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基富通證券股份有限公司 Fund Rich Securities Co., Ltd.

品牌使用指南 Brand User Guide

品牌使用指南 Brand User Guide

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STANDARD COLOR

The Primary Palette

"FRS Blue" is the foundation color of the identity.

Offset by addition of FRS gold, FRS primary color is give

the ability to exist in different and differentiating contexts

throughout the identity, while retaining its characteristic

significance to the product.

1. Do not switch the primary palette colors around

among the components of the signature.

2. Do not substitute other colors, including those in

the supplementary color palette, except black.

3. Do not apply a tint to any component of the

signature.

Secondary Palette

We has also created a color palette that assigns a specific

color to other usage.

Although these colors can be used together in a

variety of ways, product messages should use the colors

of the brands represented whenever possible.

C

M

Y

K

R

G

B

PMS C

70

60

40

20

85

90

110

5275

95

85

30

41

58

106

275

2768

70

45

20

0

91

28

166

2718

C

M

Y

K

R

G

B

PMS C

80

30

40

0

90

86

90

5483

35

20

10

0

109

105

109

2717

O

5

0

70

109

105

109

7540

FRS 06

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