s working” and 

what’s not. 

So, we want to feature schools, 

school owners, instructors, 

organizations, students, and industry 

contributors that might have a story 

our readers would find valuable! 

No story is too small or too big for 

consideration so long as there is 

value to our readers. 


Send your Story Idea to us. 

Email Editor@MartialArtsWorldNews.com 

Or Contact us at: 407-895-1996 

• One of your students 

overcame great obstacles 

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• You’ve opened a new 

location? We’d love to hear 

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• Your martial arts 

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TACTICAL SELF-DEFENSE 

Less Can Be More! Part 2 

By Tom Patire 

In all fairness when fear factors and adrenaline kick in it changes the rationale of a 

clear decision process. 

That is where scenario-based training comes in within your 

academy. Creating certain hostile atmospheres and aggressive situations 

help the brain to see, understand and decide. When I teach 

my seminars, I like to always stress the aspect that you must be the 

calm as well as the storm and know when to apply each. 

Each defense situation dictates a different response 

and most of the time, I say most, that response 

has a decision process. That process allows for 

choice and that choice is all up to you. 

With martial arts, self-defense and personal 

protection academies starting to reopen all 

over and the country being in turbulent and 

unpredictable waters, we as instructors need 

to become the beacon of awareness for our 

trainees. Documented attacks show that the majority 

of attacks are low level, what I trademarked 

as a ‘Bad Guest®’ not a Bad Guy! This is 

someone that gets aggressive, 

verbally demeaning, 

a bit handsy, grabbing, 

poking, pushing, etc. This 

is where we as instructors 

must realize what 

our main responsibility 

to our students is. And 

that is to teach the 

entire spectrum of 

defense – proactive 

and reactive! This 

gives our students 

options while protecting 

our liability 

as business owners. 

Law Enforcement 

has a use of force continuum, we as martial artist instructors 

should include in our curriculum ‘Personal Defense Initiatives’. 

Training that encompasses everything from confrontational avoidance, 

situational awareness, verbal de-escalation, self-escape, 

control tactics, personal protection, and third-party defense. Life is 

and has always been about choices. Choices come from options 

and options are what we as true experts in total defense give to 

our students. After that it is on them on how and what they choose 

to do in that type of situation. 

I say this to all my brothers and sisters in the arts: ‘Less Can Be 

More!’ If you can avoid, then do not confront! If you can escape, 

then do not engage! If you must defend, then understand your 

capabilities and engage them accordingly! I have seen too many 

‘good’ people including some of my friends get arrested and /or 

sued for taking their defense to unnecessary levels. Remember 

what you do today will affect you as well as your loved ones tomorrow. 

Be Safe Always! 

GRANDMASTER TOM PATIRE, is known as “America’s Leading Personal Safety Expert” and has appeared 

on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, plus in mainstream publications such as 

Family Circle, Redbook, Fortune Magazine, and The Wall Street Journal. He has written several books and has personal 

safety programs that can be incorporated into your martial arts school, available at TomPatire.com. 


Photograph by g-stockstudio (top right)

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COMPLETE MARTIAL ARTS CONCEPTS 

Leading With Our Hearts 

by Professor Willie “The Bam” Johnson 

It is interesting with all the stars in the Martial arts today, I still know that Bruce Lee was 

the greatest of all time after watching The Way Of The Dragon. 

The movie reminded me that Bruce Lee had a cause 

he was fighting for that was beyond the money, the fame, 

and recognition. You see, Bruce Lee is worthy of my 

commitment to build beyond his dream with true thanks 

going back to him because he was my inspiration and 

spiritual guide. 

So I ask you, are you worthy of your students’ commitment? 

What is your cause or calling and how does being 

a part of the Better Attitude Makers relate to it. If 

you’ve not committed to a cause of preparation 

action that elevates your team’s success 

then change your course of action now. 

Every day is a journey to learn and 

grow from, so be grateful for it while living 

it with exuberance and excitement. 

Live it right. 

Do so by following the six fundamental qualities 

that makes every team great: Communication, 

Trust, Collective 

Responsibility, Caring, Pride 

and Honesty. 

Each is like a separate 

finger on the fist. Anyone 

individually is important, 

but all of them together 

are unbeatable. 

We as a team have to 

stop creating sloppy situations 

and this is avoided 

by being straightforward 

and honest during the 

days and times you work 

preferably in the meeting 

or in writing. 

Life changes when you least expect it to. The future is uncertain 

but you must a least plan your work and then work your plan 

to the best of your ability. So you can seize the day, seize the moment, 

and make the most of it. 

It is about raising our standards, which in return raises the 

industry standards, so let’s stop the unnecessary sloppy situations. 

Examples: 

1. Not keeping up with the test info. 

2. Not filing things quicker. 

3. Not being thorough about intro’s and lead calls along with 

renewals. 

4. Making negative comments other staff members, instead of 

the owner in the format stated, stop jumping to conclusions 

and ask questions. 

5. I don’t pay you to train as a staff member or black belt and 

learn; instead I share it with you from my heart. 

6. If you are here just for a paycheck you are at the wrong place. 

7. Get back right away about conflicts in schedules after trying 

to work it out with team members. 

PROFESSOR WILLIE “THE BAM” JOHNSON is a 7th degree black belt and seventime 

sport karate and Kung-Fu world champion. He has appeared in four movies, 16 plays, and 11 television 

shows. He is also the national spokesperson for the Stronger than Drugs Foundation and the Champions 

Against Drugs. 


Photograph by Velishchuk (TOP)

www.budointernational.com

THE MILLIONAIRE SMARTS COACH 

You Are Not Everyone’s 

Cup of Tea 

By Lee Milteer 

As a very shy rancher’s daughter growing up in the middle of nowhere, I came home 

from high school one day to find a mean-spirited letter in the mailbox from some 

female classmates. Their cruel words crushed me. 

After moping around depressed for a couple of days, my dad 

took me horseback riding for a serious, grown-up conversation. He 

told me that I was different from the girls in high school, and I was 

never going to be everyone’s cup of tea. He did his best to explain 

that the world is filled with people who will simply not like me and will 

try to tear me down, no matter what I do, what I wear, or what I say. 

But dad also told me, “The world is filled with people who will 

love you for being authentic. Those are your people. 

“The best father’s advice I could ever give you is to 

never be average and follow the crowds—they are 

weak-minded and easily manipulated. It takes 

nothing to join the crowd; it takes everything 

to stand your ground. You were born an 

original; don’t change yourself so others 

will like you. You just be you and you will 

find your path in life just fine.” 

His advice has guided me for 

many years, particularly now during 

these unparalleled, polarized times. 

People have become sincerely 

afraid of just being their real 

selves, thanks to the daily 

media brainwashing that 

would have us all be 

politically correct, never 

saying or doing anything 

that might offend someone 

else. In business this 

is a death sentence. 

How can you ever 

stand out in a crowd 

by being milk toast, blending in with everyone and everything 

around you? 

So don’t waste your time and emotional energy trying to convince 

people who are not aligned with you that you have value and 

worth. They will not buy what you are selling. 

You are not their cup of tea, and they are not yours. 

There is no need to pretend otherwise. Move away from them 

as fast as possible and don’t look back. 

Only share your path with those who clearly recognize and appreciate 

your gifts. 

BE the original and authentic person you are. 

There are plenty of people who will see your worth. Pay attention 

to your inner instincts of who are truly aligned with you and 

who are not, but often pretend to be if they can use you. 

So why is it that so many people are waiting to live their lives, 

go for their dreams, and express their true authentic selves in 

today’s world? 

Being your authentic self means you do what makes you genuinely 

happy; you don’t feel obligated to pay attention to what society 

is doing or saying, and you genuinely follow your own heart. 

Part of being your authentic self is speaking your truth. If we 

aren’t being true to ourselves, we can’t be authentic. And when we 

aren’t authentic, we aren’t living the life we came here to live, and 

we are not following our life’s true purpose. 

When our words and actions align with what’s in our hearts, 

that’s when we live our truth and embrace our authentic selves. 

When we remain silent or do something that doesn’t align with what 

we know to be true, we betray our authentic selves and get stuck. 

I encourage you to give yourself permission to let the real authentic 

you out in the world and in your business. You will be amazed at 

the new opportunities and people you attract into your world. 

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BUDO PHILOSOPHY 

“Educare” Part 2 

By Shidoshi Alfredo Tucci 

Where are the boundaries of teaching? Unfortunately, we have no accurate maps 

to delineate this border because we all have our own character, our strengths and 

weaknesses, our wants and goals. Knowing how to ride a horse does not mean being 

able to ride all the horses in the world. 

My dear friend, Colonel Ramos Alcaraz (requiescat in pace), a 

special Raid rider, hated riding dressage horses, because he said 

“they had more springs than a computer”. To him, riding meant 

pace, trot, gallop and jump, that is, getting from one place to 

another on a horse, experiencing the joy of freedom, 

coming and going across the fields, being one 

with the noble beast, and so, making monkey 

shines on a horse was not only unnecessary, 

but also something that could even be 

dangerous, because while you thought you 

were ordering “ahead”, the mount could be 

understanding “behind”. 

It seems that in these things, as in many 

others, common sense is completely irreplaceable; 

same thing happens with humility. 

Filling up your head with things, data or 

assumptions (that’s what opinions are), like 

if you were filling a container, will not 

help anyone to fulfill his or her destiny, 

to be better and freer, wiser, or 

happier. Knowledge is overrated 

as much as wisdom is undervalued. 

Getting to be simply 

impeccable in the noble task of 

education is extremely difficult 

without the right combination of 

commitment and detachment. 

Exceeding the limits or falling 

short is the most common 

outcome. 

There’s no Master that 

has not been frustrated in his efforts, there’s no teacher without 

disappointments. But we will always justify ourselves, because 

we are individuals and therefore we need to be the owners of 

our reflexes, we want to love each other, we want to be loved, to 

be respected. Humans are herd as well as individuals. The tribe, 

whatever the conception we may have about it, is essential in our 

lives and this principle is engraved in our genes. Although life is a 

personal experience, the social dimension of our being cannot be 

either overlooked or turn into a whole that enslaves us or postpones 

what is only ours. To Caesar what is Caesar’s... 

Today, what they call education is to associate data with an 

alleged and always false functionality; anyone who has graduated 

from the University knows this big lie. Experience and field work 

are what make the expert, the Master is brought up by time and 

the stubborn perseverance in understanding. 

They say that you only know something when you are able to 

teach it properly. This is the truth, rarely explained, about why the 

master needs the pupil. The emphasis is always put in the other 

direction. But it’s in emptying ourselves, in contrasting ourselves 

trying to explain what we believe we dominate, when we do 

understand our limitations, it’s the 

moment in which we discover 

our deficiencies and, sometimes, 

we even are amazed to find out 

that we knew more than what they 

taught us. And as the old Spanish 

saying goes: “A clever learns more 

from a fool than a fool from a clever.” 

The sentimental assessments 

don’t make good the exploited 

experiences. 

SHIDOSHI ALFREDO TUCCI is the CEO and General Manager of the Budo International Publishing 

Company, a leading publisher in the martial arts with over 35 years in the industry. He is also author of several 

books: The Immaterial Dimension, The Way of the Warrior, and The Spirit. He currently lives in Valencia, Spain. 


Photograph by coffeekai

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PRO SHOP POWER 

Back to School Fever 

Pro-Shop sales are an effective way to generate income! 

By Mr. Sun Kang 

Pro-Shop sales are an effective way to generate income! 

The new school year is about to begin for all of your students. 

Just like any other school, they need to have the supplies and gear 

to participate in all the fun activities. Help your students prepare 

for your classes with the gear 

they will need by having a proshop 

sale. One option is to hold 

the sale before school starts so 

that they buy from you before 

they spend all their money at the 

mall. The other option is to wait 

until after school has started and 

you have a fairly large group of 

new students. 

In order to get them thinking 

about the things they will need 

for class, you will need to make 

a detailed list of items for each 

class, each art, or each belt level. 

Make a checklist that is available 

to each person with the prices of 

each item, both regular and sale price, so they can see how much 

they’re saving. This way, they can create a budget for themselves 

and know how much they will be spending. For those who can’t 

pay for everything at one time, set up an automatic payment in 

ATLAS so they get their supplies right away and get them at the 

sale price. 

Be sure to hang a poster in the lobby promoting the 

pro-shop sale to get everyone excited about all the 

new things they can get for class while saving 

money. 

Have each staff member start promoting 

items in the pro-shop at the beginning or end of 

every class, maybe even both. As it gets closer 

to the pro-shop sale, have the staff members wear 

and suggest items from the pro-shop to as 

many students as possible. 

Your pro-shop sale will have even better results if you give 

your staff incentives. Let them know that they will receive a bonus 

based on the number of sales for that month compared to the rest 

of the months. You will surely 

see a significant difference for 

this promotion if you use this 

method. 

Another way to use incentives 

is to offer coupons and discounts 

to the students. Give discount 

certificates away as a sign of 

recognition for hard work like the 

student of the month, classroom 

hero, most improved student, 

honor roll, or any other positive 

form of reinforcement. You 

may also choose to do an extra 

percentage off on their next 

purchase. Another suggestion is 

to play certain games or have a 

specific contest, like a VIP promotion where the winners get a gift 

certificate or an extra discount on the pro-shop sale. 

The only thing missing is your inventory list. You may want to 

double up on your inventory for this promotion, so go through your 

inventory checklist to make sure you have more than enough supplies 

for your students. You can lose many sales by being under 

stocked, and there is no guarantee that they will come back to get 

the item they wish to purchase at a later date, so whenever possible 

take a deposit on the order with the understanding they will 

pay the rest when the product arrives. 

The main focus in a pro-shop sale is to increase revenue in your 

school while getting your students more involved in their training 

with supplies and equipment. By having your students and staff 

use or wear your products, they create the perfect marketing tool 

without even knowing it. So, start planning your pro-shop sale with 

your staff now. 

MR. SUN KANG is the President of Vision Martial Arts Supply, Los Angeles Branch, who helps school owners all over 

the US maximize their retail sales and drive more revenue into their schools. 


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MASTER THE BASICS 

Has Traditional Martial Arts 

Philosophy Become Obsolete 

by Master Tina Bane 

We are standing at a crossroads. The direction we choose will determine the future of 

the martial arts for the next generation. That is a pretty heavy responsibility, when you 

think about it. 

One road is the way of the UFC. The other road is the way of 

traditional martial arts. Which path should we, as the leaders of the 

martial arts industry, follow? 

Unquestionably, the way of traditional martial arts. If we want to 

preserve our 5,000 year tradition, we should respect that tradition. 

If we want to preserve the business that feeds our families, 

we should go home with the partner that brought us 

to the dance. 

Sure, the UFC is exciting. It has great ratings 

and a powerful promotional machine behind it. 

It’s tempting to jump on the bandwagon, but 

how many students do you think want to get 

grounded and pounded? How many students do 

you need to support a successful martial 

arts school? Do you really believe a UFC 

style school can be financially secure? 

How many successful boxing 

gyms do you see in your city? 

How many successful wrestling 

schools do you see 

in your city? These are 

Olympic sports with 

long histories, but 

they do not represent 

a viable business plan. 

On the other hand, 

there are probably several 

successful martial arts schools in 

your city . . . hopefully yours is one 

of them. 

What is the difference? When you 

focus on winning 

championships, 

whether that 

championship is 

represented by a 

belt or a medal, 

you can only have 

one champion. On 

the other hand, 

when you focus 

on self-development, everyone can be a champion. Only one 

person can become the Olympic Champion or the UFC Champion, 

but every student can become a life champion. 

The physical techniques are important, but only as a means to 

develop the internal person. Traditional martial arts schools that 

focus on the philosophy of the martial arts will be more successful 

than schools that focus on only the physical techniques. When we 

find simple ways to incorporate philosophy into the classroom our 

martial arts training is truly practical and relevant for everyday use 

and not merely emergencies. 

Can we create a martial arts competition that is more in line 

with traditional martial arts values? We hope so. One possibility 

is to have exhibition competitions, which show all the beauty and 

excitement of the martial arts without the violence. Another is to 

create team sparring competitions, possibly tag-team competitions 

to increase the action. 

We are the current leaders of the martial arts. We are standing 

at the crossroads. It is up to us which road we follow. It just makes 

sense that we follow the path that brought us here, the way of 

traditional martial arts. Both economically and philosophically, it is 

the right choice. 

MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school 

with successful after school and summer camp programs. 


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INSTRUCTIONAL EXCELLENCE 

The Value of Meditation 

by Grandmaster Tim McCarthy 

The value of meditation for your classes depends on the goals for your school. 

If your goal is only to create great fighters, meditation may 

not be right for your students. On the other hand, if you tell prospective 

parents that training at your school will help their kids 

focus, or if you tell adults that training in the martial arts will help 

them reduce stress, incorporate meditation in your classes. 

For Children 

ADHD (Attention Deficit Hyperactivity Disorder) seems to be 

growing among children in the U.S. In one study 

(eurekalert.org/news-releases/667173) they reported that in 1997 

approximately 6.1% of U.S. children were diagnosed with ADHD, 

while in 2016 that number increased to 10.2%. 

Whether that increase represents a change in the 

number of diagnoses or a change in the actual 

number of children affected, it represents a 

growing concern. Chances are you have several 

children with ADHD in your classes. You may 

even tell parents in your sales presentation 

that the martial arts will help their child develop 

focus. Meditation is one clear way we can help. 

I recommend a simple addition to your belt 

requirements: Children must sit completely still 

for 30 seconds for each belt level. That would 

mean a white belt testing for yellow 

would have to sit completely still 

for 30 seconds, while a yellow 

belt testing for green would 

have to sit completely still for 

60 seconds, adding 30 more 

seconds for each belt level, 

possibly requiring 5 minutes 

or more before they are ready 

for black belt. 

At first, they will not be 

aware of fidgeting, rocking, 

or scratching their nose, 

but when you point it out, 

they will become aware. Ask them to focus on their breathing, 

possibly feeling their heart beat. If you make it part of a tip test 

requirement, they will master the skill with practice. 

Just imagine how valuable those 30 seconds or more would 

be to the parent of a hyperactive child. Just imagine how valuable 

that ability to calm down would be to the child who has a 

race car brain and bicycle brakes. It can change his or her life. 

For Adults 

ADHD does not just go away when you become an adult. 

Many adults continue to suffer from a lack of focus because their 

brains learned to function as ADHD children and they never 

learned any other way. Focus is a skill that can be learned and 

practiced. The more you practice, the easier it becomes. 

Adults can probably learn to sit motionless for several 

minutes, but they may have a harder time quieting their minds. 

They are so used to worrying about money and work and family 

and relationships that they may not know how to stop worrying. 

Again, just sitting still for a set period of time and focusing on 

your breath (trying to slow it down) can do wonders in reducing 

stress. If your students feel less stressed when they practice 

the martial arts and more stress when they don’t, that’s a pretty 

powerful retention program. 

Beyond these basic “sit still and breathe” techniques, there 

are may more advanced forms of meditation that you can find 

on the Internet with more advanced benefits, especially for 

internal martial arts. Grandmaster Y. K. Kim offers several different 

kinds of meditation appropriate for martial artists in his 

book and video collection Health is the Foundation of Success, 

plus he has updated some of the meditation videos on YouTube. 

Contact your AMS business development consultant for details 

on where to get them. 

Ultimately the choice to teach meditation in your classes is up 

to you based on your goals for your students. I highly recommend 

it not as a central focus, but as one of the many facets 

of the martial arts that separates us from other activities like 

aerobics, soccer, gymnastics, and even yoga. 

GRANDMASTER TIM MCCARTHY is a 9th degree black belt and is a martial arts educator 

with a master’s degree in education. He has been instrumental in developing two industry-changing 

programs, plus has directed and been featured in hundreds of martial arts videos and webinars. 


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BUSINESS BUZZ 

Dialing For Dollars 

By Grandmaster Lawrence Arthur 

Most money can be collected during non-prime time hours. Just pick up the phone 

and call your students to offer them a discount on the balance of their tuition, or any of 

the 9 areas of income, if they give you a credit card over the phone now. 

You are losing the same amount of future tuition as your 

monthly billing amounts to. When someone quits, they stop paying, 

and no matter what you try to do to collect the balance of their 

agreement, they simply will not pay you. So, you are losing the balance 

of their agreement which equals about the same amount as 

your billing is. My professional advice is to collect as much of your 

monthly billing (never-never money) as you can now. 

Here are 9 Principles to Follow: 

1. Call every account you have and offer them a 20—30% 

discount for prepayment. You can also use the instructor or staff 

member’s birthday or Anniversary etc. to set the discount amount, 

such as 28 years old birthday offer 28% off that day, week or 

month. Know what their total amount is if they were 

to continue to pay monthly, and how much they 

will save by paying you now, and what the total 

payoff amount is, before you call. 

2. Ask sincerely, simply use their name 

and ask them to take care of their tuition now 

and save. 

3. Ask directly. Create the impression 

of confidence. “I’ve got some great news.” 

Extend the savings to everyone, “I can offer 

you 20% off, saving you....$600, your total is 

only $1,500 and you can put that on 

a credit card.” Stack the offer 

with a bonus such as a new 

uniform, extra months, or 

piece of training equipment 

or free seminars, 

test fees, etc. 

4. Ask again. If they ask you if they can pay you later, tell them 

they can give you a form of payment that you can deposit later. Tell 

them they need to take care of this now. 

5. Ask again. If you get a no, tell them “Before you say no to the 

savings, Let’s do this, pay half now and the other half next month, 

and you will still get the full 20% savings.” “Can we do that?” 

6. Ask again. “What if we broke this into 3 installments of 

only…$______ each for your family, will that work for you?” 

7. Ask permission to ask again later. “Mrs. Jones, I see that 

now is not the right time for you to take advantage of the savings.” 

May I offer it to you again in the future if it becomes available?” 

8. If they do give you the big payment, don’t make a big deal 

over it. You are going to collect $100,000, either in 12 months or 12 

hours. Don’t alarm them about how good it is to you. You are training 

yourself and your students on how to pay. 

9. If they give you money, ask for more. Anytime a student pays 

for anything, ask them to save 20% by prepaying for the rest of it. 

GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing 

in Karate, Kung Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate 

locations and is founder of the American Freestyle Karate Association (AFKA). A world champion 

and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains 

martial arts instructors on proper business practices and is used by schools all over the country. 


Photograph by Worawut Prasuwan

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MARTIAL ARTS PHILOSOPHY 

Remembering Beginnings: My 

Blue Belt Test and Sport Karate 

By Sensei Gary Lee 

Written in Memory of Sport Karate World Champion Joe Lewis R.I.P. 

My Blue Belt Test 

At today’s test for my Blue Belt, we were introduced to Sport 

Karate point fighting and let me tell you it is different 

than anything we have done in class up to 

this point. First of all, it is about Ippon, one 

technique knock-out or symbolizing a knockdown 

or knock-out punch or kick to a legal 

target area. It’s cool!! The only part I didn’t 

like is that we had to wear hand pads, foot 

pads, headgear, mouth pieces, and groin 

cups, way too much stuff! One of my friends 

told me about a karate competition where 

there are knock-outs and where 

they use one punch ippon. He 

said there were different circuits 

where you can win 

trophies and awards. 

That is way cool! I 

might like this 

challenge!!! 

My first 

tournament is in two months after my next test. I will train for this 

and be prepared. I’m kinda nervous about doing this karate stuff 

in public, but my Sensei says competition is good, even if it really 

is only 1% real Karate. Always remember that, he said. So another 

door has opened, oh . . . 

One other thing I learned at my Blue Belt test today, I learned 

the word “Oss”. It means respect and acknowledges someone’s 

attitude toward you. You say it not because Sensei tells you to say 

it, but because you have earned the privilege to say it among your 

fellow warriors and peers. This is loyalty, trust, and acknowledgement, 

Oss. 

My First Sport Karate Tournament 

This day is very exciting to say the least. There are hundreds of 

people watching me perform and lots of pressure to represent my 

school well, and to show honor to my Sensei. Because it is Tanaka 

Sensei who got me here, now, I perform for him, my Sensei. 

I have told no one my thoughts but this is what my hearts says: 

I have trained hard for this. Thousands of punches on the Makiwara, 

hundreds of kicks, take downs, sweeps, and follow up. I am 

defensive ready. 

I can be offensive too, back fist, reverse punch, spin back kick. 

I own them. 

Sensei has taught me to have confidence in my technique, pure 

PMA, live for the ippon. 

I learned that if you are going to do sport karate, do the best 

you can and go to win. I also learned to have fun! 

Oops… 

I got disqualified for excessive contact. Reverse punch to the 

body, he could not continue and the judges said it was excessive 

with no control, Oss. 

Sorry, Tanaka Sensei, please forgive me… 

Oss… Protecting Our History, One Warrior At A Time… 

SENSEI GARY LEE, the American Samurai, is a 9th Dan black belt, a USA Karate 

Federation gold medalist, winner of five Super Grand National Titles, a featured actor in 

the movie Sidekicks, and is the founder of the National Sport Karate Museum. 


Photograph by Michael Burrell

Protecting the History, One Warrior at a Time 

The History of 

Traditional Karate Pioneers, 

Legends and Champions 

in the 20th Century. 

www.SportKarateMuseumArchives.com

MANAGEMENT EXCELLENCE 

Modernize Your Business 

System With 3 Simple Steps 

by Chief Master Kirk Pelt 

A modern martial arts school needs three things to be successful in this challenging 

economy: Exceptional Curriculum, Exceptional Leadership, and an Exceptional 

Business System. ONLINE! 

First, an exceptional curriculum is easy, exciting and meaningful 

to teach, plus easy, exciting and beneficial to learn. Martial arts 

training requires two things: physical training and a philosophy of 

discipline. Martial arts training without philosophy is no different 

than organized street fighting. But without physical training, 

you have no martial arts because without action 

nothing happens. Action requires a quality body, 

and a quality body requires physical fitness. 

Second, exceptional leadership is modern 

leadership. Traditional leadership was positional 

power; modern leadership is personal power. Positional 

power was based on a hierarchy, similar 

to a master and slave relationship. Personal power 

is based on the individual’s ability to motivate, 

inspire and assist others to maximize their potential. 

For example, an instructor who relies on positional 

power teaches all students equally 

by showing the correct technique and 

expecting students to imitate that 

technique as closely as possible. 

An instructor who is also a 

leader, who relies on personal 

power, teaches students fairly, 

which means he shows the 

purpose of the technique, how 

to adapt the technique to the 

individual’s needs, and the 

benefits of training. An 

instructor who develops 

his personal power will 

motivate, inspire, and encourage each one of his students to maximize 

their potential. 

Third, an exceptional business system must be simple, practical 

and beneficial, so you can make more, spend less, and increase 

profit. The best modern martial arts business system I have found 

is the ATLAS all-in-one management solution. It does everything 

for your school, from taking attendance, to managing your Pro 

Shop, to providing proven marketing materials, to analyzing areas 

of improvement, and then giving specific advice on how to attain 

those improvements. It’s like hiring a complete staff, an office 

manager, a marketing manager, and a business consultant for a 

few dollars a day. 

Call AMS at 1-800-275-1600 or visit TryAtlasSoftware.com for 

a quick and easy demo. We will introduce you to the features and 

benefits of ATLAS to help you create a new level of success! 

CHIEF MASTER KIRK PELT is an 8th degree black belt and is the President of a multimillion 

dollar, multi-school organization, has a 30-year track record of success, and is currently on 

the leading edge of martial arts curriculum and business innovation. 


Photograph by Ratana21

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THE WARRIOR WAY 

The Persistence Factor, Part 3 

by Grandmaster Bill Clark 

I love business stories because they are microcosms of life. A lot can unfold in a very 

short time and we can really benefit from successful examples in our own life, careers, 

businesses and experiences. 

There is a famous tale of an IBM employee who blew a $10-million 

deal and offered company president Tom Watson his resignation. 

Watson, who had hired the man, looked at him and said, “I can’t 

possibly let you go. I’ve just spent $10 million dollars training you!” 

Watson understood the principle of experience and tried to 

teach it to others. “Would you like me to give you a formula for 

success”, he asked? “Then double your rate of failure! You’re thinking 

of failure as the enemy of success. But it isn’t at all. Go ahead 

and make mistakes. Make all you can. Because, remember, that’s 

where you’ll find success—on the far side of failure.” 

Don’t Take It Personally 

One reason so many people fail to persist is 

because they take every rejection, setback, or 

failure personally. They somehow equate their 

idea, product, or service with their personal selfesteem 

and worth. 

In this type of negative thinking, 

each business setback means you 

feel like a failure and a loser in 

life, and so you’ll never get 

ahead. Think back to past 

setbacks. Are they really 

a reflection of you as a 

person? 

Give Yourself a 

Break! 

You have to get 

out of the habit of 

beating yourself 

up mentally when 

things go wrong. There are plenty of other people out there who 

are only too willing to do that for you! I’ve had this conversation a 

lot with my students. Some of them are so mean to themselves it’s 

incredible! So I say to them: Would you be friends with someone 

who spoke to you like that? And if that’s not empowering, why are 

you listening to you?! 

By blaming yourself you are breaking down your own persistence 

like a wrecking ball. By all means, analyze what went wrong, 

be accountable if it was your fault, but don’t take the rap personally. 

How does that old song go…? “Pick yourself up, dust yourself off 

and start all over again.” You have to fix what went wrong, focus on 

a new angle and use your mental energy and sense of persistence 

to come up with a new solution. 

Failure leads to Success 

There is no success in anything without some failure along the 

way. The key is to fail fast, admit bad decisions quickly, and kill 

them fast. As W.C. Fields once said, “If at first you don’t succeed, 

quit. There is no use being a damn fool about it!” What he needed 

to add was, “Learn from your experience and quickly move on with 

more productive strategies!” 

Along with the courage to take action under pressure, all great 

leaders have the character trait of PERSISTENCE. They have the 

determination needed to see a project through to the end. PER- 

SISTENCE also requires COURAGE. They know “Murphy’s Law” 

(Anything that can go wrong will go wrong!) will rear its ugly head 

when least expected. 

There will always be setbacks, curve balls, and sometimes 

total failure along the road to success. Successful people understand 

and accept these facts, so they are better-equipped 

mentally and physically to handle adversity. They recover quickly 

from setbacks. 

GRANDMASTER BILL CLARK is a 9th degree black belt and a former PKA Fighter of 

the Year. He is widely considered one of the top experts in martial arts business with over 50 years 

of leadership and innovation, having been inducted into almost every Hall of Fame in the industry. He 

is one of the largest multi-school owners in the world. 


EVERYTHING You’ll EVER Need 

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STAFF DEVELOPMENT 

Mining for Instructors: 

Planting the Seed, Part 3 

by Grandmaster Zulfi Ahmed 

Make Teaching a Part of Your Brown Belt Curriculum 

Many schools already require black belt candidates to start 

teaching to fulfill requirements towards their black belt-earning 

process. The required amount of assisted teaching hours can vary 

widely from 20 hours to over 200 hours. I recommend that you 

start the teaching requirement process as early as a brown belt 

and not wait until they begin the testing cycle. 

The earlier you begin their indoctrination into 

instructorship and other leadership roles, the 

earlier you’ll see the benefits come to fruition 

as they begin forming better teaching habits. 

Encourage Leadership 

Development As 

Early As White Belt 

Encourage leadership 

development as early as white belt? 

Of course encourage leadership development 

as early as white belt! After all, most 

students come to us seeking confidence and 

self-esteem development, so why not start the 

process of giving them responsibility and earning 

recognition as early as white belt? Start by 

giving them simple, fun responsibilities 

such as organizing the pads or bags, 

helping with simple classroom management, 

taking roll, calling class to 

assemble in formation, or assist with 

stripe awards. Once they reach the 

intermediate level, begin giving 

them larger and more important 

responsibilities. They can even 

lead warm-ups, count out loud 

a certain skillset, or assist 

younger, more junior students under the supervision of an adult 

instructor. There’s always someone out there on your floor who 

can one day become an outstanding instructor. 

Have a Robust Instructor Training Program 

Simply implementing all of the above ideas without actually 

having a well-developed instructor development 

and training program that clearly outlines the 

process, guidelines, and requirements from white 

belt to instructor will only keep students engaged 

for so long. If you truly want to grow an instructor 

base and have a good number of students benefit 

from your education, it’s imperative that you 

have a robust and systematic instructor, and even 

a master instructor training program accessible 

and available to all your qualified instructor candidates. 

To achieve this, you need to clearly define the process and 

curriculum for your school and get it organized in a manner that 

allows you to start teaching and implementing it in your school. 

A Clearly Defined Process For Your Students 

When your students can actually observe other students 

participating and benefiting from your instructor training program, 

they, too, will want to become a part of this exciting process. But 

they must first see the teaching and training in action for themselves. 

The culture of instructors differs from that of the student 

body in that there are many privileges and various aspects to instructorship 

that differ from normal student life, such as invitations 

to special events, discounts, beautifully adorned certificates of 

achievement, and many other tangible and intangible benefits that 

come with being an instructor. But, most of all, the status, respect, 

and skill level of the martial artist must be visible by everyone. 

Every student is a potential future instructor. 

GRANDMASTER ZULFI AHMED has amassed acclaim as a world-class competitor, martial 

arts educator, and is most notably founder and designer of the internationally renowned style, Bushi Ban. 

With over 45 years of martial arts experience and over 300 martial arts awards, his schools include ten 

locations across Texas. 


Photograph by JackF

TOOL 

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Tools & Tactics 

The Best Kept Secret to 

Getting into Schools and 

Enrolling New Students 

by Chris Lee 

The best place for you to find students to join your school is in school. 

Academic schools, that is. When schools are in session, the 

academic schools are the best places to find potential students for 

your kids program: Thousands of potential students in your neighborhood, 

all in one place. The schools are where you need to be if 

your goal is to double or triple your enrollment this year! 

What gives your martial arts school a secret 

advantage over other businesses when it 

comes to getting into academic schools? 

You also run a school and you are also an 

educator! Your goals are in line with those 

of your local academic schools: to help 

children learn and grow in a positive 

environment and to equip them with 

the skills to be the leaders of the future. 

You are not selling video games or 

junk food. You are selling a better way 

of life, life skills, and the promise of 

possibility. 

The best kept secret for 

you to do this is with Partners 

in Education. The Partners in 

Education program is designed 

to connect businesses that 

care about the education of 

children in their community 

with schools. The type of relationships 

and opportunities are 

“limited only by your imagination.” 

You can go to the 

academic school and teach a 

gym class or be a judge at the 

science fair. You can teach a 

class on bully-proofing or donate athletic equipment to the physical 

education program. 

The secret advantage of Partners in Education is that it gives 

you an opportunity to get to know the children in your community, 

the teachers, and the parents. This can bring great exposure to 

your school without ever distributing a single flyer or hanging even 

one poster. While other schools struggle to make a name in their 

communities with various kinds of ads, you are building real relationships 

with potential students. Now when you circulate flyers, 

posters, or social media concerning special events and offers at 

your school, you’re likely to see much better response. 

Being a Partner in Education also opens doors to you with other 

local businesses for joint promotions and partnerships. 

Getting involved in the Partners in Education program is easy. 

For more information on how to become a Partner in Education 

and achieve instant enrollment success and prestige in your community, 

contact your marketing consultant at 1.800.275.1600. 

MS. CHRIS LEE is a martial arts business development consultant with a background in online and 

social media marketing. 


Photograph by Wavebreakmedia

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AFTER SCHOOL EXCELLENCE 

Getting Feedback from 

Your Students 

By Master Mike Bugg 

There’s a popular saying that you should work smarter, not harder, which is something 

to keep in mind as we explore the concept of intelligence. 

There are several things you can do at your school to work 

smarter, not harder. The lifeline of your school is your students. 

They dictate the growth and development of your school. Without 

students, you’re definitely doing things the hard way. Within 

your school, you work hard to bring in tons of new students in 

your doors, but once you bring the new students in, you’ve got to 

close the door behind them; otherwise you’re constantly trying to 

replace new students—an effort that’s not working smartly at all. 

So, how do you keep the students you get? 

That requires establishing communication between your staff 

and students. You’ve got to learn what your students like about 

your school so you can better serve their needs and retain them as 

students. 

Here are a few tips on how you can get the necessary feedback 

from your students so that growing your numbers is a 

breeze, and you can work smarter, make your school 

healthier, and make your students happier. 

Your most important source of student desires 

and wishes is obviously going to be students. 

However, you shouldn’t overlook feedback from 

parents. There are times when students may feel 

intimidated, shy, or embarrassed to share certain 

ideas with you, and parents can be helpful with 

communicating things that kids are slow to share 

(like bullying at school). Also, since parents hold the 

purse strings, it’s not a bad idea to find out what 

they like and don’t like about your program 

so you can address those concerns before 

they get out of your control. You may also 

want to utilize your relationship with local 

schools to get more feedback on what 

students like and don’t like, or what 

might be effective in the martial arts 

school and what won’t work. Talk to people who have tried these 

things before. There’s no sense reinventing the wheel if there are 

more efficient ways to improve your program and retention. 

Make a comment box for the lobby at your school. You can 

have your students decorate it with martial arts-themed drawings. 

Place it near your front door or somewhere that people will see it 

as soon as they come in. Provide a simple questionnaire for people 

to fill out that includes some things you want to know, like do your 

students enjoy your activities? You can include a scale from 0–5 

that makes it easier for students to answer. At the bottom leave 

a blank space where students can write comments. This will give 

you invaluable insight into how students are enjoying your school 

and what can be done to improve their experience. 

Check in with parents through regular calls home. You can 

present these calls as progress reports on each student’s performance 

and get their opinion on many aspects of your school’s 

instruction. 

If you haven’t ventured into the digital world and social media 

yet, it’s never too late to get started. AMS offers outstanding products 

and services that can help you develop your school website 

and online strategy. A Facebook account is a great place to post 

polls and get feedback from your community. Operating a blog 

with a comment section gives you access to unfiltered feedback 

from your students. 

Your staff is also a good source of information about your 

school’s strengths and weaknesses. Hold regular meetings where 

you can ask your staff questions and get their input on curriculum 

and course objectives. If staff members leave to pursue other 

career interests, conduct exit interviews where you can hear their 

suggestions for improvement. 

Opening your ears and getting feedback on your school is 

essential to achieving your greatest success. Working smarter and 

not harder will yield you incredible results! 

CHIEF MASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-per-year 

location, with one of the largest after school and summer camp programs in the country. 


Transform Your School 

Transform Your School 

with Grandmaster Y. K. Kim 

The most successful martial arts 

business leader in the world 

Y. K. Kim 

• Author of a best seller 

and 14 other books 

• Producer, writer, director, 

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film Miami Connection 

• Publisher of Martial Arts 

World Magazine 

• Motivational Speaker 

• Recipient of Y. K. Kim 

Day in Central Florida 

• Founder of Martial Arts 

World 

• Chairman of a consulting 

company on marketing 

and software 

Meet Modern Educator and 

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I Love to Promote the Martial Arts -- I will not 

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Book Y. K. Kim at www.ykkim.com 

1-800-275-1600

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Martial Arts World News Magazine - Volume 22 | Special Edition

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