基富通證券股份有限公司 Fund Rich Securities Co., Ltd.

THINGS
WE DO FOR
DREAMS
BASIC ELEMENTS
USER GUIDE

BRAND BASIC
STANDARD COLOR
STANDARD TYPE FONT
STANDARD STATIONERY
SUPPORTING ELEMENTS
SOCIAL MEDIA BANNER
EVENT ACTIVITIES
GRAPHIC ADDITION
02
06
07
08
10
12
16
18

FRS MAKING IT EASY FOR YOU
The goal of brand guide is to protect the strength of our brand so that it continues to
create value for our company, products and services. Brand guidelines achieve this by
explaining the importance of our brand and describing how to use the elements of the
brand, such as corporate identity and the brand name.
At the same time, is flexible enough to accommodate a variety of administration and
operation needs. Key to projecting this new look and establishing a close link between
the company, offices, and our customers are the corporate signature, stationery and
supporting elements such as color and typography.
Our new brand/corporate signature provides all the tools necessary to establish a strong,
immediately recognizable visual image for the office.
It is the ultimate responsibility of every business head and secretarial team to ensure these
standard guidelines are followed.
We urge all of you to adhere closely to the Graphic Standard. Through proper
implementation and maintenance, we will present a unified image national and
international - one that will clearly distinguish us from our competitors.
FRS 01

BRAND BASIC
Corporate Signature
The Fund Rich Securities signature is the major visual
element of the basic brand identity and comprises the
logotype and the letter (company name) in a fix
relationship.
The FRS signature (horizontal) appears to the left. It is
the primary element of the FRS visual identity system and
must appear on all official FRS communications. It may
not be modified in any way.
The centred signature may only be used in limited
circumstances where horizontal width available precludes
the use of horizontal mark.
The FRS signature may not be attached to any other
type or graphic element other than the signatures
described on the following pages.
As a general rule of thumb, it is always preferable to
use the simplest (i.e., highest level) logo representation
that will adequately communicate your identity as part
of FRS signature.
- FRS
FRS 02

Color Reproduction Signature
The corporate signature must always be clearly visible.
The background should not be distracting and must
always provide sufficient contract for the brand to be
clearly read.
Note: The FRS signature art will be provided in a variety
of ready-to-place graphic file formats.
FRS 03

Protected Area
To enable the FRS signature to appear prominently
without interference, a minimum exclusion area has been
established which is to be left clear of other elements or
text.
X
X
’X
X
X
X
FRS 04

Monochrome Reproduction Signature
The single color printing should be black on a white or on
gold backgrounf only.
The preferred background colors for reversed corporate
signature are white on black, FRS blue and FRS gold.
K-100%
Note: The FRS signature art will be provided in a variety of
ready-to-place graphic file formats.
K-70%
K-30%
FRS 05

STANDARD COLOR
The Primary Palette
"FRS Blue" is the foundation color of the identity.
Offset by addition of FRS gold, FRS primary color is give
the ability to exist in different and differentiating contexts
throughout the identity, while retaining its characteristic
significance to the product.
1. Do not switch the primary palette colors around
among the components of the signature.
2. Do not substitute other colors, including those in
the supplementary color palette, except black.
3. Do not apply a tint to any component of the
signature.
Secondary Palette
We has also created a color palette that assigns a specific
color to other usage.
Although these colors can be used together in a
variety of ways, product messages should use the colors
of the brands represented whenever possible.
C
M
Y
K
R
G
B
PMS C
70
60
40
20
85
90
110
5275
95
85
30
41
58
106
275
2768
70
45
20
0
91
28
166
2718
C
M
Y
K
R
G
B
PMS C
80
30
40
0
90
86
90
5483
35
20
10
0
109
105
109
2717
O
5
0
70
109
105
109
7540
FRS 06

STANDARD TYPE FONT
Typefonts Family
Frutiger Std font, Ming Chinese and Hai Chinese type
families have been chosen as the primary typefaces for
Fund Rich Securities communications.
These three typefaces allow for flexibility and creative
expression in text and display.
Fruitiger
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890
Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRST
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst 1234567890
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRST
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopq 1234567890
Ming Family
Hai Family
FRS 07

STANDARD STATIONERY
Basic Stationery
Philip LIN
President
The stationery standards are an essential part of the
Fund Rich Securities visual identity and are to be used by
the company, branch and retail.
FUNDRICH SECURITIES CO., LTD.
8F, 365 Fushin N. Road,
Taipei, Taiwan.
T. 886 2 8712 1212 Ext.101
D. 886 2 8712 1755
F. 886 2 2716 8877
ct_lin@fundrich.com.tw
www.fundrich.com.tw
Note: The stationery mechanicals and production
specifications will be provided in a variety of
ready-to-apply graphic file formats.
365
T. 886 2 8712 1212 Ext.101
D. 886 2 8712 1755
F. 886 2 2716 8877
42832870
Endorsement/Alternative Usage
Philip LIN
President
FUNDRICH SECURITIES CO., LTD.
8F, 365 Fushin N. Road, Taipei, Taiwan.
T. 886 2 8712 1212 Ext.101
F. 886 2 2716 8877
ct_lin@fundrich.com.tw
www.fundrich.com.tw
365
T. 886 2 8712 1212 Ext.101
F. 886 2 2716 8877
42832870
FRS 08

Letterhead.pdf 1 8/29/16 8:48 AM
365
FUNDRICH SECURITIES CO., LTD.
8F, 365 Fushin N. Road, Taipei, Taiwan.
T. 886 2 8712 1212
F. 886 2 2716 8877
www.fundrich.com.tw
Name
Title
Company Name
Address
Address
Address
Day Month Year
C
M
Y
CM
MY
CY
CMY
K
Salutation,
This letter demonstrates the format for all correspondence for FundRich Securities Ltd.
Frugiter is the recommended typeface for all correspondence. Name and title are in
Bold. All type is set at 10pt. with 12pt. leading.
The top margin is set at 90mm from the top of the paper, left margin is 40mm and
the right margin is 40 mm. Follow this format for a consistent and professional look
to all correspondence produced by the company.
If the font Frugiter is not available, you may substitute it with Arial.
Yours Sincerely,
Name
LETTERHEAD
Specification:
Size: 21cm x 29cm
Paper: Neenah Ivory Matt 90gms
Note Paper : Size reduced 70%
FRS 09

SUPPORTING ELEMENTS
Endorsed Brands
Additional design elements can be used to promote the
Fund Rich Securities. This element is the additional design
and a secondary brand component.
Note: The FRS logotype and art will be provided in a
variety of ready-to-place graphic file formats.
FRS 10

Merchandise, Event Item Examples
Examples of acceptable use of the Fund Rich Securities
visual identity on merchandise, event and other
promotional material can build a consistent brand image
and attract client’s attention and more easy with a
collective advertising effect.
The preferred colors for products displaying the FRS
visual identity are FRS Blue, FRS Gold, gray, black &
white.
Note: The FRS logotype and art will be provided in a
variety of ready-to-place graphic file formats.
Umbrella
Paper Bag
FRS 11

SOCIAL MEDIA BANNER
General Social Media Banner
The company encouraged to use social media as a means
to promote the company services and activities.. However,
it is important that participants be aware of the laws,
liabilities and guidelines
Social media websites also have their own terms and
conditions that users must follow in order to use the sites.
Please take the time to read, understand, and follow
those rules as well.
As social media channels continue to evolve, It is difficult
to keep up with the banner sizes and formats over every
social media, specifications updates is need to be
modified accordingly. The follows templates give an idea
for graphic application.
The top 3 banner sizes comprise 78% of
all served ad impressions:
1. Medium Rectangle: 300X250
2. Leaderboard: 728X90
3. Wide Skyscraper: 160X600
300X250
728X90
Other Banner Size:
Banner 468X60
Skyscraper 120X600
Rectangle 300X100
Micro Bar 88X31
Half-Page 300X600
Large Rectangle 336X280
Mobile Leaderboard 320X50
160X600
Size reduced 50%
FRS 12

Format A: Corporate Bar/Type
1.68
1.68
1.68
8/22
Size reduced 65%
FRS 13

Format B: Photo/Photpgraphy
1.68
8/22
Size reduced 65%
FRS 14

Format C: Pastel Color Palette
1.1
2017.01.31 1.1
Size reduced 65%
FRS 15

EVENT ACTIVITIES
Event/Press Display
Examples of acceptable use of the Fund Rich Securities
visual identity on event display, press backdrop and
other promotional material can build a consistent brand
image and attract client’s attention and more easy with
a collective advertising effect.
180 CM (H) x 60 CM (W)
FRS 16

CONFERENCE
YOUR DATE/TIME/SUB-TITLE
Things we do for dream, dream and more.
Things we do for dream, dream and more dream.
W
do for dream, dream and more dream. Things
we do for dream, dream and more dream.
FRS 17

GRAPHIC ADDITION
Print Advertising
Print advertising, it is still one of the best ways to boost
sales. Some time print advertising providing the high
immediate return on investment.
Our brand identity and graphic elements tell our story
through tightly aligned visuals and copy.
3658(02)8712-1322
service@fundrich.com.tw105 0033
FinTech
1-Card-Go!
1.682.68
3-61500
FinTech
http://www.cw.com.tw/article/article.action?id=5078033#
3658(02)8712-1322
service@fundrich.com.tw105 0033
3658(02)8712-1322
service@fundrich.com.tw105 0033
FRS 18

Internal Elements - Brand Culture
intelligences
FRS 19

Web Presence
Full Text
FRS MAKING IT EASY FOR YOU
100%
0X0
THE THINGS WE DO FOR DREAMS
(Financial Technology, FinTech)
COMING SOON
(Robot Advisor)
FRS 16
FRS 20

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