基富通證券股份有限公司 Fund Rich Securities Co., Ltd.

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STANDARD COLORThe Primary Palette"FRS Blue" is the foundation color of the identity.Offset by addition of FRS gold, FRS primary color is givethe ability to exist in different and differentiating contextsthroughout the identity, while retaining its characteristicsignificance to the product.1. Do not switch the primary palette colors aroundamong the components of the signature.2. Do not substitute other colors, including those inthe supplementary color palette, except black.3. Do not apply a tint to any component of thesignature.Secondary PaletteWe has also created a color palette that assigns a specificcolor to other usage.Although these colors can be used together in avariety of ways, product messages should use the colorsof the brands represented whenever possible.CMYKRGBPMS C706040208590110527595853041581062752768704520091281662718CMYKRGBPMS C8030400908690548335201001091051092717O50701091051097540FRS 06
STANDARD TYPE FONTTypefonts FamilyFrutiger Std font, Ming Chinese and Hai Chinese typefamilies have been chosen as the primary typefaces forFund Rich Securities communications.These three typefaces allow for flexibility and creativeexpression in text and display.FruitigerLightABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890RomanABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst 1234567890BoldABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq 1234567890Ming FamilyHai FamilyFRS 07
Page 1 and 2: THINGSWE DO FORDREAMSBASIC ELEMENTS
Page 3 and 4: FRS MAKING IT EASY FOR YOUThe goal
Page 5 and 6: Color Reproduction SignatureThe cor
Page 7: Monochrome Reproduction SignatureTh
Page 11 and 12: Letterhead.pdf 1 8/29/16 8:48 AM365
Page 13 and 14: Merchandise, Event Item ExamplesExa
Page 15 and 16: Format A: Corporate Bar/Type1.681.6
Page 17 and 18: Format C: Pastel Color Palette 1.1
Page 19 and 20: CONFERENCEYOUR DATE/TIME/SUB-TITLET
Page 21 and 22: Internal Elements - Brand Culturein
Page 23 and 24: Designed & Produced by: www.newyork

基富通證券股份有限公司 Fund Rich Securities Co., Ltd.

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