The Manufacturer Newsletter 2022

Understand the Analytics
In the same way that different aspects of an ad
can vary in importance, the analytics can also vary
depending on the platform. On a platform like
Instagram, followers are one of the most important
metrics and can help a brand understand its reach
and engagement. However, a Facebook page
could not be analyzed based on follower count, as
business Facebook pages are organized by page
likes.
Some other relevant kinds of metrics include
impressions, reach, and website visits. Impressions
and reach can help you stay on top of how many
people your content is reaching; taken together,
they can help you identify which posts have been
seen the most times and which posts are being
shown to the most people. Website visits are
another important metric to consider monitoring if
you’re looking to increase leads and sales. Driving
traffic to your website is a hugely important piece of
a successful digital ad strategy.
Regardless of where you run an ad, ensure that
you’re familiar with its metrics. That way, you can
effectively monitor the ad’s performance and make
improvements and adjustments in the future.
Schofield, L. (2022, February 18). How to create
persuasive and engaging ads for your business. Digital
Agency Network. Retrieved June 1, 2022, from https://
digitalagencynetwork.com/how-to-create-persuasiveand-engaging-ads-for-your-business/
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