[DOWNLOAD] Graphic Design: The New Basics

Graphic Design: The New Basics
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&quotAlongstanding excellent primer, in an equally excellent
updated edition.&quot#8212PrintEllen Lupton and Jennifer
Cole Phillips's celebrated introduction to graphic design,
available in a revised and updated edition. Graphic Design:
The New Basics explains the key concepts of visual language
that inform any work of design. A foundational graphic design
book for students, Lupton and Phillips explore the formal
elements of design through visual demonstrations and concise
commentary. From logos to letterhead to complex website
design, this is a graphic design book for everyone, no matter
your design project or focus.Topics
include:&#8226Color&#8226Texture&#8226Rhythm and
balance&#8226Hierarchy&#8226Layers&#8226Grids&#8226A
nd much more!The new revised edition features new chapters
on:&#8226Visualizing data&#8226Typography&#8226Modes
of representation&#8226Gestalt principlesSixteen new pages
of student and professional work covering such topics as
working with grids and designing with color make this a course

adoption favorite in any graphic design program and graphic
design school. Graphic Design: The New Basics is an
invaluable introduction to the field of graphic design for
beginners from two accomplished designers and design
educators.