DownloadPDF CRM or Die: Courtney Kearney, CPSM Chaz Ross-Munro

Description :
This is a must-read for all firm leaders, regardless of what
business you are running or market your business is in. These
authors truly understand that a company's success is directly
tied to successfully maintaining and growing client
relationships. Businesses with a poor client relationship
management (CRM) process fail and perish. Do not let that
happen to your company, be a leader that acts and champions
your firm's CRM process and data.This book empowers
leaders to take ownership of their company's data and set the
tone for a company-wide culture of data stewardship. Whether
you are at the beginning of your CRM journey, in the middle of
evaluating solutions, or if you have a system you are
implementing, maintaining, or improving I am confident you will
find exactly what you need to be successful.Combined, Chaz
and Courtney have helped hundreds of professional service
firms implement, maintain, or improve their CRM processes
and systems. When meeting with C-Suite leaders, the
common thing they hear is, &quotIdo not know what I do not
know. You are the expert, so tell me what I do not
know.&quotOnce you read this book you will never have to
wonder &quotWhado I not know about CRM?&quotagain!
They will help you navigate this topic and support, empower,
and lead you to success.Both Courtney and Chaz have
dedicated a good portion of their careers to improving the
management of client relationships. Put their experience to
good use and benefit from their lessons learned, expertise,
and best practices. By the time you finish this book you will
view data as one of your company's most valuable assets and
you will insist your firm prioritize the process and people
behind your client relationship management!

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