The Manufacturer Newsletter 2022

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Understand the AnalyticsIn the same way that different aspects of an adcan vary in importance, the analytics can also varydepending on the platform. On a platform likeInstagram, followers are one of the most importantmetrics and can help a brand understand its reachand engagement. However, a Facebook pagecould not be analyzed based on follower count, asbusiness Facebook pages are organized by pagelikes.Some other relevant kinds of metrics includeimpressions, reach, and website visits. Impressionsand reach can help you stay on top of how manypeople your content is reaching; taken together,they can help you identify which posts have beenseen the most times and which posts are beingshown to the most people. Website visits areanother important metric to consider monitoring ifyou’re looking to increase leads and sales. Drivingtraffic to your website is a hugely important piece ofa successful digital ad strategy.Regardless of where you run an ad, ensure thatyou’re familiar with its metrics. That way, you caneffectively monitor the ad’s performance and makeimprovements and adjustments in the future.Schofield, L. (2022, February 18). How to createpersuasive and engaging ads for your business. DigitalAgency Network. Retrieved June 1, 2022, from https://digitalagencynetwork.com/how-to-create-persuasiveand-engaging-ads-for-your-business/24
TTMA 2022New Members1. SGS Trinidad Limited2. Leadership Consulting Group Limited3. Inter-Ocean Foods Limited4. Bellcom Technologies Ltd5. Echo Marine Limited6. Clark Distributors Limited7. The Vege Bistro Limited8. Precision Cybertechnologies and Digital Solutions Ltd.9. Pinguino Purified Water10. Metamorphosis Business Solutions Limited11. Pre - Fab Supplies and Maintenance Services Ltd. (PSMS LTD.)25
Page 1 and 2: 2022 EDITIONMarketing for theFuture
Page 3 and 4: The President’s MessageThe Powero
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The Manufacturer Newsletter 2022

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