Cellar Drinks Co. The Offers List: July - August 2022
Cellar Drinks Co. The Offers List for July & August 2022. A brochure packed full of discounts and promotions to give you the best deals for your outlet. Supplying beer, cider, wine, spirits, soft drinks and cellar gas across South & Mid Wales.
Cellar Drinks Co. The Offers List for July & August 2022. A brochure packed full of discounts and promotions to give you the best deals for your outlet.
Supplying beer, cider, wine, spirits, soft drinks and cellar gas across South & Mid Wales.
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TIMOTHY<br />
TAYLOR'S<br />
Bolt Maker & Knowle<br />
Spring now available.<br />
See page 9.<br />
AWARD WINNING<br />
PROSECCO<br />
La Fornarina<br />
Prosecco exclusive.<br />
See page 51.<br />
JULY & AUGUST <strong>2022</strong><br />
THE OFFERS LIST<br />
DELIVERING THE BEST OF EVERYTHING.<br />
SUMMER<br />
IS HERE...<br />
JULY - AUGUST <strong>2022</strong> | 1<br />
drinkaware.co.uk - for the facts about alcohol.
SAN MIGUEL SPECIAL<br />
THE OFFERS LIST<br />
SHARE<br />
YOUR<br />
SUMMER<br />
WITH SAN MIGUEL<br />
WELCOME<br />
Summer is upon us and we couldn’t be more excited! We’re<br />
dreaming of sunny afternoons spent in beer gardens, sipping<br />
on something cool. To encourage the good weather we have<br />
packed this edition of <strong>The</strong> <strong>Offers</strong> <strong>List</strong> with the hottest deals and<br />
sizzling promotions, not to mention some new products that are<br />
on fire right now.<br />
With sustainability being a growing requirement we are<br />
introducing Nice Cans to meet your demand. Great tasting wine<br />
in a can and perfect for outdoors events. Check out page 6.<br />
Summer is the season of all things pink, from rose wine to rose<br />
cider. Read about the trending wines this summer on page 4.<br />
We are also very excited to introduce La Fornarina an exclusive<br />
award winning prosecco to our range and available at a great<br />
price.<br />
We have received notification of another price increase from<br />
Guinness. Whilst we are doing our best to negotiate we will<br />
have to pass this increase on from <strong>July</strong> 14th. We have worked to<br />
find great options if you would like to challenge these increases.<br />
check out page 13. We will publish the exact Guinness price<br />
increase on our website and will endeavour to give you as much<br />
notice as possible.<br />
If you missed it, we now have a dedicated wine brochure that<br />
you can view on our website and available in print. Don’t forget<br />
we are here to help you create, design and print your wine list<br />
at no extra cost. We thank you for your continued support and<br />
wish you all a very busy summer. Don’t forget to follow us on<br />
Facebook and Instagram for new product launches and special<br />
deals @cellardrinks<br />
CONTENTS<br />
04 THE PINK OF PROVENCE<br />
06 NICE CANS<br />
08 CASK<br />
12 SPECIALIST KEG BEERS<br />
13 GUINNESS PRICE INCREASE<br />
14 PREMIUM LAGER<br />
22 HEINEKEN SILVER<br />
23 CRAFT<br />
28 DRAUGHT MASTERS<br />
30 ONLINE ORDERING APP<br />
32 CIDER<br />
34 PACKAGED<br />
40 LOW & NO ALCOHOL<br />
42 SOFT DRINKS<br />
44 WINES<br />
52 SPIRITS<br />
Cheers<br />
Rhys and all at <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>.<br />
2 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 3
THE PINK OF PROVENCE<br />
THE PINK OF PROVENCE<br />
THE PINK<br />
OF<br />
PROVENCE.<br />
Provence is found within the southern region<br />
of France, against the picturesque backdrop of<br />
the Côte d’Azur. Famed for its rosé wines, warm<br />
weather and glamour.<br />
is able to appeal to many tastes. It positions itself<br />
between the whites and the reds, being neither too<br />
fresh nor deep. Alongside this is its versatility to<br />
complement many different types of food.<br />
It is home to four distinct appellations that are<br />
famous for the production of rosé wine, including<br />
Bandol, <strong>Co</strong>teaux d’Aix en Provence, <strong>Co</strong>teaux Varois<br />
en Provence and Côtes de Provence.<br />
<strong>The</strong> favorable climate provides mild winters and<br />
long, hot, summer days with very little rain. Add in<br />
the fresh mistral breeze that helps ripen the grapes<br />
faster and you have a recipe for success.<br />
Elegant yet unpretentious, the Provence dry rosé<br />
It conjures up thoughts of relaxing summer days<br />
spent in the south of France, which has inspired<br />
several celebrity rosé labels to be created. <strong>The</strong>se<br />
include Brad Pitt and Angelina Jolie, Kylie Minogue,<br />
John Legend, John Malkovich and rapper Post<br />
Malone.<br />
Here at <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>. we have selected our top<br />
three Provence rosé wines that stand out in terms of<br />
taste, presentation and reputation.<br />
France, Côte d’Azur<br />
WHISPERING<br />
ANGEL<br />
Whispering Angel is today’s<br />
worldwide reference for Provence<br />
rosé. Made from Grenache,<br />
Cinsault and Rolle (Vermentino),<br />
its pale color is pleasing to the eye<br />
and draws one in. <strong>The</strong> rewarding<br />
taste profile is full and lush while<br />
being bone dry with a smooth<br />
finish. A blend of the best free run<br />
juices and press juices, fermented<br />
and aged in stainless steel with<br />
temperature control.<br />
ULTIMATE<br />
PROVENCE<br />
Inseparable from its signature<br />
bottle, UP is the promise of an<br />
extra-fresh wine. UP offers a palette<br />
of intense aromas and reveals<br />
in turn notes of ripe lemon and<br />
exotic fruits mixed with bold floral<br />
notes in the image of its estate. On<br />
the palate, this unexpected rosé<br />
puts on its finest finery to deliver<br />
a performance of unprecedented<br />
freshness underlined by spicy notes<br />
of white pepper.<br />
H&B<br />
PROVENCE ROSÉ<br />
Produced by Gregory Hecht &<br />
François Bannier, H&B Provence<br />
rosé is a refreshing, charming<br />
and floral wine, everything which<br />
makes a rosé from Provence one<br />
of a kind. This is a delightful pale<br />
pink rosé of immense charm and<br />
minerality redolent of fennel, anise<br />
and purple flowers. Made from<br />
Grenache, Cinsault, Syrah and<br />
Rolle, this is <strong>The</strong> glass stopper<br />
makes for an innovative and<br />
faultless closure.<br />
4 | THE OFFERS LIST JULY - AUGUST <strong>2022</strong> | 5
NICE CANS<br />
NICE CANS<br />
SECRETLY PEACHY<br />
SAUVIGNON BLANC.<br />
WINE FOR WHENEVER<br />
This dry and crisp French white is seriously up for<br />
anything. <strong>Co</strong>mes from the luscious hills of true wine<br />
country too. NICE’s Sauvignon Blanc has the sass<br />
of a grape that knows it’s got it.<br />
NICE is a UK based independent Future Wine <strong>Co</strong>mpany, founded<br />
by Lucy Wright and Jeremy May in 2019. <strong>The</strong>y have a range of three<br />
wines; a French Pale Rosé, Sauvignon Blanc & Argentinian Malbec.<br />
Some benefits of NICE are; easy to transport, lighter and safer than<br />
glass, a lower carbon footprint, eliminate waste, reduce plastic<br />
and no use by date. Alongside their wine being vegan, the cans are<br />
100% recyclable, forever.<br />
NICE is the largest independent canned wine brand and the fastest<br />
growing (+167% YoY). <strong>The</strong>y supply all Virgin Atlantic flights and are<br />
the most widely distributed canned wine brand in the on-trade with<br />
sales out of £3.5M last year and customers including Wimbledon<br />
Tennis, Lord’s Cricket, <strong>The</strong> Oval, Hammersmith Apollo, over 25<br />
major Stadia (<strong>The</strong> Etihad, Principality Stadium, Motorpoint Arena<br />
Nottingham), Wagamama and hundreds of Universities, Festivals,<br />
<strong>The</strong>atres, Cinemas, and Quick Serve Restaurants.<br />
<strong>The</strong>y launched their canned wine in 2019, and since then have<br />
become the UK’s fastest growing canned wine. Seriously, the nation<br />
loves wine in a can.<br />
Available from us in 12 x 187ml, we stock all three wines. Perfect<br />
for outdoor events.<br />
VEGAN<br />
As well as being totally current and<br />
putting wine in a can, we also made it<br />
vegan. because we’re nice like that<br />
100% RECYCLABLE FOREVER<br />
Our cans are 100% recyclable forever,<br />
so I guess that’s just one less thing for<br />
you to worry about.<br />
DELICIOUS WINE<br />
We never settle. We visited wineries<br />
around the World until we found the<br />
one. <strong>The</strong>n we put a ring on it.<br />
CALLING ALL PALE<br />
ROSÉ LOVERS.<br />
This crisp and dry French wine in a can is a bit of a<br />
tease and loves a party, indoors or out.<br />
Needing some Pale Rosé in your life? NICE’s Pale<br />
Rosé shows just enough strawberry to keep you keen.<br />
RED WINE SEASON<br />
IS HERE.<br />
This medium-bodied Argentinian wine in a can is<br />
juicy, has wicked depth and gives reds a good name.<br />
NICE’s Argentinian Malbec will happily charm you<br />
and your friends given half a sip.<br />
6 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 7
GUEST BREWERS<br />
<strong>Cellar</strong> A5 Landscape Advert_02.qxp_Layout 1 21/06/<strong>2022</strong> 12:32 Page 1<br />
CASK ALES<br />
JULY & AUGUST <strong>2022</strong><br />
GUEST BREWERS<br />
SALOPIAN - JULY<br />
BOLD & TASTY YORKSHIRE BITTER 4.0%<br />
REFRESHING BLONDE ALE 4.2%<br />
Buy any 2 x 9g and<br />
receive a FREE 70cl<br />
of JJ Whitley Vodka<br />
For support, please contact Simon French<br />
07790 884057 | simon.french@timtaylors.co.uk<br />
£84.75<br />
PER 9GL<br />
3.9%<br />
£83.00<br />
PER 9GL<br />
4.0%<br />
£89.00<br />
PER 9GL<br />
4.5%<br />
All for that taste of Taylor’s<br />
www.timothytaylorshop.co.uk<br />
HOPBACK - AUGUST<br />
PREMIUM WELSH<br />
GOLDEN ALE<br />
ALWAYS IN STOCK<br />
£82.50<br />
£87.50<br />
PER 9GL<br />
4.0%<br />
£89.50<br />
PER 9GL<br />
4.2%<br />
£97.99<br />
PER 9GL<br />
5.0%<br />
8 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 9
Brewing since 1777<br />
ALWAYS IN STOCK - LOCAL CASK BEERS<br />
ALWAYS IN STOCK - NATIONAL CASK BEERS<br />
ALWAYS IN STOCK<br />
Always in stock<br />
LOCAL CASK BEERS<br />
LOCAL CASK BEERS<br />
ALWAYS IN STOCK<br />
Always in stock<br />
NATIONAL CASK BEERS<br />
NATIONAL CASK BEERS<br />
£74.50<br />
£69.95<br />
£94.60<br />
WILLIAM BASS & CO<br />
£96.60<br />
Available in 10gl Cask.<br />
ABV 5.0%<br />
ABV 4.2%<br />
ABV 4.0%<br />
P<br />
R<br />
E<br />
M<br />
I<br />
U<br />
M<br />
ABV 4.4%<br />
£67.95<br />
£83.75<br />
£84.50<br />
also available in 4.5gl pins<br />
£81.50<br />
ABV 3.8%<br />
ABV 4.5%<br />
ABV 4.1%<br />
ABV 3.6%<br />
£79.00<br />
£84.00<br />
£114.95<br />
£89.95<br />
ABV 4.2%<br />
ABV 4.2%<br />
ABV 4.3%<br />
ABV 4.5%<br />
£82.50<br />
£89.95<br />
£89.95<br />
£78.50<br />
also available in 4.5gl pins<br />
ABV 4.5%<br />
ABV 4.6%<br />
ABV 4.1t%<br />
ABV 4.0%<br />
10 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 11
SPECIALIST KEG BEERS<br />
THE RISING PRICE OF GUINNESS<br />
SPECIALIST<br />
KEG BEERS<br />
SHEPHERD<br />
NEAME SPITFIRE<br />
50L<br />
£84.95<br />
WADWORTH<br />
6X<br />
30L<br />
£69.95<br />
£<br />
We are all aware of the serious impact of the current<br />
sky rocketing inflation. We are feeling it not only in our<br />
businesses but also as consumers ourselves.<br />
Felinfoel<br />
Stout<br />
WHITSTABLE BAY<br />
PALE ALE<br />
30L<br />
£69.95<br />
FELINFOEL<br />
IPA<br />
30L<br />
£62.50<br />
However, it is still with an element of shock, that we are<br />
having to inform you of a impending price increase from<br />
Guinness. <strong>Co</strong>ming into effect on all orders made on or after<br />
the 14th of <strong>July</strong> <strong>2022</strong>. This will be the second price increase<br />
in four months.<br />
<strong>The</strong> reason given for this additional increase is the volatile<br />
external environment we currently operate in and the<br />
challenges we’re all facing with regards to the cost of goods<br />
and inflationary pressures.<br />
What does this mean?<br />
From the 14th of <strong>July</strong> the price of all Guinness products will<br />
rise. This includes Guinness 30L and 50L kegs, Guinness cans<br />
and Guinness Surger cans.<br />
Felinfoel Stout is brewed using our unique blend<br />
of WGV and Challenger hop varieties and REAL<br />
CHOCOLATE MALT which gives a rich full<br />
flavoured drinking beer with a nice rich chocolate<br />
and coffee aroma and rounded after taste on the<br />
palate.<br />
Young’s London<br />
Stout<br />
Traditionally crafted, oatmeal stout with a<br />
contemporary London feel. It delivers a slightly<br />
sweeter, smoother version of the traditional Irish<br />
stout. With aromas of cappuccino, dark chocolate and<br />
This additional increase will automatically be added to any<br />
orders on or after that date. As much as we wish we could,<br />
burnt toast on the nose, and roasted malt and coffee<br />
coming through on the taste.<br />
unfortunately <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>. are unable to absorb any of<br />
FELINFOEL<br />
DOUBLE DRAGON<br />
30L<br />
£69.95<br />
PERMANENT HAND PULLS<br />
AVAILABLE ON ALL<br />
THESE KEG LINES.<br />
CONTACT US FOR MORE<br />
INFORMATION.<br />
this cost.<br />
What can I do?<br />
We understand the impact of this is going to be significant,<br />
please get in touch with us directly to discuss how we can<br />
help. We continue to support and promote the sale of<br />
Guinness as enthusiastically as always. However, we have<br />
grown our stout portfolio to enable you to offer a more cost<br />
effective, alternative. Please read on to discover more.<br />
Whitstable Bay<br />
Black Stout<br />
A silky keg stout brewed using a unique blend of four<br />
coloured malts which impart a rich, complex flavour,<br />
balanced by the finest Admiral hops, and finished<br />
with a smooth, creamy head. Handcrafted using<br />
chalk filtered mineral water from the brewery’s own<br />
artesian well.<br />
12 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 13
PREMIUM LAGERS<br />
PREMIUM LAGERS<br />
NEW<br />
BROOKLYN PILSNER<br />
THREE REASONS YOU<br />
Brooklyn Pilsner Double<br />
SHOULD STOCK TODAY<br />
Brooklyn Pilsner Double<br />
BROOKLYN PILSNER OUTPERFORMS<br />
COMPETITORS ON CONSUMER PREFERENCE<br />
Brooklyn Pilsner ranked higher on ‘purchase intent’,<br />
‘ease of drinking’, ‘refreshing’ and ‘overall liking’<br />
(vs Camden Hells). *<br />
NEW BRANDING THAT BREAKS<br />
THE CATEGORY NORMS AND STANDS<br />
OUT VS. COMPETITORS<br />
Based on the lens alone 76% of consumers think the beer would be<br />
‘easy to drink’ and 84% think it ‘would be refreshing’. **<br />
BROOKLYN ATTRACTS A SIGNIFICANTLY<br />
YOUNGER AND MORE PREMIUM SHOPPER<br />
<strong>The</strong> % of ABC1 shoppers (81.8%) & % of shoppers under 45 (42.1%)<br />
is significantly higher than total beer, total lager<br />
and even Brewdog Punk IPA. ***<br />
From the people of<br />
Brooklyn Brewery:<br />
Install Brooklyn Pilsner<br />
and receive a free keg<br />
and £125 of POS<br />
Speak to your BDM to agree install. Standard POS install package provided ahead of<br />
install valued at £125. Available to new stockists only. One package per install.<br />
*Ipsos <strong>Co</strong>nsumer Research Amongst 273 (unbranded) and 264 (branded) past 12 month lager drinkers<br />
**Nielsen <strong>Co</strong>nsumer Research Amongst N=850 18-55 YO ABC1 P4WK Beer Drinkers<br />
*** Kantar WP 52wk to w/e 13 June ’21<br />
12 OUR RANGE ORDER.CARLSBERGMARSTONS.CO.UK<br />
13<br />
14 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 15
PREMIUM LAGERS<br />
PREMIUM LAGERS<br />
INSTALL<br />
THE THE FASTEST<br />
Birra Poretti<br />
GROWING<br />
ITALIAN<br />
Birra LAGER<br />
Poretti * *<br />
Backed Backed by a by a multi-million pound pound brand brand investment investment<br />
to drive to drive consumer consumer awareness awareness in <strong>2022</strong>, in <strong>2022</strong>, our new our new<br />
‘Made ‘Made for the for Table’ the Table’ campaign campaign launched launched in April in April<br />
across across TV, On TV, Demand, On Demand, Print Print and Social. and Social.<br />
Install Install and and receive receive a a<br />
COMPLIMENTARY KEG KEG<br />
and and<br />
£125 £125 OF OF POS POS<br />
Speak Speak to your to your BDM BDM to discuss to discuss support support<br />
Speak to your Speak BDM to to your agree BDM install. to agree Standard install. POS Standard install package POS install provided package ahead provided of install ahead valued of install at £125. valued at £125.<br />
Available to Available new stockists new only. stockists One package only. One per package install. per install.<br />
*Source: Total *Source: trade On Total & trade Off, Volume On & Off, & Value Volume MAT & vs Value Peroni, MAT Birra vs Peroni, Moretti Birra & Menabrea. Moretti & Menabrea.<br />
CGA OPMS CGA Data OPMS to 29/01/<strong>2022</strong>, Data to 29/01/<strong>2022</strong>, Nielsen data Nielsen to 26/02/<strong>2022</strong>) data to 26/02/<strong>2022</strong>) **CGA OPMS **CGA Data OPMS to P11 2021 Data to P11 2021<br />
Brewed in the Brewed UK in the UK<br />
@birrificioporettiuk<br />
10 OUR 10 RANGE OUR RANGE ORDER.CARLSBERGMARSTONS.CO.UK<br />
11 11<br />
16 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 17
PREMIUM LAGERS<br />
PREMIUM LAGERS<br />
2<br />
Madri<br />
ESTRELLA<br />
INTRODUCING<br />
MADRÍ EXCEPCIONAL<br />
BREWED IN THE UK<br />
Speak to your BDM to agree install. Standard POS install package provided ahead of install valued at £125.<br />
Available to new stockists only. One package per install.<br />
18 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 19<br />
4097-1 MAD Presenter A4.indd 1 15/10/2021 15:07<br />
12 OUR RANGE
PREMIUM LAGERS<br />
PREMIUM LAGERS<br />
All the action<br />
at half the price<br />
Up to<br />
£<br />
70<br />
a month<br />
discount<br />
for existing customers<br />
Add one or more Budweiser Brewing Group draught products<br />
to your bar to receive 50% off a BT Sport subscription.<br />
12 month minimum term. New customers only.<br />
©<strong>2022</strong> AB InBev UK Limited, all rights reserved.<br />
Outlets must install a new Budweiser Brewing Group draught product to qualify for a discount. 12-month minimum contract term. Existing customer discounts are linked to the<br />
number of Budweiser Brewing Group draught products installed. Promoter: AB InBev UK Limited T/A Budweiser Brewing Group, Bureau, 90 Fetter Lane, London EC4A 1EN.<br />
LOCAL & NATIONAL BREWERS<br />
LOCAL & NATIONAL BREWERS<br />
Please contact your BBG or Wholesale Representative to discuss stocking.<br />
©<strong>2022</strong> AB InBev UK Limited, all rights reserved.<br />
Over 18s only. Offer open to participating BBG wholesale partner customers based in England and Wales only. Outlets must install <strong>Co</strong>rona 50L between 01/07/<strong>2022</strong> and 31/08/<strong>2022</strong> to receive one free case<br />
of <strong>Co</strong>rona Cero NRB 6x4x330ml. New installation cannot replace any Budweiser Brewing Group brand stocked. One deal per outlet. Promoter: Budweiser Brewing Group, 90 Fetter Lane, London, EC4A 1EN.<br />
2 15:02<br />
Dayla | <strong>Co</strong>opers Choice Jul Aug <strong>2022</strong>.indd 53 22/06/<strong>2022</strong> 10:43<br />
20 | THE OFFERS LIST<br />
Dayla | <strong>Co</strong>opers Choice Jul Aug <strong>2022</strong>.indd 54 JULY - AUGUST 22/06/<strong>2022</strong><br />
<strong>2022</strong> 10:43<br />
| 21
CRAFT<br />
CRAFT<br />
What's it<br />
all about?<br />
Golden in colour.<br />
Holy in flavour.<br />
SUMMER POS KIT<br />
AVAILABLE FOR<br />
ALL DRAUGHT<br />
CUSTOMERS.<br />
Earlier this year Heineken launched<br />
Heineken Silver, which is the same recipe<br />
as their original lager but boasts less alcohol<br />
with a less bitter taste.<br />
In an interview with <strong>The</strong> Grocer, Heineken<br />
category & commercial strategy director<br />
Alexander Wilson said “<strong>The</strong> launch is<br />
especially designed to appeal to gen Z and<br />
millennial shoppers. <strong>The</strong> beer category was<br />
“underindexing with 18 to 34-year-olds –<br />
that’s a historic trend”.<br />
This age group was “looking for a beer that is<br />
a little bit less bitter”, he added – hence the<br />
new drink had “roughly half the bitterness of<br />
Heineken original” at 10 IBUs (International<br />
Bitterness Units).<br />
Heineken Silver features all the same pure,<br />
100% natural ingredients people love from<br />
the original recipe. <strong>The</strong> difference between<br />
original Heineken and Heineken Silver is<br />
the ice-cold lagering process. By brewing<br />
Heineken Silver at -1°C, more cold haze<br />
is allowed to form and be filtered out. This<br />
removes proteins and rough-tasting tannins.<br />
It also has a lower ABV of 4%, making<br />
Heineken Silver easy-to-drink, extrarefreshing<br />
beer designed to be more<br />
accessible for more consumers.<br />
“ IT HAS A LOWER<br />
ABV OF 4%, MAKING<br />
HEINEKEN SILVER<br />
EASY-TO-DRINK,<br />
EXTRA-REFRESHING<br />
BEER DESIGNED TO BE<br />
MORE ACCESSIBLE<br />
FOR MORE CONSUMERS.<br />
”<br />
EYE: GOLDEN / HAZY<br />
NOSE: MANGO / PINEAPPLE<br />
TASTE: TROPICAL<br />
EYE: HAZY<br />
NOSE: CITRUS<br />
TASTE: TANGERINE /<br />
GRAPEFRUIT<br />
EYE: LIGHT / STRAW<br />
NOSE: LIGHT / FRESH<br />
TASTE: CLEAN / CRISP<br />
EYE: HAZY / PALE<br />
NOSE: PINE / TROPICAL<br />
TASTE: JUICY / PINE<br />
/ MANGO<br />
<strong>The</strong> iconic green Heineken label has turned<br />
turquoise, reflecting the brand’s extrarefreshing<br />
flavour and setting it apart from<br />
the original recipe beer.<br />
ALSO AVAILABLE<br />
IN BOTTLES<br />
All Heineken® beers are suitable for<br />
vegetarians and vegans, and Heineken Silver<br />
is no exception.<br />
30L<br />
SANKEYS S-TYPE KEG<br />
91 CALORIES | VEGAN<br />
330ML BOTTLE<br />
X20 CASE<br />
53 CALORIES | VEGAN<br />
EYE: BRIGHT PALE<br />
NOSE: CITRUS / MANGO<br />
TASTE: CITRUS /<br />
TROPICAL / SMOOTH<br />
EYE: HAZY / PALE<br />
NOSE: PASSION FRUIT / CITRUS<br />
EYE: RED<br />
TASTE: PASSION FRUIT<br />
NOSE: TOFFEE / CITRUS<br />
TASTE: MALTY / FRUITY<br />
EYE: BRIGHT PALE<br />
NOSE: CITRUS / MANGO<br />
TASTE: CITRUS /<br />
TROPICAL / SMOOTH<br />
CRAFT<br />
Dayla | <strong>Co</strong>opers Choice Jul Aug <strong>2022</strong>.indd 49 22/06/<strong>2022</strong> 10:43<br />
22 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 23
CRAFT<br />
CRAFT<br />
TRY SAUCERY.<br />
TASTE SUMMER.<br />
SAUCERY<br />
provided?<br />
• 3x free kegs for a 12 month listing*<br />
• POS & Merch to support the listing<br />
• Craft Beer Sales Training Session<br />
(available on request)<br />
• Digital Assets for Social Media<br />
• Extra support package for<br />
competitive socialising venues<br />
<strong>Co</strong>ntact sam.bowen@lionlittleworld.com to<br />
discuss stocking Voodoo Ranger Hazy IPA today!<br />
·2 FOC KEGS IN RETURN FOR A 12 MONTH LISTING*<br />
·BRANDED MAGIC ROCK BREWING FONT<br />
·POS & MERCH TO SUPPORT THE LISTING<br />
·CRAFT BEER SALES TRAINING SESSION (ON REQUEST)<br />
·DIGITAL ASSETS FOR SOCIAL MEDIA<br />
<strong>Co</strong>ntact sam.bowen@lionlittleworld.com to discuss<br />
stocking Magic Rock Brewing Saucery today.<br />
THINK MAGIC<br />
DRINK MAGIC<br />
*Oer valid until 31st <strong>August</strong> <strong>2022</strong>.<br />
Other T&Cs may apply<br />
www.magicrockbrewing.com<br />
*two free kegs given upon<br />
install, the third free keg<br />
delivered 12 weeks after install.<br />
Offer valid until 31st <strong>August</strong><br />
<strong>2022</strong>. Other T+Cs may apply<br />
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JULY - AUGUST <strong>2022</strong> | 25
CRAFT<br />
<strong>Cellar</strong> <strong>Drinks</strong>_HS Advert_05.qxp_Layout 1 21/06/<strong>2022</strong> 15:03 Page 1<br />
CRAFT<br />
FREE<br />
KEG ON<br />
INSTALL<br />
RIDE THE STORM<br />
A 4% ABV aromatic,<br />
dry-hopped, modern<br />
pale ale.<br />
VOODOO RANGR<br />
Bring Hopical Storm to<br />
your bar for a trial period<br />
and receive a FREE keg<br />
on install. Glassware and<br />
further POS available for<br />
permanent stockists.<br />
For support, please contact Simon French<br />
or the <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>. team<br />
07790 884057 | simon.french@timtaylors.co.uk<br />
All for that taste of Taylor’s<br />
www.timothytaylor.co.uk<br />
26 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 27
WHAT CAN<br />
DRAUGHTMASTER<br />
DO FOR YOU?<br />
MODULAR 20<br />
UNRIVALLED QUALITY<br />
A REVOLUTION<br />
<strong>The</strong> beer in our<br />
IN<br />
kegs<br />
DISPENSING<br />
stays<br />
FRESH fresher DRAUGHT 6 times longer BEERthan<br />
steel kegs.<br />
With our beer staying fresher for 6X LONGER<br />
than standard kegs, you can offer customers a wider choice<br />
of beers on tap, without the worry of it going to waste.<br />
A GREAT SOLUTION<br />
FOR SMALLER OUTLETS<br />
NO ADDED CO 2<br />
<strong>The</strong> built in air compressor gently<br />
squeezes the kegs to dispense beer.<br />
CO 2<br />
CRAFT<br />
A THIRST FOR<br />
INNOVATION A<br />
TASTE FOR PROFIT<br />
DraughtMaster is an<br />
innovative dispense solution<br />
that uses compressed air<br />
and PET single skin kegs<br />
to serve fresh pressed beer.<br />
OVER 12 BRANDS, INCLUDING:<br />
THE GROWING DEMAND<br />
FOR A GREATER CHOICE<br />
OF BEERS<br />
With our beer staying fresher<br />
for 6x LONGER than standard<br />
kegs, you can offer customers<br />
a wider choice of beers on tap,<br />
without the worry of it going<br />
to waste.<br />
GREATER VARIETY<br />
All our kegs are identical so you<br />
can change brands whenever<br />
you need.<br />
75% LESS CLEANING<br />
Save time and money as lines<br />
only need to be cleaned every<br />
4 weeks.<br />
SAVES SPACE<br />
<strong>The</strong> system has a small footprint.<br />
Lightweight kegs are easy to<br />
store, move and change whilst<br />
they compress during use. <strong>The</strong><br />
built in air compressor means<br />
you don’t need additional CO 2<br />
cylinders.<br />
75% LESS CLEANING<br />
Save time and money as lines only need<br />
to be cleaned every 4 weeks.<br />
WHAT DO<br />
YOU NEED?<br />
DraughtMaster uses standard founts/t-bars and<br />
coolers and can be set up under bar or in a cellar.<br />
SAVES SPACE<br />
<strong>The</strong> system has a small footprint.<br />
Lightweight kegs are easy to store,<br />
move and change whilst they<br />
compress during use.<br />
STANDARD<br />
COOLER<br />
CLEANING<br />
UNIT<br />
KEG<br />
MODULES<br />
135767C DM Brochure Update DR2.indd www.draughtmaster.com/uk<br />
4-6<br />
INTRODUCING 2 EXCITING NEW BRANDS...<br />
KIRRIN ICHIBAN & BROOKLYN PILSNER
ONLINE ORDERING<br />
ONLINE ORDERING<br />
COMING<br />
SOON...<br />
Online Ordering -<br />
place your order at<br />
a time that suits you!<br />
We are so excited to announce<br />
that we will be launching a<br />
dedicated online ordering system<br />
this Summer. You will be able<br />
to access your account via a<br />
dedicated <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>. app<br />
and via our website.<br />
We understand that yours is not a 9-5<br />
business so we want to make working with<br />
<strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>. as easy as possible.<br />
Once rolled out you will be able to place an order,<br />
view past purchases, create shopping lists and<br />
favourites for easy repeat orders.<br />
You will also be able to access special app<br />
promotions, receive notifications and view stock<br />
availability.<br />
Once the app is ready we will be in touch with more<br />
information to get you up and running.<br />
<strong>The</strong> app will be available on the App Stores for both<br />
IOS and Android.<br />
This will mean you can place an<br />
order whenever and wherever you<br />
need, at a touch of a button.<br />
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JULY - AUGUST <strong>2022</strong> | 31
CIDER<br />
CIDER<br />
FREE KEG ON INSTALL<br />
PLUS RECEIVE PINT<br />
STEIN GLASSWARE<br />
50L KEG<br />
CONTACT<br />
INFO@CELLARDRINKS.UK<br />
TO REGISTER YOUR INTEREST<br />
32 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 33
PACKAGED<br />
PACKAGED<br />
PACKAGED<br />
CO L L E C T I O N<br />
BUY ANY 5 CASES AND<br />
RECEIVE 1 CASE FREE<br />
While stocks last. Promotion valid from 1st <strong>July</strong> - 31st <strong>July</strong> <strong>2022</strong>.<br />
24 x 330ml<br />
£17.99<br />
24 x 330ml<br />
£17.99<br />
24 x 330ml<br />
£19.99<br />
12 x 568ml<br />
£14.99<br />
24 x 330ml<br />
£23.99<br />
12 x 500ml<br />
£23.50<br />
34 | THE OFFERS LIST<br />
4332-17 REK <strong>July</strong> RTM A4 Ad.indd 1 JULY - AUGUST 10/02/<strong>2022</strong> <strong>2022</strong> 08:55 | 35
CIDER<br />
CIDER<br />
*T&C's Offer period 1st <strong>July</strong> to 31st <strong>August</strong> <strong>2022</strong>.<br />
SNACKS<br />
BREWED IN THE UK.<br />
Bulmers Original & Bulmers Crushed Red Berries & Lime 12 x 500ml NRB.<br />
Offer period 1st <strong>July</strong> to 31st <strong>August</strong> <strong>2022</strong>. Max 10 cases per customer.<br />
Dayla | <strong>Co</strong>opers Choice Jul Aug <strong>2022</strong>.indd 114 22/06/<strong>2022</strong> 10:46<br />
36 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 37
PACKAGED<br />
LOW & NO ALCOHOL<br />
ENJOY LIFE’S<br />
SIMPLE PLEASURES<br />
MORETTI CASE<br />
AWAITING ARTWORK<br />
SPECIAL PRICE<br />
£14.99<br />
PER CASE *<br />
JULY<br />
ONLY<br />
LOCAL & NATIONAL BREWERS<br />
LOCAL & NATIONAL BREWERS<br />
ALCOHOL FREE<br />
ENJOY BIRRA MORETTI RESPONSIBLY NOT MORE THAN ALC 0.05% VOL<br />
Birra Moretti Zero 24 x 330ml only. Offer period 1st - 31st <strong>July</strong> <strong>2022</strong> Max 10 cases per customer.<br />
Dayla | <strong>Co</strong>opers Choice Jul Aug <strong>2022</strong>.indd 55 22/06/<strong>2022</strong> 10:43<br />
38 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 39<br />
Dayla | <strong>Co</strong>opers Choice Jul Aug <strong>2022</strong>.indd 56 22/06/<strong>2022</strong> 10:43
LOW & NO ALCOHOL<br />
SOFT DRINKS<br />
BUY 4 CASES<br />
GET 5TH FREE<br />
BUY 4 CASES<br />
GET 5TH FREE<br />
<strong>Co</strong>ke ad<br />
Working in partnership with<br />
24x125ml MIXERS £7.99 24x125ml JUICES £8.99<br />
24x200ml MIXERS £9.99 24x200ml JUICES £10.99<br />
24x200ml DIET COKE £9.99 24x200ml COCA COLA £11.49<br />
SOFT DRINKS<br />
24x330ml DIET COKE ICON £16.99 24x330ml COCA COLA ICON £17.99<br />
just<br />
£10.99<br />
0.5% ABV CRAFT BEER<br />
0.5% ABV CRAFT BEER<br />
We're on a mission to brew the best 0.5% ABV craft beers and build a<br />
We're on a mission to brew the best 0.5% ABV craft beers and build a<br />
better world in which to drink them. Using a traditional brewing process<br />
better world in which to drink them. Using a traditional brewing process<br />
just<br />
£9.99<br />
our range is vegan friendly, gluten free, and low calorie.<br />
our range is vegan friendly, gluten free, and low calorie.<br />
Our beers have a proven ROS in on & off trade.<br />
Our beers have a proven ROS in on & off trade.<br />
24 x 330ml cans<br />
40 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 41
LlanllyrSource<br />
SOFT DRINKS<br />
Water A4 Advert 15/09/17:Layout 1 15/8/17 15:56 Page 1<br />
SOFT DRINKS<br />
£13.50<br />
per case 24 x 330ml<br />
SAN PELLEGRINO<br />
24 x 200ml<br />
only<br />
£6.95<br />
42 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 43
WINES<br />
<strong>The</strong><br />
Wine <strong>List</strong><br />
is here!<br />
We take an uncomplicated approach to wine and focus<br />
on keeping things simple. We are delighted to showcase<br />
the world of wines at <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>. all wrapped up in<br />
our brochure. Now available online via our website and<br />
in print. Please get in touch and let us do the rest when<br />
it comes to wine.<br />
WINNER<br />
LOS VINATEROS<br />
RIOJA CRIANZA<br />
GOLD MEDAL<br />
RIOJA MASTERS<br />
Named as one of the top 10 Riojas<br />
in the Rioja Masters 2021. It is a<br />
mature, juicy-fresh drop, with notes of<br />
plums, red berries, and white pepper<br />
along with some oak-derived notes of<br />
vanilla and coconut. Neither heavy<br />
nor thin, it’s a lovely, medium-weight<br />
red with ripe fruit and bright acidity.<br />
44 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 45
WINES<br />
WINES<br />
INTRODUCING<br />
Honu<br />
Sauvignon Blanc<br />
Marlborough<br />
New Zealand<br />
ONLY<br />
£8 .49<br />
Located in the heart of the beautiful Robertson<br />
valley – a valley of wines and roses – lies Bon<br />
<strong>Co</strong>urage Estate, home to some of South Africa’s<br />
finest wines and recognized both locally and<br />
internationally for their exceptional quality.<br />
£6 .49<br />
per bottle<br />
46 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 47
WINES<br />
WINES<br />
Pierre Lacasse Range<br />
Sauvignon & Malbec<br />
£5 .99<br />
per bottle.<br />
only £4.99 per bottle<br />
OUR PREMIUM<br />
Single Serve Wine Range<br />
24 X 187ML<br />
48 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 49
WINES<br />
WINES<br />
INTRODUCING<br />
Silver Medal<br />
WINNER<br />
LA FORNARINA<br />
PROSECCO DOC<br />
SILVER MEDAL PROSECCO<br />
MASTERS <strong>2022</strong><br />
This Italian made Prosecco is<br />
a delicate, slightly sweet and<br />
particularly fruity sparkling wine<br />
which has a light straw yellow colour.<br />
An excellent aperitif. Due to its<br />
characteristics freshness, it can be<br />
served on any occasion.<br />
ONLY £7.49 PER BOTTLE<br />
ONLY £6.99 PER BOTTLE<br />
50 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 51
SPIRITS<br />
SPIRITS<br />
SPIRITS<br />
CO L L E C T I O N<br />
BUY 1 x 70CL BOË PINK VODKA<br />
+ 1 x 70CL BOË DARK FRUITS VODKA<br />
+ 1 x 70CL BOË AZZURRA VODKA<br />
AND GET A<br />
BOË VODKA SUMMER POS KIT FREE.<br />
1 x A4 bar top strut card, 40 table talkers, 2 x carafes,<br />
2 x vodka bar runners and 50 x flamingo straws.<br />
SMIRNOFF<br />
£11.99<br />
70cl<br />
CAPT MORGAN<br />
£13.95<br />
70cl<br />
GORDONS<br />
£13.50<br />
70cl<br />
GORDONS PINK<br />
£13.99<br />
70cl<br />
JACK DANIELS<br />
£18.99<br />
70cl<br />
JAGERMEISTER<br />
£14.99<br />
70cl<br />
£23.99<br />
1.5L<br />
£28.99<br />
1.5L<br />
£26.99<br />
1.5L<br />
£28.50<br />
1.5L<br />
£38.00<br />
1.5L<br />
-<br />
52 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 53
SPIRITS<br />
SPIRITS<br />
BENJAMIN HALL GIN<br />
NEW 1.5L HOUSE VODKA & GIN<br />
A perfect Welsh gin at a surprisingly low price<br />
ONLY £23.99<br />
London Dry Strawberry Sicilian Lemon Blackberry<br />
www.hensolcastledistillery.com<br />
Hensol Castle, Hensol, Vale of Glamorgan, CF72 8JX<br />
Shiraz , Pinot Grigio, Shiraz Rosé, Chardonnay<br />
54 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 55
SPIRITS<br />
SPIRITS<br />
T H E U K ' S M O S T L O V E D G I N *<br />
w h i t l e y n e i l l . c o m<br />
THE UK'S<br />
THE UK'S<br />
#1 SELLINIG<br />
#1 SELLINIG<br />
PREMIUM GIN*<br />
PREMIUM GIN*<br />
220321-HiSpirits-RTM Shots Bundle.indd 2 04/04/<strong>2022</strong> 16:37<br />
Get a<br />
AWARD WINNING<br />
WELSH GIN<br />
epic offer<br />
Buy any 3 X 70cl Warner’s gins<br />
<strong>Cellar</strong> <strong>Drinks</strong> Ltd is proud to supply this small batch,<br />
and receive a FREE case<br />
copper pot distilled range of Welsh gins, made in the<br />
(24 x 200ml) Fever-Tree mixers. *<br />
cellars of a 17 th Century, Grade I listed Welsh Castle.<br />
*Offer applies to 70cl Rhubarb, Raspberry,<br />
Elderflower, London Dry and Honeybee gins. Max<br />
of 3 deals per customer. Choose from Fever-Tree<br />
Mediterranean Tonic, Lemon Tonic or Ginger Ale.<br />
www.hensolcastledistillery.com<br />
Hensol Castle, Hensol, Vale of Glamorgan, CF72 8JX<br />
BUY ANY 6 BOTTLES<br />
OF WHITLEY NEILL<br />
GET A DMF<br />
STRAWBERRY TEQUILA<br />
CREAM LIQUEUR FOC<br />
GIN<br />
*Nielsen IQ, Total <strong>Co</strong>verage, Premium Gin, Value, MAT to 26.03.22<br />
* S a v a n t a B r a n d v u e - T o p 1 0 0 M o s t L o v e d D r i n k B r a n d s 2 0 2 1<br />
Dayla | <strong>Co</strong>opers Choice Jul Aug <strong>2022</strong>.indd 85 22/06/<strong>2022</strong> 10:45<br />
220321-Warners-FeverTree.indd 1 21/03/<strong>2022</strong> 16:21<br />
56 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 57
SPIRITS<br />
WHY CHOOSE CELLAR DRINKS<br />
UK’S NO.1 SPRITZ *<br />
THE PERFECT SERVE<br />
REFRESH<br />
YOUR<br />
MENU<br />
WITH APEROL SPRITZ<br />
THIS SUMMER<br />
Why Choose<br />
OUR OUTSTANDING<br />
CUSTOMER SERVICE!<br />
SALUTE!<br />
FILL A LARGE<br />
WINE GLASS<br />
WITH ICE<br />
& ADD...<br />
3<br />
PARTS<br />
PROSECCO<br />
75ML<br />
2<br />
PARTS<br />
APEROL<br />
50ML<br />
1<br />
PART SODA<br />
JUST A SPLASH<br />
25ML<br />
STIR &<br />
GARNISH<br />
WITH A<br />
SLICE OF<br />
ORANGE<br />
£0.50<br />
OFF ON APEROL<br />
70CL BOTTLE<br />
CLAIM A<br />
£5 AMAZON<br />
GIFT VOUCHER<br />
SCAN TO COMPLETE OUR PERFECT<br />
SERVE QUIZ, USE CODE 77779<br />
Terms & <strong>Co</strong>nditions: UK, 18+ and must be employed as a bartender or bar manager in a licensed UK premises. 12:01 07/03/22 - 23:59 30/09/22. To win a £5 Amazon Gift Voucher, you must<br />
successfully and validly complete the Perfect Serve seven question quiz at www.aperolspritzsocials.com/giveaway. No purchase necessary. Prizes: 10,000 x £5 Amazon Gift Vouchers, first 10,000 complete<br />
and valid quiz entrants will receive a voucher. Internet access required. Max 1 entry per person. Visit www.aperolspritzsocials.com/terms-conditions for full T&Cs & prize details. Promoter: Campari UK.<br />
*<br />
CGA Spritz Research May 2021.<br />
Founded in 2004 as LH <strong>Cellar</strong> Supplies, we are a leading drinks wholesaler with a<br />
strong reputation for supplying customers on time with the minimum amount of fuss.<br />
Whether you are a new or long standing customer <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>. make sure your<br />
needs are met with the utmost efficiency.<br />
2000+ PRODUCTS 6 DAY<br />
PARTNER WITH<br />
DELIVERY<br />
ALL MAJOR<br />
SERVICE<br />
BREWERS<br />
TELESALES READY<br />
TO TAKE YOUR<br />
ORDER<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
Main Tel: 01873 811823 Enquiries: info@cellardrinks.uk Visit: www.cellardrinks.uk<br />
Dayla | <strong>Co</strong>opers Choice Jul Aug <strong>2022</strong>.indd 81 22/06/<strong>2022</strong> 10:44<br />
58 | THE OFFERS LIST<br />
JULY - AUGUST <strong>2022</strong> | 59
SUMMER PRICE<br />
PROMOTION ONLY<br />
SMIRNOFF 1.5L<br />
ONLY £23.99<br />
THROUGHOUT JULY AND AUGUST<br />
Get in touch today<br />
Main Tel: 01873 811823<br />
Enquiries: info@cellardrinks.uk<br />
Visit: www.cellardrinks.uk<br />
AWRS URN: XGAW00000117484<br />
NORMAL OFFICE HOURS<br />
Monday - Friday: 8:00 - 17:00<br />
Saturday: 8:00 - 12:00<br />
Sunday: Closed<br />
ADDRESS: Unit 4 Waller House | Elvicta Business Park | Crickhowell | Powys | NP8 1DF<br />
Terms & <strong>Co</strong>nditions<br />
1. All offers are available from 1st <strong>July</strong> to 31st <strong>August</strong> <strong>2022</strong> unless otherwise stated. 2 All offers are subject to regional availability and prices are exclusive of VAT. 3.<br />
We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E .5. This brochure is not intended as<br />
an inducement to breach any contract, which may exist between a tenant & theit landlord to purchase beers or any other products. In such cases only those products,<br />
which are excluded from such agreements, should be considered. 6 We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie.<br />
7. All prices featured may be subject to a duty increase.<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
60 | THE OFFERS LIST