ENGL 3860: Introduction Slide Deck

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Rhetoric Most generally defined, rhetoric is the use of symbols to produce an effect (e.g., a verbal command to “Stop,” a red traffic light, or a Journey song imploring us “Don’t Stop Believing”). From this viewpoint, rhetoric assumes that the use of language is symbolic action. The famous “word vs. deeds” distinction has no place here. Though rhetoric has become a negative word within political circles and contemporary media, it has a rich history as one of the oldest intellectual pursuits in the western world. With a focus on audience, context, and identification, rhetoric is a potent motive force within a community. Successful persuasive practice is a predicated on an emerging rhetorical understanding of that work.
Advocacy Though most people associate advocacy and a related term, activism, with the (radical) fringes of society, this course views any concerted attempt to shape (change or maintain) the local public environment as advocacy at its core. Advocacy can include any movement that works for political, bureaucratic, legal, service-oriented, or attitudinal changes. Note that advocacy is about actively (re)shaping environments; advocacy is not reducible to something like “raising awareness.” Awareness is an aspect of advocacy but never its sole end.
Page 1 and 2: Public writing write the World ENGL
Page 3 and 4: Our worlds are built of things that
Page 5 and 6: The Cahokia Site in its geographic
Page 7 and 8: Map of the mines of Cheltenham (Dog
Page 9: This means that our writing too mus
Page 13 and 14: “Drawing on pathbreaking research
Page 15 and 16: Other readings
Page 17 and 18: Things That Matter A proposal (1,50
Page 19 and 20: Zines
Page 22 and 23: The city itself is less a situs, sa

ENGL 3860: Introduction Slide Deck

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