Retailers Forum Magazine July 2022
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
FORUM WORKSHOPforumworkshopFinding the information is not the challenge. Infact we heard it said that the experience is morelike trying to get a sip of water from an openfire hydrant. The hard part is making sense ofit. You must do the tough job of analyzing theinformation and putting it in terms people caneasily understand.Positioning in the Prospect’s MindIf you haven’t already, read Positioning: The Battlefor Your Mind and Marketing Warfare by AlReis and Jack Trout. For a good summation ofpositioning, we refer you to the classic text:Contemporary Advertising by Courtland Boveeand William Arens. Positioning has become abuzzword in marketing and advertising circles.The authors demonstrate the concept by askinga few simple questions. Who was the first personto fly solo across the Atlantic? CharlesLindbergh, of course. But who was the second?Not so easy. Who was the first person to walkon the moon? Neil Armstrong made that onesmall step for man, one giant leap for mankind.But who was the second man to walk on themoon? The first person to occupy a position inthe prospect’s mind is going to be hard to dislodge.Reis and Trout compare the mind to a memorybank, with slots and positions for every bit ofinformation to retain. But unlike a computer,which has to retain information fed to it, themind does not. As a defense mechanism, themind screens and rejects the flood of information.The mind keeps what agrees with its priorexperiences and filters out the rest.continued...www.AuctionFinder.netBuy from exclusive contractor of the DLA for sale of surplusand scrap assets of The US Department of DefensePage 58 JULY 2022 | RETAILERS FORUM MAGAZINE
Bling On A Global Scale!Sophisticated Designs - Celebrity InspiredCHAINS - RINGS - NECKLACES - GRILLZHUGE VARIETY FOR MEN & WOMEN - ALL LATEST STYLESInfinity 12mm Two-toneSnake Clasp Chain$ 349WONG Adjustable Dragon Tennis Bracelet$ 119.99HIP HOPHEADQUARTERSWONG DoubleDragon Chain$ 359.99White Gold IcedBroken Heart Chain$ 479.99White GoldRoseCrossPendant$ 109.99APORRO X COOGI 12mm“BASIC” Cuban Bracelet$ 195.99Infinity Bioluminescent Snake Pendant$ 99Pre-made Opal Grillz$ 1358mm IcedCuban Link Bracelet$ 149.95Rose GoldIcedStar Ring$ 69Crushed Ice DanglyEarring$ 69Detachable EnamelWaterdrop Ring$ 119NO MINIMUM ORDER - FAST SHIPPING - 30-DAY RETURNSWe Service Boutiques & Online Stores WorldwideInfinity Stud Earring$ 99www.HipWholesale.comRETAILERS FORUM MAGAZINE | JULY 2022 Page 59
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Bling On A Global Scale!
Sophisticated Designs - Celebrity Inspired
CHAINS - RINGS - NECKLACES - GRILLZ
HUGE VARIETY FOR MEN & WOMEN - ALL LATEST STYLES
Infinity 12mm Two-tone
Snake Clasp Chain
$ 349
WONG Adjustable Dragon Tennis Bracelet
$ 119.99
HIP HOP
HEADQUARTERS
WONG Double
Dragon Chain
$ 359.99
White Gold Iced
Broken Heart Chain
$ 479.99
White Gold
Rose
Cross
Pendant
$ 109.99
APORRO X COOGI 12mm
“BASIC” Cuban Bracelet
$ 195.99
Infinity Bioluminescent Snake Pendant
$ 99
Pre-made Opal Grillz
$ 135
8mm Iced
Cuban Link Bracelet
$ 149.95
Rose Gold
Iced
Star Ring
$ 69
Crushed Ice Dangly
Earring
$ 69
Detachable Enamel
Waterdrop Ring
$ 119
NO MINIMUM ORDER - FAST SHIPPING - 30-DAY RETURNS
We Service Boutiques & Online Stores Worldwide
Infinity Stud Earring
$ 99
www.HipWholesale.com
RETAILERS FORUM MAGAZINE | JULY 2022 Page 59
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