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Thank You for Arguing, Fourth Edition (Revised and Updated):
What Aristotle, Lincoln, and Homer Simpson Can Teach Us
About the Art of Persuasion

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The definitive guide to getting your way, revised and updated
with new material on writing, speaking, framing, and other key
tools for arguing more powerfully&nbsp8220Cross Cicero with
David Letterman and you get Jay Heinrichs. 8221 8212Joseph
Ellis, Pulitzer Prize 8211winning author
of&nbspTheQuartet&nbspandnbspAmerican
Sphinx&nbspNowin its fourth edition, Jay Heinrichs
8217s&nbspThak You for Arguing&nbspisyour master class in
the art of persuasion, taught by history 8217s greatest
professors, ranging from Queen Victoria and Winston Churchill
to&nbspHomr&nbspSimson and Barack Obama.&nbspFiled
with time-tested secrets for emerging victorious from any
dispute, including Cicero 8217s three-step strategy for
inspiring action and Honest Abe 8217s Shameless Trick for
lowering an audience 8217s expectations, this fascinating
book&nbspals includes an&nbspassrtment of persuasion
tips,&nbspsuc as:&nbsp8226&nbspTheChandler Bing
Adjustment: Match your argument to your audience (that is,
persuasion is not about you). 8226&nbspTheBelushi
Paradigm: Before people will follow you, they have to consider
you worth following.&nbsp8226&nbspTheYoda Technique:
Transform a banal idiom by switching the words
around.&nbspnbspAdditionally, Heinrichs considers the dark
arts of persuasion, such as politicians 8217 use of coded
language to appeal to specific groups. His sage guide has
been fully updated to address our culture of 8220fake news
8221 and political polarization.&nbspnbspWhether you 8217re
a lover of language books or just want to win more anger-free
arguments on the page, at the&nbsppodum, or over a
beer,&nbspThak You for Arguing&nbspisfor you. Warm, witty,
and truly enlightening, it not only teaches you how to identify a

paraleipsis when you hear it but also how to wield such
persuasive weapons the next time you really, really need to
get your way. This expanded edition also includes a new
chapter on how to reset your audience 8217s priorities, as well
as new and improved ArgueLab games to hone your skills.